What Maverick Pools Inc does

Maverick Pools, Inc. is a privately-held, all-union commercial pool construction firm headquartered in Lake Barrington, Illinois, founded in 1979 and serving the Chicago metropolitan area, northern Illinois, southern Wisconsin, and northern Indiana. The company designs, builds, renovates, and services commercial pools, spas, splash pads, hydrotherapy facilities, and water features for hotels, sports teams, universities, country clubs, swim schools, residential high-rises, and government/institutional clients. Its technical capabilities span concrete in-ground pools, stainless steel fabrication, PVC membrane installations, and crane-assisted high-rise work, with documented expertise in Illinois Department of Public Health (IDPH), Virginia Graeme Baker (VGB), and ADA compliance, including complex structural installations such as tuned liquid sloshing dampers and historic-building integrations. The company has been involved in the construction of over 3,000 pools ranging from 800 to 12,000 square feet, with a marquee client portfolio that includes Chicago Cubs, Chicago Bulls, Northwestern University, Marriott, Nobu Hotel, Radisson Blu Aqua, Viceroy, Soho House, Bear Paddle Swim School, and Glen Oak/Hinsdale/Skokie Country Clubs.

The business operates on a project-based revenue model with three core divisions: Build (new construction), Renovate & Restore (tile/coping, resurfacing, plaster, PVC membrane, full rebuilds), and Service & Maintenance (spring start-ups, winterizations, equipment repair, VGB/ADA compliance). Go-to-market is exclusively direct enterprise field sales targeting general contractors, property owners, developers, and facility managers through referrals, project bidding, and a reputation-driven marketing presence anchored by a project portfolio website and case studies. Pricing is quote-based and project-specific with no public tiers; the service/maintenance division provides a recurring revenue layer atop the predominantly one-time construction revenue. The company is led by President Reid Crawford and operates as an independent, privately-held firm with no disclosed institutional investors, parent company, or M&A activity.

Name

Maverick Pools Inc

Legal name

Maverick Pools, Inc.

Website

https://maverickpools.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Maverick Pools, Inc. is a privately-held, all-union commercial pool construction and renovation firm founded in 1979, serving hotels, sports teams, universities, country clubs, swim schools, and high-rise residential clients across the Chicago metropolitan area, northern Illinois, southern Wisconsin, and northern Indiana.

Ownership category

akta.pro rank

Product category

Commercial Pool Construction

NAICS

Commercial and Institutional Building Construction (236220)

akta.pro primary industry

Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Commercial pool construction
• Pool renovation services
• High-rise pool installation
• Pool service maintenance
• Aquatic facility building

Headquarters

HQ city

Hoffman Estates

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Pool Construction: Design and construction of new commercial swimming pools, spas, and water features for hotels, schools, country clubs, residential buildings, and sports facilities. Project-based revenue from ground-up construction including excavation, steel work, plumbing, shotcrete, electrical, gas, tile, and masonry.
2. Renovation & Restoration: Pool renovation services including tile and coping replacement, resurfacing, plaster resurfacing, PVC membrane installation, and full-scale rebuilds. Revenue generated from modernization and repair projects on existing commercial pools.
3. Service & Maintenance: Ongoing service and maintenance including spring start-ups, winterizations, equipment repair, and VGB/ADA compliance upgrades. These services provide recurring revenue opportunities from existing client base.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Maverick Pools is a commercial pool construction company that designs, builds, renovates, and services commercial swimming pools, spas, hydrotherapy pools, splash pads, and water features for hotels, schools, country clubs, residential buildings, sports facilities, and government institutions. The company operates as an all-union signatory contractor specializing in concrete in-ground pools, stainless steel pools, and PVC membrane installations, including complex high-rise installations requiring crane access. Core revenue is generated through project-based design-build contracts, renovation and restoration projects, and ongoing service and maintenance agreements.

Product overview

Maverick Pools Inc is a commercial pool construction company offering a unified service portfolio organized into three core divisions: Pool Building (Design & Build), Renovate & Restore, and Service & Maintenance. Their design and build services cover new construction of in-ground pools, high-rise pools, splash pads, spas, hydrotherapy pools, and custom water features for hotels, schools, country clubs, and residential buildings. The renovation division provides tile and coping replacement, resurfacing, plaster resurfacing, PVC membrane installation, and full-scale rebuilds. The service division handles ongoing maintenance including spring start-ups, winterizations, equipment repair, and VGB/ADA compliance upgrades. All three divisions work together to provide complete pool lifecycle support from initial construction through ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Building (Design & Build) Full-service commercial pool design and construction including excavation, steel work, plumbing, shotcrete, electrical, gas, tile, and masonry. Covers in-ground pools, high-rise pools, splash pads, spas, and water features for hotels, schools, country clubs, sports facilities, and residential buildings.
• Renovate & Restore

Quantifiable outcome

• Over 3,000 pools constructed since 1979, ranging from 800 to 12,000 square feet
• +2 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Presidential Pools: Arizona-based pool design and construction firm serving residential and commercial clients. Comparable to Maverick in offering full design-build services, water features, and renovation work for high-end commercial clients.
• Cody Pools: Large Texas-based pool construction firm serving residential and commercial clients with in-ground pool design, build, and renovation services. Comparable to Maverick in offering full design-build, renovation, and service for commercial-grade pool installations.
• California Pools & Landscape: Established Southern California design-build pool and landscape contractor serving residential and commercial customers. Comparable to Maverick as a long-tenured regional builder with deep design-build expertise in in-ground pools and aquatic amenities.
• Premier Pools & Spas: One of the largest pool builders in the U.S., offering design-build of in-ground pools across residential and commercial segments. Comparable to Maverick in scale of operations, project-based model, and breadth of pool and water feature construction.
• Shasta Pools: Phoenix-headquartered pool builder with significant commercial and high-end residential work, including aquatic features and large-format pools. Comparable to Maverick in operating a regional commercial pool construction business serving institutional and high-end clients.
• Blue Haven Pools & Spas: Long-established national pool builder with design, construction, renovation, and service offerings. Comparable to Maverick as a full-lifecycle pool contractor combining new construction, renovation, and ongoing service across commercial and residential customers.
• River Pools & Spas: Midwest-based pool builder serving residential and commercial customers with fiberglass and custom pool construction. Comparable to Maverick as a regional pool builder with Midwestern operating geography and design-build focus.

Broad incumbents

• Anthony & Sylvan Pools: Large national pool builder with a long history of residential and commercial gunite pool construction and renovation. Comparable to Maverick as a long-established commercial pool contractor, though significantly larger and broader in geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaverickPoolsInc
• Instagraminstagram.com/maverickpoolsinc
• LinkedInlinkedin.com/company/maverick-pools-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Pools Inc