One Shot Agency Srl

What One Shot Agency Srl does

One Shot Agency S.r.l., operating under the One Shot Group umbrella, is a Milan-based private Italian company founded in 2017 that runs an integrated influencer marketing and creator economy platform structured around four operating units. One Shot Agency exclusively represents more than 30 Italian creators and manages their positioning, brand deals and career development; Straeasy designs and executes digital influencer marketing campaigns with access to a network of over 200 micro-vertical creators; Streamland is a production hub specializing in live-streaming content and multicast distribution across TikTok, Twitch, Instagram, Facebook and YouTube; and Osa Lab provides music production, digital distribution, publishing and legal consulting services for next-generation artists. A fifth vehicle, Zenzero Talent Agency, operates as a joint venture with Giallo Zafferano focused on food creators.

The group's underlying technology is primarily a live-streaming and multicast distribution infrastructure (Streamland) that enables simultaneous branded content distribution across major social platforms, complemented by a music services platform (Osa Lab) covering distribution, publishing and legal consulting. The company does not disclose proprietary AI/ML capabilities, patents, or APIs. Its go-to-market is relationship-based and community-led, leveraging exclusive creator talent, demonstrated case studies (Gucci, Prada, Pandora, Bulgari, Netflix, Samsung, Adidas, H&M, Amazon Music, Fidenza Village), and high-profile event activations including the Sanremo Music Festival and the RDS Next social radio format.

Revenue is generated through a mix of recurring talent management commissions on commercial opportunities arranged for the exclusive creator roster, professional services fees for influencer marketing campaign design and execution (Straeasy), live-streaming production engagements (Streamland), and music production and branded content services (Osa Lab). Pricing is quote-based and not publicly disclosed. The company is privately held and founder-led by co-founders Eugenio Scotto, Benedetta Balestri and Matteo Maffucci, with approximately 40 professionals and no disclosed external funding rounds or institutional investors.

Name

One Shot Agency Srl

Legal name

One Shot Agency S.r.l.

Website

https://oneshotgroup.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

One Shot Agency Srl is a Milan-based influencer marketing and talent management group operating four units — exclusive creator representation (30+ Italian talents), digital campaign strategy, live-streaming production, and music services — serving enterprise brands in luxury, fashion, beauty, FMCG, retail and media.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Full-Service Artist Management (MPAIAGAA), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Influencer marketing
• Talent management
• Creator representation
• Live streaming production
• Digital strategy services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Management Commissions: One Shot Agency represents over 30 Italian creators exclusively, earning commissions on commercial opportunities arranged for its talent roster. The agency manages creator positioning, brand deals, and career development.
2. Influencer Marketing Campaign Services: Straeasy develops and executes digital influencer marketing campaigns for brand clients, including strategy, creator identification, content production, and amplification across social platforms.
3. Music Production and Services: Osa Lab supports music projects with management, digital distribution, publishing, and branded music content (jingles, song placements) for artists and brand clients.
4. Live Streaming Production: Streamland produces live streaming branded content, including format development, creator engagement, and multicast distribution for brands seeking innovative social media activations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

One Shot Agency Srl provides talent management and influencer marketing services for brands and digital creators. It exclusively represents over 30 Italian content creators while executing end-to-end influencer campaigns, digital strategy, live streaming production, and music services through four specialized units, delivering creator-driven campaigns across social platforms such as TikTok, Instagram, Twitch, YouTube, and Facebook.

Product overview

One Shot Agency Srl is a multi-unit entertainment and marketing group comprising four core business units: One Shot Agency (talent management and creator representation), Straeasy (influencer marketing and digital strategy), Streamland (live streaming production), and Osa Lab (music production and services). The group also operates Zenzero Talent Agency as a food-focused sub-brand. Together, these units provide end-to-end creator representation, campaign strategy, content production, and distribution services for brands targeting Italian audiences.

Differentiator

Problem solved

Functional benefit

Brands

• One Shot Agency: Talent management agency exclusively representing the best creators in Italy
• Straeasy
• Streamland
• Osa Lab
• Zenzero Talent Agency

Products and services

• One Shot Agency (Talent Management) Talent management and creator representation agency that exclusively represents Italy's top influencers and content creators, providing influencer scouting, career development, brand positioning, and commercial opportunity management.
• Straeasy (Digital Strategy & Influencer Marketing) Digital strategy unit specializing in influencer marketing campaign design and execution, including creator identification, creative strategy, content production, and amplification, with access to a network of over 200 micro-vertical creators for awareness campaigns.
• Streamland (Live Streaming Production) Production hub specializing in live streaming and multicast branded content distribution, engaging communities through brand stories co-developed with creators and distributed across TikTok, Twitch, Instagram, Facebook, and YouTube.
• Osa Lab (Music Production & Artist Services) Music services laboratory focused on next-generation music talents, offering artist management, digital distribution, publishing, legal consulting, and branded music content production (jingles and song placements) for artists and brand clients.
• Zenzero Talent Agency Food-focused talent agency that exclusively manages top food creators, spun out of the Giallozafferano and One Shot Agency collaboration.

Quantifiable outcome

• 1.76 billion impressions generated across campaigns
• +4 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TikTokcoreGTM or Marketing PartnerTikTok is listed as a partner on the One Shot Group website. The group has worked with TikTok on creator campaigns, exclusive content creation, and TikTok onboarding for brands including Dolce & Gabbana, Etro, MSGM, and Prada. Multiple Sanremo activations involved TikTok content.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta is listed as a partner on the One Shot Group website. The group manages Instagram and Facebook campaigns for brand clients and distributes content across Meta platforms.
• RTL 102.5minorGTM or Marketing PartnerRTL 102.5 collaborated with One Shot Group during Sanremo 2023. Creator Jody Cecchetto conducted daily interviews for RTL 102.5's 'The Flight' program from Sanremo alongside Paola Di Benedetto.
• RizzoliminorGTM or Marketing PartnerRizzoli is listed as a partner on the One Shot Group website, indicating a media or content collaboration relationship.
• Giallo ZafferanominorStrategic or Co-development PartnerGiallo Zafferano is listed as a partner on the One Shot Group website. The connection is further referenced in the Zenzero Talent Agency spin-off, which was born from the experience of Giallo Zafferano and One Shot Agency.
• Chora MediaminorGTM or Marketing PartnerChora Media is listed as a partner on the One Shot Group website, indicating a media partnership relationship.
• Amazon MusicminorGTM or Marketing PartnerAmazon Music collaborated with One Shot Group on the 'Fuori Onda' live Twitch format. Creators Jody Cecchetto and Cecilia Cantarano hosted the show featuring musical guests for 6 months, contributing to Amazon Music's Twitch channel growth.
• Costa CrociereminorGTM or Marketing PartnerCosta Crociere partnered with One Shot Group during Sanremo 2023. Creator Ludovica Pagani performed a DJ set on the Costa Smeralda cruise ship every evening during the festival.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Influencer (Influencer.com): Global influencer marketing agency offering campaign strategy, creator sourcing, and analytics for brands. Direct comparable on the end-to-end influencer campaign execution model that Straeasy provides.
• Whalar: New York- and London-based influencer marketing and talent management agency with a roster of creators and brand campaign services. Direct comparable in business model (talent + agency), though operating at significantly larger scale.
• Takumi: Berlin-based influencer marketing platform and agency serving major European brands with creator campaigns. Overlaps with One Shot on European client base and fashion/luxury vertical strength.
• The Goat Agency: London-based social-first influencer marketing agency working with global brands on creator campaigns. Comparable as a larger, scaled creator-agency competitor One Shot would face if expanding beyond Italy.
• United Influencers: Milan-based influencer marketing agency (acquired by Dentsu) that connects Italian and European brands with creators. Directly comparable on Italian market, talent roster model, and campaign services across fashion, beauty, and FMCG verticals.
• Obviously: Global creator-led marketing agency combining influencer marketing, creator partnerships, and branded content production. Directly comparable on the Straeasy-style strategy-plus-execution model for premium brands.
• FortyEight (48H): Italian talent management and creator agency representing digital talents with integrated campaign and content services. Closest direct peer in terms of scale (~40-employee range), Italian focus, and combination of exclusive roster plus brand work.
• IZI (izi.digital): Milan-headquartered influencer marketing and digital strategy agency serving Italian brands with creator identification, campaign management, and content production. Overlaps directly with Straeasy's campaign-strategy layer.

Broad incumbents

• We Are Social: Global (WPP-owned) social media marketing agency with deep Italian operations serving luxury, fashion, and FMCG brands. Competes with Straeasy for influencer and social strategy briefs but operates at much larger scale as a multi-discipline network.
• Talenthouse: Global creator representation and brand-collaboration platform. Comparable in creator-representation layer and brand campaign orchestration, but reaches a much broader international creator pool than One Shot's Italian focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oneshotagency
• Instagraminstagram.com/oneshot_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Shot Agency Srl