Xmaker
Xmaker Inc. is a Tokyo-based, 7-person marketing services and brand development firm serving Japanese EC brands with advertising operations, growth strategy, in-house brand incubation, and the Xcrea AI-powered marketing SaaS platform.
- Company typePrivate
- Founded2023
- HeadquartersHamacho, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Xmaker does
Xmaker Inc. (株式会社Xmaker) is a Tokyo-headquartered marketing services and brand development firm founded in January 2023, operating with a stated 7-person elite team led by Representative Director Isao Ozawa (小沢 勲男). The company is organized around three service pillars: (1) Marketing Support, providing consulting, business PM, advertising operations (budget-based and performance-based) on monthly ad budgets ranging from hundreds of thousands to billions of yen, and cross-channel growth strategy; (2) Brand Development, encompassing in-house brand incubation, collaborative ventures with creators, and ongoing EC/D2C operations, with a stated target of 5 brand operations by 2026; and (3) Marketing Solution, anchored by Xcrea, an AI-powered marketing SaaS that bundles an AI Banner Creation tool (image generation) and a Manga LP Content tool (manga-style landing page generation) for EC creative automation.
The business combines a high-touch services model with a nascent productized SaaS layer. Xcrea is positioned as a subscription offering aimed at EC brand operators seeking to compress creative production time, while the marketing services motion is quote-based with a free initial consultation and is delivered through direct enterprise field sales supported by the Think Commerce industry conference. Revenue is generated via professional services fees, performance-based advertising compensation (notably through a co-located joint team with Piala Inc. established June 2026), subscription SaaS fees, and conference ticketing. Customers include a mix of Japanese enterprise and mid-market EC brand operators across apparel, beauty, food, and lifestyle categories, served exclusively within Japan from offices in Meguro-ku, Shibuya-ku, and Sapporo.
Strategically, Xmaker has used 2026 to consolidate credibility — earning Meta's highest-tier Badge-holding Partner status, formalizing the Piala performance partnership, and launching Think Commerce 2026 (300 attendees, July 24, 2026) — while pivoting from pure agency services toward a hybrid services-plus-SaaS-plus-brand-operator model. Capitalization is modest at ¥22M (including capital reserve), no external funding rounds are disclosed, and ownership appears founder-controlled.
Xmaker firmographics
Firmographics- Name
- Xmaker
- Legal name
- 株式会社Xmaker
- Website
- https://xmaker.jp
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Xmaker Inc. is a Tokyo-based, 7-person marketing services and brand development firm serving Japanese EC brands with advertising operations, growth strategy, in-house brand incubation, and the Xcrea AI-powered marketing SaaS platform.
- Ownership category
- akta.pro rank
Where Xmaker is headquartered
LocationHeadquarters
- HQ city
- Hamacho
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Xmaker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Support Services: Provides comprehensive marketing support including advertising operations (budget-based and performance-based), business PM support, and growth strategy. Team consists of former major agency professionals managing budgets from hundreds of thousands to billions monthly.
- Brand Development: Develops brands in-house and collaborates with creators for new brand development. Includes product planning, branding, and EC site development, targeting 5 brand operations by 2026.
- Xcrea SaaS Subscription: AI-powered marketing SaaS platform with AI banner creation and manga LP tools, offered as subscription-based service for creative automation.
- Performance-Based Advertising: Joint advertising operations team with Piala focused on LTV and unit economics KPIs, combining performance-based compensation with resource sharing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Manufacturer/Brand - Free admission to Think Commerce 2026 |
| Other | Multi-year contract | Support Companies/Vendors - ¥50,000 per person |
| Hybrid | Monthly | Marketing Services - Quote-based |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Xmaker product offering
Product offeringCore offering
Xmaker provides three integrated service pillars for EC brand operators, listed companies, startups, and regional manufacturers: (1) Marketing Partner services including business PM support, advertising operations managing monthly budgets from hundreds of thousands to billions of yen, and cross-channel growth strategy; (2) Brand Development covering end-to-end brand launch, collaborative brand development with creators, and ongoing EC/D2C operations; and (3) Marketing Solution delivered via the Xcrea AI-powered SaaS platform, which offers AI Banner Creation and Manga LP Content tools to automate creative production and improve CVR.
Product overview
Xmaker operates three core service pillars: Marketing Support, Brand Development, and Marketing Solution. The Marketing Solution pillar centers on the Xcrea AI-powered marketing SaaS platform, which includes AI Banner Creation Tool and Manga LP Content Tool as core features. Marketing Support services include Business PM Support, Advertising Operations (handling budgets from hundreds of thousands to billions monthly), and Growth Support for cross-channel strategies. Brand Development encompasses end-to-end brand launch, collaborative brand development with creators, and ongoing EC/D2C operations. The company targets brand EC operators, regional brand launches, listed company new ventures, and startup PoC projects.
Differentiator
Problem solved
Functional benefit
Brands
- Xcrea: AI-powered marketing SaaS platform featuring AI banner creation and manga LP content tools for marketing automation.
Products and services
- Xcrea AI Marketing SaaS Platform AI-powered marketing SaaS platform combining multiple generative AI tools for creative automation and workflow optimization. Designed for EC brand operators seeking to reduce creative production time while elevating marketing speed and quality. The platform integrates AI banner creation and manga-style landing page content generation in a unified environment.
- Marketing Partner / Marketing Support Services Full-service marketing support including business PM support, advertising operations managing monthly budgets from hundreds of thousands to billions of yen (both budget-based and performance-based models), and cross-channel growth strategy covering customer acquisition, nurturing, and LTV maximization. Delivered by a small elite team of former major agency professionals and serial entrepreneurs handling the full 0→1 to growth lifecycle for clients.
- Brand Development Services End-to-end brand development services including product planning, branding, EC site development, and ongoing D2C/EC operations. Combines in-house brand development with collaborative brand development alongside exceptional creators. Company is targeting 5 brand operations by 2026, spanning fully in-house brands to collaborative ventures.
Quantifiable outcome
- Approximately 10x growth in managed ad spend with Piala partnership
- +2 more outcomes
Companies that use Xmaker
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Xmaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Xmaker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- LeanGo Inc.flagshipCo-host of Think Commerce 2026 conference alongside Xmaker and Starks. Conference scheduled for July 24, 2026 at Osaki Bright Core Hall with 300 attendees expected. LeanGo CEO Shori Hirai to present on perspectives needed for brands to break the 10-billion-yen wall.
- Starks Inc. (スタークス)flagshipCo-host of Think Commerce 2026 conference alongside Xmaker and LeanGo. Starks Director Sho Kagetoshi to co-present with SHIRORU on data analysis and LTV forecasting driving rapid growth.
- TWOSTONE AIvitaminorSpecial co-organizer for Think Commerce 2026. May receive shared attendee list from the event.
- Piala Inc. (ピアラ)coreBusiness partnership to form a joint performance-driven advertising operations team focused on LTV and unit economics KPIs. Combined resources enable broader support structure spanning ad operations through CRM. Xmaker team is stationed at Piala's office. Partnership has grown managed ad spend approximately 10x and account count approximately 3x since inception.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Xmaker competitors and assessment
Company assessmentDirect peers
- ADWAYS: Japanese digital marketing and affiliate/EC platform operator serving advertisers and EC businesses — directly comparable in Japan EC marketing services and SaaS-style offerings.
- D2C Inc. Japanese D2C and brand-development firm providing end-to-end brand launch, EC operations, and marketing support — closely comparable to Xmaker's Marketing Support and Brand Development pillars.
- LeanGo: Japanese EC site building and marketing platform (Dejam) serving brand EC operators — both an Xmaker partner and a directly comparable platform in the Japan EC marketing stack.
- AnyMind Group: Pan-Asian platform for brands, influencers, and EC marketing including cloud manufacturing and marketing automation — comparable AI-enabled EC marketing and brand-building play, though broader geographically.
- Repro: Japan-headquartered marketing-automation SaaS (Repro MA) used by EC and app marketers — directly comparable to Xmaker's Xcrea SaaS pillar in category and customer base.
Broad incumbents
- Septeni Holdings: Major Japanese digital marketing group with large-scale ad operations across multiple platforms — a much larger established incumbent in the same Japan digital advertising category Xmaker serves.
- HubSpot: Global marketing SaaS platform with CRM, content, and marketing-automation tools — broad incumbent in the marketing-SaaS category that Xcrea competes in for EC marketing budgets.
- Salesforce Marketing Cloud: Enterprise marketing and customer-engagement platform with AI creative and journey capabilities — broad incumbent whose creative-AI and personalization roadmap directly overlaps with Xcrea's trajectory.
- Hakuhodo: One of Japan's largest advertising agencies offering integrated marketing and brand-building at scale — broad incumbent whose full-service agency model overlaps Xmaker's senior-talent positioning.
Emerging players
- Starks (STARX): Japan-based EC data analytics and LTV/CPA analysis firm — directly comparable to Xmaker on data-driven growth services for EC brands and a Think Commerce 2026 co-host partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Xmaker social profiles
Digital presenceXmaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xmaker leadership team
Management profileNumber of profiles
Profiles1 record
Xmaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xmaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xmaker
What does Xmaker do?
Xmaker provides three integrated service pillars for EC brand operators, listed companies, startups, and regional manufacturers: (1) Marketing Partner services including business PM support, advertising operations managing monthly budgets from hundreds of thousands to billions of yen, and cross-channel growth strategy; (2) Brand Development covering end-to-end brand launch, collaborative brand development with creators, and ongoing EC/D2C operations; and (3) Marketing Solution delivered via the Xcrea AI-powered SaaS platform, which offers AI Banner Creation and Manga LP Content tools to automate creative production and improve CVR.
Is Xmaker a public or private company?
Xmaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xmaker founded?
Xmaker was founded in 2023. It employs 1 to 10 people.
Where is Xmaker based?
Xmaker is headquartered in Hamacho, Japan, in the Asia region.
How does Xmaker make money?
Four revenue lines are on record. Marketing Support Services are the primary driver. The others are brand Development, xcrea SaaS Subscription and performance-Based Advertising.
Who are Xmaker's main competitors?
Direct peers on record are ADWAYS, D2C Inc., LeanGo, AnyMind Group and Repro. Broad incumbents are Septeni Holdings, HubSpot, Salesforce Marketing Cloud and Hakuhodo. Starks (STARX) is listed as an emerging player.
Does Xmaker have an API?
No public API is recorded for Xmaker.