Nourrir Drinks Inc

What Nourrir Drinks Inc does

Nourrir Drinks Inc is a woman-owned, Bronx-born CPG company that produces and distributes premium, non-alcoholic sparkling juices inspired by West African beverage traditions. The company sells three flavor SKUs (Pineapple Ginger, Cranberry Hibiscus, Pineapple Hibiscus) plus a Variety Pack, each priced at $39.99 per 12-pack. Products are formulated with real fruit juice, organic hibiscus tea and ginger, natural stevia-based sweetening (no added sugar), and are certified Non-GMO, Gluten Free, and Vegan, free from preservatives and the top 8 FDA allergens, with 90 calories per serving and a 2-year shelf life.

The underlying technology stack is commodity rather than proprietary: a Shopify-hosted e-commerce storefront handles DTC sales, with Google Analytics and Shopify cookies providing web analytics and cart functionality. There is no proprietary software platform, AI capability, or data flywheel disclosed. The business operates through a multi-channel go-to-market model comprising Shopify DTC at drinknourrir.com, retail distribution through Stop & Shop, a wholesale application program for retailers and foodservice operators, and a dedicated B2B corporate events/group orders channel ([email protected]). All orders currently ship from a New York warehouse within the US via UPS, FedEx, or USPS, with free shipping above $100.

Revenue mechanics are entirely transactional and one-time: every channel is unit-priced at the $39.99 12-pack level, with no subscription, volume contract, or enterprise pricing disclosed. The customer base is fragmented across individual consumers and small SMB operators (bartenders, parents, gift purchasers), with the primary target segment being multicultural consumers in the USA, Caribbean, Africa, and Latin America seeking better-for-you beverages that reflect their cultural heritage. The company has no disclosed funding rounds, headcount, or revenue figures, and no management team data is publicly available.

Name

Nourrir Drinks Inc

Legal name

Nourrir Drinks Inc

Website

https://drinknourrir.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nourrir Drinks Inc is a woman-owned, Bronx-born CPG brand producing premium, non-alcoholic, West African-inspired sparkling juices (Pineapple Ginger, Cranberry Hibiscus, Pineapple Hibiscus) sold DTC via Shopify, through Stop & Shop retail, and via wholesale to multicultural consumers in the USA.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Sparkling Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Sparkling juice beverages
• Non-alcoholic beverages
• Ready-to-drink juices
• Better-for-you drinks
• Multicultural flavor beverages

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: The company sells its sparkling juice products (12-pack cans at $39.99) directly to consumers via its Shopify-powered online store. Orders ship within 3 business days via UPS, FedEx, or USPS, with delivery in 3-7 business days. Free shipping is offered on orders over $100.
2. Wholesale: Nourrir accepts wholesale applications for retail and foodservice partners to carry its products, diversifying distribution beyond direct-to-consumer sales.
3. Retail Distribution: Nourrir products are stocked in retail chains including Stop & Shop, reaching consumers through physical retail channels alongside e-commerce sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nourrir Drinks Inc produces and sells premium, non-alcoholic, West African-inspired sparkling juice beverages in four SKUs (Pineapple Ginger, Cranberry Hibiscus, Pineapple Hibiscus, and a Variety Pack), packaged in 12-pack cans and priced at $39.99 per pack. The company sells directly to consumers through its Shopify online store, distributes to grocery retailers such as Stop & Shop, and accepts wholesale applications from foodservice and retail partners, shipping nationwide from its New York warehouse.

Product overview

Nourrir Drinks Inc offers a portfolio of premium, non-alcoholic West African-inspired sparkling juices. The product line consists of four SKUs: Pineapple Ginger, Cranberry Hibiscus, Pineapple Hibiscus, and a Variety Pack. All products are made with real fruit juices and organic teas, are Non-GMO certified and Gluten Free certified, contain no added sugars (sweetened with Stevia and natural fruit sugars), are preservative-free, vegan, and have a 90-calorie per serving profile with a 2-year shelf life.

Differentiator

Problem solved

Functional benefit

Products and services

• Pineapple Ginger Premium sparkling juice made with real tropical pineapple juice and organic ginger, offering a sweet and spicy flavor profile. Sold in 12-pack cans at $39.99 to consumers via the Shopify storefront and at Stop & Shop retail locations.
• Cranberry Hibiscus Luscious fruit punch sparkling juice blending bright hibiscus with tart cranberries, made with real cranberry juice and organic hibiscus tea. Sold in 12-pack cans at $39.99 via Shopify storefront and retail partners.
• Pineapple Hibiscus Tart and bright sparkling juice combined with sweet tropical pineapple, made with real pineapple juice and organic hibiscus tea. Sold in 12-pack cans at $39.99 via Shopify storefront and retail partners.
• Variety Pack Mixed sampler 12-pack containing 4 cans each of Pineapple Ginger, Cranberry Hibiscus, and Pineapple Hibiscus sparkling juice flavors. Sold at the same $39.99 price point as single-flavor packs via the Shopify storefront.

Quantifiable outcome

• 90 calories per serving
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNourrir's online e-commerce storefront is powered by Shopify Inc. Shopify provides the platform enabling product sales, checkout processing, payment handling, and order management. The company also uses Shopify analytics cookies (_s, _shopify_fs, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y) and Shopify cookies for shopping cart and checkout functionality.
• Stop & ShopcoreChannel Partner/ Reseller/ DistributorNourrir products are available for purchase at Stop & Shop, a major US grocery retail chain. Customer testimonials confirm purchasing Pineapple Ginger at Stop & Shop locations, indicating an established retail distribution relationship.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Poppi: Prebiotic sparkling soda brand sold predominantly in cans through DTC Shopify storefront and major US grocery. Direct comparable on sparkling format, better-for-you credentials, and DTC-to-retail scaling playbook.
• Olipop: Better-for-you sparkling beverage brand sold primarily in 12-pack cans via DTC and grocery retail. Closely comparable to Nourrir on format (canned sparkling, similar pack size), better-for-you positioning, and multi-channel distribution.
• Tractor Beverage Co. Certified organic, non-GMO better-for-you beverages sold through foodservice and retail. Highly comparable on ingredient-quality positioning and grocery/foodservice channel mix.
• Spindrift: Sparkling beverages made with real fruit, distributed through grocery and DTC. Comparable to Nourrir on real-fruit positioning, canned sparkling format, and broad CPG retail distribution.

Broad incumbents

• Suja Organic: Organic, non-GMO, cold-pressed juice and functional beverages with broad retail distribution. Comparable on better-for-you certification stack, real-fruit positioning, and grocery CPG footprint.
• Health-Ade Kombucha: Established better-for-you, fermented functional beverage brand with comparable certifications and grocery presence. Larger and broader in scope, but operates in the adjacent functional/sparkling better-for-you category.
• Vive Organic: Organic, functional, immunity-focused shot and juice brand with broad retail distribution. Comparable on functional/better-for-you certifications and on-shelf positioning in grocery.

Emerging players

• De La Calle: Latin-inspired sparkling tepache brand with DTC and retail. Comparable to Nourrir through the cultural-flavor, sparkling, better-for-you angle — a multicultural challenger in the same emerging niche.
• Culture Pop Soda: Probiotic sparkling soda with cultural flavor inspiration, sold in grocery and DTC. Directly comparable on the cultural-flavor-meets-sparkling-better-for-you positioning that defines Nourrir's category.
• Recess: Functional sparkling beverages with adaptogens and a lifestyle-led DTC brand. Comparable on format (canned sparkling) and better-for-you/functional positioning aimed at modern consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NourrirD
• Facebookfacebook.com/drinknourrir
• Instagraminstagram.com/drinknourrir
• Pinterestpinterest.com/nourrir_drinks
• LinkedInlinkedin.com/company/nourrir-drinks-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourrir Drinks Inc