Think Packaging Group
- Company typePrivate
- Founded2010
- HeadquartersWaiau Pa, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
Think Packaging Group firmographics
Firmographics- Name
- Think Packaging Group
- Legal name
- Think Packaging Group
- Website
- https://thinkpack.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Think Packaging Group industry classification
Industry- Product category
- Structural Packaging Design
- NAICS
- Other Paperboard Container Manufacturing (322219), Folding Paperboard Box Manufacturing (322212), Packaging and Labeling Services (56191)
- SIC
- Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
- akta.pro secondary industries
- Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Finishing, Converting & Die-Cutting Services (IMALAKAN), Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL), Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)
Keywords
Where Think Packaging Group is headquartered
LocationHeadquarters
- HQ city
- Waiau Pa
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Think Packaging Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Project-Based Design Services: Think Packaging generates revenue through bespoke structural packaging design projects. They work with clients on a project basis, providing services from ideation through to final working prototypes and dieline specifications. The company collaborates with graphic designers and agencies globally to deliver complete packaging solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Think Packaging Group product offering
Product offeringCore offering
Think Packaging Group is a design-led structural packaging agency that engineers bespoke cardboard packaging solutions for brands and creative agencies worldwide. The company provides end-to-end structural packaging services including ideation, CAD-drawn dielines, hand-cut prototypes, material specification, and final production-ready dielines. They specialize exclusively in cardboard and paper-based packaging, focusing on the form, fit, and structural integrity of each design.
Product overview
Think Packaging Group is a structural packaging design agency offering a unified set of cardboard engineering services rather than a software product platform. Their core offering centers on Structural Packaging Design and Cardboard Engineering Services, supplemented by Plastic-Free Packaging Solutions and Influencer & Promo Packs. The company works across three stages—Ideation, Design, and Output—creating bespoke cardboard packaging for clients ranging from startups to global brands. They do not own production facilities and instead collaborate with external partners for manufacturing. Their portfolio spans luxury packaging (The True Honey Co, Peddlers Gin Co), tech (Samsung, Apple, Netflix), sports (Activision CDL Championship, Altias Fusion bike packaging), and wellness (Condom FitKit, KYT diabetes bags).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Packaging successfully drop-tested from 1.8m without damage
- +1 more outcomes
Companies that use Think Packaging Group
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Think Packaging Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Think Packaging Group partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- DDB AotearoacoreCollaboration on The Condom FitKit project for New Zealand Aids Foundation's find your fit campaign. DDB Aotearoa handled design, graphics, and artwork while Think provided structural packaging design.
- AO StudioscoreClient for 2degrees 'Tings' project - first phone unboxing experience for children and parents. AO Studios worked with TBWA and 2degrees on the initiative.
- TBWAcoreAgency partner for 2degrees 'Tings' campaign project. TBWA worked with AO Studios on the initiative.
- Matter*minorProvided pack graphics for the 2degrees 'Tings' project.
- Marx DesigncoreLong-term creative partner on multiple projects including Rare Harvest Limited Edition Mānuka Honey packaging, The True Honey Co., Animals Like Us, StrangeLove, and Marx Design self-promotion. Marx handles branding and graphic design while Think provides structural engineering.
- The Book Binding PresscoreEngaged for box development and production on the Rare Harvest Limited Edition Mānuka Honey packaging project.
- Manual CreativecoreBrand, ideation and artwork for Eames Institute launch kit. Think provided structural packaging design to bring Manual's creative vision to life.
- Bastion ShinecoreCollaborated on Whittaker's limited edition flavours launch - creating paper world and launch kit. Bastion Shine led creative direction.
- MADE BY JPcoreGraphic design and direction for Keeping You Together (KYT) diabetes bag packaging project.
- Binding StudiocoreHandcrafted and custom-made display boxes for Marx Design's daily planner self-promotion project.
- FuturitycoreFuturity approached Think to conceptualize and produce activation package for their innovative water bottle. Think created packaging that raises the bottle up upon opening.
- WØRKScoreCollaborated on Call of Duty League Championship Kit for Activision. WØRKS handled artwork, graphics and final execution while Think designed the structural case and delivery mechanism.
- CHEP NetworkcoreChallenged by CHEP Network to collaborate on Samsung Team Galaxy influencer welcome pack design.
- ClemengerBBDO AustraliacoreBrand and artwork for Samsung Team Galaxy welcome pack project.
- VelobikecoreClient for Altias Fusion custom bike packaging - designed sustainable packaging eliminating foam and polystyrene while maintaining protection standards.
- Onfire DesigncoreBranding and graphic design for Velobike Altias Fusion packaging project.
- David TrubridgecoreIdeation and graphic design for Steens Manuka honey flower-opening packaging. David Trubridge designed the look and feel inspired by beehives.
- WrapologycoreWorld-class luxury packaging manufacturer engaged for Steens production. Selected for hand assembly and finishing capabilities using GF Smith and Arjowiggins paper stocks.
- Single DoublecoreBranding and graphic design for Two Doctors whiskey packaging project.
- OMSEcoreBranding and graphic design for Peddlers Gin Co mahjong box activation project.
- Field of PlaycoreConceptual artwork and visuals for Netflix international gifting program unboxing experiences.
- Seachange StudiocoreBrand, website and art direction for Think's self-promo pack celebrating new website launch.
- Special PRcoreClient for Range Rover Haast Edition packaging project. Special PR worked with Think and Range Rover on the exclusive packaging for five vehicles.
- Hype Type StudiocoreConceptual direction and graphic design for Reshoeven8r packaging suite refresh.
- Socio DesigncoreConceptual direction and graphic design for Reshoeven8r packaging suite refresh.
- Breakout RoomminorClient for Tip Top Popsicle Fruit Stacks paper-craft world key visual.
- Tuckshop StudiominorArt direction for Tip Top Popsicle Fruit Stacks paper-craft world key visual.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Think Packaging Group competitors and assessment
Company assessmentEmerging players
- PakFactory: Custom packaging design and manufacturing platform with structural design capabilities; overlaps with Think in paperboard structural design but also handles production and graphic design.
Broad incumbents
- Pearlfisher: Established global brand and packaging design agency with significant packaging practice - broader scope than Think (includes branding, graphic design) but competes for premium packaging briefs.
- Dragon Rouge: Large international brand design and packaging agency offering full-service solutions from strategy through structural design - overlaps with Think in packaging but at much broader scale.
- Equator Design: Large CPG-focused packaging design agency combining structural and graphic design capabilities - operates at broader scale and competes for similar FMCG packaging briefs.
Direct peers
- Calyx Group: Structural packaging design and engineering firm serving consumer brands with bespoke paperboard packaging solutions - comparable boutique specialist positioning with similar project-based model.
- Vault49: Independent creative studio specializing in packaging and brand design, comparable boutique positioning with strong focus on premium, experiential packaging for global brands.
- Structural Graphics: US-based structural packaging design and engineering agency specializing in dimensional mail, custom cartons, and innovative paper-based packaging - direct competitor serving similar enterprise clients with comparable structural design services.
- Blue Clover Studios: US structural and dimensional packaging design studio known for innovative paper-based mailers and boxes, comparable boutique positioning and award-winning structural craft.
- Marberly: Independent structural design and engineering firm focused on paper-based packaging and POP displays - direct comparable in boutique structural packaging specialization.
Others
- Marx Design: New Zealand-based branding and graphic design agency; not a direct competitor but a long-standing collaborator with Think Packaging on multiple projects (Rare Harvest, The True Honey Co, Animals Like Us), representing an adjacent ecosystem partner.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Think Packaging Group social profiles
Digital presenceThink Packaging Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Packaging Group leadership team
Management profileNumber of profiles
Think Packaging Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Packaging Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Packaging Group
What does Think Packaging Group do?
Think Packaging Group is a design-led structural packaging agency that engineers bespoke cardboard packaging solutions for brands and creative agencies worldwide. The company provides end-to-end structural packaging services including ideation, CAD-drawn dielines, hand-cut prototypes, material specification, and final production-ready dielines. They specialize exclusively in cardboard and paper-based packaging, focusing on the form, fit, and structural integrity of each design.
Is Think Packaging Group a public or private company?
Think Packaging Group is a private company. It is classified as unknown and is currently operating.
When was Think Packaging Group founded?
Think Packaging Group was founded in 2010. It employs 1 to 10 people.
Where is Think Packaging Group based?
Think Packaging Group is headquartered in Waiau Pa, New Zealand, in the Oceania region.
How does Think Packaging Group make money?
One revenue line is on record: project-Based Design Services.
Who are Think Packaging Group's main competitors?
PakFactory is listed as an emerging player. Broad incumbents are Pearlfisher, Dragon Rouge and Equator Design. Direct peers are Calyx Group, Vault49, Structural Graphics, Blue Clover Studios and Marberly. Marx Design is listed as an others.
Does Think Packaging Group have an API?
No public API is recorded for Think Packaging Group.
What industry is Think Packaging Group in?
Think Packaging Group's product category is Structural Packaging Design. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design, with a secondary code of IMALACAI, Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans). Its NAICS code is 322219 and its SIC code is 2650.