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Marketing Attribution Partners

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uuid02lrudb

Namestring
Marketing Attribution Partners
Company typeenum
Private
Founded yearint
2015
Short descriptiontext

Marketing Attribution Partners is listed as a US-based analytics software and services provider focused on multi-channel marketing attribution and revenue measurement, founded in 2015 with 1-10 employees. The company has no verifiable current operating presence.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSarasota, United States
HQ citystring
Sarasota
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
marketing attribution, multi-channel analytics, revenue measurement, marketing analytics software, attribution services
Industry3 codes
1Performance Analytics, Attribution & Marketing Measurement
CodeMPAAACAHPrimaryYes
2Attribution, Measurement, Analytics & Incrementality
CodeBPAMALAFPrimaryNo
3Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs)
CodeMPAAAFAHPrimaryNo
NAICS code2 codes
  • Advertising, Public Relations, and Related Services5418
  • Other Services Related to Advertising541890
SIC code1 code
  • Services-Advertising7310
Product category
Marketing Attribution Software
Social media profiles1 record
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Marketing Attribution Partners provides analytics software and services for multi-channel marketing attribution and revenue measurement. The offering targets organizations that need to understand and quantify the contribution of multiple marketing channels to revenue outcomes.

Differentiator
Functional benefit
Problem solved
No data
Peers10 records
TypeBroad incumbent
Description

Google Analytics provides web and cross-platform analytics, including attribution modeling and conversion measurement. A dominant broad incumbent whose free availability directly constrains commercial addressable demand for the subject company's offering.

TypeDirect peer
Description

Rockerbox provides multi-channel marketing attribution and marketing mix modeling for mid-market and enterprise brands. It is the closest direct peer to the subject company's stated offering of multi-channel marketing attribution and revenue measurement.

TypeDirect peer
Description

Northbeam provides multi-touch attribution and marketing analytics for DTC and ecommerce brands. Strong direct peer based on the subject company's stated focus on multi-channel attribution and revenue measurement.

TypeDirect peer
Description

Measured offers cross-channel marketing attribution and incrementality measurement, serving similar enterprise advertisers to those the subject company would target. Directly comparable in both product category (attribution) and target buyer (CMOs and marketing leaders).

TypeDirect peer
Description

Wicked Reports provides multi-touch attribution and customer journey analytics for direct-to-consumer brands. A long-standing direct peer in the attribution analytics category.

TypeDirect peer
Description

Singular provides cross-channel marketing attribution, ROI analytics, and fraud prevention. A direct peer in multi-touch attribution and revenue measurement for digital marketers.

TypeBroad incumbent
Description

Adjust offers mobile attribution, fraud prevention, and marketing analytics. Comparable as a broader incumbent in marketing attribution and measurement, with a focus on mobile-first measurement.

TypeDirect peer
Description

Triple Whale offers attribution, analytics, and business intelligence for ecommerce brands, including multi-touch attribution and ad spend optimization. Directly comparable in attribution methodology and target customer segment.

TypeBroad incumbent
Description

Branch provides mobile attribution, deep linking, and cross-channel measurement. A broader incumbent with overlapping attribution capabilities, though primarily focused on mobile and app-based measurement.

TypeBroad incumbent
Description

AppsFlyer is a leading mobile attribution and marketing analytics platform. Broader incumbent in the attribution space with overlapping capabilities in marketing measurement, but not a like-for-like competitor in multi-channel cross-device attribution for the subject's niche.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Marketing Attribution Partners

Marketing Attribution Softwaremarketingattributionpartners.com

Marketing Attribution Partners is listed as a US-based analytics software and services provider focused on multi-channel marketing attribution and revenue measurement, founded in 2015 with 1-10 employees. The company has no verifiable current operating presence.

Marketing Attribution Partners firmographics

Firmographics
Name
Marketing Attribution Partners
Website
https://marketingattributionpartners.com
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
1–10 employees
Short description
Marketing Attribution Partners is listed as a US-based analytics software and services provider focused on multi-channel marketing attribution and revenue measurement, founded in 2015 with 1-10 employees. The company has no verifiable current operating presence.
Ownership category
akta.pro rank

Marketing Attribution Partners industry classification

Industry
Product category
Marketing Attribution Software
NAICS
Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
SIC
Services-Advertising (7310)
akta.pro primary industry
Performance Analytics, Attribution & Marketing Measurement (MPAAACAH)
akta.pro secondary industries
Attribution, Measurement, Analytics & Incrementality (BPAMALAF), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

  • Marketing attribution
  • Multi-channel analytics
  • Revenue measurement
  • Marketing analytics software
  • Attribution services

Where Marketing Attribution Partners is headquartered

Location

Headquarters

HQ city
Sarasota
HQ country
United States
HQ region
North America

Markets served

Marketing Attribution Partners business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Marketing Attribution Partners product offering

Product offering

Core offering

Marketing Attribution Partners provides analytics software and services for multi-channel marketing attribution and revenue measurement. The offering targets organizations that need to understand and quantify the contribution of multiple marketing channels to revenue outcomes.

Differentiator

Problem solved

Functional benefit

Companies that use Marketing Attribution Partners

Customer profile

Ideal customer profiles1 record

Marketing Attribution Partners technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Marketing Attribution Partners competitors and assessment

Company assessment

Broad incumbents

  • Google Analytics: Google Analytics provides web and cross-platform analytics, including attribution modeling and conversion measurement. A dominant broad incumbent whose free availability directly constrains commercial addressable demand for the subject company's offering.
  • Adjust: Adjust offers mobile attribution, fraud prevention, and marketing analytics. Comparable as a broader incumbent in marketing attribution and measurement, with a focus on mobile-first measurement.
  • Branch: Branch provides mobile attribution, deep linking, and cross-channel measurement. A broader incumbent with overlapping attribution capabilities, though primarily focused on mobile and app-based measurement.
  • AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform. Broader incumbent in the attribution space with overlapping capabilities in marketing measurement, but not a like-for-like competitor in multi-channel cross-device attribution for the subject's niche.

Direct peers

  • Rockerbox: Rockerbox provides multi-channel marketing attribution and marketing mix modeling for mid-market and enterprise brands. It is the closest direct peer to the subject company's stated offering of multi-channel marketing attribution and revenue measurement.
  • Northbeam: Northbeam provides multi-touch attribution and marketing analytics for DTC and ecommerce brands. Strong direct peer based on the subject company's stated focus on multi-channel attribution and revenue measurement.
  • Measured: Measured offers cross-channel marketing attribution and incrementality measurement, serving similar enterprise advertisers to those the subject company would target. Directly comparable in both product category (attribution) and target buyer (CMOs and marketing leaders).
  • Wicked Reports: Wicked Reports provides multi-touch attribution and customer journey analytics for direct-to-consumer brands. A long-standing direct peer in the attribution analytics category.
  • Singular: Singular provides cross-channel marketing attribution, ROI analytics, and fraud prevention. A direct peer in multi-touch attribution and revenue measurement for digital marketers.
  • Triple Whale: Triple Whale offers attribution, analytics, and business intelligence for ecommerce brands, including multi-touch attribution and ad spend optimization. Directly comparable in attribution methodology and target customer segment.

Market position

Customer concentration

Marketing Attribution Partners social profiles

Digital presence

Marketing Attribution Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Marketing Attribution Partners leadership team

Management profile

Number of profiles

Marketing Attribution Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Marketing Attribution Partners M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Attribution Partners

What does Marketing Attribution Partners do?

Marketing Attribution Partners provides analytics software and services for multi-channel marketing attribution and revenue measurement. The offering targets organizations that need to understand and quantify the contribution of multiple marketing channels to revenue outcomes.

When was Marketing Attribution Partners founded?

Marketing Attribution Partners was founded in 2015. It employs 1 to 10 people.

Where is Marketing Attribution Partners based?

Marketing Attribution Partners is headquartered in Sarasota, United States, in the North America region.

Who are Marketing Attribution Partners's main competitors?

Broad incumbents on record are Google Analytics, Adjust, Branch and AppsFlyer. Direct peers are Rockerbox, Northbeam, Measured, Wicked Reports, Singular and Triple Whale.

Does Marketing Attribution Partners have an API?

No public API is recorded for Marketing Attribution Partners.

What industry is Marketing Attribution Partners in?

Marketing Attribution Partners's product category is Marketing Attribution Software. Its primary akta.pro industry code is MPAAACAH, Performance Analytics, Attribution & Marketing Measurement, with a secondary code of BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 5418 and its SIC code is 7310.

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