Minnesota Association of CVBs

What Minnesota Association of CVBs does

The Minnesota Recruiting and Staffing Association (MNRSA) is a 501(c)(6) nonprofit trade association representing the recruiting and staffing industry in the state of Minnesota. Headquartered in Edina, MN, the organization serves approximately 77 member companies that range from sole proprietors to enterprise staffing firms with Minnesota operations. Its core offerings are not technology products but association services: grassroots legislative advocacy at the Minnesota State Capitol (delivered through a contract lobbyist at Hill Capitol Strategies), a searchable member business directory, professional development and networking events (anchored by the annual MNRSA Golf Classic), and issue alerts distributed to members.

The association generates revenue through three primary streams. First, annual membership dues collected on a tiered basis according to company size, ranging from $500 (1–5 employees) to $2,950 (51+ employees). Second, event-related income from registration fees and sponsorships tied to the Golf Classic and other programming. Third, industry partner sponsorships across Gold, Silver, and Bronze tiers, currently populated by approximately 17 technology and service vendors including Bullhorn, Avionte, TempWorks, UHY LLP, Ogletree Deakins, and Scale Funding. The website and member portal are operated on GrowthZone membership management software. MNRSA is affiliated with the American Staffing Association for national-level representation but is not a technology product company, does not develop proprietary AI or software, and has no disclosed funding, M&A activity, or parent organization.

Name

Minnesota Association of CVBs

Legal name

Minnesota Recruiting and Staffing Association

Website

https://mnrsa.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

MNRSA is a Minnesota-based 501(c)(6) nonprofit trade association serving roughly 77 recruiting and staffing companies with State Capitol advocacy, networking events, a member directory, and tiered annual dues ranging from $500 to $2,950.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues collected from staffing and recruiting companies in Minnesota, with tiered pricing based on company size from 1-5 employees ($500) to 51+ employees ($2,950).
2. Event Revenue: Revenue generated from the annual Golf Classic event including individual and foursome registration fees, as well as sponsorship opportunities. Early bird pricing for members ranges from $215-860 depending on registration type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MNRSA is a membership-based trade association that sells annual memberships to recruiting and staffing companies operating in Minnesota. In exchange for tiered membership dues, the association delivers legislative advocacy at the Minnesota State Capitol, a searchable business member directory, networking and educational programming, and its signature annual Golf Classic fundraising event. It also operates an Industry Partner Program through which technology vendors and service providers purchase sponsorship/membership status.

Product overview

The Minnesota Recruiting and Staffing Association (MNRSA) is a professional industry association serving the recruiting and staffing sector in Minnesota. It is not a technology product company but rather provides member services including advocacy representation at the Minnesota State Capitol, professional development and networking events (notably the annual MNRSA Golf Classic), and maintains a searchable member directory connecting staffing companies with industry partners. The association offers an Industry Partner Program tier for technology vendors and service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• MNRSA Membership Services Annual association membership for recruiting and staffing businesses in Minnesota, providing networking opportunities, industry exposure, educational programming, and legislative advocacy at the State Capitol. Tiered by company size from 1-5 employees ($500/year) to 51+ employees ($2,950/year).
• Business Member Directory Searchable online directory of MNRSA member companies including staffing agencies, recruiting firms, industry partners, and related service providers operating in Minnesota. Provides visibility and referral opportunities for members.
• Legislative Advocacy Grassroots legislative representation at the Minnesota State Capitol on behalf of the recruiting and staffing industry, including policy priority development, relationship building with legislators via contract lobbyist Todd A. Hill of Hill Capitol Strategies, and legislative issue alerts distributed to members.
• Annual MNRSA Golf Classic

Quantifiable outcome

• MNRSA members serve the business community throughout Minnesota, with the state's staffing industry supporting 820 offices and 299,200 workers in annual employment (2022 data)

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

19 partnerships are on record, tiered core, preferred and general.

• American Staffing AssociationcoreStrategic or Co-development PartnerNational affiliation with the American Staffing Association, providing MNRSA members with access to national resources, research, and industry representation at the federal level.
• Hill Capitol Strategies, Inc.coreImplementation/ SI/ Consulting PartnerContract lobbying firm representing MNRSA's views at the Minnesota State Capitol. Lobbyist Todd A. Hill provides information to lawmakers, influences public opinion, and creates alliances to support or oppose proposed laws affecting the staffing industry.
• BullhornpreferredTechnology or IntegrationBullhorn provides cloud-based CRM solutions for relationship-driven businesses. Listed as an industry partner providing technology services to MNRSA members.
• TempWorks SoftwarepreferredTechnology or IntegrationTempWorks specializes in front and back office staffing and recruitment software as well as payroll funding and payroll processing services.
• AviontepreferredTechnology or IntegrationAvionte provides one seamless software solution powering the staffing and recruiting industry.
• Avionte (IP4: Gold Partner)preferredTechnology or IntegrationGold tier industry partner offering staffing software solutions to MNRSA members.
• UHY LLPpreferredTechnology or IntegrationSilver partner offering accounting, tax, consulting, cybersecurity, digital transformation, and mergers & acquisitions services to MNRSA members.
• Ogletree DeakinspreferredTechnology or IntegrationLabor and employment law firm providing legal services to MNRSA members as an industry partner.
• Scale FundingpreferredTechnology or IntegrationPayroll funding service provider offering cash flow solutions and complementary services for staffing agency clients.
• PEO Group, Inc.generalTechnology or IntegrationProfessional Employer Organization focusing on HR administration, workers compensation, and payroll processing services for staffing companies.
• ESSG (Employer Solutions Staffing Group)generalTechnology or IntegrationEmployer solutions and staffing group providing services to MNRSA members.
• SpencerFanegeneralTechnology or IntegrationProfessional services firm listed as an industry partner providing services to MNRSA members.
• ArvogeneralTechnology or IntegrationTechnology partner listed as an industry partner for MNRSA members.
• TimerackgeneralTechnology or IntegrationTime tracking and workforce management solution partner for MNRSA members.
• RingovergeneralTechnology or IntegrationBronze partner providing cloud-based telephone system with SMS capabilities, allowing staffing companies to track, record and analyze calls and texts.
• SensegeneralTechnology or IntegrationTechnology partner providing candidate engagement solutions for staffing and recruiting.
• Minnesota Chamber Business ServicesgeneralStrategic or Co-development PartnerPartnership with the Minnesota Chamber of Commerce providing additional business resources and networking opportunities.
• GrowthZonegeneralTechnology or IntegrationMembership management software provider powering the MNRSA website and business portal.
• Columbia Golf ClubgeneralOthersVenue partner for the annual MNRSA Golf Classic event, located in Minneapolis with historic rolling hills and scenic mature trees.

Scale indicators8 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• World Employment Confederation: The international umbrella body for the staffing and workforce solutions industry. Comparable to MNRSA as an industry association serving staffing firms, with overlapping advocacy, research, and member-service missions, but operating at a global rather than state scope.
• Society for Human Resource Management: The largest global HR professional association, with significant overlap in membership base (HR and talent acquisition professionals), educational programming, and advocacy. Comparable as a broader incumbent that competes for the same Minnesota HR/talent community's dues and engagement.

Regional players

• Recruitment & Employment Confederation: The UK trade body for the recruitment and staffing industry. Directly comparable in mission (membership, advocacy, standards, member directory) but operates in a different geography, making it a regional peer rather than a direct competitor.

Others

• DirectEmployers Association: A nonprofit association of employers focused on OFCCP compliance, diversity recruiting, and workforce data. Comparable as a membership body serving employer-side recruiting needs with policy advocacy, but with a narrower compliance/data focus than MNRSA's general staffing advocacy.
• National Association of State Workforce Agencies: The national association representing state-level workforce agencies that administer unemployment insurance, labor exchange, and training programs. Comparable as an adjacent ecosystem organization touching the same Minnesota workforce policy environment that MNRSA engages with at the state Capitol.

Direct peers

• American Staffing Association: The national trade association for the U.S. staffing industry and MNRSA's stated strategic partner. Directly comparable as a membership-based industry association serving staffing firms, with overlapping advocacy, networking, and education functions, and overlapping member companies (e.g., Aerotek, Express Employment Professionals).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MNRSAorg
• Facebookfacebook.com/mnrsaorg
• LinkedInlinkedin.com/company/minnesota-recruiting-and-staffing-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Association of CVBs