Juf&Mees

What Juf&Mees does

Juf&Mees is a privately held, founder-owned educational support practice based in the Utrecht region of the Netherlands, delivering personalized tutoring (bijles), homework supervision (huiswerkbegeleiding), and structured learning training programs to children aged 6-18 in primary and secondary education. Founded in 2016 by Marlous Vermeulen as De Juffies and rebranded to Juf&Mees in 2018 upon Linda Lansing joining as co-owner, the company operates from three physical locations (IJsselstein, Houten, and Vleuten/Utrecht-Leidsche Rijn) and additionally delivers on-site services to regional schools. Service delivery relies on certified teachers, remedial teachers (RT'ers), internal coordinators (IB'ers), and NT2 specialists, using differentiated methodologies including movement-based learning ('bewegend leren'), visual learning for 'beelddenkers' (image thinkers), and personalized action plans per child, with a stated maximum of four students per supervisor.

The company's revenue model combines transactional hourly billing (€52.50 per individual 55-minute session; €37.50 per child in group sessions) with recurring subscription products for homework supervision and exam training priced at €220-€445 per four-week block, alongside one-time fixed-fee training packages (e.g., €285 for six 90-minute reading comprehension sessions). A separate school-services channel provides custom-quoted student support, plus groups for gifted students, NT2 support, and teacher training. Customer acquisition is sales-led, driven primarily by parent word-of-mouth referrals and direct outreach to schools, supported by a content website and organic social presence on LinkedIn and Instagram. The company has partnerships with Focus&Kids for the seasonal Zomeracademie program and minor collaborations with Jonge Helden and keerzeven lettercontouren.

Juf&Mees is bootstrapped with no external investment, no public revenue disclosure, and a small management team of three location managers. It operates strictly within the Utrecht region, with no disclosed expansion plans beyond this geography. The underlying technology stack is minimal — a WordPress website with SSL — and there are no AI, API, or digital platform capabilities; all intellectual property is human-delivered pedagogical expertise.

Name

Juf&Mees

Legal name

Juf&Mees

Website

https://jufenmees.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Juf&Mees is a founder-owned Dutch educational support practice operating three locations in the Utrecht region, delivering personalized tutoring, homework supervision, and learning training programs to children aged 6-18 and to regional primary and secondary schools.

Ownership category

akta.pro rank

Product category

Education and Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC)

akta.pro secondary industries

General Homework Help (Multi-Subject) (EDANADAA), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB), Note-Taking, Reading & Comprehension Strategies (EDANADAC)

Keywords

• Educational tutoring services
• Homework supervision
• Learning skills training
• School student support
• NT2 Dutch language support

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual and Group Tutoring (Bijles): Hourly tutoring sessions for children aged 6-18 in primary and secondary education. Sessions are 55 minutes, offered individually or in small groups of up to 4 students.
2. Homework Supervision (Huiswerkbegeleiding): Weekly ongoing homework supervision for secondary school students (VO) with options for 1-5 days per week. Includes subject support, planning, and exam preparation.
3. Training Programs: Structured training courses including 'Alle Teksten de Baas' (reading comprehension), 'Ik leer anders' (learning style adaptation), type courses, 'Ik leer leren' (learning skills), and exam training. Offered as fixed-course packages.
4. School-Based Services: On-site student support and training at schools, including care arrangements, plus groups for gifted students, and NT2 support. Custom quotes provided based on school requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Juf&Mees provides personalized tutoring (bijles), homework supervision (huiswerkbegeleiding), and structured learning training programs for children aged 6-18 in primary and secondary education, as well as on-site student support, plus groups, and NT2 services for schools. Services are delivered mostly at three physical locations in the Utrecht region (IJsselstein, Houten, Vleuten) and on-site at partner schools. The company employs certified teachers, remedial teachers, internal coordinators, and subject specialists applying methodologies including movement-based learning, visual learning for image thinkers, and personalized action plans.

Product overview

Juf&Mees is an educational support organization offering a portfolio of tutoring, homework guidance, and learning training services for children aged 6-18 in the Utrecht region. The core offering consists of personalized bijles (tutoring) and huiswerkbegeleiding (homework guidance) for parents, complemented by a suite of structured training programs including Begrijpend Lezen, Leren Leren, Typecursus Typetuin, Examentraining, Ik Leer Anders, Executieve Functies, Alle Teksten de Baas, and Ik Leer Leren. For schools, Juf&Mees provides Leerlingenbegeleiding services including Zorgarrangementen, Plusgroepen, and NT2-begeleiding, alongside school-based training programs and the seasonal Zomeracademie summer program operated in partnership with Focus&Kids. The company operates from three physical locations (IJsselstein, Houten, and Vleuten) and emphasizes personalized, child-centered learning approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Bijles (Tutoring) Personalized one-on-one and small group tutoring for children aged 6-18 in primary and secondary education, covering subjects such as mathematics, language, spelling, and reading comprehension, with attention to executive functions like concentration and work attitude. Sessions are 55 minutes long.
• Huiswerkbegeleiding (Homework Supervision) Weekly ongoing homework supervision for secondary school students (VO), providing subject support, study planning, learning strategies, and exam preparation in a focused, distraction-free environment with a maximum of 4 students per supervisor. Available 1-5 days per week.
• Begrijpend Lezen Training (Reading Comprehension Training) Structured reading comprehension training for groups 5-8, helping children master lengthy texts, extract key words, and expand vocabulary as the foundation for all subjects.
• Leren Leren Training (Learning to Learn Training) Learning-to-learn training for children from group 7-8, focusing on optimal learning styles, organization, planning, and addressing topics such as fear of failure, motivation, and concentration.
• Typecursus Typetuin (Typing Course) Online typing course with a start session, intermediate evaluation, and practice exam, requiring approximately 15 minutes of daily practice. Helps students adapt quickly to secondary school and achieve better results. Combines online learning with in-person sessions at Juf&Mees locations.
• Examentraining (Exam Preparation) Exam preparation for VMBO, HAVO, and VWO graduating students, practicing exam materials, discussing problems, and creating step-by-step plans to answer exam questions, with one experienced supervisor for a maximum of 4 students.
• Ik Leer Anders Training (Visual Learner Training) Training for visual thinkers (image thinkers / beelddenkers) from group 4, translating lesson material into images instead of words, giving children more grip on storing, processing, and remembering presented material.
• Executieve Functies Training (Executive Functions Training) Training focused on developing executive function skills important for learning, such as attention, planning, working memory, and goal- and task-oriented behavior.
• Leerlingenbegeleiding voor Scholen (Student Guidance for Schools) Student guidance services for schools including care arrangements, plus groups for gifted students, and NT2 (Dutch as Second Language) support, provided in full collaboration with the school. Delivered on-site at partner schools.
• Zorgarrangementen (Care Arrangements) Short-term guidance trajectories for students with more complex issues, delivered by experienced remedial teachers and specialists at partner schools.
• Plusgroepen (Gifted Students Groups) Guidance for gifted and highly gifted students working individually or jointly on projects with reasoned, thematic offerings and subject-specific goals, delivered at partner schools.
• NT2-begeleiding (Dutch as Second Language Support) Guidance for students with non-Dutch backgrounds attending language schools or regularly enrolled, helping them master Dutch basics and preparing them with pre-teaching for school learning methods.
• Trainingen voor Scholen (School Training Programs) Various learning trainings for primary and secondary school students provided in classes or smaller groups by qualified supervisors, including begrijpend lezen, leren leren, typecursus, examentraining, ik leer anders, and executieve functies.
• Zomeracademie (Summer Academy) Seasonal summer academic program providing additional educational support during summer vacation for primary and secondary school students with or at risk of developing language or learning gaps. Co-organized with Focus&Kids.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Focus&KidscoreStrategic or Co-development PartnerJuf&Mees and Focus&Kids co-organize the 'Zomeracademie' (Summer Academy), an extra educational support program during the summer vacation. The program helps students in primary and secondary school who have or risk developing a (language) learning gap. In 2022, there was significant media interest in the Summer Academy, with coverage in local newspapers, TV (RTV Utrecht), and interviews.
• Jonge HeldenminorOthersJonge Helden (children's coaching) is listed as a collaboration partner on the Juf&Mees website, with their Instagram link provided. Nature of collaboration appears to be complementary services for children.
• keerzeven lettercontourenminorOtherskeerzeven lettercontouren is listed as a collaboration partner on the Juf&Mees website. Provides letter/contour learning materials that may be used in tutoring sessions.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Tutorful: Online tutoring platform focused on personalized matching of students to tutors. Comparable business model in matching parents/students with tutors for academic support, with adjacent UK-focused operations.
• Preply: Global online tutoring marketplace covering school subjects and languages. Comparable as an alternative channel for parents seeking supplemental academic support, though differentiated by fully online, global delivery.

Direct peers

• Lyceo: Largest Dutch chain offering bijles, huiswerkbegeleiding, and examentraining across many regions. Directly comparable to Juf&Mees in core service mix and Dutch market focus, though at significantly greater scale and geographic reach.
• Studiekring: Dutch homework supervision and tutoring provider with a multi-location network serving primary and secondary school students. Highly comparable to Juf&Mees' huiswerkbegeleiding subscription offerings and parent target segment.
• Bijleshuis: Dutch bijles provider offering one-on-one and small group tutoring across subjects for school-age children. Closely matches Juf&Mees' core bijles product and pricing model.
• Mr. Chadd: Dutch online tutoring platform connecting students to tutors across subjects, with hybrid online/in-person options. Comparable in target customer and subject coverage, though differentiated by its online-first delivery model.
• NewSkool: Dutch tutoring and homework support provider serving school-age children, often delivered on-site at partner schools. Comparable to Juf&Mees in both parent- and school-facing service lines.
• Bijlesstudent: Dutch bijles provider using university students as tutors for school-age children. Comparable in core subject-tutoring offering and parent customer segment in the Dutch market.

Broad incumbents

• Wyzant: Established US-based online tutoring marketplace connecting students to local and online tutors. Comparable in marketplace model and parent-driven demand for academic tutoring, though geographically distinct.

Regional players

• Kippen: Dutch tutoring service operating across multiple Dutch regions. Comparable to Juf&Mees in core bijles offering and parent-focused marketing, with broader geographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jufenmees
• Instagraminstagram.com/juf_en_mees/?hl=nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juf&Mees