Leo Newman

What Leo Newman does

Leo Newman, trading under the legal entity Exedra Management Limited (company number 08479890), is a London-based estate, letting, and property management agency operating across Greater London, Berkshire, and North Hampshire. The firm is structured as a private limited company in England and Wales with a micro headcount of 1-10 employees and is registered with the ICO as a Data Controller (ZA614626), supervised by HMRC for anti-money laundering compliance, and member of The Property Ombudsman and Propertymark Client Money Protection schemes. It serves individual landlords, tenants, vendors, and buyers, plus a smaller corporate/relocation customer segment served through a dedicated new-business department.

The service offering is organised around five core pillars: Sales, Lettings, Maintenance, Consultancy, and Concierge. Lettings are delivered via tiered service packages — Sole Agency (12% inc VAT), Multi-Agency (14.4% inc VAT), Fully Managed (8% inc VAT), Rent Collection Only (4% inc VAT), and Let and Manage (12% inc VAT) — while sales commissions are set at 1.75% inc VAT for both sole and multi-agency mandates. Additional revenue lines include tenant fees (deposits, contract variations, late-payment interest at 3% above Bank of England base rate), serviced accommodation management across London zones 1-4, refurbishment and project management, and a Landlord's Academy educational subscription.

The underlying technology stack is standard for the sector: listings syndicated to Rightmove, Zoopla, PrimeLocation, and OnTheMarket; WhatsApp used as a direct communication channel; and deposit protection via the Deposit Protection Service (DPS). Go-to-market is relationship-driven and field-based, centred on a single headquarters at 106 Cleveland Street, London W1T 6NX, supplemented by additional offices on Charlotte Street and a registered office in NW11. Marketing combines portal presence, content marketing via the company blog, email newsletters, professional photography and brochures, and a referral network of relocation partners. No AI capabilities, proprietary technology, venture backing, or public financial disclosures are evident in the available data.

Name

Leo Newman

Legal name

Exedra Management Limited

Website

https://leonewman.co.uk

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Leo Newman (Exedra Management Limited) is a London-based estate and letting agency offering residential sales, lettings, property management, maintenance, and consultancy services to individual landlords, tenants, vendors, and a smaller corporate relocation segment across Greater London, Berkshire, and North Hampshire.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lettings & Property Management: Commission-based letting services with percentage fees ranging from 4% to 14.4% of rental income depending on service level (rent collection only, fully managed, sole agency, multi-agency). Monthly management fees included.
2. Property Sales: Commission-based sales services at 1.75% inc of VAT for both sole agency and multi-agency arrangements.
3. Tenant Fees: Additional fees from tenants including deposits (5 weeks rent for long lets), contract variations (£50), and non-AST fees (£250 per person).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Leo Newman is a London-based estate and letting agency providing residential property sales, lettings, maintenance, consultancy, and concierge services. The company serves landlords, tenants, and vendors across Greater London, Berkshire, and North Hampshire, offering tiered letting packages (Fully Managed at 8%, Rent Collection Only at 4%, Let and Manage at 12%, sole and multi-agency lettings), sales at 1.75% commission, and ancillary services including serviced accommodation management and refurbishment project management.

Product overview

Leo Newman is a London-based estate and letting agency offering a unified property services platform. The core offering consists of Sales, Lettings, Maintenance, Consultancy, and Concierge services. The lettings operations include several service tiers: Fully Managed (8% inc VAT), Rent Collection Only (4% inc VAT), Let and Manage (12% inc VAT), and standard lettings. Additional offerings include serviced accommodation management, refurbishment and project management, investment advice, and a Landlord's Academy educational program. The agency operates across Greater London, Berkshire, and North Hampshire with a focus on Prime London properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales
• Lettings
• Maintenance
• Consultancy
• Concierge
• Serviced Accommodation Management
• Refurbishment and Project Management

Quantifiable outcome

• 31 homes found new owners in November across London neighborhoods
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal partnership for property listings and visibility. Leo Newman listings appear on Rightmove reaching millions of property seekers.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty portal partnership for extending property listing reach to Zoopla's user base.
• PrimeLocationminorChannel Partner/ Reseller/ DistributorPremium property portal listing partnership targeting higher-end property searches.
• OnTheMarketminorChannel Partner/ Reseller/ DistributorProperty portal partnership for additional listing distribution.
• Deposit Protection Service (DPS)coreOthersGovernment-backed deposit protection scheme partner ensuring tenant deposits are legally protected in government-approved scheme.
• PropertymarkcoreOthersClient Money Protection scheme provider ensuring client funds are protected. Leo Newman is provided by Propertymark with scheme accounting rules and conduct rules.
• The Property Ombudsman (TPO)coreOthersIndependent redress scheme member providing dispute resolution for consumers. Leo Newman follows TPO Code of Practice for Residential Estate Agents and Letting Agents.
• Information Commissioner's Office (ICO)coreOthersUK data protection regulator. Leo Newman is registered as a Data Controller with the ICO under number ZA614626.
• HM Revenue & CustomscoreOthersTax authority for Anti-Money Laundering compliance supervision. Leo Newman is registered and supervised by HMRC for Money Laundering Regulations 2017 compliance.
• PRS (Private Rented Sector)minorChannel Partner/ Reseller/ DistributorProperty portal partner logo visible on website.
• CMP (likely Client Money Protection scheme)coreOthersClient Money Protection certification displayed on website.
• Relocation PartnersminorChannel Partner/ Reseller/ DistributorCorporate relocation partners providing access to high calibre corporate tenants for landlords.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Savills: Savills is a global real estate services firm with a substantial London residential sales, lettings, and property management practice. While far larger and offering broader services (commercial, investment, advisory), its London residential arm competes directly with Leo Newman for high-end landlords, vendors, and corporate relocation clients.
• Knight Frank: Knight Frank is a global property firm with a major London residential sales, lettings, and property management operation. It competes for the same Prime London landlord and vendor base as Leo Newman and represents a broad incumbent benchmark in the same niche at much larger scale.

Emerging players

• Yopa: Yopa is a UK hybrid estate agency offering fixed-fee sales with local agent support, directly undercutting traditional commission structures. Comparable in customer segment (residential sellers) but differentiated by business model; relevant as a structural competitor to Leo Newman's sales service.
• Purplebricks: Purplebricks pioneered the hybrid/online estate agency model in the UK, offering fixed-fee sales at significantly lower commissions than traditional agencies. It represents the most disruptive alternative to Leo Newman's commission-based service and pressures the entire traditional agency value proposition, though its market position has weakened in recent years.

Direct peers

• Foxtons: Foxtons is a London-focused estate and lettings agency offering sales, lettings, and property management across the same Greater London footprint as Leo Newman. Both firms compete directly for Prime London landlords, vendors, and tenants, with overlapping service tiers and reliance on major property portals. Foxtons is significantly larger and better capitalized but operates in the same niche.
• Chestertons: Chestertons is a long-established London and international estate agency specializing in sales, lettings, and property management in Prime Central London. Like Leo Newman, it emphasizes heritage, relationships, and full-service offerings targeting higher-end residential clients. Direct overlap on service mix, customer profile, and core geography.
• Winkworth: Winkworth is a UK franchised estate and lettings agency with strong London coverage and a focus on residential sales, lettings, and property management. Comparable service tiers (Fully Managed, Let Only, Rent Collection) and target customer (landlords and tenants) closely mirror Leo Newman's offering.
• Douglas & Gordon: Douglas & Gordon is an independent London estate and lettings agency with a similar focus on residential sales, lettings, and management in Greater London. Overlapping customer profile (landlords, vendors, tenants) and comparable service breadth and pricing structure make it a relevant direct peer.
• Hamptons (formerly Hamptons International): Hamptons is a London-centric residential sales, lettings, and property management agency with comparable service tiers and a Prime London customer base. Its multi-office London footprint and relationship-led model make it one of the closest direct comparables to Leo Newman in both geography and positioning.
• Benham and Reeves: Benham and Reeves is a London-focused residential sales, lettings, and property management agency with comparable service tiers and a strong London footprint. Direct competition for landlords and tenants in overlapping postcodes, with similar positioning in the mid-to-upper Prime London segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leo-newman

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo Newman