Moon Scooters
- Company typePrivate
- Founded2021
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Moon Scooters firmographics
Firmographics- Name
- Moon Scooters
- Legal name
- ERiders LLC
- Website
- https://moonscooters.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Moon Scooters industry classification
Industry- Product category
- Micromobility Rental Services
- NAICS
- General Rental Centers (5323)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Station-Based Scooter Rentals (THADAGAB)
- akta.pro secondary industry
- Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)
Keywords
Where Moon Scooters is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Moon Scooters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Monthly Scooter Rental Subscription: Recurring monthly subscription model offering unlimited electric scooter use. Two tiers: Moon Base ($70/mo, 15 mph top speed) and Moon Pro ($80/mo, 20+ mph top speed). Includes scooter, charger, built-in alarm, and free maintenance. Requires $50 refundable deposit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Moon Base - $70/month, 15 mph top speed |
| Subscription | Monthly | Moon Pro - $80/month, 20+ mph top speed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Moon Scooters product offering
Product offeringCore offering
Moon Scooters is a subscription-based electric scooter rental service operating in Utah. Customers pay a monthly fee (Moon BASE at $70/mo or Moon PRO at $80/mo) plus a $50 refundable deposit to receive unlimited 24/7 use of a commercial-grade electric scooter. The service uses a mobile app for identity verification, digital hub access control, and scooter management, with self-checkout hubs in Salt Lake City, Provo, and an upcoming Ogden location.
Product overview
Moon Scooters operates a subscription-based electric scooter rental service consisting of two plans (Moon BASE at $70/month for 15 mph and Moon PRO at $80/month for 20+ mph), the Moon Scooter hardware product with commercial-grade specifications (20 mph, 30-mile range, IP54 rating, dual suspension), and a companion Moon App for identity verification, hub access, and scooter management. The offering is a unified service where subscribers pay a monthly fee plus a refundable deposit to receive unlimited 24/7 use of a premium electric scooter with included maintenance, repairs, and theft protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Moon BASE Plan Monthly rental plan at $70/month offering unlimited use of a commercial-grade electric scooter with a 15 mph top speed, designed for campus and neighborhood use. Includes a $50 refundable deposit, charger, built-in alarm, GPS tracking, and free maintenance.
- Moon PRO Plan Premium monthly rental plan at $80/month offering unlimited use of a commercial-grade electric scooter with 22+ mph top speed, best value for commuters. Includes a $50 refundable deposit, charger, built-in alarm, GPS tracking, and free maintenance.
Quantifiable outcome
- Cost savings vs. car ownership: eliminates repair bills, insurance, and depreciation costs
- +2 more outcomes
Companies that use Moon Scooters
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Moon Scooters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Moon Scooters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreThird-party payment processing provider used for secure identity verification via Stripe Identity and payment collection. Access to personal information is limited to performing tasks on behalf of Moon Scooters.
Scale indicators3 records
Moon Scooters competitors and assessment
Company assessmentDirect peers
- Tier Mobility: European shared micromobility operator operating e-scooters, e-bikes, and e-mopeds. Comparable on product mix, subscription/pay-per-ride monetization, and operational sophistication across multiple cities.
- Voi Technology: European e-scooter sharing operator running station-based and dockless fleets across 100+ cities. Comparable on subscription-style pass products and hub-based fleet operations; relevant benchmark for unit economics.
- Helbiz: Shared micromobility operator offering e-scooters, e-bikes, and transit aggregation in US and European cities. Comparable on e-scooter subscription and pay-per-ride products in similar mid-sized US metros.
- Lime: Global dockless e-scooter and bike-share operator with active Salt Lake City presence. Comparable product category (e-scooter rental) and overlapping geography in Moon's primary Wasatch Front market.
- Bird: Largest US dockless e-scooter sharing company. Directly competes with Moon in the Utah micromobility market via per-ride pricing; relevant for comparison because customer testimonials explicitly benchmark Moon against Bird on cost.
- Spin: Ford-owned micromobility operator running e-scooter and e-bike sharing programs in US cities. Directly comparable on product type and target commuter use case; relevant for understanding fleet economics at larger scale.
Emerging players
- Razor USA: Consumer e-scooter and e-mobility brand that has explored rental and subscription pilots in US markets. Adjacent comparison because Razor sets consumer expectations on price and quality for the same hardware category Moon rents.
- Unagi Scooters: Direct-to-consumer e-scooter brand offering a monthly 'All-Access' subscription rental model. Closest direct comparison to Moon's subscription-rental GTM, though Unagi operates nationally via shipping rather than hub pickup.
Broad incumbents
- Lyft (micromobility): Major rideshare platform with significant shared-bike and e-scooter operations across US cities. Comparable on urban commuter use case and subscription pass potential; broader incumbent with deeper capital base.
- Bolt (mobility): European mobility super-app combining scooters, bikes, and ride-hail. Relevant as a broader incumbent that could extend subscription micromobility products into markets where Moon operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moon Scooters social profiles
Digital presenceMoon Scooters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moon Scooters leadership team
Management profileNumber of profiles
Moon Scooters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moon Scooters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moon Scooters
What does Moon Scooters do?
Moon Scooters is a subscription-based electric scooter rental service operating in Utah. Customers pay a monthly fee (Moon BASE at $70/mo or Moon PRO at $80/mo) plus a $50 refundable deposit to receive unlimited 24/7 use of a commercial-grade electric scooter. The service uses a mobile app for identity verification, digital hub access control, and scooter management, with self-checkout hubs in Salt Lake City, Provo, and an upcoming Ogden location.
Is Moon Scooters a public or private company?
Moon Scooters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moon Scooters founded?
Moon Scooters was founded in 2021. It employs 1 to 10 people.
Where is Moon Scooters based?
Moon Scooters is headquartered in Provo, United States, in the North America region.
How does Moon Scooters make money?
One revenue line is on record: monthly Scooter Rental Subscription.
Who are Moon Scooters's main competitors?
Direct peers on record are Tier Mobility, Voi Technology, Helbiz, Lime, Bird and Spin. Emerging players are Razor USA and Unagi Scooters. Broad incumbents are Lyft (micromobility) and Bolt (mobility).
Does Moon Scooters have an API?
No public API is recorded for Moon Scooters.
What industry is Moon Scooters in?
Moon Scooters's product category is Micromobility Rental Services. Its primary akta.pro industry code is THADAGAB, Station-Based Scooter Rentals, with a secondary code of THADAHAE, Scooter & Moped Rentals (Motorized 2-Wheel). Its NAICS code is 5323 and its SIC code is 7510.