Lace
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Lace firmographics
Firmographics- Name
- Lace
- Website
- https://lacecommunications.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Lace is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Lace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Lace product offering
Product offeringCore offering
Lace is an independent bespoke consultancy that delivers creative communications intertwining culture and commerce. The firm works with culturally driven brands, businesses, and agency partners on select projects, offering tailored strategic and creative counsel rather than standardized service packages.
Product overview
Lace is an independent bespoke consultancy (not a product or platform company) that works with culturally driven brands, businesses, and agency partners on creative communications projects. No distinct product offerings, modules, or named services were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Companies that use Lace
Customer profileSegments1 record
Ideal customer profiles1 record
Lace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lace partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Lace competitors and assessment
Company assessmentBroad incumbents
- Huge: Large digital-first experience and brand agency with communications strategy capabilities, a broader incumbent alternative for clients seeking culture-driven brand work.
- R/GA: Global creative and innovation agency with brand-communications and cultural-strategy capabilities, representing a broader-scale alternative to Lace's boutique offering.
- Droga5: Globally recognized creative agency (Accenture Song) with a portfolio of culturally resonant brand campaigns, comparable service category to Lace but at vastly larger scale.
- Wieden+Kennedy: Large independent creative agency with deep cultural and brand-communications expertise; operates at much greater scale but competes for the same culturally driven brand engagements.
Direct peers
- 72andSunny: Creative agency that builds brand platforms at the intersection of culture and commerce, closely aligned with Lace's stated value proposition.
- Mother: Independent creative agency with a selective, culture-led approach to brand communications, conceptually similar to Lace's bespoke, select-projects model.
- Red Antler: Brand strategy and creative agency that builds brands from launch with a strong cultural positioning lens, mirroring Lace's bespoke consultancy model targeting culturally driven clients.
- Mekanism: Independent creative agency producing culture-forward brand storytelling, conceptually adjacent to Lace's creative communications focus.
- Anomaly: Independent creative agency known for culturally resonant brand work and unconventional client engagement models, directly comparable to Lace's boutique consultancy positioning.
- Gin Lane (now Gin Lane Companies): Brand strategy and design firm that builds culturally positioned consumer brands; close analogue to Lace's boutique model targeting culturally driven brands.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Lace social profiles
Digital presenceLace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lace leadership team
Management profileNumber of profiles
Lace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lace
What does Lace do?
Lace is an independent bespoke consultancy that delivers creative communications intertwining culture and commerce. The firm works with culturally driven brands, businesses, and agency partners on select projects, offering tailored strategic and creative counsel rather than standardized service packages.
Is Lace a public or private company?
Lace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lace founded?
Lace was founded in -1. It employs 1 to 10 people.
Where is Lace based?
Lace is headquartered in New York, United States, in the North America region.
Who are Lace's main competitors?
Broad incumbents on record are Huge, R/GA, Droga5 and Wieden+Kennedy. Direct peers are 72andSunny, Mother, Red Antler, Mekanism, Anomaly and Gin Lane (now Gin Lane Companies).
Does Lace have an API?
No public API is recorded for Lace.