MANTAHARI Oceancare

What MANTAHARI Oceancare does

MANTAHARI Oceancare is a Munich-based private social fashion startup founded in 2018 by Tim, a PADI Divemaster, that designs and sells sustainable headwear, apparel, and beach accessories through its own Shopify e-commerce storefront. Its core products are caps, kids caps, beanies, headbands, shirts, hoodies, sweaters, fanny packs, beach towels, bottles, and travel accessories, manufactured from GRS-certified recycled PET bottles (up to 97% recycled content in curved caps, 96.5% in kids caps) and 100% certified organic cotton with screen-printed mandala designs. The company also runs co-branded limited editions with partners including Buadep, GOTBAG, Turtle Watch Egypt, and BVV. The business operates three go-to-market motions: direct-to-consumer e-commerce globally, on-site sales at beach volleyball events such as the German Beach Tour at Munich Olympic Park, and B2B corporate merchandise for clients such as XIBIX Solutions and Toepfer Babywelt. Pricing is one-time unit pricing across a $9-$94 assortment, with an additional $200 manta ray adoption donation through Marine Megafauna Foundation. MANTAHARI commits 50% of profits to MMF for manta ray research and education in Indonesia, and has cumulatively donated $100,000 USD and supported 450 manta ray adoptions. Operations are run by a 1-10 person team with logistics handled by Naturapack and production support from Stadtholz.

Name

MANTAHARI Oceancare

Legal name

MANTAHARI GmbH

Website

https://mantahari.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MANTAHARI Oceancare is a Munich-based sustainable fashion startup founded in 2018 that sells GRS-certified recycled-PET caps, organic cotton apparel, and beach accessories through Shopify DTC, beach volleyball events, and B2B, donating 50% of profits to marine conservation.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Sustainable fashion apparel
• Recycled PET caps
• Ocean conservation merchandise
• Eco-friendly accessories
• Social fashion startup

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of sustainable caps, apparel, accessories, and beach gear through their Shopify e-commerce platform. Products include recycled PET caps ($40-45), organic cotton shirts ($49), sweaters ($85), fanny packs ($50-60), and hoodies ($88-94).
2. B2B/Corporate Sales: Co-branded products and corporate merchandise for businesses, including co-branded hoodies, caps, and custom team apparel. Companies like XIBIX Solutions and Toepfer Babywelt have ordered co-branded products.
3. Manta Ray Adoptions: Private and corporate manta ray adoptions through Marine Megafauna Foundation at $200 per adoption. Includes certificate, naming rights, and ongoing updates when the manta ray is sighted by divers.
4. Gift Vouchers: Gift voucher sales starting from $11.76, allowing customers to purchase MANTAHARI products or support the ocean conservation mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

MANTAHARI Oceancare designs, manufactures, and sells sustainable headwear (recycled PET caps, kids caps, beanies, headbands), apparel (organic cotton shirts, sweaters, hoodies), and beach accessories (fanny packs, towels, bottles, MANTALETTEN) through its own Shopify e-commerce store and B2B corporate channels. The company also operates a Manta Ray Adoption Program through the Marine Megafauna Foundation, with 50% of all product profits donated to ocean conservation, research, and education projects in Indonesia.

Product overview

MANTAHARI Oceancare is a sustainable fashion brand and social enterprise founded in Munich in 2018. The company operates as an e-commerce platform selling sustainable caps and fashion accessories primarily made from recycled PET bottles and organic cotton. The product portfolio centers on recycled headwear (Caps, Kids Caps, Beanies, Headbands), apparel (Shirts, Sweaters, Hoodies, Longsleeves), beach accessories (Fanny Packs, MANTALETTEN, Towels, Bottles), and special co-branding collections. The business model commits 50% of profits to ocean conservation projects in Indonesia through the Marine Megafauna Foundation, including manta ray adoptions and research/education initiatives. Products are primarily manufactured in China under fair conditions and shipped CO2-efficiently by train to Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Caps Recycled PET bottle caps and hats, including Cotton Caps, Trucker Caps, Curved Caps (97% recycled content), Cord Caps, Snapback Caps, and 5-Panel Caps in various styles and colors for ocean-conscious consumers.
• Kids Caps Sustainable caps for children ages 2–10 made from 96.5% recycled PET bottles (GRS certified), available in 5-Panel, Cord, and Snapback styles designed to coordinate with adult product lines.
• Beanies Recycled beanies made from GRS-certified recycled PET bottles, available in long and short styles with various colors.
• Headbands
• Apparel (Shirts, Sweaters, Hoodies) Sustainable clothing including t-shirts, longsleeves, sweaters, hoodies, and beach volleyball apparel made from organic cotton or recycled materials.
• Fanny Packs
• MANTALETTEN
• Beach Towels
• Beach Bottles
• Travel Accessories
• Gift Vouchers
• Special Collections (Co-Branded) Limited-edition co-branded apparel and accessories, including the Turtle Watch Egypt 2.0 Cotton Cap, Bumi Ecosystem, BVV Collection, SOUL SCUBA, Salty Brothers, GOTBAG x MANTAHARI PRO PACK backpack, and Buadep x MANTAHARI Munich Hits Different shirt.
• Manta Ray Adoption Program

Quantifiable outcome

• 50% of all product profits donated to Marine Megafauna Foundation Indonesia
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, supporting and minor.

• Marine Megafauna Foundation (MMF)coreStrategic or Co-development PartnerPrimary nonprofit partner in Indonesia. MANTAHARI donates 50% of profits to MMF for manta ray conservation, research, and education projects in Komodo National Park and Nusa Penida. The partnership includes manta ray adoptions, scientific research funding, and support for local Indonesian scientists and interns.
• StadtholzcoreStrategic or Co-development PartnerProduction partner providing support in all creative areas for cap production and manufacturing. Central to the company's product development process.
• BVV (Bayerischer Volleyball Verband)majorGTM or Marketing PartnerPartnership with German Beach Volleyball Association to promote sustainability at the German Beach Tour events. Includes co-branding opportunities and visibility at beach volleyball tournaments.
• NaturapacksupportingChannel Partner/ Reseller/ DistributorLogistics partner handling storage and shipping of products since 2020. Family business providing reliable, fast, and plastic-free shipping services.
• Turtle Watch EgyptmajorStrategic or Co-development PartnerCo-branding partnership for Turtle Watch Egypt 2.0 Cotton Cap. €7.50 from each sold cap donated to sea turtle conservation and habitat protection in Egypt.
• GOTBAGminorGTM or Marketing PartnerCo-branded product partnership producing the GOTBAG x MANTAHARI PRO PACK sustainable backpack.
• BuadepminorGTM or Marketing PartnerMunich-based beach volleyball brand partnership for co-branded limited edition Munich Hits Different shirt, sold during German Beach Tour in Munich Olympic Park.
• DamnplasticminorChannel Partner/ Reseller/ DistributorConcept store partner from Austria focused on plastic-free living and upcycling. Partner for reaching sustainability-conscious consumers.
• Autohaus SirchsupportingOthersRegional mobility partner providing flexibility and storage space for packages. Supports efficient operations with sustainable thinking, including electric vehicle (Renault ZOE) for deliveries.
• Urs GollingsupportingStrategic or Co-development PartnerProfessional photographer providing photography services since 2020 for sports, outdoor, and lifestyle content.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ecoalf: Spanish sustainable fashion brand producing apparel, footwear, and accessories from recycled materials including marine plastic. Comparable in recycled-materials sourcing, DTC-first distribution, and ocean-conservation positioning.
• GOTBAG: German sustainable bag and accessories brand that converts ocean-bound plastic into backpacks and bags. MANTAHARI has a co-branded product with GOTBAG (GOTBAG x MANTAHARI PRO PACK), and both target ocean-conscious consumers using recycled-PET storytelling.
• Tide Ocean: Swiss/German B2B material supplier turning ocean-bound plastic into recycled polyester yarn used by apparel brands. Comparable recycled-PET supply chain and mission; relevant as both a potential supplier and a benchmark.
• United By Blue: US-based sustainable apparel and accessories brand that pledges to remove one pound of trash from oceans and waterways per product sold. Closest functional parallel to MANTAHARI's purchase-linked ocean-conservation model.
• Fair Harbor: US sustainable beachwear brand making board shorts and apparel from recycled plastic bottles. Comparable recycled-PET product construction, beach/water-sports end market, and mission-driven branding.
• Bureo: California-based brand manufacturing sunglasses, skateboards, and apparel from recycled fishing nets. Highly comparable ocean-plastic-upcycling value proposition targeting a similar ethically minded consumer.
• Picture Organic Clothing: French sustainable surf and outdoor apparel brand using recycled polyester and organic cotton. Comparable European-DTC positioning, recycled-materials sourcing, and target overlap with surf/outdoor consumers.

Emerging players

• Salt Life: US beach and ocean-lifestyle apparel and accessories brand. Adjacent ocean-themed apparel category, though positioned more as a lifestyle brand than a sustainability-mission brand like MANTAHARI.

Broad incumbents

• Outerknown: Sustainable apparel brand founded by Kelly Slater with broad product range across surf, outdoor, and casual apparel. Larger incumbent operating in overlapping ocean-lifestyle and recycled-materials territory.
• Patagonia: Iconic US outdoor and surf apparel company with deep sustainability and recycled-materials credentials. Operates across the broader apparel category that includes MANTAHARI's ocean-focused niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MANTAHARIcom
• Instagraminstagram.com/mantahari
• LinkedInlinkedin.com/company/mantahari-oceancare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANTAHARI Oceancare