MEN'S X MENTAL

What MEN'S X MENTAL does

MEN'S X MENTAL, INC. is a U.S.-based 501(c)(3) non-profit organization founded in 2021 and headquartered in Red Bank, New Jersey, with 1-10 employees. Its mission is to normalize mental health conversations among male athletes across youth, collegiate, and professional levels, anchored to the public-health statistic that 500,000 men die by suicide globally each year. The organization pursues this mission through four interlocking vectors: (1) educational content via MXM Magazine, the 'You Are Not Alone' athlete-stories blog, The Playbook, the MXM Masterclass, IQ, and the Box Score statistics resource; (2) in-person and virtual events including the MXM Shore Showcase 2025 and collaborative programming with college athletic departments (Babson, Amherst, Johns Hopkins, UNC Asheville); (3) strategic partnerships with mental-health advocacy organizations and athlete-aligned foundations, notably the Kevin Love Fund, Mental Health America, The Arthur M. Blank Family Foundation, the Inter Miami CF Foundation, and the Mental Health Television Network; and (4) mission-funded merchandise sales through four Shopify-powered collections — The Originals (Dri-Fit t-shirts at $40, 'MENtally Strong' hoodies at $50, brain beanies and thinking caps at $30), The X Collection (seven color variants of beanies/caps at $35 each), MXM X iSLIDE collaboration with iSlide USA (premium slides at $50), and 'My Cause, My Kicks' with Stadium Custom Kicks for custom sneakers. The technology footprint is intentionally minimal: a Shopify storefront, social media channels (Twitter, Facebook, YouTube, Instagram), and a Typeform story-submission survey; no proprietary platform, AI/ML capability, API, or mobile application is disclosed. Revenue is generated from unit-priced merchandise sales plus voluntary donations accepted via PayPal and Venmo, with no institutional funding rounds, parent company, or enterprise contracts disclosed. The organization is founder-led, with Q. Williams identified as CEO and Founder, and operates with a registered trademark on the 'MEN'S X MENTAL®' brand and a distinctive custom 'X' survivor symbol on apparel.

Name

MEN'S X MENTAL

Legal name

MEN'S X MENTAL, INC.

Website

https://mensxmental.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MEN'S X MENTAL is a U.S. 501(c)(3) non-profit that supports male athletes' mental health through coaching, MXM Magazine, events, collegiate partnerships, and branded merchandise (apparel, beanies, iSlide slides) sold via Shopify and funded by PayPal/Venmo donations.

Ownership category

akta.pro rank

Product category

Mental Health Nonprofit Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industry

Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)

Keywords

• Men's mental health
• Athlete mental wellness
• Nonprofit apparel
• Cause merchandise
• Community coaching

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Others

Revenue model

1. Merchandise Sales: Sale of branded apparel and accessories including Dri-Fit t-shirts, hoodies, beanies, caps, and footwear collaborations. Products are sold through the organization's Shopify e-commerce store with prices ranging from $30-$50 per item.
2. Donations: Charitable donations accepted via PayPal and Venmo. Donations are placed towards further assisting youth, college, and pro male athletes overcome their mental health challenges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MEN'S X MENTAL is a non-profit organization that supports male athletes' mental health by selling branded apparel and accessories (Dri-Fit t-shirts, hoodies, beanies, thinking caps, X Collection items, MXM iSLIDES) through its Shopify store, accepting charitable donations via PayPal and Venmo, and providing community resources including MXM Magazine, THE PLAYBOOK coaching program, BOX SCORE statistics, MXM Masterclass, and the You Are Not Alone storytelling platform. Revenue from merchandise and donations funds the organization's mission of assisting youth, college, and professional male athletes with mental health challenges.

Product overview

MEN'S X MENTAL is a non-profit mental health organization for male athletes that operates an e-commerce merchandise platform. The product portfolio consists of branded apparel and accessories organized into four main collections: (1) 'THE ORIGINALS' featuring core branded merchandise including Nike Dri-Fit t-shirts and 'MENtally Strong' hoodies; (2) 'THE X COLLECTION' offering seven color variants of brain beanies and thinking caps priced at $35 each; (3) the iSLIDES collaboration with iSlide USA producing premium athletic slides; and (4) 'MY CAUSE, MY KICKS' (currently empty) in partnership with Stadium Custom Kicks. Supporting the merchandise business, MXM offers educational resources including MXM Magazine (a digital publication on sports psychology and mental health), 'THE PLAYBOOK' coaching materials, and 'BOX SCORE' mental health statistics. The store is built on Shopify's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• The X Collection: A collection of brain beanies and thinking caps featuring the custom 'X' symbol representing strength, courage, and resilience of survivors.
• The Originals Collection
• My Cause My Kicks
• MXM x iSLIDE

Quantifiable outcome

• Donations support youth, college, and pro male athletes in overcoming mental health challenges

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• The Zone (itsthezone.com)minorStrategic or Co-development PartnerPartner organization listed on the TEAMS page of Men's X Mental website.
• The Arthur M. Blank Family FoundationcoreStrategic or Co-development PartnerMental health and well-being focused foundation partner. Arthur M. Blank Family Foundation supports area of giving related to mental health and well-being.
• Stadium Custom KickscoreChannel Partner/ Reseller/ Distributor'My Cause, My Kicks' collaboration - unique partnership for custom sneaker merchandise. Also sells MEN'S X MENTAL Nike Air Force 1 Low shoes through Stadium Custom Kicks platform.
• The Kevin Love FundcoreStrategic or Co-development PartnerMental health advocacy partnership. Kevin Love is a prominent NBA player known for his own mental health advocacy work.
• iSlidecoreChannel Partner/ Reseller/ DistributorMXM X iSlide collaboration for branded slides and flip-flops. Premium adjustable slides with molded footbed built for athletes, optimized for comfort and mental wellness.
• The Hoop GroupminorStrategic or Co-development PartnerBasketball training and events organization partnership for mental health programming.
• Aware CausesminorStrategic or Co-development PartnerCause-focused partner organization.
• Mental Health AmericacoreStrategic or Co-development PartnerMajor mental health advocacy organization partnership through Mental Health Monmouth programs.
• Inter Miami CF FoundationminorStrategic or Co-development PartnerProfessional soccer club foundation partnership for community mental health initiatives.
• Mental Health Television NetworkminorStrategic or Co-development PartnerTeddy Sourlis joined the Mental Health Television Network, featuring content on 'Game Changer: Tackling Mental Health Stigma in Male Athletes'.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Morgan's Message: Student-athlete mental health nonprofit expanding access to athletic communities through advocacy and education. Closely mirrors MXM's athlete-focused mental health awareness and campus activation model.
• The Hidden Opponent: Student-athlete-led mental health advocacy organization tackling stigma in sports. Comparable in scale, mission (athlete mental health normalization), and collegiate activation model.
• Athletes for Hope: Nonprofit that mobilizes professional athletes around charitable causes including mental health. Comparable athlete-centric, cause-driven nonprofit model with broader charity scope than MXM.
• The Kevin Love Fund: NBA player Kevin Love's mental health advocacy nonprofit. Directly comparable mission (normalizing mental health for athletes and broader populations), nonprofit structure, athlete-led storytelling, and cause-merch component — making it MXM's most direct peer.

Broad incumbents

• Mental Health America: The nation's oldest community-based mental health nonprofit. Listed as an MXM partner; comparable mission around mental health normalization and education, but operating at a vastly larger scale and broader audience.
• NAMI: National Alliance on Mental Illness — large U.S. mental health advocacy nonprofit. Comparable mental health awareness and education mission, but with much broader demographic focus versus MXM's athlete/male vertical.
• Born This Way Foundation: Cause-driven mental health nonprofit (co-founded by Lady Gaga) with branded merchandise and storytelling. Comparable mission-aligned, merch-supported nonprofit brand model, though at much larger scale.

Others

• iSlide: Athletic slides brand collaborating with MXM on the MXM x iSlide product line. Comparable as a merchandise collaborator and channel/distribution partner rather than a direct competitor.
• The Zone: Listed as an MXM partner organization. Adjacent mental health ecosystem player; related through partnership rather than direct mission overlap.
• Stadium Custom Kicks: Custom sneaker company partnering on the 'My Cause, My Kicks' Nike Air Force 1 collaboration. Adjacent cause-merch collaborator enabling MXM's higher-value footwear SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mensxmental
• YouTubeyoutube.com/watch?v=tjHnr_v3LHM
• Facebookfacebook.com/mensmentalx
• Instagraminstagram.com/mensxmental
• LinkedInlinkedin.com/company/mensxmental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEN'S X MENTAL