The Hoop Studio

What The Hoop Studio does

The Hoop Studio is a UK-based, privately-held digital agency operating from The Cotswolds that designs and builds Webflow websites for B2B brands, founders, and marketing teams across the UK, Europe, and the United States. The company is a certified Webflow Premium Partner and structures its offerings around fixed-scope project tiers (Launch from £2,500, Growth from £8,000, Signature from £15,000) and monthly recurring retainers (Care+ from £150/month, Scale from £1,500/month, Scale+ from £5,000/month) covering hosting, security monitoring, ongoing design/dev capacity, SEO programs, and growth partnerships.

The agency's technical foundation rests on the Client-First component framework within Webflow, supplemented by structured CMS architecture, semantic HTML, JSON-LD schema markup, and Core Web Vitals optimization. It has built differentiated capabilities in Generative Engine Optimisation (GEO/AEO), packaging semantic markup, llms.txt configuration, and answer-first content structures to help brands surface in AI-driven search results. Integration depth spans HubSpot, Salesforce, Stripe, Memberstack, Hotjar, Microsoft Clarity, GA4, Google Tag Manager, and automation platforms Zapier and Make, with custom JavaScript and Webflow CMS API work for bespoke requirements.

The business model blends one-time project revenue with subscription-style recurring retainers, supplemented by ancillary services such as WordPress-to-Webflow migrations and AI Search Optimisation. GTM is sales-led via a 'Book a Call' consultation funnel, paired with product-led self-qualification through transparent tiered pricing. Distribution is direct only, with no channel or reseller partnerships, and the company states it is actively taking new projects. To date it has delivered 25+ websites with a 100% client recommendation rate across a portfolio spanning enterprise (Booksy, Kingsley Devon, Accurise), mid-market (Nalu Partners, Baumann), and SMB/startup clients (Open Equity, KLEF, EDNA Genetics, Office Co.).

Name

The Hoop Studio

Legal name

The Hoop Studio

Website

https://thehoopstudio.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hoop Studio is a UK-based, Webflow Premium Partner agency that designs and builds conversion-focused websites and runs integrated SEO, GEO, and AI-search programs for B2B brands, founders, and marketing teams across the UK, Europe, and the United States.

Ownership category

akta.pro rank

Product category

Web Design & Development Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Webflow design agency
• Website development services
• SEO optimization services
• Web migration services
• Generative engine optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Webflow Design & Development Projects: Fixed-scope project work across three tiers (Launch, Growth, Signature) with upfront pricing. Projects range from landing pages to flagship bespoke sites, delivered on fixed timelines with clear deliverables.
2. Ongoing Retainer Services: Monthly retainer engagements (Care+, Scale, Scale+) providing continuous design, development, SEO/GEO programs, CRM integration, and growth support. Retainers offer predictable recurring revenue with expanded scope at higher tiers.
3. Growth Partner Retainers: Strategic ongoing partnerships combining web development with CRM, marketing automation, lead funnel optimization, and AI automations for scaling B2B brands treating their site and pipeline as one growth system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Hoop Studio is a UK-based Webflow design and development agency that designs, builds, and maintains websites for B2B brands on the Webflow platform. The studio offers supporting services including SEO, generative engine optimization (GEO), and AI search optimization, alongside WordPress-to-Webflow migrations, ongoing care packages, and recurring growth partner retainers.

Product overview

The Hoop Studio is a UK-based Webflow design agency and digital growth partner offering a portfolio of services centered on Webflow design and development. The core offering is Webflow Design & Development with three build tiers (Launch, Growth, Signature) ranging from £2,500 to £15,000+. This is complemented by ongoing support tiers: Care+ maintenance packages (£150/month) for site health monitoring, and Scale/Scale+ retainer programs (£1,500–£5,000/month) for embedded growth partnership including SEO, GEO, CRM automations, and AI search optimization. Additional services include WordPress-to-Webflow migration and dedicated AI Search Optimisation (GEO/AEO) to help brands get cited in AI-generated answers. The company also delivers client projects across web design, web development, and logo design, showcased in their portfolio of recent projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Webflow Design & Development End-to-end website design and development service delivered on the Webflow platform, covering design, build, and launch of business websites for B2B brands and founders.
• Webflow Care Packages Recurring website maintenance and support service for Webflow sites, including updates, performance monitoring, content changes, and platform upkeep for businesses that want their site actively managed post-launch.
• Growth Partner Retainer Recurring retainer engagement providing continuous website optimization, iterative improvements, and growth strategy for client sites, suited to founders and marketing teams that want an embedded growth partner beyond a single build.
• WordPress to Webflow Migration Migration service that transfers existing WordPress websites onto the Webflow platform while preserving content, SEO performance, and design, intended for businesses seeking to move off WordPress maintenance and onto a managed Webflow stack.
• AI Search Optimisation Search optimization service focused on improving client visibility in AI-driven and generative search engines, covering GEO (generative engine optimization), AI search ranking signals, and SEO performance programs for businesses that want to compete in next-generation discovery channels.

Quantifiable outcome

• £50M+ in revenue generated for clients with sites by The Hoop Studio
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature5 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huemor: Huemor is a US-based web design and development agency and a certified Webflow Enterprise Partner, specialising in B2B website builds, redesigns, and HubSpot integrations. It is directly comparable to The Hoop Studio as a Webflow Premium Partner agency targeting B2B brands with mid-market and enterprise engagements.
• Novella Branding: Novella is a US-based Webflow Premium Partner agency offering design, development, branding, and SEO services to B2B and SaaS brands. It overlaps directly with The Hoop Studio's positioning at the intersection of Webflow builds and integrated growth services.
• Wallaroo Media: Wallaroo Media is a US-based Webflow Enterprise Partner agency focused on B2B website design and development, with retainer-based growth and SEO offerings. It mirrors The Hoop Studio's combination of project-based builds plus ongoing growth retainers for B2B clients.
• BX Studio: BX Studio is a certified Webflow Enterprise Partner agency offering web design, development, and ongoing growth services to B2B brands. It is a direct peer given similar Webflow Premium Partner credentials, B2B targeting, and tiered project-plus-retainer service packaging.
• Saturday Drive: Saturday Drive is a certified Webflow Enterprise Partner that builds websites and runs SEO programs for B2B and SaaS brands, with a similar tiered project-plus-retainer model. It competes in the same niche intersection of Webflow development and ongoing growth work as The Hoop Studio.
• Latori GmbH: Latori is a Germany-based Webflow Premium Partner and one of Europe's largest Webflow agencies, serving enterprise clients across multiple markets. It is a strong regional peer given overlapping Webflow specialisation, multi-market localisation capabilities, and enterprise-tier client mix comparable to The Hoop Studio's Booksy engagement.

Others

• Webflow: Webflow is the no-code website platform on which The Hoop Studio builds all client sites and holds Premium Partner status. It is not a competitor but an ecosystem enabler whose growth, pricing changes, and platform strategy directly determine the agency's opportunity and risk profile.

Broad incumbents

• Directive: Directive is a US-based B2B performance marketing agency specialising in SEO, content, paid media, and CRO for SaaS and tech brands. It overlaps with The Hoop Studio's SEO and growth retainer offerings but operates at significantly larger scale and broader service scope.
• Outerbox: Outerbox is a larger US digital agency offering web design, development, SEO, and CRO services with broader capabilities beyond Webflow. It serves a comparable B2B and mid-market client base but at greater scale and across more platforms, positioning it as a broad incumbent rather than a Webflow specialist.

Emerging players

• Fermàt: Fermàt is an AI-powered content and landing page platform for B2B brands that enables marketing teams to create and optimise pages without engineering support. It is an emerging adjacent player in the same 'website as growth engine' category The Hoop Studio serves, though delivered as software rather than agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thehoopstudio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hoop Studio