Nonacare, Llc

What Nonacare, Llc does

Nonacare, LLC is a privately held, Massachusetts-based home health care agency founded in 2008 and headquartered at 38 Meadow Lane, #10, Bridgewater. The company delivers non-medical and medical (RN, LPN) in-home care to seniors, individuals with chronic or acute conditions, disabled and housebound clients, and family caregivers seeking respite, primarily across Bridgewater, Boston, and the broader Massachusetts market. Service formats include hourly, overnight, 24-hour, sit-in, and live-in care, complemented by private-duty services, personal care, light housekeeping, transportation and escort, and post-hospitalization recovery support.

The core technology stack is conventional and non-proprietary: customer acquisition and intake occur via toll-free phone, SMS, online inquiry forms, a WordPress-based marketing website, and an e-commerce "Home Healthcare Shopping Store" that allows online purchase and payment of services. Care planning is initiated through an in-person or scheduled NINA (Nonacare Initial Nursing Assessment), and a structured Referral Program plus a Corporate Incentive Program provide additional acquisition channels. No mobile app, API, SDK, or third-party integrations are present.

Commercially, Nonacare operates as a private-pay agency; pricing is not publicly disclosed and requires login, with a free initial consultation and free in-home assessment as onboarding incentives. Billing cadences span pay-as-you-go hourly rates through monthly subscriptions, and payment flexibility includes credit card, weekly, bi-weekly, or monthly plans with 5%-15% discounts for mailing-list subscribers. With 1-10 employees and no institutional funding, the business is best characterized as a small, independently operated regional home care provider.

Name

Nonacare, Llc

Legal name

NonaCare, LLC

Website

https://nonacare.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Nonacare, LLC is a privately held, Massachusetts-based home health care agency founded in 2008 that provides non-medical and RN/LPN in-home care, private-duty services, and caregiving for seniors and other clients across Bridgewater and Boston.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Transportation & Errands (Non-Emergency) (HLADAGAF), Errands, Shopping & Prescription Pickup (Non-Clinical) (HSABAAAE)

Keywords

• Home health care services
• In-home caregiving
• Senior care services
• Private duty nursing
• Personal care assistance

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Health Care Services: Recurring revenue from hourly, overnight, 24-hour, sit-in, and live-in care services. Services are provided at the client's home and billed based on service type and duration. The company also offers private duty services with customized care plans.
2. Online Shopping Store: E-commerce platform allowing clients to purchase and pay for home health care services online. Services include hourly rates, overnight rates, weekly rates, and monthly rates.
3. Corporate Incentive Program: Corporate packages for employers seeking home health care services for employees and their families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NonaCare, LLC provides non-medical and medical in-home care services for seniors and other clients across Massachusetts, including personal care, companionship, medication reminders, mobility assistance, and skilled nursing (RN, LPN). The agency offers flexible engagement modes — hourly, overnight, 24-hour, sit-in, and live-in care — and supplements the core service with private duty, transportation/escort, and post-hospitalization recovery care. An e-commerce shopping store lets clients purchase and pay for services online, and a corporate incentive program extends the offering to employer-sponsored employee benefits.

Product overview

Nonacare, LLC is a home health care agency providing a unified portfolio of in-home care and medical services for seniors and individuals in Massachusetts. The core offering centers on In-Home Care and Home Health Care services, complemented by medical care delivered by Registered Nurses and Licensed Practical Nurses. The company operates a flexible service delivery model offering Hourly, Overnight, 24-Hour, Sit-In, and Live-In Care options. Additional offerings include Private Duty Services, Transportation and Escort Services, Personal Care Assistance, and Housekeeping Services. The company also provides an E-commerce platform called the Home Healthcare Shopping Store for online service purchasing, the Nonacare Initial Nursing Assessment (NINA) for care planning, a Referral Program with gift incentives, a Corporate Incentive Program for employer-employee assistance, a Text Us Your Service Needs contact system, and an Employment Application Portal. The portfolio operates primarily as a private pay agency with flexible payment options including weekly, bi-weekly, or monthly plans.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Care / Home Health Care Core in-home health care service providing cost-affordable, personalized care for seniors and other clients in Massachusetts, combining non-medical support (personal care, companionship, medication reminders, mobility and meal assistance, light housekeeping) with skilled services, delivered at the client's home with flexible hourly, overnight, 24-hour, sit-in, and live-in scheduling.
• Caregiving Services Non-medical caregiving delivered in the client's home, covering bedside care, feeding assistance, mobility assistance, medication reminders, nutritious meal preparation, light housekeeping, personal care assistance (grooming, toileting, bathing), and transportation and escort to appointments, primarily for seniors and individuals needing daily living support in Massachusetts.
• In-Home Medical Care Services (RN, LPN) Professional medical care services delivered at home by Registered Nurses (RN) and Licensed Practical Nurses (LPN) for clients in Massachusetts who require skilled nursing, medical monitoring, or post-acute clinical support as part of their home care plan.
• Private Duty Services Flexible private duty care services for individuals including young adults with challenges as well as seniors, providing customized in-home support such as laundry, meal preparation, errands, personal care, and other tasks tailored to each client's needs.
• Transportation and Escort Services Transportation and escort services using licensed drivers with clean RMV records and supplemental insurance carried by the company, transporting clients to dental and medical appointments, gyms, and excursions across Massachusetts.
• Home Healthcare Shopping Store E-commerce platform owned and operated by Nonacare that allows clients and prospective customers to browse and purchase home health care services online at any time, accepting credit and debit card payments and supporting hourly, overnight, weekly, monthly, and yearly rate purchases.
• Corporate Incentive Program Subscription-style corporate package that allows organizations in Massachusetts to provide home health care services to their employees and their families, with separate employer and employee registration portals for enrollment and ongoing use.
• Post-Hospitalization Care Recovery care services delivered at home for clients returning from hospital stays or nursing home care, managing chronic illness, or needing assistance to regain strength in their own homes, typically initiated through the agency's free in-home nursing assessment.

Quantifiable outcome

• High percentage of patients are repeats and customer referrals
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Interim HealthCare: Franchise offering home health, hospice, and personal care services across the U.S. Comparable to NonaCare on integrated skilled and non-skilled home services for elderly and post-acute clients.
• Senior Helpers: National provider of in-home senior care including personal care, companion care, and specialized Parkinson's and Alzheimer's programs. Comparable to NonaCare on service scope and franchise-style local-market operating model.
• BAYADA Home Health Care: Large non-profit home health care provider with strong Massachusetts presence, offering both skilled nursing and personal care services. Directly comparable to NonaCare on the dual medical-plus-non-medical in-home service mix, though at significantly greater scale.
• Always Best Care Senior Services: Franchise providing non-medical in-home care, assisted living placement, and skilled home health. Comparable to NonaCare on senior-focused personal care and 24-hour/live-in service offerings.
• BrightStar Care: Franchise offering both non-medical personal care and skilled medical home health services (nursing, therapies). Directly comparable to NonaCare's combination of non-medical caregivers plus RN/LPN services under one roof.
• Griswold Home Care: Non-medical home care provider offering personal care, homemaking, and companionship for seniors and disabled adults. Directly comparable service model to NonaCare, including private-pay hourly and live-in arrangements.
• Home Instead: One of the largest non-medical in-home care franchises globally, offering personal care, companionship, and specialized Alzheimer's/dementia support. Directly comparable to NonaCare's core service model of hourly/overnight/live-in non-medical care for seniors at home.
• Right at Home: International in-home care franchise offering companionship, personal care, and specialized senior care services. Closely comparable to NonaCare on hourly/residential care structure and private-pay positioning.
• Visiting Angels: National franchise network providing non-medical in-home care including personal care, companionship, and respite care for elderly clients. Closely comparable to NonaCare on service mix, private-pay model, and franchise-driven local-market presence.
• Comfort Keepers: Provides non-medical in-home personal care, companionship, and specialized Alzheimer's/dementia and post-hospital care for seniors. Comparable to NonaCare across core service categories, including 24-hour and live-in care options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xtwitter.com/nCareSmartCare1
• YouTubeyoutube.com/vinonagroupservices
• Facebookfacebook.com/nCareSmartCare1
• LinkedInlinkedin.com/company/nonacare
• Instagraminstagram.com/ncaresmartcare1
• Pinterestpinterest.com/nCareSmartCare1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nonacare, Llc