CMA Insurance Services, Inc.
CMA Insurance Services is a California-based employee benefits brokerage founded in 1982, serving small and large businesses across engineering, manufacturing, construction, retail, and other industries through carrier commissions and integrated HR technology partnerships.
- Company typePrivate
- Founded1982
- HeadquartersRoseville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CMA Insurance Services, Inc. does
CMA Insurance Services, Inc. is a California-based insurance brokerage founded in 1982 (originally as Corporate Marketing Insurance Associates, Incorporated) and headquartered in Roseville, California at 100 Irene Avenue. The firm specializes in employee benefits brokerage and serves both small and large businesses across a diversified set of industries, including engineering, high-tech, manufacturing, construction, retail, and wholesale. Its stated positioning targets "the sophisticated buyer," indicating a service orientation oriented toward buyers with non-trivial benefits and HR complexity. The company is family-led, with Randy Hudson serving as CEO and Aric Hudson as President.
The firm's service portfolio extends beyond core benefits brokerage into HR consulting, payroll, 401(k) plan design, workers' compensation, and voluntary/worksite benefits. Rather than building proprietary technology, CMA has integrated third-party SaaS platforms — specifically ThinkHR for HR and compliance support, and Ease for benefits administration and enrollment — to deliver these capabilities to clients. There is no indication of in-house product development, proprietary platforms, or AI/ML capabilities; the technology posture is one of partner-driven service aggregation. Operating with a 1–10 employee footprint, CMA functions as a micro-brokerage that leverages vendor platforms to extend its service menu without internal technology investment.
The business model is commission-based, with revenue derived from carrier partners on placed benefits and related lines of business. Pricing is quote-based with annual billing, standard for the employee benefits brokerage industry. Go-to-market is relationship-led, anchored in the Hudson family's long-tenured client and carrier relationships built over more than 40 years. The firm does not disclose revenue, client counts, premium volume, or carrier concentration in publicly available material, which limits external visibility into its book of business and growth trajectory.
CMA Insurance Services, Inc. firmographics
Firmographics- Name
- CMA Insurance Services, Inc.
- Legal name
- CMA Insurance Services, Inc.
- Website
- https://cmainsuranceservices.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CMA Insurance Services is a California-based employee benefits brokerage founded in 1982, serving small and large businesses across engineering, manufacturing, construction, retail, and other industries through carrier commissions and integrated HR technology partnerships.
- Ownership category
- akta.pro rank
CMA Insurance Services, Inc. industry classification
Industry- Product category
- Employee Benefits Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Insurance Program Administration & MGA/MGU Services (FSAEADAK), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where CMA Insurance Services, Inc. is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CMA Insurance Services, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: CMA Insurance Services operates as an insurance brokerage firm, earning commissions from carrier partners for placing employee benefit insurance policies. They design and develop cost-effective employee benefit plans for companies of all sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom employee benefit plans priced based on company size and coverage requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CMA Insurance Services, Inc. product offering
Product offeringCore offering
CMA Insurance Services is an insurance brokerage firm that designs, implements, and administers employee benefit plans for companies of all sizes. The firm places group health insurance and related benefit products with carrier partners and earns brokerage commissions, while also providing ongoing plan evaluation, ACA compliance advisory, and direct employee support for benefits, coverage changes, and claim issues.
Product overview
CMA Insurance Services is an insurance brokerage firm that offers a portfolio of employee benefit solutions. The core offerings include Group Health Insurance Plans and Individual Health Coverage, supplemented by Health Care Reform (ACA) compliance services. The company also offers access to partner platforms including Think HR (HR resources), Ease (benefit enrollment management), LifeLock (identity protection), and Covered California (state health insurance marketplace). The portfolio is delivered through a service model that includes research, preparation, education, servicing, evaluation, and review of benefit plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Health Insurance Plans
- Individual Health Coverage
- Health Care Reform (ACA) Services
Companies that use CMA Insurance Services, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
CMA Insurance Services, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
CMA Insurance Services, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ThinkHRcoreThinkHR is an award-winning, cloud-based platform of integrated HR resources supported by HR experts for workforce issues. CMA provides access and login links to ThinkHR for their clients to manage HR-related matters.
- Ease (formerly EaseCentral)coreEase is an online enrollment and benefit management platform that converts paper-based benefit processes into fast, intuitive digital workflows. CMA offers Ease access for employers from small to large scale.
- LifeLockminorLifeLock provides comprehensive identity theft protection services. CMA offers LifeLock as part of their benefit offerings to safeguard client employees' finances, credit, and good name.
- Covered CaliforniaminorCovered California partners with licensed insurance agents to help enroll Californians in health insurance coverage. CMA, as a licensed agent, helps clients navigate Covered California health insurance plans.
- Carrier Partners (Insurance)coreCMA works with multiple insurance carrier partners to design and place employee benefit plans. They require their carrier partners to provide the same level of exceptional service they deliver to clients.
- SRBXminorSRBX is listed as a partner organization, appearing as a logo on the CMA website.
- NCCABuildingProsminorNCCABuildingPros (North California Commercial Association of Building Professionals) is listed as a partner organization, appearing as a logo on the CMA website.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
CMA Insurance Services, Inc. competitors and assessment
Company assessmentDirect peers
- Hub International: North American insurance brokerage with a sizable employee benefits segment and West Coast presence. Competes with CMA for the same small and mid-sized employer clients via carrier relationships and benefits administration services.
- USI Insurance Services: National insurance brokerage with a strong employee benefits practice for middle-market employers. Closely mirrors CMA's group health and individual coverage value proposition, though at significantly greater scale.
- The Horton Group: Mid-market insurance brokerage providing group benefits, retirement, and risk solutions to employers. Comparable to CMA in employee benefits focus, with a similar relationship-driven service model.
- Relation Insurance Services: Employee benefits and insurance brokerage focused on mid-market employers with a regional California/West Coast presence — directly comparable in customer type and product mix to CMA.
- BKS Partners: Employee benefits and commercial insurance brokerage serving SMB and mid-market employers; a close analog to CMA in scale, product mix (group health, individual, ACA advisory), and carrier-led distribution model.
- OneDigital: A national employee benefits and insurance brokerage serving SMB and mid-market employers — directly comparable to CMA in core product (group health, ACA advisory, benefits administration) but with a much larger scale and digital platform footprint.
- NFP (Aon): Large benefits, property/casualty, and wealth brokerage serving mid-market employers, including California SMBs. Comparable to CMA in employee benefits focus, with overlapping carrier partnerships and ACA advisory offerings.
Broad incumbents
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan offering employee benefits, risk, and consulting. Overlaps with CMA in group benefits brokerage but operates at much greater scale and breadth.
- Acrisure: Global insurance brokerage with significant SMB and mid-market benefits operations across the U.S., including California. Provides competitive pressure on regional brokerages like CMA via scale and acquisition-driven roll-up strategy.
Regional players
- Brown & Riding Insurance Services: Specialty insurance brokerage; while more specialty-line focused, overlaps with CMA in serving California-based businesses through licensed brokerage and carrier relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CMA Insurance Services, Inc. social profiles
Digital presenceCMA Insurance Services, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMA Insurance Services, Inc. leadership team
Management profileNumber of profiles
Profiles8 records
CMA Insurance Services, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMA Insurance Services, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMA Insurance Services, Inc.
What does CMA Insurance Services, Inc. do?
CMA Insurance Services is an insurance brokerage firm that designs, implements, and administers employee benefit plans for companies of all sizes. The firm places group health insurance and related benefit products with carrier partners and earns brokerage commissions, while also providing ongoing plan evaluation, ACA compliance advisory, and direct employee support for benefits, coverage changes, and claim issues.
Is CMA Insurance Services, Inc. a public or private company?
CMA Insurance Services, Inc. is a private company. It is classified as family owned and is currently operating.
When was CMA Insurance Services, Inc. founded?
CMA Insurance Services, Inc. was founded in 1982. It employs 1 to 10 people.
Where is CMA Insurance Services, Inc. based?
CMA Insurance Services, Inc. is headquartered in Roseville, United States, in the North America region.
How does CMA Insurance Services, Inc. make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are CMA Insurance Services, Inc.'s main competitors?
Direct peers on record are Hub International, USI Insurance Services, The Horton Group, Relation Insurance Services, BKS Partners, OneDigital and NFP (Aon). Broad incumbents are Marsh McLennan Agency and Acrisure. Brown & Riding Insurance Services is listed as a regional player.
Does CMA Insurance Services, Inc. have an API?
No public API is recorded for CMA Insurance Services, Inc..
What industry is CMA Insurance Services, Inc. in?
CMA Insurance Services, Inc.'s product category is Employee Benefits Insurance Brokerage. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 52421 and its SIC code is 6411.