Name

HomeServe Deutschland

Legal name

HomeServe Deutschland Holding GmbH & Co. KG

Website

https://homeserve.de

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Home Repair Insurance & Maintenance Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

akta.pro secondary industries

HVAC Filter Replacement & Vent Register Checks (HSAGAOAB), HVAC System Replacement & Change-Outs (HSAOAGAB)

Keywords

• Home repair insurance
• Heating maintenance services
• Plumbing repair coverage
• Electrical repair protection
• Residential service contracts

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Subscription (Reparatur-Schutzbrief / Reparatur-Versicherung): HomeServe generates revenue through monthly or annual subscription fees for its repair insurance products. The Reparatur-Schutzbrief (Repair Protection Letter) combines annual heating maintenance with repair insurance, while the Reparatur-Versicherung (Repair Insurance) covers repairs only. Pricing ranges from €4.00/month (Electrical) to €54.50/month (Heating), with comprehensive coverage at €45.00/month. Contracts auto-renew annually and customers can choose plans with or without excess (Selbstbeteiligung). Payments are collected via SEPA direct debit or credit card.
2. Heating Maintenance Contract (Heizungswartungsvertrag): Standalone annual heating maintenance contract (AGB-Heizungswartung) covering annual inspection and service of gas heating systems according to BdH standards. This is sold as a separate product from repair insurance products, providing recurring annual revenue.
3. Insurance Intermediation: HomeServe Assistance Deutschland GmbH acts as a licensed insurance intermediary (Versicherungsvertreter) for the AmTrust International Underwriters DAC insurer. HomeServe sells, intermediates, and manages the repair insurance policies, earning commissions on premiums collected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HomeServe Deutschland sells subscription-based home repair insurance and protection products (Reparatur-Versicherung and Reparatur-Schutzbrief) covering heating, plumbing, and electrical systems for German homeowners. The bundled offering combines monthly insurance premiums with repair coverage (up to €2,000 per incident, 4 incidents/year) and on-demand dispatch of vetted local master tradespeople via a 24/7 hotline. The company also sells standalone annual heating maintenance contracts (Heizungswartungsvertrag) conducted under BdH standards.

Product overview

HomeServe Deutschland offers a portfolio of home repair protection products and services for homeowners in Germany. The core offering consists of two main product lines: the Reparatur-Schutzbrief (repair protection certificate) which combines annual gas boiler maintenance with insurance coverage, and the Reparatur-Versicherung (repair insurance) which provides standalone insurance for heating, plumbing, and electrical repairs. Products are available individually for specific trade areas (Heizung, Sanitär, Elektrik) or as bundled packages covering all home systems. The company operates through a network of certified local master craftsmen (Meister- und Innungsbetriebe) who perform repairs and maintenance services. Coverage limits are €2,000 per claim with up to 4 claims per year, and pricing starts at €4.00/month for electrical coverage. The service is currently available in select German states including NRW, Hessen, Hamburg, Schleswig-Holstein, Niedersachsen, Rheinland-Pfalz, Baden-Württemberg, and Bayern.

Differentiator

Problem solved

Functional benefit

Products and services

• Reparatur-Schutzbrief Haustechnik (Rundum-Schutz) Comprehensive protection plan combining annual heating maintenance with insurance coverage for heating, plumbing, and electrical systems for homeowners. Covers up to 4 claims per year, each up to €2,000 including parts, labor, and travel.
• Reparatur-Versicherung Haustechnik Insurance-only subscription covering repair costs for heating systems (gas boilers, central heating), plumbing and drainage, and 230V house electrical systems for homeowners. Covers up to 4 claims per year, each up to €2,000.
• Heizungswartungsvertrag (Annual Heating Maintenance) Annual maintenance service contract for gas boilers (Gasthermen) conducted by certified regional craftsmen. Includes inspection, cleaning, combustion analysis, and safety checks according to BdH (Bundesverband der Hausgeräte) standards; sold separately from repair insurance.
• Reparatur-Schutzbrief Heizung Heating-specific protection plan combining annual maintenance with insurance for gas boiler and central heating repairs. Starting at €29.00/month, covers repairs up to €2,000 per claim and 4 claims per year.
• Reparatur-Versicherung Heizung Insurance subscription covering repair costs for gas boilers (Gastherme) and central heating components such as pumps, valves, and thermostats for homeowners. Coverage up to €2,000 per claim.
• Reparatur-Versicherung Sanitär Insurance subscription covering repair costs for plumbing and drainage systems in the home including pipe leaks, blockages, dripping faucets, and toilet malfunctions. Starting at €16.00/month.
• Reparatur-Versicherung Elektrik Insurance subscription covering repair costs for 230V home electrical installations including sockets, switches, wiring, fuse boxes, and electric vehicle charging stations. Starting at €4.00/month.

Quantifiable outcome

• Up to €2,000 per repair incident covered, up to 4 times per year
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Schneider & SteffenscoreChannel Partner/ Reseller/ DistributorTraditional craft enterprise with 50 competent and reliable employees. For over 40 years, high product quality, craftsmanship precision, and consistent customer orientation have been the building blocks of their success. Operates in the Hamburg region as a key HomeServe partner.
• Barella Gebäude- und Energietechnik GmbHcoreChannel Partner/ Reseller/ DistributorFounded in 1873 as a sanitary company, Barella is now an expert for all questions around energy and building technology. In 2015 and 2017, the company received TÜV certification and an award as 'Fachmann der Branche' (Industry Specialist).
• Saling GmbHcoreChannel Partner/ Reseller/ DistributorFounded in 1989, Saling GmbH today employs over 92 people and serves approximately 6,500 customers in the region. Serving private individuals, property management companies, and municipal offices, the company is valued for its innovation potential and high technical performance.
• Schneider Solar GmbHminorChannel Partner/ Reseller/ DistributorRegional-rooted company with a focus on modern energy solutions. Since 1998, quality, innovation, and customer-oriented complete solutions have been at the center of their success. Located in Karlstadt, operating in the Bavaria region.
• Krieger Heizung – SanitärminorChannel Partner/ Reseller/ DistributorFamily business for four decades. Since 1980, Krieger has offered innovative, efficient solutions for heating, plumbing, and sustainable energy.
• Drieselmann GmbHminorChannel Partner/ Reseller/ DistributorSince 1994, Drieselmann has stood for reliable solutions in heating, plumbing, and bathroom design. The company delivers modern building technology projects with high quality, on-time execution, and professional service.
• Sturm HaustechnikminorChannel Partner/ Reseller/ DistributorSince 2000, Sturm Haustechnik has offered individual and high-quality solutions for modern building technology in the Sulz am Neckar area. Quality, precision, and customer-oriented planning are central to their work.
• RaffminorChannel Partner/ Reseller/ DistributorSince 1891, Raff has developed high-quality solutions for modern building technology in Stuttgart. With a strong service team, the family company offers holistic concepts for a comfortable home.
• Hammer HeizungsbauminorChannel Partner/ Reseller/ DistributorHammer Heizungsbau offers professional solutions for heating technology and heat supply in Friedrichshafen and surrounding area. From planning to service, the company stands for quality, efficiency, and reliable building technology.
• BuseminorChannel Partner/ Reseller/ DistributorSince 1972, Buse has offered high-quality solutions for heating, plumbing, climate, and solar technology. With many years of experience, the company implements projects in new construction, renovation, and modernization — reliably and efficiently from a single source.
• WTH (multiple locations)minorChannel Partner/ Reseller/ DistributorWTH is a partner appearing across multiple regional pages (Bayern, Baden-Württemberg, Hamburg). Details not separately elaborated on the regional pages.
• AmTrust International Underwriters DACcoreOthersThe insurer (Versicherer) headquartered at 6-8 College Green, D02 VP48 Dublin 2, Ireland. AmTrust underwrites the insured risk and provides the insurance benefits for all HomeServe repair insurance products. The insurance terms are governed by German law.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 1Komma5°: 1Komma5° is a fast-growing German energy solutions company offering heat pumps, solar, and storage with subscription-style offerings. As the heating market transitions away from gas, it represents an emerging competitor in the home technical systems space.
• Thermondo: Thermondo is a German home heating installation and service company specializing in heat pumps and modern heating systems. It overlaps with HomeServe's heating service category and represents an emerging player that could expand into maintenance subscriptions.
• Domondo: Domondo is a German subscription platform offering home emergency and repair coverage including heating, plumbing, and electrical, similar in concept to HomeServe. As an emerging digital-first challenger it competes for the same homeowner segment with comparable pricing and product structure.

Broad incumbents

• ADAC: ADAC is Germany's largest membership-based assistance organization, traditionally for roadside emergencies but with expanded home services. Its massive member base, trusted brand, and 24/7 hotline infrastructure make it a potential incumbent competitor in home assistance.
• Generali Deutschland: Generali Deutschland is a major insurance group offering Wohngebäudeversicherung and homeowner assistance products. As a broad incumbent with strong distribution and brand recognition, it competes for the homeowner wallet that funds HomeServe subscriptions.
• HUK-COBURG: HUK-COBURG is one of Germany's largest mutual insurers with strong homeowner insurance products that include repair and assistance components. As a broad incumbent it competes for the same household budget allocation that funds HomeServe subscriptions.
• Allianz Deutschland: Allianz is Germany's largest insurer with broad homeowner (Wohngebäudeversicherung) products that overlap with HomeServe's coverage of home technical systems. While not a direct subscription product, Allianz offers repair-related coverage as part of wider home insurance packages.

Direct peers

• HomeServe USA: HomeServe USA operates the same subscription home repair warranty model in the US market with millions of customers. It validates the international replicability of the HomeServe concept and serves as a direct comparable for product and GTM benchmarking.
• HomeServe UK: HomeServe UK is the original UK operation of the same parent group, operating the identical subscription home repair warranty model (heating, plumbing, electrical) at much larger scale (~2M customers). It demonstrates the proven unit economics and growth playbook for the German entity.
• WertGarantie: WertGarantie is Germany's leading specialist in warranty and service contracts for household appliances and home technology, offering direct subscription-based repair coverage to consumers. It is the closest direct competitor to HomeServe Deutschland in the German home warranty market with comparable subscription products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomeserveSchutzbrief
• Instagraminstagram.com/homeserve_schutzbrief

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeServe Deutschland