Stunio
Stunio is a Michigan-based AI-powered workforce engagement platform that connects college students with local flexible shifts, internships, and projects while providing employers and institutions with real-time hiring, compliance, and outcome-tracking tools.
- Company typePrivate
- Founded2021
- HeadquartersLansing, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stunio does
Stunio, Inc. is a Lansing, Michigan-based workforce technology company founded in 2021 that operates a three-sided platform connecting college students, employers, and institutions (colleges, workforce boards, economic development organizations) around flexible, paid early-career work. The company was founded to connect students to local work opportunities and has evolved into an infrastructure layer for student-to-workforce pathways spanning exploration (videos, events, career awareness), experience (volunteering, projects, job shadowing), and advancement (internships, apprenticeships, fellowships). Its iOS mobile app (Stunio Helper Work Earn) supports student self-service, while employer and institution experiences are delivered through the web platform at stunio.app with real-time outcome dashboards.
The core technology is an AI-powered workforce engagement platform featuring an intelligent matching engine that surfaces vetted students to nearby shifts based on skills, availability, and location. Enterprise-grade capabilities include SSO, role-based access control, compliance tracking (notably for healthcare credentialing), geo check-in verification, real-time analytics dashboards, and API integrations. A white-label deployment option allows partners to run the platform under their own brand. Notable operational metrics include 99.98% 90-day uptime across services and a reported 96% show-up rate on filled shifts.
Stunio monetizes via two streams: a transaction-based Pay-As-You-Go offering that applies a 35% markup on hourly wages (positioning it as materially cheaper than the 50–100% markup charged by traditional staffing agencies, with workers' compensation included), and a three-tier subscription model — Core at $75/month, Pro at $150/month, and Enterprise at $225/month — adding features such as recurring shift scheduling, internship management, SSO/API, white-label, and dedicated support. Go-to-market combines product-led growth through the student-facing app, sales-led enterprise engagement via demo requests, and an OEM/embedded white-label motion with colleges and workforce boards. The company operates exclusively in Michigan, with named partners including Henry Ford Health, EHM Senior Solutions, GVSU, Baker College, Grand Rapids Community College, and Calvin University, and is backed by regional investors Invest Detroit, Red Cedar Ventures, and Michigan Rise.
Stunio firmographics
Firmographics- Name
- Stunio
- Legal name
- Stunio, Inc.
- Website
- https://stunio.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stunio is a Michigan-based AI-powered workforce engagement platform that connects college students with local flexible shifts, internships, and projects while providing employers and institutions with real-time hiring, compliance, and outcome-tracking tools.
- Ownership category
- akta.pro rank
Stunio industry classification
Industry- Product category
- Workforce Development Platform
- NAICS
- Vocational Rehabilitation Services (62431), Educational Support Services (611710)
- akta.pro primary industry
- Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI)
Keywords
Where Stunio is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stunio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction-based staffing markup: 35% markup on hourly wages charged to employers for each student shift filled. This is the primary revenue model for the pay-as-you-go option, positioning Stunio as significantly cheaper than traditional staffing agencies that charge 50-100% markup. Workers' comp is included at no extra cost.
- Subscription plans: Three-tier subscription model (Core at $75/month, Pro at $150/month, Enterprise at $225/month) providing advanced features like recurring shift scheduling, internship management, contract-to-hire pipelines, multi-department admin access, SSO, API integration, and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay As You Go - No subscription required |
| Subscription | Monthly | Core - On-demand help for surge, fill-ins, and hourly tasks |
| Subscription | Monthly | Pro - For recurring shifts, internships, and contract-to-hire roles |
| Subscription | Monthly | Enterprise - Full workforce solutions with advanced tools and integrations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Stunio product offering
Product offeringCore offering
Stunio is an AI-powered workforce development platform that connects college students with flexible paid work, shifts, and internships at employer partners. The platform offers AI-driven matching, flexible scheduling, geo check-in, compliance tracking, payments, real-time analytics, and white-label deployment options for colleges, employers, workforce boards, and economic development organizations.
Product overview
Stunio is a workforce development platform built as a unified product with modular capabilities. The core Stunio Workforce Development Platform connects students to flexible, paid work through three engagement stages: Awareness (videos, events, career content), Experience (volunteering, projects, job shadowing), and Advance (internships, apprenticeships, fellowships). This core platform includes three integrated modules: Talent Pipeline for employers to browse student candidates, Employer Experience for posting and managing roles/shifts/programs, and Institutional Dashboard for real-time outcome analytics. The White-Label Platform add-on allows organizations to deploy under custom branding. Pricing operates via Pay As You Go (35% markup) or three subscription tiers: Core ($75/month) for on-demand shift filling, Pro ($150/month) adding recurring scheduling and internship management, and Enterprise ($225/month) with SSO, API integration, and advanced reporting. Industry-specific solutions include Healthcare, Higher Education, Manufacturing, Hospitality, Retail, Workforce Boards, and Economic Development verticals. The College Outcomes Dashboard module provides program-specific metrics for institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Stunio Workforce Development Platform
Quantifiable outcome
- 96% show-up rate for scheduled shifts
- +3 more outcomes
Companies that use Stunio
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Stunio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature9 records
Stunio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered key, secondary and core.
- Grand Valley State UniversitykeyUniversity partner providing student talent to the platform and using Stunio for workforce development programs.
- Baker CollegekeyCollege partner connecting students to local work opportunities through the Stunio platform.
- Grand Rapids Community CollegekeyCommunity college partner providing students to the platform for employment and workforce development.
- Calvin UniversitykeyUniversity partner using Stunio to connect students with local employers and work opportunities.
- Henry Ford HealthkeyMajor healthcare system employer partner using Stunio to fill shifts with vetted student talent.
- EHM Senior SolutionssecondaryHealthcare/senior care employer using the platform for workforce staffing needs.
- Small Business Association of MichigansecondaryAssociation partner promoting Stunio to Michigan small businesses as a workforce solution.
- Stripe, Inc.corePayment processor handling payment card processing for transactions on the platform. Listed in privacy policy as the current payment processor.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Stunio competitors and assessment
Company assessmentDirect peers
- Handshake: Handshake is the leading early-career network connecting college students with employers and university career centers. It is the most direct competitor to Stunio's student-employer-institution triangle and shares the same higher-education and workforce-development buyer.
- RippleMatch: RippleMatch is a recruitment platform that matches students and early-career talent with employers through an automated, AI-driven matching engine. Its use of AI matching and direct college-employer rails overlaps closely with Stunio's approach.
- WayUp: WayUp is a job marketplace focused on students and recent graduates, connecting them with internships, part-time roles, and entry-level jobs at employer partners. Its target audience and use cases (student gig and internship placement) align tightly with Stunio.
- Parker Dewey: Parker Dewey runs a paid micro-internship platform connecting college students and recent graduates with short-term projects at employers. It directly mirrors Stunio's flexible-shift and project-based model for student talent.
- Jobble: Jobble is a mobile-first staffing platform focused on hourly and shift-based work, with tools for employers to post and manage flexible shifts. Its gig-economy model and employer-facing shift tools are comparable to Stunio's pay-as-you-go offering.
- Instawork: Instawork is a marketplace for hourly shift work in hospitality, facilities, and warehousing, with a mobile-first experience. Stunio's flexible-shift scheduling and hourly staffing model across hospitality/retail/manufacturing overlap directly with Instawork's core offering.
Broad incumbents
- Snagajob: Snagajob is an established hourly-work marketplace connecting employers with shift-based workers in retail, hospitality, and food service. It serves a broader, non-student hourly audience but competes for the same flexible-shift buyer persona Stunio targets in retail and hospitality.
- Indeed: Indeed is a dominant general-purpose job marketplace that increasingly serves hourly, gig, and entry-level roles. Its scale and employer relationships make it a competitive incumbent for any SMB employer evaluating Stunio vs. posting on Indeed.
- Workforce Software (WorkForce Software): WorkForce Software provides enterprise workforce management and scheduling tools, including compliance and shift scheduling for large employers. Stunio's enterprise tier (SSO, RBAC, compliance, scheduling) competes with this kind of WFM software for healthcare and large-employer buyers.
Regional players
- College Recruiter: College Recruiter is a job board focused on college students and recent graduates seeking internships and entry-level roles. While less of a marketplace than Stunio, it competes for the same student-employer matchmaking demand on the employer side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stunio social profiles
Digital presenceStunio compliance and trust
Trust signalCompliance1 record
Stunio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stunio leadership team
Management profileNumber of profiles
Stunio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stunio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stunio
What does Stunio do?
Stunio is an AI-powered workforce development platform that connects college students with flexible paid work, shifts, and internships at employer partners. The platform offers AI-driven matching, flexible scheduling, geo check-in, compliance tracking, payments, real-time analytics, and white-label deployment options for colleges, employers, workforce boards, and economic development organizations.
Is Stunio a public or private company?
Stunio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stunio founded?
Stunio was founded in 2021. It employs 11 to 50 people.
Where is Stunio based?
Stunio is headquartered in Lansing, United States, in the North America region.
How does Stunio make money?
Two revenue lines are on record. Transaction-based staffing markup is the primary driver. The others are subscription plans.
Who are Stunio's main competitors?
Direct peers on record are Handshake, RippleMatch, WayUp, Parker Dewey, Jobble and Instawork. Broad incumbents are Snagajob, Indeed and Workforce Software (WorkForce Software). College Recruiter is listed as a regional player.
Does Stunio have an API?
Yes. API Integration available for Enterprise tier customers, enabling developers to plug Stunio into their systems for total workforce visibility and control. Specific API type, endpoints, and technical details not publicly documented.
What industry is Stunio in?
Stunio's product category is Workforce Development Platform. Its primary akta.pro industry code is EDAAAOAI, Disability Employment & Vocational Rehabilitation (VR) Programs. Its NAICS code is 62431.