Rowing Victoria
Rowing Victoria is the official non-profit governing body for rowing in Victoria, Australia, overseeing 46 affiliated clubs, 45 school members, and approximately 8,100 individual participants through sanctioned regattas, accreditation programs, and pathway development since 1876.
- Company typePrivate
- Founded1876
- HeadquartersAlbert Park, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rowing Victoria does
Rowing Victoria is the official state governing body for rowing in Victoria, Australia, an incorporated non-profit association (ABN 95 878 063 094) tracing its origins to 1876 and currently celebrating its 150th anniversary. The organization oversees a network of 46 affiliated rowing clubs and 45 school members supporting approximately 8,100 individual participants, operating across venues including Albert Park Lake, the Yarra River, Lake Wendouree, the Barwon River, and Nagambie Lakes. It delivers sanctioned regattas, the Head of the Schoolgirls' Regatta (HOSG), Victorian State Championships, coaching and umpire accreditation, para-rowing and coastal-rowing programs, and an annual Awards Gala.
Its technology stack is light and largely outsourced: the public website and event/membership management run on the revolutioniseSPORT platform, while competition entries, calendar management, and results are handled by the external Rowing Manager platform, with iCal/Google Calendar/Outlook exports for scheduling. No proprietary AI, data, or software IP is disclosed; technology functions as operational infrastructure rather than a differentiator.
The business model is a membership-association model combining recurring affiliation fees from clubs and schools, transaction-based regatta entry and event revenue, course fees for coaching/umpire/coxswain accreditation, retail from commemorative publications (e.g., the 150 Years of Victorian Rowing book at A$100), and commercial sponsorship from Visit Victoria, V-Insurance, City of Ballarat, The Regatta Shop, and several local councils. Pricing is per-unit and small-ticket: A$32.50 coxswain accreditation, A$95-A$210 Gala Awards tickets, and A$1,100 table packages. Revenue figures are not publicly disclosed.
Rowing Victoria firmographics
Firmographics- Name
- Rowing Victoria
- Legal name
- Rowing Victoria
- Website
- https://rowingvictoria.asn.au
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rowing Victoria is the official non-profit governing body for rowing in Victoria, Australia, overseeing 46 affiliated clubs, 45 school members, and approximately 8,100 individual participants through sanctioned regattas, accreditation programs, and pathway development since 1876.
- Ownership category
- akta.pro rank
Rowing Victoria industry classification
Industry- Product category
- Sporting Association & Athlete Development Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
Keywords
Where Rowing Victoria is headquartered
LocationHeadquarters
- HQ city
- Albert Park
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Rowing Victoria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership & Affiliation Fees: Revenue generated from affiliated clubs and schools through annual membership and affiliation fees
- Regatta & Event Operations: Revenue from organizing and hosting regatta events throughout Victoria
- Education & Accreditation: Fees from coaching, umpire, and coxswain accreditation courses
- Publications & Merchandise: Sales of commemorative publications such as the 150 Years of Victorian Rowing book
- Sponsorships & Partnerships: Commercial sponsorships from organizations including Visit Victoria, The Regatta Shop, City of Ballarat, and V-Insurance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Gala Awards Tickets |
| One time/ perpetual license | One time | Coxswain Accreditation |
| One time/ perpetual license | One time | Publications |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Rowing Victoria product offering
Product offeringCore offering
Rowing Victoria is the official non-profit governing body for the sport of rowing in Victoria, Australia. It sells and delivers club and school affiliation memberships, organizes and operates a statewide regatta calendar (including the Head of the Schoolgirls' Regatta and Victorian State Championships), delivers coaching/umpire/coxswain accreditation courses, runs participation programs (Learn to Row, Para Rowing, Coastal Rowing), and sells commemorative merchandise such as the 150 Years of Victorian Rowing book.
Product overview
Rowing Victoria operates a unified platform for rowing governance and community engagement in Victoria, Australia. The core offering centers on the website platform (powered by revolutioniseSPORT) which integrates event management, education accreditation, and member services. Supporting modules include coaching, umpire, and coxswain accreditation programs under the NCAS scheme; para-rowing and coastal rowing participation programs; Learn to Row entry programs; and the Head of the Schoolgirls Regatta as a signature competition. The Rowing Manager system handles competition entries and calendar management. Additional offerings include commemorative publications such as the 150 Years of Victorian Rowing book.
Differentiator
Problem solved
Functional benefit
Brands
- Head of the Schoolgirls' Regatta (HOSG): The pinnacle event of the schoolgirl rowing season in Victoria, attracting schoolgirl rowers from year 9 through to year 12.
- Rowing School Victoria
- Victorian Pathway Program
Products and services
- Coaching Accreditation National Coaching Accreditation Scheme (NCAS) programs delivered across four levels — Learn to Row Coach, Club/School Coach, Performance Coach, and High Performance Coach — for club and school coaches operating in Victoria.
- Umpire / Boat Race Official Accreditation Boat Race Official training with Level 1 and Level 2 accreditations, including online course components, practical assessments at regattas, and continuing education requirements for rowing umpires in Victoria.
- Coxswain Accreditation Compulsory coxswain accreditation course required under Marine Safety legislation for all coxswains in Victoria, including Level 1 accreditation and a coxswain handbook (with $32.50 accreditation fee charged to the club or school upon submission).
- Learn to Row Programs Entry-level programs designed to teach basic rowing skills, boat handling, and waterway rules to first-time rowers, with club connections for continued participation.
- Para Rowing Program Adaptive rowing program for people with disabilities, covering PR1, PR2 and PR3 classifications with specialized equipment, coaching, classifier information and a pathway to competitive rowing including state and national team representation.
- Coastal Rowing Alternative rowing discipline offered at coastal venues, providing fresh participation opportunities with different equipment and techniques for Victorian rowers.
- 150 Years of Victorian Rowing Commemorative Book Commemorative publication celebrating 150 years of Victorian rowing history, capturing defining moments, remarkable individuals, iconic regattas and championship triumphs (priced at $100 per copy, with pre-sale commencing 2026-06 and full release expected in the second half of 2026).
- Head of the Schoolgirls' Regatta (HOSG) The pinnacle event of the schoolgirl rowing season in Victoria, attracting schoolgirl rowers from Year 9 through Year 12 and drawing family and friends along the course.
- Victorian Rowing Regatta Calendar & State Championships Statewide regatta calendar managed through the Rowing Manager platform, including the Victorian State Championships and other sanctioned regattas operating across venues such as Albert Park Lake, Barwon River, Lake Wendouree, Yarra River and Nagambie Lakes.
- Rowing Victoria Annual Awards Gala Annual Gala Awards event recognizing outstanding contributors to Victorian rowing, including Champion Club, Senior, Club/Grade and Masters premierships, the William Waterfield Outstanding Service Award, the Kath Bennett Community Service Award, the Bob Duncan Award, the Susie Palfreyman Award, Regatta of the Year, Club/School Person of the Year, Coach of the Year and Rowers of the Year (ticketed event with $95 U18 / $125 standard / $210 with commemorative book / $1,100 table pricing).
Quantifiable outcome
- 8,100+ active members across 46 clubs and 45 schools
- +1 more outcomes
Companies that use Rowing Victoria
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Rowing Victoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Rowing Victoria partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and major.
- Rowing AustraliacorePeak national governing body for rowing in Australia. Rowing Victoria operates as the Victorian arm, implementing national programs, supporting national team selection, and aligning with Rowing Australia's coaching accreditation scheme and competition frameworks.
- Victorian Institute of Sport (VIS)coreGovernment-funded sporting institute providing high performance support, athlete scholarships, and elite training programs for Victorian rowers.
- Parks VictoriacoreManages Victoria's diverse parks and waterways. Provides access to rowing venues including Albert Park Lake and coordinates waterway usage for regatta events.
- VicsportcorePeak body for sport in Victoria. Provides resources, advocacy, and support for sporting organizations including volunteer management and diversity initiatives.
- Strathbogie ShireminorRegional local government area supporting rowing events and facilities in the Strathbogie region.
- City of Greater GeelongcoreLocal government supporting rowing at Barwon River with venue access, infrastructure, and event support for Geelong regattas.
- Safe Transport VictoriacoreGovernment body ensuring safety on Victoria's transport network including waterways used for rowing. Provides safety frameworks and regulatory oversight.
- City of BallaratcoreMajor sponsor and partner supporting Lake Wendouree rowing venue. City provides infrastructure, event support, and sponsorship for Ballarat rowing events.
- Visit VictoriamajorOfficial tourism marketing body for Victoria. Major sponsor providing destination marketing support and tourism promotion for rowing events.
- The Regatta ShopminorRetail sponsor and partner providing merchandise and retail support for Rowing Victoria events including HOSG merchandise.
- V-InsurancecoreInsurance partner providing specialized coverage for rowing clubs, schools, and events. Essential for member protection and event risk management.
- Volunteering VictoriacorePeak body for volunteering in Victoria. Provides resources and learning opportunities for volunteers and volunteer leaders. Partnered with Vicsport for sporting club volunteer resources.
- Paralympics AustraliacoreNational Paralympic body supporting para-rowing through classifier information, athlete pathways, and inclusive sport resources.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rowing Victoria competitors and assessment
Company assessmentBroad incumbents
- Rowing Australia: The national peak body for rowing in Australia. Operates one tier above Rowing Victoria, with overlapping functions in coaching accreditation (NCAS), national team selection, and competition frameworks. Directly comparable as a rowing governing body with a similar member-services and event-driven revenue model.
- US Rowing: The national governing body for rowing in the United States. Similar mandate in organizing competition, accrediting officials, and supporting athlete pathways, though operating at a much larger scale. Comparable for membership and accreditation program design.
- World Rowing (FISA): The international federation governing the sport of rowing globally. Sets rules and competition frameworks that Rowing Victoria implements locally. Comparable at the governing-body level, though materially larger and operating at a different geographic tier.
- British Rowing: The national governing body for rowing in the United Kingdom. Comparable to a state body only in part (national scope), but operates the same combination of club affiliation, event organization, accreditation, and member services. Useful comparable for governance and revenue model benchmarking.
- Rowing Canada Aviron: The national governing body for rowing in Canada. Operates a similar federation structure with provincial/state bodies beneath it. Comparable to Rowing Victoria at the provincial tier, with similar revenue streams from membership, events, and high-performance partnerships.
Others
- Vicsport: The peak body for sport in Victoria, of which Rowing Victoria is a member. Provides advocacy, resources, and volunteer-management support to state sporting organizations. Comparable as a federation-style umbrella rather than a direct competitor, and useful for benchmarking governance and funding practices.
Direct peers
- Rowing Queensland: The state governing body for rowing in Queensland. Closely comparable to Rowing Victoria in mandate, structure (incorporated association), revenue model (membership, events, accreditation, sponsorship), and customer segments (clubs, schools, individual rowers).
- Rowing South Australia: The state governing body for rowing in South Australia. Comparable in scope, scale, and operating model to Rowing Victoria, with club/school affiliation, regatta organization, and coaching accreditation.
- Rowing NSW: The state governing body for rowing in New South Wales, Australia. Direct functional peer to Rowing Victoria, operating the same combination of club/school affiliation, regatta calendar, accreditation programs, and member services, but serving a different geographic market.
- Rowing Western Australia: The state governing body for rowing in Western Australia. Operates with similar club and school affiliation structure, regatta calendar, and education programs. Direct peer at the same organizational tier as Rowing Victoria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rowing Victoria social profiles
Digital presenceRowing Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rowing Victoria leadership team
Management profileNumber of profiles
Profiles4 records
Rowing Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rowing Victoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rowing Victoria
What does Rowing Victoria do?
Rowing Victoria is the official non-profit governing body for the sport of rowing in Victoria, Australia. It sells and delivers club and school affiliation memberships, organizes and operates a statewide regatta calendar (including the Head of the Schoolgirls' Regatta and Victorian State Championships), delivers coaching/umpire/coxswain accreditation courses, runs participation programs (Learn to Row, Para Rowing, Coastal Rowing), and sells commemorative merchandise such as the 150 Years of Victorian Rowing book.
Is Rowing Victoria a public or private company?
Rowing Victoria is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rowing Victoria founded?
Rowing Victoria was founded in 1876. It employs 1 to 10 people.
Where is Rowing Victoria based?
Rowing Victoria is headquartered in Albert Park, Australia, in the Oceania region.
How does Rowing Victoria make money?
Five revenue lines are on record. Membership & Affiliation Fees are the primary driver. The others are regatta & Event Operations, education & Accreditation, publications & Merchandise and sponsorships & Partnerships.
Who are Rowing Victoria's main competitors?
Broad incumbents on record are Rowing Australia, US Rowing, World Rowing (FISA), British Rowing and Rowing Canada Aviron. Vicsport is listed as an others. Direct peers are Rowing Queensland, Rowing South Australia, Rowing NSW and Rowing Western Australia.
Does Rowing Victoria have an API?
No public API is recorded for Rowing Victoria.
What industry is Rowing Victoria in?
Rowing Victoria's product category is Sporting Association & Athlete Development Services. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 711211 and its SIC code is 7997.