Supply + Demand

Name

Supply + Demand

Legal name

Supply + Demand

Website

https://supply-demand.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bromont

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Creative Services and Production: Design, production, and consulting services for multimedia experiences and live events. Projects are delivered for cultural institutions, music tours, and corporate events.
2. Touring Immersive Experiences: Distribution of original immersive experiences internationally. Productions like Minecraft Experience are produced and operated under Experience MOD banner, touring with multiple active units. Available for distribution in Canada and worldwide.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Supply + Demand is a multimedia creative studio that provides design, production, and consulting services for immersive multimedia experiences and live events internationally. The company creates narrative-driven, multisensory content combining physical and digital interactions, develops original immersive experiences for cultural institutions and entertainment franchises, and operates the proprietary Modular Exhibit System (MES) platform that enables a worldwide network of immersive venues.

Product overview

Supply + Demand is a multimedia creative studio offering creative, production, and consulting services for immersive multimedia experiences and live events. Their portfolio consists of multiple distinct offerings: the core Modular Exhibit System (MES) technology platform providing infrastructure for immersive venues; original immersive experiences including Minecraft Experience: Villager Rescue, Goodnight Moon, Sacred Defenders of the Universe, Quantum Sandbox, Every Second, The Man Who Planted Trees, Notes to Neurons, and Space Explorers: The Infinite; touring production services for music artists including The Chicks, Michael Bublé, and Foo Fighters; show production for Cirque du Soleil's Fuzion; and broadcast production for The Game Awards, Summer Game Fest, and Gamescom. The company also provides multimedia agency services for design, production, and consulting. Experiences are available for distribution internationally, with the Minecraft Experience operated under the Experience MOD banner in North America.

Differentiator

Problem solved

Functional benefit

Brands

• Modular Exhibit System: A complete solution for multimedia experiences combining virtual and physical worlds, enabling a network of immersive venues with compatible infrastructures for touring content.

Products and services

• Multimedia Agency Services Design, production, and consulting services for all forms of multimedia experiences, delivered internationally by a cross-discipline team. Serves cultural institutions, music artists, and live event producers needing strategic thinking, creative delivery, and technical expertise for their productions.
• Modular Exhibit System (MES) A complete solution for multimedia experiences combining virtual and physical worlds. A 360-degree modular infrastructure for immersive theaters, designed to be flexible, open-source, and reconfigurable for any space, that simplifies access to and cost of immersive infrastructure and creates a network of compatible venues for touring exhibits.
• Minecraft Experience: Villager Rescue A large-scale touring immersive adventure blending physical gameplay, connected technology, and interactive scenography, developed in collaboration with Mojang Studios and Microsoft. Available for distribution internationally and operated in North America through Experience MOD LLC.
• Goodnight Moon An immersive adaptation of the classic Margaret Wise Brown and Clement Hurd picture book, plunging visitors into storytime through an interactive digital immersion gallery. Co-produced with TELUS Spark Science Center and licensed from HarperCollins.
• Sacred Defenders of the Universe An immersive journey through the graphic novel universe of Indigenous creators Kori Czuy, Justin Towell, and Earl Benallie, featuring action-reaction interactivity that teaches nature connection and Indigenous understanding. Co-produced with TELUS Spark Science Center and winner of the IDÉA 2024 Silver Award.
• Quantum Sandbox A digital immersion experience exploring subatomic physics through interactive digital spaces with colors, lights, sounds, and energy, incorporating Indigenous ways of knowing. Co-produced with TELUS Spark Science Center.
• Every Second A digital journey about life narrated by Isabella Rossellini, exploring statistics of existence, moments that matter, and the seconds that count. Written and directed by The 7 Fingers and co-produced with TELUS Spark Science Center.
• The Man Who Planted Trees: An Immersive Tale A fully Canadian-produced immersive exhibition inspired by Frédéric Back's Academy Award-winning animated film and Jean Giono's text, inviting visitors into the poetic world of trees and transformation through nature. Co-produced with the Canadian Museum of Nature, in partnership with Radio-Canada/CBC and presented by The 7 Fingers.
• Notes to Neurons An interactive exhibition co-produced with Griffin Museum of Science and Industry (Chicago) that explores the biological and emotional heartbeat of music through immersive audio, gesture recognition, and interactive technologies.
• Space Explorers: The Infinite A multimedia installation for Phi Studio that develops the pre-show 'Lift Off' zone featuring 360-degree videos captured in space, providing an immersive gateway experience for Space Explorers: The Infinite, a joint production with Felix & Paul Studios.
• Crafting Character - The Costumes of Paul Tazewell Media experience design for an exhibition at the Griffin Museum of Science and Industry showcasing award-winning costume designer Paul Tazewell's work.
• The Chicks World Tour 360 design and production services including show direction, tour design, and production for The Chicks' music tour, including The Pandemic Tour.
• Higher, Michael Bublé World Tour Video design and production services for Michael Bublé's world tour, designing video content for 8 songs.
• Foo Fighters World Tour Video design and production services for Foo Fighters' world tour, specifically for the song Everlong.
• Fuzion (Cirque du Soleil) Video content design and production for Cirque du Soleil's Fuzion show presented in Jeddah, Saudi Arabia.
• The Game Awards, Summer Game Fest & Gamescom Broadcast Production Video content design and production for broadcast shows including The Game Awards, Gamescom, and Summer Game Fest from 2016 to 2023, delivered in partnership with Geoff Keighley.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

28 partnerships are on record, tiered core, major, minor, support, technology partner, licensing, collaborative and distribution.

• TELUS Spark Science CentercoreStrategic or Co-development PartnerCo-producer of multiple immersive experiences including Sacred Defenders of the Universe, Goodnight Moon, Quantum Sandbox, Every Second, and Notes to Neurons. Long-term creative partnership for developing digital immersion galleries.
• Experience MOD LLCcoreStrategic or Co-development PartnerLicensed partner producing and operating Minecraft Experience: Villager Rescue in North America. Handles production and operations for the touring immersive experience.
• Canadian Museum of NaturecoreStrategic or Co-development PartnerCo-production partner for The Man Who Planted Trees: An Immersive Tale, developed with the museum for this fully Canadian-produced immersive exhibition.
• Microsoft CorporationcoreStrategic or Co-development PartnerIP partner for Minecraft Experience: Villager Rescue, developed in collaboration with Microsoft and Mojang Studios.
• Mojang StudioscoreStrategic or Co-development PartnerIP partner for Minecraft Experience: Villager Rescue, developed in collaboration with Microsoft and Microsoft Corporation.
• Phi StudiomajorStrategic or Co-development PartnerClient for Space Explorers: The Infinite. Supply + Demand designed the multimedia installation, scenography, technical direction and video design for the pre-show 'Lift Off' zone.
• Felix & Paul StudiosmajorStrategic or Co-development PartnerJoint venture partner (Infinity Experiences) with Phi Studio for creating and producing Space Explorers: The Infinite.
• Time StudiosminorStrategic or Co-development PartnerCollaboration partner for Space Explorers: The Infinite project.
• The 7 FingerscoreStrategic or Co-development PartnerSister company and creative collaborator. Contributed to Minecraft Experience and other projects. Presenting partner for The Man Who Planted Trees in Montreal.
• Government of CanadasupportOthersGovernment funding support for projects including Minecraft Experience, Sacred Defenders of the Universe, Goodnight Moon, and other immersive experiences.
• Government of QuebecsupportOthersGovernment funding support for projects including Minecraft Experience, Sacred Defenders of the Universe, and other immersive experiences.
• Solotechtechnology partnerTechnology or IntegrationTechnical equipment supplier for touring immersive experiences and live event productions.
• Panasonictechnology partnerTechnology or IntegrationTechnology partner providing 4K projectors for immersive experiences.
• Epsontechnology partnerTechnology or IntegrationHigh lumen projector supplier for large venue installations.
• Augmentatechnology partnerTechnology or IntegrationTracking technology provider for Minecraft Experience interactive elements.
• Disguisetechnology partnerTechnology or IntegrationMedia server and show control technology used for The Chicks World Tour and other productions.
• Les 7 Doigts de la MaincoreStrategic or Co-development PartnerCreative collective partner for Every Second (written and directed by The 7 Fingers) and other collaborative projects. Sister company to Supply + Demand.
• HarperCollinslicensingOthersPublisher licensing Goodnight Moon IP (written by Margaret Wise Brown and illustrated by Clement Hurd) for immersive adaptation.
• Showtextechnology partnerTechnology or IntegrationScenic textile fabrication for immersive experiences including Goodnight Moon.
• Notchtechnology partnerTechnology or IntegrationReal-time visual content platform used for immersive experience production.
• Moment FactorycollaborativeStrategic or Co-development PartnerCollaborated with on various projects and shares talent pool. Key team members have worked at Moment Factory.
• FKP ScorpiodistributionChannel Partner/ Reseller/ DistributorEntertainment promoter handling Minecraft Experience London dates and potentially other European tour dates.
• FeverdistributionChannel Partner/ Reseller/ DistributorTicketing platform partner for Minecraft Experience venues including Mexico City and Denmark.
• 20Ktechnology partnerTechnology or IntegrationTechnological design and consulting partner for The Man Who Planted Trees, specializing in lighting, audio, and video programming systems.
• Scène Éthiquetechnology partnerTechnology or IntegrationModular Exhibition System frame fabrication partner for The Man Who Planted Trees.
• Thério Innovationtechnology partnerTechnology or IntegrationStructure and engineering of Modular Exhibition System for touring productions.
• Radio-Canada / CBClicensingStrategic or Co-development PartnerLicensor for The Man Who Planted Trees based on Academy Award-winning animated film produced by Radio-Canada.
• Jack Bear Legacy PictureslicensingOthersOriginal series IP holder for Notes to Neurons (Jack Bear Legacy Pictures).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-headquartered immersive multimedia studio producing touring night walks (Lumina series), museum installations, and airport experiences. The most direct competitive analog to Supply + Demand given shared Quebec base, similar service mix (creative + production + proprietary tech), overlapping talent pool, and overlapping venue-network model.
• Normal Studio: Montreal-based immersive experience production studio with overlap in scenography and interactive installation work. Multiple Supply + Demand hires came from Normal Studio and vice versa, indicating direct labor-market and category competition.
• teamLab: Japan-origin interdisciplinary art collective operating permanent immersive digital art venues globally (Tokyo Borderless, plan­tariums in Macao, etc.). Comparable because both run touring/networked immersive experiences combining physical scenography with projected digital content for high-traffic venues.
• Meow Wolf: US-based immersive art experience company (House of Eternal Return and additional permanent exhibits). Comparable as a peer in narrative-driven, large-scale, walk-through immersive installations built around original IPs and touring adaptations.
• ARTECHOUSE: Operator of permanent immersive art venues across the US and abroad, programming technology-driven multimedia exhibitions. Comparable to Supply + Demand on both the immersive-experience creation side and the venue/distribution-network model.
• OASIS Immersion: Canadian (Montreal) immersive digital art installation operator (formerly known as Cité de l'Atlantique/OASIS Immersion). Directly comparable as a French-Canadian operator of touring/standing immersive multimedia exhibitions in cultural-venue settings.
• Felix & Paul Studios: Montreal-based immersive cinematic VR and 360° video studio (Space Explorers franchise, Jurassic World, The Infinite). Direct collaborator on Space Explorers: The Infinite and directly comparable as a Montreal-anchored immersive content creator serving premium cultural and entertainment IPs.

Emerging players

• Cosm: Shared-reality entertainment company building dome/experience venues showing immersive content. Adjacent but partial overlap — both serve the location-based immersive entertainment category, with Cosm focused on broadcast/sports/IP venues and Supply + Demand on narrative cultural IP.

Broad incumbents

• Cirque du Soleil: Large-scale live-entertainment incumbent with major touring shows, residencies, and a content library. Comparable in scale of live touring multimedia experiences and as a buyer of Supply + Demand services (Fuzion), but competes more broadly than Supply + Demand's focused immersive-installation niche.

Others

• The 7 Fingers (Les 7 Doigts de la main): Montreal-based circus/performing-arts company explicitly identified as Supply + Demand's sister company and creative collaborator. Not a direct competitor but a related party whose overlap in creative direction and touring production makes it the most structurally comparable adjacent organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/supplydemandgroup
• LinkedInlinkedin.com/company/supply-demand-group
• Instagraminstagram.com/supply_and_demand_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supply + Demand