What Tasmania JackJumpers does

Tasmania JackJumpers is a professional basketball franchise operating in Australia's National Basketball League (NBL) and headquartered in Hobart, Tasmania at 199 Macquarie Street. The club fields a men's NBL team that plays 16+ home games per season across two venues — MyState Bank Arena (Hobart) and Silverdome (Launceston) — and is the only professional basketball franchise in Tasmania, a license-based territorial right established when it became the NBL's 10th team for the 2021-22 season. In August 2025 the franchise was awarded the 9th WNBL license and launched the Tasmania Jewels as a wholly-owned women's basketball subsidiary, operated under the parent entity Tasmania Basketball Pty Ltd (ACN 642 087 849). Ownership rests with NBL Executive Chairman Larry Kestelman.

The club's revenue model is a multi-stream professional sports operation combining ticket sales (via Ticketek), tiered season memberships under the "Ant Army" brand, merchandise sold through the NBL Store, a multi-tier corporate sponsorship program (Foundation Principal, Government, Major, Premium, Community, Event, Suppliers), and ancillary event revenue including the annual Golf Day ($995/team) and premium hospitality experiences such as the Locked In Tour ($490/person). The technology layer is conventional and non-proprietary, relying on Ticketek for ticketing, NBL Store for e-commerce, and standard marketing/CRM tooling across social channels (Facebook, Twitter/X, Instagram, YouTube, LinkedIn, Discord).

The franchise has invested heavily in community engagement as a fan-acquisition and brand-loyalty mechanism. Programs include the Defend the Island Foundation (supporting organizations such as Edmund Rice Community Services and Life Without Barriers), the GameTime by Kmart school program reaching over 12,000 students annually, the Schools Program, basketball clinics, and corporate basketball events. The club's "Defend the Island" identity anchors a community-driven brand, and its NBL24 championship — its first title — together with alumni Will Magnay (Paris 2024 Olympian, captain, 7th season) and Majok Deng (Paris 2024 Olympian, South Sudan, fan favourite) provide on-court credibility. The franchise is led by incoming CEO Trent Jacobs (effective April 7, 2026), Board Chair Steve Old, and Larry Kestelman as owner/board member.

Name

Tasmania JackJumpers

Legal name

Tasmania Basketball Pty Ltd ACN 642 087 849

Website

https://jackjumpers.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasmania JackJumpers is the only professional basketball franchise in Tasmania, operating an NBL men's team (Hobart-based) with 16+ home games per season, multi-tier corporate sponsorships, memberships, and community programs; it recently expanded into women's basketball via the WNBL's Tasmania Jewels.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional basketball team
• Sports entertainment services
• Corporate hospitality packages
• Basketball membership programs
• Community basketball programs

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from home game tickets sold through Ticketek platform at MyState Bank Arena (Hobart) and Silverdome venues. The team hosts 16+ home games per NBL season.
2. Memberships: Season membership programs under 'The Ant Army' brand offering various tiers including supporter/digital memberships for fans outside Hobart and fan-favorite options.
3. Merchandise Sales: Official merchandise sold through NBL Store including player jerseys, apparel, and fan gear.
4. Corporate Sponsorship & Partnerships: Multi-tiered corporate partnership program with Foundation Principal Partner, Government Partner, Major Partners, Premium Partners, Community Partners, Event Partners, and Suppliers. Partners receive branding, hospitality, and activation opportunities.
5. Golf Day & Events: Premium corporate golf event at Kingston Beach Golf Club generating revenue through team entries ($995 per team), hole sponsorships ($500), and networking hospitality.
6. Corporate Hospitality Packages: Locked In Tour premium experience at $490 per person including exclusive locker room access, Emerald Lounge hospitality, and courtside seats.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Tasmania JackJumpers operate a professional men's basketball team in Australia's National Basketball League (NBL), hosting 16+ home games per season at MyState Bank Arena in Hobart and Silverdome in Launceston. The club sells game tickets, season memberships under 'The Ant Army' brand, official merchandise, corporate hospitality and sponsorship packages, and premium experiences such as the Locked In Tour. The organization also delivers community programs including school basketball clinics and the GameTime by Kmart school visits program reaching 12,000+ students annually.

Product overview

The Tasmania JackJumpers is a professional basketball organization competing in Australia's National Basketball League (NBL). The club operates as a unified product portfolio centered on live NBL basketball games at MyState Bank Arena and Silverdome venues, complemented by membership programs, game tickets, and premium experiences such as the Locked In Tour. Community engagement is delivered through the Defend the Island Foundation, Schools Program, and GameTime by Kmart initiatives. The club recently expanded with the Tasmania Jewels women's WNBL team. Revenue streams include ticket sales, membership packages, corporate hospitality, merchandise, and event products like the annual Golf Day.

Differentiator

Problem solved

Functional benefit

Products and services

• NBL Basketball Games Professional National Basketball League home games played at MyState Bank Arena in Hobart and Silverdome in Launceston, featuring the JackJumpers competing against other Australian NBL teams. 16+ home games per season.
• JackJumpers Membership (Ant Army) Season membership packages offering access to home games, exclusive member benefits, and connection to the Ant Army fan community, with supporter/digital and full season tiers.
• Game Tickets Individual game day tickets for NBL matches sold through Ticketek platform, with various seating categories including premium experiences.
• Locked In Tour Premium game day experience at $490 per person including exclusive shootaround access, locker room tour, complimentary food and beverages, Emerald Lounge access, and best available courtside seats.
• Tasmania JackJumpers Golf Day Annual corporate and community golf event hosted at Kingston Beach Golf Club featuring competitions, hospitality, and networking. Team entry at $995 per team of four, hole sponsorship at $500 per hole.
• Corporate Packages and Sponsorships Multi-tiered corporate hospitality and sponsorship packages including Emerald Lounge access, corporate basketball programs, and partnership opportunities (Foundation Principal Partner, Government Partner, Major Partners, Premium Partners, Community Partners, Event Partners, Suppliers).
• JackJumpers Merchandise Store Online merchandise store selling official JackJumpers jerseys, apparel, and fan gear through the NBL Store.
• Tasmania Jewels (WNBL Team) Women's basketball team representing Tasmania in the WNBL, the club's wholly-owned subsidiary announced in August 2025 as the 9th WNBL license, with its own membership and ticketing operations.

Quantifiable outcome

• NBL24 Championship victory with key contributions from Will Magnay (7.04 RPG, 1.75 BPG) and team depth across all positions
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered major partner, premium partner, community partner, official accommodation partner, event partner, supplier, strategic partner, official ticketing partner, gametime program sponsor, league operator and foundation partner.

• Spirit of Tasmaniamajor partnerStrategic or Co-development Partner · 1 February 2021Official partner of the Tasmania JackJumpers. Spirit of Tasmania ferry service connecting mainland Australia to Tasmania, supporting team travel and promoting Tasmanian tourism alongside the basketball club.
• Tasmanianmajor partnerStrategic or Co-development PartnerTasmanian brand partnership supporting local Tasmanian businesses and products.
• Bulk Nutrientsmajor partnerStrategic or Co-development PartnerOfficial nutrition partner providing sports supplements and nutrition products for player performance.
• SRT Logisticsmajor partnerStrategic or Co-development PartnerOfficial logistics partner supporting team operations and equipment transportation.
• University of Tasmaniamajor partnerStrategic or Co-development PartnerEducational institution partner supporting player development, research initiatives, and community engagement programs.
• JMCpremium partnerStrategic or Co-development PartnerPremium partner providing various support services to the club.
• Fleet Networkpremium partnerStrategic or Co-development PartnerFleet management services partner supporting club vehicle needs.
• Innova Dentalpremium partnerStrategic or Co-development PartnerDental services partner supporting player health and wellness.
• Tyrepowercommunity partnerStrategic or Co-development PartnerTire services partner providing vehicle maintenance support.
• St Lukescommunity partnerStrategic or Co-development PartnerCommunity partner and retailer supporting local Tasmanian communities.
• Banjo'scommunity partnerStrategic or Co-development PartnerTasmanian bakery chain and community partner.
• TasWatercommunity partnerStrategic or Co-development PartnerTasmanian water utility and community partner.
• Willie Smithcommunity partnerStrategic or Co-development PartnerTasmanian cider producer and community partner.
• Hobart Airportpremium partnerStrategic or Co-development PartnerAir travel partner supporting team and visitor travel to Tasmania.
• Ibis Styles Hobartofficial accommodation partnerStrategic or Co-development PartnerOfficial Accommodation Partner offering exclusive 15% discount to JackJumpers fans with rates from $147 per night. Located in Hobart CBD with heated indoor pool and Mr. Good Guy Restaurant.
• Federal Grouppremium partnerStrategic or Co-development PartnerTasmanian entertainment and hospitality group partner.
• Frogmore Creekcommunity partnerStrategic or Co-development PartnerTasmanian winery and event partner.
• Marinus Linkcommunity partnerStrategic or Co-development PartnerMajor infrastructure project and community partner.
• Chemist Warehousecommunity partnerStrategic or Co-development PartnerPharmacy chain and health partner.
• Road Safety Advisory Councilevent partnerStrategic or Co-development PartnerGovernment body partner for road safety initiatives.
• Peachie CleansupplierStrategic or Co-development PartnerCleaning services supplier partner.
• Basketball Tasmaniastrategic partnerStrategic or Co-development PartnerState basketball governing body and foundational partner supporting pathways and development programs.
• Qscanpremium partnerStrategic or Co-development PartnerMedical imaging services partner supporting player health.
• Victor SportssupplierStrategic or Co-development PartnerSports equipment supplier.
• Valour SportsupplierStrategic or Co-development PartnerSports apparel and equipment supplier.
• ideasbanqcommunity partnerStrategic or Co-development PartnerLocal business and community partner.
• Max Eventsevent partnerStrategic or Co-development PartnerEvents management partner for corporate functions and activations.
• Ticketekofficial ticketing partnerChannel Partner/ Reseller/ DistributorOfficial ticketing platform for all JackJumpers home games and premium experiences.
• Kmartgametime program sponsorGTM or Marketing PartnerGameTime by Kmart program sponsor supporting free school visits and youth basketball engagement across Tasmania.
• National Basketball League (NBL)league operatorStrategic or Co-development PartnerThe NBL is the governing league for professional basketball in Australia. JackJumpers entered the league for the 2021-22 season as the 10th team.
• Edmund Rice Community Servicesfoundation partnerGTM or Marketing PartnerNational charity providing educative, sporting and social programs for children. JackJumpers support through tickets, signed jerseys, basketball clinics and player visits.
• Life Without Barriersfoundation partnerGTM or Marketing PartnerLeading provider of support services for children and young people in foster care. JackJumpers provide basketball clinics and player interactions through this partnership.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Perth Wildcats: Perth Wildcats are the most established NBL franchise with multiple championships, comparable product (live games, membership, corporate hospitality), and operate in a similar single-state regional market — making them a direct strategic comparable on revenue model and brand-building playbook.
• New Zealand Breakers: New Zealand Breakers are an NBL franchise operating across the Tasman in a small-population market, sharing comparable structural challenges to the JackJumpers (geographically constrained fan base, limited local corporate market) and a similar reliance on national broadcast reach.
• Brisbane Bullets: Brisbane Bullets are an NBL franchise operating the same ticketing, membership, sponsorship, and community engagement playbook, providing a relevant peer for gauging Queensland-market sponsorship dynamics and broadcast-driven growth.
• Cairns Taipans: Cairns Taipans are an NBL franchise in a small regional market with similar structural constraints (smaller population, tourism-dependent economy), operating the same core product set — live games, memberships, sponsorships — and useful as a peer for measuring regional NBL economics.
• Sydney Kings: Sydney Kings are an NBL championship-winning franchise in Australia's largest metro market, offering a comparable suite of ticketing, membership, sponsorship, and merchandise revenue streams against which the JackJumpers' pricing and partnership tiers can be benchmarked.
• Adelaide 36ers: Adelaide 36ers are an NBL franchise with a comparable mid-market Australian city footprint, comparable membership and ticketing model, and a historical roster connection to the JackJumpers (Anthony Drmic) — making them a directly comparable peer.
• Illawarra Hawks: Illawarra Hawks are a regional NBL franchise with comparable operations — ticketing, membership, community engagement — competing in a smaller Australian market, providing a like-for-like benchmark for sponsorship pricing and grassroots programming investment.
• South East Melbourne Phoenix: South East Melbourne Phoenix are a recent NBL expansion franchise (2019) sharing structural similarity with the JackJumpers as newer league entrants building a brand from scratch, with comparable focus on community engagement and modern sponsorship structuring.
• Melbourne United: Melbourne United are a direct NBL competitor with a similar diversified revenue stack (tickets, memberships, corporate partnerships, merchandise) operating in a major metro market, providing a benchmark for sponsorship yield and ticketing strategy.

Emerging players

• Melbourne Vixens: Melbourne Vixens are a Super Netball (Australian women's professional league) franchise that recently launched a sister women's basketball team (Tasmania Jewels) under the same club umbrella as the JackJumpers. They share the multi-team expansion model and offer a peer for women's-team sponsorship, membership, and ticketing economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JackJumpers
• YouTubeyoutube.com/channel/UChAUXx7MlqfQ9XQ2fS_Kv8g
• Facebookfacebook.com/TasmaniaJackJumpers
• LinkedInlinkedin.com/company/jackjumpers
• Instagraminstagram.com/jackjumpers

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmania JackJumpers