The Anelis Group

What The Anelis Group does

The Anelis Group is a privately held, founder-led boutique creative agency headquartered in Brooklyn, New York. It provides a full suite of creative services — branding and visual identity, copywriting, design, marketing campaign development, photography, videography, event marketing, PR, and social media and email strategy — to businesses and nonprofits seeking to establish, refresh, or transform their brand identity. The firm operates without a proprietary technology platform, delivering work through project-based engagements that pair founder Elisheva Perlman's direct client involvement with a curated bench of specialist freelancers assembled per project.

The agency's customer base is concentrated in the Orthodox Jewish community but diversified across at least 18 named clients and roughly a dozen verticals, spanning healthcare (ERA Plastic Surgery), financial services (FM Home Loans), title insurance (Infinity Land Services), jewelry retail (Simpson Jewelers), interior design (TH Interiors, Livia), fashion (Bizi Boutique, SARY Wigs, Sorority), food (Kim Kushner, Batya's Kitchen), and nonprofit (Chai Lifeline, Project Witness, Ohr Naava, Nevonim, Efrat, The Village). Distribution is direct: founder-led sales, referrals and word-of-mouth from existing clients, founder speaking engagements, podcast appearances, and event organization. Pricing is quote-based with no public rates; the firm has productized three entry-tier packages — Power Hour Brand Audit, Creative Campaign Concept, and Strategy Intensive + Creative Campaign Concept — while larger engagements remain bespoke.

Commercial model is professional services revenue from project fees and likely retainers, with documented client outcomes including a 100% revenue increase at ERA Plastic Surgery, $600k raised by Nevonim versus a $500k goal, and FM Home Loans' expansion from one to thirteen branches following rebranding. The company operates as an independent, owner-operated boutique with no disclosed funding, no parent company, no subsidiaries, and no institutional investors.

Name

The Anelis Group

Legal name

The Anelis Group

Website

https://theanelisgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Anelis Group is a Brooklyn-based, founder-led boutique creative agency offering branding, design, marketing, photography, videography, copywriting, PR, and event services to businesses and nonprofits, with deep expertise in the Orthodox Jewish community.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative agency services
• Brand strategy design
• Integrated marketing campaigns
• Visual identity development
• Event marketing production

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Creative Agency Services: The Anelis Group generates revenue through providing creative and marketing services to clients. Services include branding, copywriting, design, marketing, photography, videography, events, and PR. The company offers structured packages (Power Hour Brand Audit, Creative Campaign Concept, Strategy Intensive + Creative Campaign Concept) indicating project-based and potentially retainer-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Anelis Group is a boutique creative agency that provides branding, copywriting, design, marketing, photography, videography, event marketing, and PR services to businesses and nonprofits. Founder Elisheva Perlman works directly with each client and handpicks project-specific teams of creative specialists. The agency also sells three structured service packages (Power Hour Brand Audit, Creative Campaign Concept, and Strategy Intensive + Creative Campaign Concept) to clients who need scoped engagements.

Product overview

The Anelis Group is a creative agency offering a comprehensive suite of marketing and branding services. Their core service portfolio includes Branding, Copywriting, Design, Marketing, Photography, Videography, Events, PR, Social Media Strategy, and Email Strategy. They offer structured service packages including Power Hour Brand Audit (a single consultation session), Creative Campaign Concept (campaign ideation), and Strategy Intensive + Creative Campaign Concept (full strategic planning with creative execution). The agency works with diverse clients across industries including healthcare, fashion, food, nonprofits, and retail, delivering tailored creative solutions for each project.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Hour Brand Audit A 1:1 virtual consultation providing immediate guidance on brand strengths and weaknesses with a general roadmap for next steps. No written deliverables. Intended for clients who want a quick expert assessment of their brand.
• Creative Campaign Concept Two creative campaign concepts presented via a detailed moodboard for clients who already understand their brand and target market and need innovative campaign ideas.
• Strategy Intensive + Creative Campaign Concept Comprehensive strategy guide providing clarity on brand positioning, differentiation, and target market, combined with two winning creative concepts for brand positioning and sales growth.
• Branding Services Brand identity development including logo design, visual identity systems, brand positioning, and messaging strategy for businesses and organizations.
• Marketing Services Marketing campaign development and execution across print, digital, and traditional media channels for businesses and nonprofits.
• Photography and Videography Services Professional photography (product, lifestyle, event, fashion, portrait, documentary) and video production (commercials, social media content, stop-motion, documentary, promotional videos) for client campaigns.
• Events and PR Services Event branding, promotion, and coordination, plus public relations including media placement, press coverage, and reputation management for client initiatives.
• Social Media and Email Strategy Services Social media campaign development, content strategy, and community management, plus email marketing campaign development and implementation including newsletters and promotional emails.

Quantifiable outcome

• ERA Plastic Surgery achieved 100% revenue increase (doubled) through #WhereWasIt branding campaign
• +5 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CMR Design and Susan Strauss DesignminorStrategic or Co-development PartnerCollaborated with CMR Design and Susan Strauss Design to create Livia, a new interior design collective. The Anelis Group was tasked with naming, branding, and launching this new company formed by the merger of two legendary design teams.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mother Design: Independent design and creative agency with a portfolio-led model and senior practitioners working directly with clients. Comparable to Anelis in its curated, specialist-driven approach to brand and campaign work.
• Anomaly: Independent creative agency with integrated brand strategy, advertising, and design capabilities. Provides a relevant comparison point as a similarly positioned independent shop competing for brand transformation mandates.
• Barkley: Independent creative and brand agency with deep experience in purpose-driven work across consumer and nonprofit clients. Comparable to Anelis in its independent positioning and integrated creative offering.
• Ginza Creative: Independent creative agency offering branding, design, and integrated marketing services to mission-driven and lifestyle clients. Mirrors Anelis's boutique, multi-service creative offering and project-based delivery model.
• Red Antler: Boutique creative and branding agency known for building brands from scratch with strong strategic and identity capabilities. Operates a similar small, senior-led model that competes directly with Anelis on brand transformation engagements.
• Mekanism: Independent creative agency known for integrated brand storytelling and culturally resonant campaigns. Comparable to Anelis in its storytelling-led, multi-channel approach to brand building.
• Day One Agency: Independent creative and marketing agency with strong expertise in branding, social, and integrated campaigns. Comparable to Anelis in size, scope, and focus on project-driven brand work for consumer and nonprofit clients.
• Pereira O'Dell: Independent creative agency offering advertising, branding, and design services across consumer and nonprofit verticals. Overlaps with Anelis on its integrated campaign and brand storytelling capabilities.

Broad incumbents

• Wieden+Kennedy: Large global independent creative agency with broad brand strategy, advertising, and content capabilities. Represents the scaled, incumbent alternative Anelis might compete against for larger brand mandates.
• Ogilvy: Global advertising and brand consultancy offering the full spectrum of creative, PR, and digital services. Provides a comparison point for the broader agency landscape Anelis operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theanelisgroup
• LinkedInlinkedin.com/company/the-anelis-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Anelis Group