What Isoft Technologies - Software, Mobile & Web does

Isoft Technologies is a privately held, Auckland-based software services firm (operating under the legal name Isoft Technologies Pvt. Ltd.) that builds custom software, mobile applications, AI/ML solutions, workflow automation, and integration services for small and mid-sized businesses in New Zealand and Australia. Its core service lines are custom software development, iOS and Android mobile app development, AI & machine learning, system integration and APIs, websites and portals, and workflow automation, supplemented by add-ons including website maintenance (recurring), cloud migration, network security, SEO, business process automation, and system modernisation. The firm differentiates through vertical specialisation in transport, logistics, moving, trades, retail, education, and professional services, with proprietary AI capabilities such as AI-powered item detection, automated volume calculation, and the MoveLogic platform for the moving industry.

The business operates a project-based model with deal sizes ranging from a few thousand dollars for small fixes to $25k+ and multi-month engagements for larger enterprise platforms, alongside a small recurring revenue base from website maintenance and long-term support contracts. Go-to-market is consultative and budget-aware, driven by content-led SEO, case-study marketing, structured website contact forms with budget tier qualification (<$5k to $25k+), and free 15-minute strategy calls. Customer evidence includes a national logistics client reporting over $150,000 in annual savings and a moving company quoting 12x faster, alongside named logos such as Tanker Solutions, Get Charlie, and several unnamed nationwide operators.

Name

Isoft Technologies - Software, Mobile & Web

Legal name

Isoft Technologies Pvt. Ltd.

Website

https://isoft.co.nz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Isoft Technologies is an Auckland-based software services firm building custom software, mobile apps, AI solutions, and workflow automation for small and mid-sized businesses in transport, logistics, moving, trades, retail, education, and professional services across New Zealand and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Project-based custom software development for web applications, internal tools, business platforms, and AI-enabled software. Pricing ranges from a few thousand dollars for small projects to significant investment for larger platforms and AI systems.
2. Mobile App Development: iOS and Android mobile app development including customer apps, staff tools, field-service apps, marketplace apps, and product-based mobile apps. Billed as project-based engagements.
3. AI & Automation Solutions: AI-powered scanning, automation, prediction, volume calculation, and decision-making tools delivered as custom-built solutions integrated into client platforms.
4. Website Maintenance Services: Ongoing website maintenance plans including performance monitoring, security protection, software updates, backups, content updates, uptime monitoring, and priority support. Delivered as recurring monthly plans.
5. Support & Maintenance: Post-delivery maintenance, updates, enhancements, bug fixes, hosting, and continuous improvements. Long-term partnership model where many clients stay for years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Isoft Technologies is a New Zealand-based software development firm that builds custom software, mobile apps, websites, AI and automation solutions for operational SMBs in transport, logistics, moving, trades, retail, education, and professional services. It also delivers bespoke platforms such as the AI-powered moving platform MoveLogic, Tanker Operations, Trades Marketplace, and Trades Growth, plus ongoing website maintenance, SEO, cloud, and security services.

Product overview

Isoft Technologies offers a comprehensive portfolio of technology services built around a modular platform architecture. Their core offerings include Custom Software Development, Mobile App Development (iOS & Android), AI & Machine Learning Solutions, System Integrations & APIs, Websites & Portals, and Workflow Automation. These are supplemented by add-on services including Website Maintenance, SEO Services, Network Security Services, Cloud Services, Business Process Automation, and System Modernisation. They also offer specialized vertical solutions including MoveLogic (AI-Powered Moving Platform), Custom CRM/ERP systems, Tanker Operations Platform, Trades Marketplace Platform, and Trades Growth Platform. The portfolio spans from strategy and design through development, integrations, cloud deployment, and ongoing support, with AI capabilities integrated throughout their product line for scanning, prediction, automation, and decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• MoveLogic (AI-Powered Moving Platform) Bespoke AI-driven platform for moving companies that uses computer vision to detect items via camera, calculates volume automatically, generates instant quotes, and automates dispatch, inventory, and customer workflows. Built for moving and removal businesses.
• Custom Software Development End-to-end bespoke software engineering covering consulting, UI/UX, architecture, development, QA, deployment, and ongoing support for SMBs across operational industries.
• Mobile App Development Custom mobile application development for iOS and Android with native and cross-platform delivery, offline mode for field workers, and integration into existing business systems.
• Website Design and Development Custom website and portal design and development tailored to business goals, with integrated booking, quoting, customer engagement, and backend system connections.
• AI and Machine Learning Solutions Applied AI/ML services spanning computer vision, natural language processing, predictive analytics, and process automation to solve operational problems for SMBs.
• Custom CRM System Bespoke customer relationship management systems built to operational requirements of the client business.
• Custom ERP System Bespoke enterprise resource planning systems tailored to specific operational workflows.
• Workflow Automation Automation solutions that replace manual, repetitive processes with rule-based workflows, predictive dashboards, and system-to-system orchestration to reduce manual entry and accelerate invoicing.
• System Integration and APIs Integration services connecting business platforms with Xero, MYOB, HubSpot, Salesforce, Zapier, Power BI, and other third-party systems to enable unified data flow and unified dashboards.
• Business Process Automation Service to identify, streamline, and automate end-to-end operational processes with measurable efficiency gains, built around the client's specific workflows.
• System Modernisation Migration and modernisation of legacy systems to cloud-native, scalable platforms designed for performance, security, and future growth.
• Website Maintenance Services Recurring subscription maintenance, updates, security, and support for websites and web applications to keep them secure, fast, and up to date.
• Search Engine Optimization (SEO) SEO services to improve search rankings, drive organic traffic, and increase qualified leads for local businesses.
• Pay-Per-Click (PPC) Advertising Paid search campaign management on Google Ads, Microsoft Ads, and Meta Ads to deliver fast, measurable, and targeted traffic.
• Cloud Services Cloud architecture, migration, and managed services delivered through partnerships with AWS, Microsoft Azure, and Google Cloud.
• Network Security Services Network and endpoint security services delivered through partnerships with Cisco, Fortinet, and CrowdStrike to protect business infrastructure.
• Tanker Operations Platform Bespoke platform built for tanker and transport operators to manage fleet operations, dispatch, and operational workflows.
• Trades Marketplace Platform Bespoke marketplace platform built for the trades industry to connect trades businesses, manage jobs, and streamline service delivery.
• Trades Growth Platform Custom-built growth platform for trades businesses supporting customer acquisition, job management, and revenue growth.

Quantifiable outcome

• Over $150,000 in annual cost savings for national logistics company
• +9 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used as a primary cloud infrastructure platform for hosting, deploying, and scaling client applications. Isoft Technologies offers cloud migration services to AWS and leverages AWS security, analytics, and AI services.
• Microsoft AzurecoreTechnology or IntegrationAzure is supported as a cloud infrastructure platform. The company offers migration to Azure and utilises Azure's security features and enterprise tools.
• Google CloudcoreTechnology or IntegrationGoogle Cloud is listed as a supported cloud platform for client deployments and infrastructure management.
• DockersupportingTechnology or IntegrationDocker containerisation is used in DevOps and automation implementations for client projects.
• KubernetessupportingTechnology or IntegrationKubernetes is used for container orchestration in scalable cloud deployments for enterprise clients.
• TerraformsupportingTechnology or IntegrationTerraform infrastructure-as-code tool is used for cloud infrastructure management and provisioning.
• Cisco SecuritysupportingTechnology or IntegrationCisco Security solutions are offered as part of the multi-layered network security defence strategy for clients.
• FortinetsupportingTechnology or IntegrationFortinet next-generation firewall and security solutions are incorporated into client security architectures.
• Microsoft SecuritysupportingTechnology or IntegrationMicrosoft Security suite is offered as part of comprehensive endpoint and network protection for client environments.
• XerosupportingTechnology or IntegrationXero accounting integration is offered as part of CRM/ERP development services. Clients' custom systems can connect to Xero for seamless financial data synchronisation.
• MYOBsupportingTechnology or IntegrationMYOB accounting integration is supported in custom ERP implementations, enabling clients to connect custom business systems with MYOB bookkeeping.
• StripesupportingTechnology or IntegrationStripe payment processing is integrated into mobile apps and web platforms as a standard payment option for client-facing applications.
• PayPalsupportingTechnology or IntegrationPayPal is available as an integrated payment option in mobile apps alongside Apple Pay and Google Pay for e-commerce and marketplace applications.
• Apple Pay / Google PaysupportingTechnology or IntegrationMobile payment integration options available in iOS and Android apps for client-facing mobile applications requiring seamless payment experiences.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Theta: NZ-based IT consultancy and managed services firm offering custom development, cloud, and integration work to enterprise and government clients. Direct competitor for mid-market digital transformation engagements in NZ.
• ServiceTitan: Large US-based vertical SaaS for trades and field services with mobile, dispatch, and AI-driven automation. Establishes the productised benchmark Isoft's trades work is measured against as the category matures globally.
• Accordion: Not a perfect vertical fit, but represents the type of custom-built analytics and automation delivery firms Isoft competes with for mid-market transformation budgets. Included to reflect the broader consulting/services peer group.
• Datacom: Largest NZ-headquartered IT services and custom software provider spanning cloud, data, and AI. Competes with Isoft for the same NZ/AU custom-build and integration deals but at much larger enterprise scale and with broader portfolio.

Direct peers

• SimPRO: Vertical SaaS for trades and field services with job scheduling, dispatch, quoting, invoicing and mobile field apps. Represents the kind of off-the-shelf product that competes with Isoft's custom trades job-management builds.
• Jobber: SMB field service software covering scheduling, quoting, invoicing, and CRM. Targets the same trades and service SMBs Isoft addresses, and increasingly offers mobile apps and customer portals that compete with Isoft's custom builds.
• Moveware: Established moving-industry software platform out of Australia covering quoting, job management, CRM and operations. Direct vertical competitor to Isoft's MoveLogic in the moving and relocation segment across ANZ.
• ServiceM8: Mobile-first field service management platform popular with SMB trades (plumbing, electrical, HVAC). Closely overlaps the job scheduling, mobile workforce, and invoicing automation features Isoft builds custom for trades customers.

Regional players

• Optimal Workshop: NZ-founded UX research SaaS. A useful peer because it shows a small NZ team can scale globally with a packaged product, illustrating both the upside opportunity and the competitive bar Isoft would need to clear beyond services.
• Auror: High-growth NZ SaaS company applying advanced analytics and software to retail crime. Relevant as a comparator for what a venture-backed, vertical-specialised NZ software firm can scale into with the right productisation strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isoft-technologies-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isoft Technologies - Software, Mobile & Web