Nordic It Rental Aps

What Nordic It Rental Aps does

Nordic IT Rental ApS is a privately held Danish company headquartered in Ballerup that rents IT equipment, audiovisual gear, and related accessories to businesses and event organizers on short-term (from 4 days) and long-term (up to 1 year) contracts. Its core catalog spans Apple devices (iPads, iPhones, MacBooks, iMacs), Windows laptops and desktops, projectors, screens, audio equipment, printers, gaming PCs, VR headsets, racing simulators, and networking hardware, with inventory described as 500+ units each of iPads and laptops. The company sources predominantly refurbished equipment from brands including Apple, Lenovo, HP, Dell, Samsung, Vivitek, Oculus, and Brother, and sells items after their rental life cycle, which serves as both a sustainability narrative and a secondary revenue lever.

The business operates a direct-to-consumer and direct-to-enterprise model via a transactional website (nordicitrental.dk), phone sales, and own-delivery fleet based in Ballerup, with localized sister sites for Norway, Sweden, and the UK. Pricing is usage-based in Danish Krone, with a 4-day minimum and per-day rates thereafter; delivery starts from 400 DKK and installation is included for standard setups. The customer base is dominated by Danish enterprises and event organizers, including DGI Byen, Roskilde Festival, Nordisk Film, DR (Danmarks Radio), TV2 Lorry, Novo Nordisk, Codan, Røde Kors, Metronome, and Sportmaster.

The company was founded in 2011, though its founders first rented equipment for COP15 in 2009. It operates with approximately 9 employees and claims to be Denmark's largest IT rental provider for the business sector. No external institutional investors, funding rounds, M&A, or subsidiary relationships are disclosed in the source data, suggesting founder/management ownership of a small, profitable, niche operator.

Name

Nordic It Rental Aps

Legal name

Nordic IT Rental ApS

Website

https://nordicitrental.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordic IT Rental ApS is a Danish B2B/B2C rental provider that rents short- and long-term IT equipment, audiovisual gear, and accessories to enterprises, event organizers, and conferences across Denmark and the Nordic region.

Ownership category

akta.pro rank

Product category

IT Equipment Rental Services

NAICS

Consumer Electronics and Appliances Rental (532210), General Rental Centers (5323)

SIC

Services-Computer Rental & Leasing (7377), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Electronics & TV Rental (Home Entertainment) (CRAIAOAD)

akta.pro secondary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• IT equipment rental
• Event technology rental
• Computer rental services
• AV equipment leasing
• Business hardware rental

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Inventory, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Equipment Rental: Short-term and long-term rental of IT equipment including laptops, tablets, smartphones, computers, monitors, projectors, gaming equipment, VR, audio equipment, and accessories. Rental periods range from 1 day to 1 year. Pricing is based on a minimum 4-day period with per-day rates after.
2. Delivery and Installation Services: Optional delivery and setup services for rented equipment. Delivery starts from 400 DKK and varies based on quantity and destination. Installation is included in rental price for standard setups.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nordic IT Rental rents out a broad portfolio of IT and audiovisual hardware — including Apple iPads, iPhones, MacBooks, Lenovo ThinkPads, iMacs, gaming PCs, VR headsets, racing simulators, projectors, flat-screen TVs, printers, network gear, and accessories — to businesses and event organizers on flexible short- and long-term rental terms starting from a 4-day minimum. The company delivers equipment across Denmark, installs and configures it to customer specifications, and resells refurbished units after their rental lifecycle to support sustainability.

Product overview

Nordic IT Rental is Denmark's largest IT equipment rental provider offering short-term and long-term rental of a comprehensive portfolio of technology hardware. The core offering includes Apple devices (iPads, iPhones, MacBooks, iMacs), Windows laptops (Lenovo ThinkPad), desktop computers, gaming and e-sport equipment, VR headsets, racing simulators, projectors with screens, audio equipment, printers, network equipment, and a wide range of cables and adapters. The company operates on a rental model with flexible terms starting from 4 days, providing delivery, setup, and installation services throughout Denmark. Equipment is primarily refurbished to promote sustainability, with most inventory sourced from Apple, Lenovo, HP, and other major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• iPads and Tablets (incl. iPad Pro, iPad Air, Surface Pro, Android tablets)
• iPhones and Smartphones
• Laptop Computers (MacBook Pro, Lenovo ThinkPad)
• Desktop Computers (iMac, Office PC)
• Gaming and E-sport Equipment
• TV and Flat Screens (incl. Touch Screens)
• Projectors and Projection Screens
• Audio Equipment
• Printers and Shredders
• Network Equipment and Connectivity
• Cables, Adapters, and Tablet Accessories
• Racing Simulator
• Virtual Reality Equipment (Oculus)

Quantifiable outcome

• 500+ units of iPads and 500+ laptops available for rental
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LANG AG: German specialist in rental of LED screens, projection, and event IT/AV equipment for trade shows, corporate events, and broadcasts; the closest direct European peer to Nordic IT Rental's AV/IT event rental model.
• PRG (Production Resource Group): Global event production and AV rental company supplying lighting, video, audio, and IT equipment for concerts, corporate events, and broadcasts — directly comparable at much larger scale as a comprehensive event-technology rental provider.
• Gahrens + Battermann: German full-service provider of media systems and event-technology rental (AV, IT, displays, projection) to corporate and live-event clients; comparable operating model in a neighboring DACH market.
• Rent-All: Dutch equipment rental company providing IT, AV, broadcast, and event technology on short- and long-term rentals across the Benelux; comparable business model and product mix serving events and corporate customers.

Regional players

• Habegger: Swiss event-technology and infrastructure company supplying lighting, audio, video, and IT for events; a regional peer with a comparable event-IT/AV rental offering centered on Switzerland and DACH.
• BFE Studio und Medien Systeme: German system integrator and rental provider for broadcast, AV, and event IT equipment serving media and live events; a regional peer with comparable IT/AV rental capabilities for production environments.
• Videlio: French AV integration and rental specialist serving corporate, broadcast, and live-event customers across France and EMEA; a regional peer with overlapping event-AV/IT equipment rental capabilities.

Broad incumbents

• NEP Group: Worldwide broadcast and live-event technology provider offering AV/IT rental and managed services to media, sports, and corporate clients; a much larger incumbent operating in the same event-technology rental space.
• Atea: Largest Nordic IT infrastructure and services provider offering hardware, managed services, and lifecycle solutions including device-as-a-service; a broader incumbent in the Nordic IT space with adjacent device-rental/leasing capabilities.
• Bechtle: Germany-headquartered European IT company with broad hardware, services, and rental/leasing offerings to enterprise; an established incumbent with an adjacent IT-equipment leasing portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-it-rental-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic It Rental Aps