Imobisis

What Imobisis does

Imobisis (legal entity IMOBISIS SITES E SISTEMAS LTDA, CNPJ 17.770.259/0001-14) is a Brazilian vertical SaaS provider for the real estate industry, founded in 2013 and headquartered in Tramandaí, Rio Grande do Sul. The company sells an integrated ecosystem of modular products targeting imobiliárias (brokerages), individual corretores (brokers), and construtoras (developers): a central CRM with automated lead distribution and client-profile matching, an SEO-oriented real estate website builder with portal publishing, a visual Kanban sales funnel, a PWA broker app, plus add-on modules including Imobisend (WhatsApp bulk messaging with number-warming protection), Imobipage (landing pages), ImobiACM (comparative market analysis with three pricing scenarios), Imobifin (commission tracking with leaderboards and goals), and Imobiart (Canva-style social media creative tool). The proprietary AI layer is anchored by "Lilia," an autonomous WhatsApp agent that handles pre-attendance, qualifies leads via text and Brazilian Portuguese voice notes, presents matching properties, schedules visits, summarizes conversations to managers, and — in its 2.0 version released in 2026 — proactively identifies stale listings and contacts owners to refresh them. Product data flows are synchronized across modules so that leads captured on the website or landing pages populate the CRM, trigger distribution rules, and appear in the funnel.

The business model is subscription-based SaaS, sold annually with custom quote-based pricing tied to the size and needs of each real estate operation. Pricing is not publicly disclosed; evaluation is gated behind a paid or scheduled video-conference demonstration rather than self-service sign-up. The go-to-market is sales-led and WhatsApp-first: prospects self-educate through the company blog (SEO content on real estate marketing, AI, lead management, ACM) and are converted via paid Google and Meta campaigns into WhatsApp-scheduled demo calls, where consultative selling positions the integrated ecosystem against siloed point tools. Imobisis also sells adjacent agency services — paid traffic, social media management, drone and property video production, performance analysis, and broker/manager training — as a wallet-share extension on top of software licenses.

The customer base spans multiple cities across Brazil (Curitiba/PR, Formosa/GO, Tramandaí/RS, Balneário Camboriú/SC, among others) and skews toward small-to-mid-sized imobiliárias and individual brokers, with select mid-market anchors such as RE/MAX franchisees. The company is privately held with no disclosed external funding, operates a single-country footprint, and pairs its platform with bundled service revenue. Imobisis explicitly positions itself as the only Brazilian vendor unifying CRM, website, AI, and Comparative Market Analysis in a single operation, using this integration narrative as the central sales argument.

Name

Imobisis

Legal name

IMOBISIS SITES E SISTEMAS LTDA

Website

https://imobisis.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Imobisis is a Brazilian vertical SaaS company that sells an integrated CRM, real estate website, sales funnel, and AI-powered WhatsApp agent (Lilia) to imobiliárias, individual brokers, and developers across Brazil, complemented by bundled marketing and production services.

Ownership category

akta.pro rank

Product category

Real Estate SaaS / Property Management Software

NAICS

Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Real estate CRM
• Real estate websites
• WhatsApp automation
• Lead management software
• Commission tracking

Headquarters

HQ city

Tramandaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licenses: Subscription-based access to the integrated real estate management platform including CRM, website, AI agent, marketing tools, and various modules. Pricing varies by plan based on operation size and needs. Demonstrations and full access are paid services under specific commercial contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Imobisis provides an integrated SaaS ecosystem for Brazilian real estate companies, combining a CRM, professional real estate websites, AI-powered WhatsApp attendance (Lilia agent), visual sales funnels, comparative market analysis, commission management, and supporting modules into one synchronized platform. The platform serves real estate agencies, individual brokers, and construction companies, enabling lead capture, qualification, distribution, and follow-up across web and WhatsApp channels. Modules can be used independently or as a unified suite, with annual subscription pricing customized by operation size.

Product overview

Imobisis is a Brazilian SaaS platform for real estate companies (imobiliárias, corretores, construtoras) offering an integrated ecosystem of modular products. The core platform consists of the CRM Imobiliário (central CRM for lead management, automated distribution, and WhatsApp notifications), Site Imobiliário (professional real estate website with SEO optimization and portal publishing), and Funil de Vendas (visual Kanban sales pipeline). The AI layer is anchored by Lilia (IA de Atendimento), an autonomous WhatsApp AI agent that handles pre-attendance, qualifies leads, presents properties, and distributes to agents — with a Version 2.0 that also autonomously updates outdated property listings. Supporting modules include ImobiACM for comparative market analysis and pricing scenarios, Imobifin for commission and team performance management, Imobiart for social media graphics creation, Imobipage for conversion-focused landing pages, Imobisend for bulk WhatsApp messaging and campaign automation, and the App do Corretor for field agent mobility. All products are designed to operate as a unified ecosystem with synchronized data, though several modules can be used independently.

Differentiator

Problem solved

Functional benefit

Brands

• Imobisend: WhatsApp conversations tool for real estate agencies with mass messaging, organized conversations and automatic follow-up.
• Imobipage
• Imobifin
• ImobiACM
• Imobiart
• Imobialug
• Imobimax
• Imobimail
• Lilia

Products and services

• CRM Imobiliário Imobisis

Quantifiable outcome

• AI Lilia reduces first response time to seconds, maintaining conversation engagement until broker takes over
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature9 records

Partnerships

Two partnerships are on record, tiered minor.

• GoogleminorGTM or Marketing PartnerGoogle advertising partnership for paid search campaigns and remarketing. Imobisis uses Google Ads for performance-oriented campaigns to increase contact volume and quality, with Google receiving advertising data for campaign optimization and remarketing purposes.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerMeta advertising partnership for social media campaigns and remarketing. Imobisis runs paid campaigns on Facebook and Instagram platforms with Meta receiving advertising data for ad targeting and remarketing to continue showing solutions through segmented ads.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Global CRM and marketing platform widely adopted by real estate agencies. Competes with Imobisis's CRM, marketing automation, and sales pipeline modules, though offers a horizontal solution rather than Brazilian real estate vertical specialization.
• RD Station: Leading Brazilian marketing automation and CRM SaaS serving SMBs across industries. Overlaps with Imobisis's marketing services, CRM, and lead nurturing capabilities, though RD Station is horizontal while Imobisis is vertical-focused on real estate.
• QuintoAndar: Brazilian PropTech leader operating a broader real estate marketplace and rental platform. Overlaps in serving the Brazilian real estate ecosystem, though operates a consumer-facing marketplace at significantly larger scale rather than SaaS for agencies.
• Pipefy: Brazilian SaaS platform for process automation and operations management. Overlaps with Imobisis's sales funnel and workflow automation capabilities, though serves multiple industries rather than specializing in real estate.
• Salesforce: Global CRM leader. Larger enterprises in real estate may use Salesforce, creating competitive overlap with Imobisis's CRM module, though Salesforce lacks Brazilian real estate vertical specialization and WhatsApp-native AI capabilities.
• Pipedrive: Global CRM platform popular with real estate agencies and brokers for pipeline management. Directly competes with Imobisis's Funil de Vendas and CRM modules, though lacks Brazilian real estate vertical specialization and AI WhatsApp agent capabilities.
• Loft: Brazilian PropTech operating a real estate brokerage and technology platform. Serves overlapping customers in the Brazilian real estate ecosystem, though at significantly larger scale with substantial venture capital backing.

Direct peers

• Jetimob: Brazilian SaaS platform providing CRM, websites, and marketing tools for real estate agencies. Most direct competitor in the Brazilian vertical SaaS for imobiliárias segment, serving similar SMB agency customers with overlapping CRM, website, and marketing modules.

Others

• Viva Real: Major Brazilian real estate portal owned by QuintoAndar. Functions as an ecosystem participant that Imobisis integrates with for property publishing and lead generation, similar to its relationship with other Brazilian real estate portals.
• Zap Imóveis: Major Brazilian real estate portal. Imobisis integrates with real estate portals (referenced as 'Portal Imobiliários') for automatic property publishing and lead centralization, making Zap Imóveis a complementary ecosystem participant rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imobisis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imobisis