What Traventia (previously Oviceversa) does

Traventia (previously Oviceversa) is a privately held Spanish online travel agency (OTA) headquartered in Castellón (Valencian Community), operating country-specific e-commerce storefronts across Spain, Portugal, France and Italy (traventia.es/.pt/.fr/.it). The platform aggregates hotels, flights, ferries, theme-park tickets and ski lift passes into dynamic combined packages (flight+hotel, ferry+hotel, hotel+theme park, hotel+ski pass) plus standalone hotel and attraction-ticket modules, served to Spanish-speaking leisure travelers through direct-to-consumer web storefronts, an in-house contact center, and a 24/7 in-destination emergency line.

Underlying the storefront is an in-house booking engine with a 'Sistema inteligente mediante Big Data' (project DUM-030000-2023-21) co-financed by Spain's Secretaría de Estado de Turismo for dynamic packaging, pricing and recommendations, supported by SEO-optimized destination landing pages that index thousands of accommodation units per market (e.g., 1,934 hotels in Paris, 661 in Gran Canaria). A proprietary closed-loop loyalty wallet ('Monedero Traventia') credits cash on each booking that can only be redeemed on future Traventia reservations, and a resident-pricing engine unlocks discounted fares for Balearics, Canarias, Ceuta and Melilla residents. The company has received successive public-sector grants — including a 2023 Secretaría de Estado de Turismo subsidy for the Big Data system and a €17,070.02 IVACE / Generalitat Valenciana grant in 2025 — and operates without disclosed institutional equity backing.

Revenue is generated primarily through commissions and margins on hotel and dynamic-package bookings (packages priced from €29 to €1,359+ per person), resale of theme-park/ski/activity tickets, long-haul Caribbean/Africa/Egypt vacation packages (12 destinations), advertising and promotional placement on the homepage and category landing pages (e.g., GNV ferry, Caribe 15%, Disneyland Paris banners), and the closed-loop Monedero wallet balance. Target customer segments are Spanish families with children (primary), couples and adult travelers (primary), ski/mountain travelers, long-haul international leisure travelers, theme-park visitors, and group travelers — all served exclusively through the company's own e-commerce channels and contact center, with no third-party reseller or marketplace listing.

Name

Traventia (previously Oviceversa)

Legal name

Traventia

Website

https://traventia.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Traventia is a privately held Spanish online travel agency operating localized e-commerce storefronts in Spain, Portugal, France and Italy, selling dynamic vacation packages combining hotels with flights, ferries, theme-park tickets and ski lift passes to Spanish-speaking leisure travelers through direct-to-consumer web and contact-center channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Hotel + dynamic-package booking commission: Traventia takes a margin/commission on each booked stay or package (flight+hotel, ferry+hotel, hotel+theme park tickets, hotel+ski lift pass). Pricing is quoted per person from €29 to €1,359+; packages are non-cancellable or per tariff.
2. Theme park / ski / activity tickets: Resale of attraction entrance tickets (PortAventura, Parque Warner, Isla Mágica, Oceanogràfic, Faunia, Cabárceno, Dinópolis, Disneyland Paris, Loro Parque, Selwo, Puy du Fou, Caldea, Mirador Tristaina, ski resorts such as Grandvalira/Formigal/Cerler/Baqueira/Sierra Nevada) bundled with hotel stays.
3. Caribbean & long-haul vacation packages: All-inclusive packages for Punta Cana, Riviera Maya, Cancún, La Habana, Varadero, Cayo Santa María, Isla de Sal, Boa Vista, Zanzibar, Senegal, Mauritius, including flight + hotel + transfers + luggage + insurance + taxes.
4. Advertising & promotional placement: Featured-offer and supplier banner placement on the homepage and category landing pages (e.g., GNV ferry discount, Caribe 15% banner, Disneyland Paris promo banners).
5. Customer-wallet retention float: Cash credited to the Monedero Traventia on each booking can be reused only on future Traventia reservations, effectively recycling commissions into a closed-loop prepaid balance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Traventia operates a direct-to-consumer online travel agency that bundles hotels with flights, ferries (with vehicle), theme-park tickets, ski lift passes, and Caribbean/African all-inclusive components into single per-person-priced vacation packages sold via its own e-commerce storefronts in Spain, Portugal, France and Italy. Core modules include Hoteles, Costa (coastal holidays), Parques (theme parks + hotel, including a dedicated Disneyland Paris sub-brand), Ferry+Hotel, Vuelo+Hotel, Caribe y otros Destinos, Esquí, Escapadas, Entradas, and Relax, all unified by the Monedero Traventia loyalty wallet and a Big Data dynamic-packaging engine.

Product overview

Traventia (previously branded Oviceversa) operates a single unified online travel-agency platform that sells a portfolio of ten travel modules from one common booking engine and customer account. The core engine powers standalone Hotels (Hoteles), Coastal beach holidays (Costa), Theme Parks with hotel-plus-ticket bundles (Parques, including the dedicated Disneyland® Paris sub-brand), combined Ferry+Hotel packages for island destinations, combined Flight+Hotel packages (Vuelo+Hotel), long-haul Vacation Packages for the Caribbean and Africa (Caribe y otros Destinos / Paquetes vacacionales), Ski packages with lift passes (Esquí), themed short breaks (Escapadas), standalone attraction tickets (Entradas), and relaxation getaways (Relax). These modules are tied together by the Monedero Traventia loyalty wallet and by an in-house Big-Data-driven intelligent system used for pricing and personalization, and the storefront is localized for Spain, Portugal, France and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Traventia.pt: Localized Portuguese-market version of the Traventia travel platform.
• Traventia.fr
• Traventia.it

Products and services

• Hoteles Standalone hotel booking module offering accommodation-only stays across Spain, Europe, the Caribbean and other long-haul destinations, indexing thousands of properties per destination.
• Costa (Coastal Beach Holidays) Coastal beach-holiday module curating Spanish coastlines including Peñíscola, Benidorm, Salou, Lloret de Mar, Islantilla, Mallorca, Menorca and Costa del Sol.
• Parques (Theme-Park + Hotel Bundles) Theme-park holiday module bundling hotel stays with park tickets for attractions such as Parque Warner, PortAventura, Oceanogràfic, Isla Mágica, Parque de Atracciones de Madrid, Dinópolis, Cabárceno, Faunia, Safari Madrid and Zoo Madrid.
• Disneyland® Paris Dedicated Disneyland Paris sub-brand offering hotel plus multiday park-entry packages (with up to €140 in ticket savings advertised for 2026).
• Ferry+Hotel Combined ferry-crossing plus hotel-accommodation packages for Balearic destinations (Mallorca, Menorca, Ibiza) and other ferry-accessible coasts, with the option to bring a vehicle.
• Vuelo+Hotel (Flight+Hotel) Combined flight plus hotel packages for Spanish islands (Mallorca, Menorca, Ibiza, Tenerife, Gran Canaria, Lanzarote, Fuerteventura) and city destinations such as Paris, with resident pricing for Balearics/Canarias/Ceuta/Melilla.
• Caribe y otros Destinos (Caribbean & Long-Haul Vacation Packages) Long-haul vacation packages for the Caribbean and Africa bundling flight, hotel and transfers, including Punta Cana, Riviera Maya, Cancún, Varadero, Mauricio, Zanzibar, Senegal, Cabo Verde, La Habana, Cayo Santa María and Bayahíbe.
• Esquí (Ski + Lift Pass) Ski-holiday module offering hotel plus ski-lift-pass packages for resorts including Grandvalira, Formigal, Cerler, Vallnord, Sierra Nevada, Astún, Baqueira and Boí Taüll.
• Escapadas (Themed Short Breaks) Themed short-break module bundling a hotel stay with an activity or attraction ticket, including Caldea Andorra, La Alhambra, Córdoba-Mezquita, Guggenheim Bilbao, Islas Cíes, Tour Bernabéu, Snowmobiles in Andorra and Selwo.
• Entradas (Standalone Attraction Tickets) Standalone attraction-ticket module for theme parks and attractions (Parque Warner, PortAventura, Isla Mágica, Oceanogràfic, Parque de Atracciones, Faunia, Safari Madrid, Zoo Madrid).
• Relax (Spa and Relaxation Getaways) Relaxation-focused getaway module featuring spa and thermal breaks such as Caldea (Andorra) and rural hotel retreats.

Quantifiable outcome

• Average flight+hotel package prices disclosed per destination: Fuerteventura €1,089/pax, Paris €1,199/pax, Tenerife €1,164/pax, Lanzarote €1,251/pax, Gran Canaria €991/pax
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core trust-and-conversion partner integrated across every country storefront., featured ferry partner; homepage banner promotes gnv ferry+hotel bundles with a 40% discount., technical integration for flight bookings., core analytics infrastructure for the platform., core ad-tech partner used for advertising-cookie management., standard social-login and sharing integration., standard social-sharing integration., strategic theme-park supply partner; dedicated hotel + tickets product line., top-tier theme-park supply partner with dedicated landing pages and banners., strategic madrid theme-park partner; bundled hotel + 2-park tickets., strategic valencia aquarium partner; bundled hotel + entry., strategic sevilla theme-park partner; bundled 4★ hotel + entry., strategic cantabria nature-park partner; bundled bungalow/hotel + entry., strategic toledo theme-park partner marketed as the 'most awarded park in history'; bundled 4★ hotel + entry., strategic andorra thermal-spa partner; bundled hotel + entry., strategic group of ski-resort supply partners powering the 'hotel + forfait' product category. and featured andorra entertainment partner; bundled show tickets + hotel..

• TrustedShopscore trust-and-conversion partner integrated across every country storefront.Technology or IntegrationTrustedShops integration provides verified buyer reviews, the '% repetirían' trust score, and the TrustedShops trust badge on every page. 'Ratings & Reviews Powered By TrustedShops' is shown site-wide.
• GNV (Grandi Navi Veloci)featured ferry partner; homepage banner promotes gnv ferry+hotel bundles with a 40% discount.Channel Partner/ Reseller/ DistributorGNV is featured as a strategic ferry supplier for Traventia's ferry+hotel packages to the Balearic Islands and Sardinia. A dedicated 'FERRY DTO GNV' banner advertises a 40% discount for bookings.
• Ryanairtechnical integration for flight bookings.Technology or IntegrationTraventia integrates Ryanair's booking system — when customers book a Ryanair flight, they interact directly with Ryanair's reservation system and only strictly necessary Ryanair cookies are stored. Documented in the cookie policy.
• Google Analyticscore analytics infrastructure for the platform.Technology or IntegrationGoogle Analytics is used as a third-party analysis cookie on Traventia.es to quantify users and analyze navigation for content improvement.
• Google DoubleClickcore ad-tech partner used for advertising-cookie management.Technology or IntegrationDoubleClick (Google) is used for advertising-cookie management on Traventia.es, enabling efficient management of advertising slots.
• Facebook (Meta) Social Pluginsstandard social-login and sharing integration.Technology or IntegrationFacebook Social Plugins enable social login and content sharing between the Traventia platform and Facebook.
• Twitter (X) Buttonstandard social-sharing integration.Technology or IntegrationTwitter Button integration allows content sharing and connection between Traventia and Twitter.
• PortAventura Worldstrategic theme-park supply partner; dedicated hotel + tickets product line.Channel Partner/ Reseller/ DistributorTraventia resells PortAventura hotel + tickets bundles as a featured product category on the website.
• Disneyland Paristop-tier theme-park supply partner with dedicated landing pages and banners.Channel Partner/ Reseller/ DistributorDisneyland Paris is featured prominently in the top navigation. Traventia sells multi-day tickets + hotel + breakfast + transport bundles, currently advertising up to €140 in savings on multi-day tickets.
• Parque Warner / Warner Beach (Madrid)strategic madrid theme-park partner; bundled hotel + 2-park tickets.Channel Partner/ Reseller/ DistributorTraventia packages Parque Warner + Warner Beach tickets with a 3★ hotel + breakfast for 1-night Madrid stays.
• Oceanogràfic (Ciudad de las Artes y las Ciencias, Valencia)strategic valencia aquarium partner; bundled hotel + entry.Channel Partner/ Reseller/ DistributorTraventia packages Oceanogràfic entry tickets with a 3★ hotel in Valencia, including breakfast and family-friendly options.
• Isla Mágica / Agua Mágica (Sevilla)strategic sevilla theme-park partner; bundled 4★ hotel + entry.Channel Partner/ Reseller/ DistributorTraventia packages Isla Mágica or Agua Mágica tickets with a 4★ hotel in Sevilla.
• Cabárceno Park (Cantabria)strategic cantabria nature-park partner; bundled bungalow/hotel + entry.Channel Partner/ Reseller/ DistributorTraventia offers Cabárceno Park tickets bundled with bungalow stays or 3★ hotels near the park in Cantabria.
• Puy du Fou (Toledo)strategic toledo theme-park partner marketed as the 'most awarded park in history'; bundled 4★ hotel + entry.Channel Partner/ Reseller/ DistributorTraventia packages Puy du Fou Toledo tickets with a 4★ hotel + breakfast, including pool access.
• Caldea (Andorra)strategic andorra thermal-spa partner; bundled hotel + entry.Channel Partner/ Reseller/ DistributorTraventia packages Caldea spa entries with 3★ and 4★ hotels in Andorra la Vella, including half-board and 50% discounts for children.
• Grandvalira, Formigal, Cerler, Vallnord, Sierra Nevada, Astún, Baqueira, Boí Taull ski resortsstrategic group of ski-resort supply partners powering the 'hotel + forfait' product category.Channel Partner/ Reseller/ DistributorTraventia sells bundled hotel + ski lift-pass packages at eight Pyrenean and Sierra Nevada resorts via dedicated '/esqui/[resort]/hotel-forfait' pages.
• Cirque du Soleil (Ràdio Andorra show)featured andorra entertainment partner; bundled show tickets + hotel.Channel Partner/ Reseller/ DistributorTraventia packages Cirque du Soleil Ràdio Andorra show tickets with 3★ and 4★ hotels in Andorra la Vella.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Logitravel: Spanish online travel agency offering flight+hotel, ferry+hotel, cruise and Caribbean packages across multiple country storefronts. Highly comparable multi-product, multi-country OTA model.
• Atrápalo: Spanish leisure OTA specializing in theme parks, attractions, hotels and bundled experiences. Most directly comparable to Traventia by product mix (Parques, Escapadas, Disneyland-style bundles) and Iberian customer base.

Emerging players

• Musement: Activities and experiences platform (now part of TUI) selling attraction tickets and bundled experiences. Overlaps with Traventia's theme-park, ski and Escapadas categories, particularly for cross-border travelers.
• Civitatis: Spanish-founded marketplace for tours, activities and attraction tickets with strong Iberian and Latin American presence. Comparable to Traventia's Entradas and Escapadas modules.

Regional players

• Destinia: Madrid-headquartered OTA with strong presence in Spain, Latin America and the Middle East. Comparable multi-product offering (hotels, flights, packages) targeting Spanish-speaking travelers.
• Rumbo: Spanish-language OTA owned by the Lastminute Group, focused on Spain and Latin America. Comparable flight+hotel and dynamic-package offering aimed at the same Spanish-speaking leisure traveler.

Broad incumbents

• Expedia: Global OTA offering hotels, flights, packages and activities. Competes with Traventia on Spanish destination inventory and dynamic packaging.
• Booking.com: Global OTA dominant in European accommodation. Competes head-on with Traventia's hotel and flight+hotel inventory and is the principal pricing benchmark.
• eDreams ODIGEO: Europe's largest OTA (Prime subscription model) headquartered in Barcelona. Overlaps with Traventia on dynamic flight+hotel packages and multi-country European storefronts, but at vastly greater scale and marketing budget.
• Lastminute.com: European OTA offering dynamic packages, hotels, flights and experiences across multiple country sites. Directly comparable multi-country storefront model and dynamic packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/traventia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traventia (previously Oviceversa)