Full Throttle Marketing, Llc

What Full Throttle Marketing, Llc does

Full Throttle Marketing, LLC is a privately held, Connecticut-incorporated boutique marketing agency founded in 2012 by Roger Garbow that operates exclusively in the automotive and motorsports verticals. The firm offers a unified suite of professional services rather than a software platform: Targeted Content Creation, Influencer Marketing, Visual Communications, Public Relations, Events, Sponsorships and Partnerships, Promotions, and creative production services including Brand Identity Design, Video Production, Photography, Print Advertising, and Collateral Materials. Its differentiator is vertical specialization supported by a curated influencer network (Larry Kosilla/AMMO NYC, Matt Farah, Spike Feresten, Jonny Lieberman, EveryDay Driver, Driving Sports TV, Your Friend Syd) and the founder's editorial access within the International Motor Press Association.

Name

Full Throttle Marketing, Llc

Legal name

Full Throttle Marketing, LLC

Website

https://fullthrottlemarketing.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive and Motorsports Marketing Services

NAICS

Media Buying Agencies (541830)

akta.pro industry

PRIMARYMPAAAFAM

B2B / Account-Based Marketing (ABM) Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Automotive marketing services
• Motorsports PR agency
• Influencer marketing network
• Experiential event marketing
• Brand identity design

Headquarters

HQ city

Ridgefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing creative marketing services for automotive and motorsports clients. Services include influencer marketing, events, public relations, advertising and design, sponsorships and partnerships, and promotions. Revenue is generated through project fees, retainer arrangements, and campaign-based billing for B2B clients.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Full Throttle Marketing, LLC is a boutique B2B marketing agency that exclusively serves automotive and motorsports brands. It delivers integrated marketing services including targeted content creation, influencer marketing, visual communications, public relations, events, sponsorships/partnerships, and promotions, supported by specialized creative production such as brand identity design, video, photography, print advertising, and collateral materials.

Product overview

Full Throttle Marketing, LLC is a specialized marketing agency exclusively serving the automotive and motorsports segments. The company operates as a unified service-based offering rather than a software platform, providing a comprehensive suite of marketing services including Targeted Content Creation, Influencer Marketing, Visual Communications, Public Relations, Events, Sponsorships and Partnerships, and Promotions. The agency also offers specialized creative services including Brand Identity Design, Video Production, Photography, Print Advertising, and Collateral Materials. The company has a network of automotive influencers and content creators including Larry Kosilla, Matt Farah, Spike Feresten, and others. Projects typically combine multiple services such as the Project Car Road Trip (combining content creation, influencer marketing, events, and video production) and the Vredestein Times Square Launch (combining promotions, PR, and video production).

Differentiator

Problem solved

Functional benefit

Products and services

• Targeted Content Creation
• Influencer Marketing
• Public Relations
• Events
• Sponsorships and Partnerships
• Brand Identity Design
• Video Production
• Photography Services
• Print Advertising
• Promotions

Quantifiable outcome

• Millions of views for clients through influencer partnerships
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Larry Kosilla (AMMO NYC)coreGTM or Marketing PartnerLong-term influencer partner with more than a decade of collaboration. Larry Kosilla (AMMO NYC) is a celebrity detailer who has delivered millions of views for clients through automotive content. Partnered on Vredestein tire activations and custom vehicle showcases.
• Matt Farah (The Smoking Tire)coreGTM or Marketing PartnerInfluencer partner in the automotive content creator network. Featured in campaigns to extend client brands to enthusiast audiences through automotive video content.
• Spike FerestencoreGTM or Marketing PartnerAutomotive personality and content creator partnered on campaigns including Vredestein tire brand promotion. Works with co-hosts Paul Zuckerman, Jonny Lieberman, and Jerry Seinfeld on automotive content.
• EveryDay DriverminorGTM or Marketing PartnerAutomotive video content creator in the influencer network, contributing to brand campaigns and content creation for automotive clients.
• Driving Sports TVminorGTM or Marketing PartnerAutomotive content creator in the influencer network, part of the diverse network of video content creators and podcasters.
• Your Friend SydminorGTM or Marketing PartnerAutomotive influencer in the network, part of the diverse world of content creators including video creators, podcasters, photographers, race drivers, performers, custom builders, and personalities.
• Mario AndretticoreGTM or Marketing PartnerHired in 2005 as featured guest for luxury high-net-worth event featuring supercars, gourmet food and top shelf wine. His involvement drove strong RSVPs and engagement for client events.
• Bring-A-TrailerminorStrategic or Co-development PartnerAutomotive auction site partnered with Piston Foundation for fundraising initiatives. Full Throttle Marketing worked on campaigns connecting these organizations for charity auctions.
• Piston FoundationminorOthersNon-profit organization funding scholarships for young people in automotive restoration and preservation trades. Founder Roger Garbow serves through this organization to get next generation interested in cars and preserve vehicles from the past.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VMLY&R: WPP-owned global agency with longstanding automotive work (including Ford), offering creative, experiential, and digital commerce capabilities; comparable as an alternative source for clients seeking full-service automotive agency support.
• RPA: Rubin Postaer and Associates is a long-tenured independent agency serving Honda and Acura with full-service advertising, media, and experiential capabilities; a meaningful comparison point for the automotive AOR-style relationship Full Throttle cultivates.
• MullenLowe U.S. MullenLowe maintains significant automotive accounts (e.g., Mitsubishi Motors) and offers integrated advertising, PR, and digital services; comparable for cross-discipline automotive campaign work though at network scale.
• The Marketing Arm: Omnicom-owned agency specializing in experiential, influencer, and sponsorships with major automotive clients; overlaps directly with Full Throttle's experiential and influencer capabilities at a larger holding-company scale.
• Saatchi & Saatchi (U.S.): Global creative network with Toyota as a flagship automotive account for decades; relevant benchmark for how a premium automotive client relationship is structured and operated at network scale.
• 22squared: Independently held agency with significant automotive work including tires and dealerships; comparable in mid-scale independent agency positioning with automotive vertical expertise and integrated services.
• Campbell Ewald: Independent agency historically anchored to Chevrolet, with deep automotive credentials spanning brand, digital, and experiential; comparable to Full Throttle in automotive-specific focus but operates at AOR scale and across categories.
• Goodby Silverstein & Partners: Major creative agency with a long history of automotive work (notably Chevrolet); comparable in high-profile automotive storytelling and event activations, but with the staffing of a large holding-independent firm.
• Doner: Established independent creative agency best known for Stellantis/Chrysler and other automotive work; competes with Full Throttle for project-based automotive assignments but operates at significantly larger scale and across multiple verticals.

Direct peers

• Garage Team Mazda: Dedicated creative agency for Mazda with a similar boutique-style, brand-immersed approach to automotive marketing; closest match in terms of brand-centric operating model aligned to a single OEM client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/full-throttle-marketing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Throttle Marketing, Llc