Intin As
Intin AS is a Norwegian smart home distributor and service provider based in Førde, Norway. It serves as the exclusive Homey distributor and only authorized training partner in Norway, distributes Sonoff across the Nordics, and delivers pre-configured smart home solutions to electricians, government, and residential customers.
- Company typePrivate
- Founded2014
- HeadquartersFørde, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Intin As does
Intin AS is a Norwegian smart home technology distributor, service provider, and competence center headquartered in Førde, Norway. The company's core function is to serve as the bridge between smart home hardware manufacturers and the Norwegian electrician channel that performs end-customer installations. It is the authorized distributor and only authorized training partner for Homey in Norway, and acts as a distributor for multiple complementary brands including Sonoff (Nordic), Danalock, Easee, Tibber, and ELKO. Its product portfolio spans smart home hubs, lighting (Philips Hue, SLC SmartOne), smart locks (Danalock, Secuyou), EV chargers (Easee), and energy monitoring (Tibber Pulse), supporting protocols including Zigbee, Z-Wave, Matter, Wi-Fi, Bluetooth, Thread, and IR.
Intin's business model rests on four revenue streams: hardware distribution via an electrician-only e-commerce store (intin.no), professional services through its "Klar til bruk" pre-configuration and onboarding offering, the INVITE SaaS-style property management software for rental operators, and direct enterprise/government contracts. The flagship differentiator is the pre-configuration service that allows certified electricians to install systems without deep smart home expertise. Pricing is project-based with one-time perpetual packages for cabin ("hyttepakke") installations; INVITE operates on subscription or licensing terms. Government and enterprise contracts (notably a Forsvarsbygg framework agreement up to 30 million NOK over three years for ~8,000 residential units) are direct-sold, while residential and cabin customers reach Intin via the certified electrician network. Enova subsidies of up to 10,000 NOK per installation are available for smart energy management solutions.
The company operates with a small core team of approximately six named staff (CEO, CTO, COO, Logistics Lead, Smart Home Specialist, Smart Home Technician), relying heavily on its certified installer ecosystem for last-mile delivery. Following a January 2026 CEO transition (Stine Bortheim from Rune Viken, who moved to CTO), Intin has accelerated Nordic expansion, establishing Intin AB in Sweden in September 2025 and signing a four-country Sonoff distribution agreement in March 2026. Funding history is limited to a 4 million NOK Innovasjon Norge/Næringsfond grant in 2020. The company holds Miljøfyrtårn environmental certification and is privately held with no disclosed institutional investors.
Intin As firmographics
Firmographics- Name
- Intin As
- Legal name
- INTIN AS
- Website
- https://intin.no
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Intin AS is a Norwegian smart home distributor and service provider based in Førde, Norway. It serves as the exclusive Homey distributor and only authorized training partner in Norway, distributes Sonoff across the Nordics, and delivers pre-configured smart home solutions to electricians, government, and residential customers.
- Ownership category
- akta.pro rank
Intin As industry classification
Industry- Product category
- Smart Home Integration Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Whole-Home Automation System Design & Programming (HSAHADAA)
- akta.pro secondary industries
- Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Smart Lock Installation, Retrofit & Door Hardware Services (HSAHAEAB), Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH)
Keywords
Where Intin As is headquartered
LocationHeadquarters
- HQ city
- Førde
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Intin As business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Smart Home Hardware Distribution: Intin distributes smart home hardware products including Homey hubs, Danalock smart locks, Sonoff devices, Easee EV chargers, Tibber Pulse, and related components. They serve as authorized distributors for multiple brands in Norway and the Nordic region.
- Professional Services and Configuration: Intin offers 'Klar til bruk' (ready-to-use) services including project engineering, system configuration, and onboarding of smart home solutions. They provide training, support, and certification programs for electricians and installation companies.
- E-commerce (Nettbutikk): Online store at intin.no selling smart home products to professional electricians. Accepts credit card via PayPal, PayPal, and invoice for business customers with dealer agreements. Delivery via Posten/Bring in 2-5 business days.
- INVITE Software Platform: Subscription or license-based property management software for rental operators, enabling automated key management and energy control based on bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Hyttepakke 1 (Cabin Package 1) - Basic smart heating package |
| Unit Pricing | One time/ perpetual license | Hyttepakke 2 (Cabin Package 2) - Advanced package with lighting control |
| Unit Pricing | One time/ perpetual license | Helgevold/Intin Collaboration Packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Intin As product offering
Product offeringCore offering
Intin AS is a Norwegian smart home knowledge center and service provider that serves as the authorized Homey distributor and only training partner in Norway. The company sells and distributes smart home hardware (Homey hubs, Sonoff, Danalock, Easee, Tibber Pulse, Philips Hue, Rithum, SLC SmartOne), provides a "Klar til bruk" (Ready-to-Use) pre-configuration service that handles planning, configuration, and onboarding for professional electricians, runs a Homey certification program for installers, and develops the INVITE property management software for automated digital key and climate control in rental properties.
Product overview
Intin AS is Norway's leading smart home knowledge center and service provider, serving as an authorized distributor and training partner for Homey. Their portfolio centers on Homey as the core smart home hub platform, which integrates with diverse protocols (Zigbee, Z-Wave, Matter, Wi-Fi, Bluetooth) and over 50,000 products. They distribute complementary product brands including Sonoff (smart relays, switches, sensors), Philips Hue and SLC SmartOne (lighting), Danalock and Secuyou (smart locks), Easee (EV charging), Tibber Pulse (energy monitoring), and Rithum Smart Switch and Senic/Gira (smart switches). Their services include 'Klar til bruk' (Ready to Use) - pre-configured solutions for electricians with planning, configuration, and onboarding - and specialized cabin packages for holiday homes. They also developed INVITE property management software for automated digital key assignment and temperature control in rental properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Klar til bruk (Ready to Use) Pre-Configuration Service Pre-configuration service for smart home projects covering project planning, system configuration, and end-customer onboarding. Intin handles all technical setup before handoff to certified electricians, who only perform the physical installation. Includes 6 months of post-installation support for end customers.
- Homey Smart Home Hub (Authorized Distribution) Authorized Norwegian distribution of Homey smart home hub, supporting Z-Wave, Zigbee, Wi-Fi, Bluetooth, infrared, 433 MHz, and Matter protocols with local processing on Homey Pro for privacy and offline functionality. Includes integration with over 50,000 products from thousands of brands.
- INVITE Property Management Software Subscription/licensed property management software that connects booking systems with smart lock and HVAC management. Enables automated digital key assignment and temperature control based on guest bookings for rental properties, cabins, hotels, and property managers.
- Smart Cabin Packages (Hyttepakker) Two pre-configured package solutions for Norwegian cabins: Hyttepakke 1 (Z-Wave: smart hub, remote heating, weather/temperature monitoring, smoke detection, real-time energy monitoring) and Hyttepakke 2 (Zigbee: hub, remote heating, lighting control, smoke detection, real-time energy monitoring, included Wi-Fi setup from Google, EV charging ready). Both expandable with additional smart home products.
- Homey Certified Installer Training Program Certification training program for electricians and installation companies to become Homey Certified Installers. Graduates gain access to the Homey for Installers fleet management tool, official branding rights, and direct technical support from Intin. Delivered via live webinars plus digital examination.
- Sonoff Nordic Distribution Official Nordic distribution of Sonoff smart home products including smart relays, switches, sensors, and control components supporting open standards (Zigbee, Matter). Distributed across Norway, Sweden, Denmark, and Finland.
Quantifiable outcome
- Enova subsidies of up to 10,000 NOK (or 25% of costs) available for smart energy management installations
- +1 more outcomes
Companies that use Intin As
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Intin As technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Intin As partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SonoffcoreIntin signed a distribution agreement with Sonoff to distribute the brand across Norway, Sweden, Denmark, and Finland. Sonoff is known for its broad product range supporting open standards including Zigbee and Matter. Products include smart relays, switches, sensors, and control components.
- Homey (Athom)coreIntin is the authorized distributor and only authorized Homey training partner in Norway. They offer certification programs for electricians to become Homey Certified Installers. The partnership includes distribution rights, access to Homey for Installers fleet management platform, and exclusive training programs in the Norwegian market.
- Norges HytteforbundminorIntin and Norges Hytteforbund (Norwegian Cabin Association) entered a collaboration to provide smart cabin solutions to members, offering remote heating control, energy monitoring, and security systems.
- ForsvarsbyggcoreIntin coordinated a supplier group including Mediebruket, Låssenteret, Danalock, and El-Proffen to win a comprehensive contract with Forsvarsbygg for electronic smart locks across approximately 8,000 residential units. Contract value estimated at up to 30 million NOK over three years.
- LyskomponentercoreIntin and Lyskomponenter collaborate on combined smart home and lighting design solutions for residential projects. Lyskomponenter provides lighting design and products while Intin handles smart home integration. They work together to support electricians with complete solutions.
- ELKOminorIntin entered a distribution/partnership agreement with ELKO for smart home products and components in the Norwegian market.
- Danalock InternationalcoreDanalock is a global supplier of smart electronic locks. Intin distributes Danalock products as part of their smart home portfolio, including integration with Forsvarsbygg contracts and INVITE platform.
- TibberminorIntin serves as distributor of Tibber smart home components and assembled approximately 17,000 Tibber Pulse units. Tibber Pulse measures and regulates electricity consumption for smart energy management.
- EaseeminorIntin distributes Easee EV charging products including Easee Charge for larger facilities and Easee Home for residential use. Products support dynamic electricity pricing optimization.
- Kvam ElektrominorLocal electrical company that collaborated with Intin on smart home installations for residential customers. Intin provided smart home project engineering, programming, and post-installation support.
- Fag ElektrikerenFag Elektrikeren is an electrical company in the Bergen area that partnered with Intin for smart home installations using Homey platform. Intin provided system configuration, training, and ongoing customer support.
- Helgevold Elektro AScoreHelgevold Elektro AS partnered with Intin to offer smart home and cabin solutions using Homey platform. Helgevold became the first Homey-certified company in Norway. They use Intin's 'Klar til bruk' pre-configured packages including Enova-compliant smart energy management solutions.
- MediebruketcoreMediebruket is Intin's data processor for website development, operation, and maintenance. They also partner in the Forsvarsbygg supplier group and developed the INVITE software platform.
- El-ProffenminorNorway's largest electrician chain with 180 members across the country. Part of the Forsvarsbygg supplier group led by Intin, providing installation and service coverage nationally.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Intin As competitors and assessment
Company assessmentRegional players
- Housegard: Swedish/Nordic smart-home and fire-safety devices maker sold through electrical wholesalers. Operates in adjacent connected-sensor and home-automation categories with similar Nordic focus but different primary channel (retail/wholesale).
Direct peers
- Loxone: European smart home automation provider with installer/channel model, targeting professional electricians and integrated home automation projects. Comparable go-to-market through certified partners and whole-home automation offering.
- Plejd: Swedish smart lighting and home automation company with installer channel, professional electrician focus, and similar Nordic footprint. Both sell through certified electricians with pre-configured systems.
- Futurehome: Norwegian smart home platform and hub offering similar home automation solutions to electricians and consumers. Direct competitor in the Norwegian market with overlapping residential and cabin smart-home use cases.
Broad incumbents
- IKEA Home smart (DIRIGERA): Nordic-headquartered home furnishings giant with own Matter-based smart home hub (DIRIGERA) and Tradfri lighting line. Competes indirectly for residential smart-home wallet share, though primarily retail/DIY versus Intin's professional installer channel.
- Verisure: Large European provider of monitored home security and smart-home solutions with significant presence in the Nordics. Operates in adjacent home security/alarm space with broader portfolio than Intin's specialist positioning.
- Telia (Smart Home / HomeNet): Major Nordic telco offering smart home and home networking bundles to residential subscribers. Reaches mass-market Norwegian consumers via telecom relationship, competing for the same smart-home attach in homes and cabins.
Others
- Athom (Homey): The maker of the Homey hub that Intin distributes. Athom is a partner/principal rather than competitor, but as an LG-owned entity it represents the most directly comparable smart-home platform technology and a channel-side counterparty for Intin.
- Tibber: Norwegian digital energy retailer and Tibber Pulse hardware maker. Partner to Intin (Intin assembled ~17,000 Pulse units) and ecosystem participant in smart-energy integration, with complementary rather than directly competing offering.
Emerging players
- Elko (Schneider Electric): Norwegian electrical brand (now under Schneider Electric) with ELKO Smart Home product line for switches, dimmers and home automation. Comparable via distribution partnership with Intin and shared electrician channel in Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intin As social profiles
Digital presenceIntin As compliance and trust
Trust signalCompliance2 records
Intin As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intin As leadership team
Management profileNumber of profiles
Profiles6 records
Intin As subsidiaries and ownership
Company hierarchySubsidiaries1 record
Intin As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intin As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intin As
What does Intin As do?
Intin AS is a Norwegian smart home knowledge center and service provider that serves as the authorized Homey distributor and only training partner in Norway. The company sells and distributes smart home hardware (Homey hubs, Sonoff, Danalock, Easee, Tibber Pulse, Philips Hue, Rithum, SLC SmartOne), provides a "Klar til bruk" (Ready-to-Use) pre-configuration service that handles planning, configuration, and onboarding for professional electricians, runs a Homey certification program for installers, and develops the INVITE property management software for automated digital key and climate control in rental properties.
Is Intin As a public or private company?
Intin As is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intin As founded?
Intin As was founded in 2014. It employs 1 to 10 people.
Where is Intin As based?
Intin As is headquartered in Førde, Norway, in the Europe region.
How does Intin As make money?
Four revenue lines are on record. Smart Home Hardware Distribution is the primary driver. The others are professional Services and Configuration, E-commerce (Nettbutikk) and INVITE Software Platform.
Who are Intin As's main competitors?
Housegard is listed as a regional player. Direct peers are Loxone, Plejd and Futurehome. Broad incumbents are IKEA Home smart (DIRIGERA), Verisure and Telia (Smart Home / HomeNet). Others are Athom (Homey) and Tibber. Elko (Schneider Electric) is listed as an emerging player.
Does Intin As have an API?
No public API is recorded for Intin As.
What industry is Intin As in?
Intin As's product category is Smart Home Integration Services. Its primary akta.pro industry code is HSAHADAA, Whole-Home Automation System Design & Programming, with a secondary code of HSAHAGAJ, Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations. Its NAICS code is 541511 and its SIC code is 7371.