Isra

Beauty and Grooming Services Marketplaceisratheapp.com

Isra is a US mobile marketplace that connects consumers with independent barbers, hair stylists, makeup artists, nail technicians, eyelash specialists, and pet groomers for on-demand, last-minute beauty and grooming appointments via iOS and Android apps.

Company typePrivate
Founded-
HeadquartersOld Bridge, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Isra does

Isra Technologies, LLC is a privately held US LLC headquartered in Old Bridge, New Jersey, operating a mobile-first, multi-sided digital marketplace that connects independent beauty and grooming service providers — including barbers, hair stylists, makeup artists, nail technicians, eyelash extension specialists, and pet groomers — with individual consumers seeking on-demand appointments. The platform is delivered as native iOS and Android applications distributed through the Apple App Store and Google Play Store, plus a supporting website at isratheapp.com. Core technical components include live GPS-based stylist location tracking, discovery and selection by rating, price, or distance, a Book Again feature for re-booking preferred stylists, and a unified catalog spanning hair, makeup, eyelashes, nails, kids' grooming, and pet grooming.

Under the hood, Isra functions as a limited payment collection agent and intermediary rather than a service provider: it does not employ stylists or contract for the underlying services. The platform processes customer payments on behalf of third-party providers, retains payment collection fees, and reserves the right to charge users marketplace platform fees — including cancellation, toll-estimate, and surcharge components — under a Fee Schedule referenced in its Terms of Use, with the option for dynamic pricing during high-demand periods. Geographic scope is restricted to the United States and its territories per the Terms, and integrations include Google Maps for location services, Facebook and TikTok for advertising/personalization, and third-party payment processors to enable transactions.

The company was launched in or around 2021 (per its copyright notice), operates as a private LLC under New Jersey law, has no disclosed institutional investors, parent company, subsidiaries, or executive team in the available data, and shows no documented funding rounds, M&A, or leadership changes. GTM is product-led: self-serve mobile downloads with no explicit enterprise sales motion, no public pricing, no certifications, and no awards. Revenue mechanics are a combination of transaction fees and marketplace commissions on per-booking flows, with all balances denominated in US dollars.

Isra firmographics

Firmographics

Name: Isra
Legal name: Isra Technologies, LLC
Website: https://isratheapp.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Isra is a US mobile marketplace that connects consumers with independent barbers, hair stylists, makeup artists, nail technicians, eyelash specialists, and pet groomers for on-demand, last-minute beauty and grooming appointments via iOS and Android apps.
Ownership category
akta.pro rank

Isra industry classification

Industry

Product category: Beauty and Grooming Services Marketplace
NAICS: Hair, Nail, and Skin Care Services (81211)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Mobile Makeup (On-Location) (HSALAMAC)
akta.pro secondary industry: Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

Beauty services marketplace
On-demand grooming app
Stylist booking platform
Mobile beauty marketplace
Pet grooming services

Where Isra is headquartered

Location

Headquarters

HQ city: Old Bridge
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Isra business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

Payment Processing: Isra acts as limited payment collection agent for third party providers (stylists), collecting charges from customers on behalf of service providers. Users pay charges including applicable taxes, fees, and surcharges. Isra retains payment collection fees from the transaction.
Platform Fees: Isra reserves the right to charge users fees for accessing the marketplace platform services. Fees may include product return fees, cancellation fees, estimated tolls, and surcharges. Dynamic pricing may apply during high demand periods.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Isra product offering

Product offering

Core offering

Isra operates a multi-sided digital marketplace platform via the ISRA mobile app (iOS and Android) that connects individual customers with independent third-party stylists offering hair, makeup, eyelash extension, nail, and pet grooming services. The platform facilitates discovery, booking, GPS-tracked arrival, and payment for on-demand, often last-minute, beauty and grooming appointments.

Product overview

ISRA is a single, unified mobile marketplace platform that connects customers with independent third-party service providers (stylists, barbers, nail technicians, makeup artists, eyelash extension specialists, and pet groomers) for beauty and grooming services. The platform is available as a mobile application on iOS and Android, functioning as an intermediary that facilitates connections and bookings between users and stylists without providing the services directly.

Differentiator

Problem solved

Functional benefit

Products and services

ISRA Mobile App A multi-sided digital marketplace mobile application that connects customers seeking beauty and grooming services (hair, makeup, eyelashes, nails, pet grooming) with independent third-party stylists. Features include stylist discovery by rating/price/distance, live GPS-based stylist tracking, in-app booking, re-booking of preferred stylists, and integrated payment processing.

Companies that use Isra

Customer profile

Segments2 records

Ideal customer profiles2 records

Isra technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Isra partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

Isra competitors and assessment

Company assessment

Direct peers

StyleSeat: Online marketplace for booking hair, beauty, and grooming appointments with independent professionals in the US. Directly comparable as a two-sided beauty booking platform targeting stylists and consumers.
Vagaro: Salon, spa, and fitness booking marketplace with consumer-facing appointment scheduling. Comparable as a multi-vertical beauty/wellness marketplace serving independent providers and end consumers.
Glamsquad: On-demand mobile beauty services app delivering hair, makeup, and nail services to customers' locations. Comparable in the mobile/on-location beauty vertical that Isra targets.
Booksy: Mobile-first booking and business management platform for barbers, hairstylists, and beauty professionals. Closely comparable in target users (independent stylists and consumers) and self-serve mobile booking model.
Fresha: Global beauty and wellness marketplace connecting consumers with salons and independent professionals, with integrated payments. Comparable in marketplace model, payment monetization, and breadth across hair, nails, and beauty services.
Squire: Barbershop-focused booking and payments platform with a consumer marketplace for finding local barbers. Comparable as a mobile-first, on-demand grooming booking marketplace with payment infrastructure.

Emerging players

Priv (Priv.com): On-demand beauty services marketplace offering hair and makeup delivered to customers' homes. Comparable in mobile, on-demand beauty booking with multi-vertical stylist supply.
The Cut (by Shavoir): Mobile app for booking barbers and stylists with on-demand and scheduled appointments. Comparable as a mobile-first consumer-facing booking platform in the barber/grooming vertical.

Regional players

Treatwell: European beauty marketplace for booking hair and beauty treatments with salons and independent professionals. Comparable business model but primarily serves UK/European markets rather than Isra's US footprint.

Broad incumbents

Sephora: Large omni-channel beauty retailer that also offers beauty services through its store base. Comparable as a major player in the beauty services and product space, though operates a very different retail-led model rather than a pure marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Isra financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Isra leadership team

Management profile

Number of profiles

Isra funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Isra M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isra

What does Isra do?

Is Isra a public or private company?

Isra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Isra founded?

Isra was founded in -1. It employs 1 to 10 people.

Where is Isra based?

Isra is headquartered in Old Bridge, United States, in the North America region.

How does Isra make money?

Two revenue lines are on record. Payment Processing is the primary driver. The others are platform Fees.

Who are Isra's main competitors?

Direct peers on record are StyleSeat, Vagaro, Glamsquad, Booksy, Fresha and Squire. Emerging players are Priv (Priv.com) and The Cut (by Shavoir). Treatwell is listed as a regional player. Sephora is listed as a broad incumbent.

Does Isra have an API?

No public API is recorded for Isra.

What industry is Isra in?

Isra's product category is Beauty and Grooming Services Marketplace. Its primary akta.pro industry code is HSALAMAC, Mobile Makeup (On-Location), with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 81211 and its SIC code is 7370.