Keyrenter Franchise
Keyrenter Franchise is a Salt Lake City-based franchisor of residential property management services, equipping 50+ franchise locations nationwide with a cloud-based PMS, CRM, owner/tenant portals, and the Keyra AI assistant to serve single-family rental property owners and tenants.
- Company typePrivate
- Founded2006
- HeadquartersSalt Lake City, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Keyrenter Franchise does
Keyrenter Franchise, operating as KEY IP LLC, is a Salt Lake City, Utah-based franchisor of residential property management services founded in 2006 by Aaron Marshall and Nate Tew. The company sells and supports a franchise system that serves single-family rental property owners and tenants through 50+ franchise locations across the United States. Franchisees are equipped with a cloud-based operating platform that bundles property management software (PMS), customer relationship management (CRM), owner and tenant portals, accounting and maintenance workflow automation, and the Keyra AI knowledge assistant, supplemented by the KeyUniversity training program and peer community support.
The business model is a classic franchise revenue stack: initial franchise fees (implied by $118,750–$244,400 total startup cost ranges), ongoing royalties on franchisee gross revenue, technology/platform fees, training, and marketing fund contributions. Franchisee unit economics disclosed in the 2026 FDD show average annual gross revenue of $780,609 for 3+ year operators and $697,795 across the full system, with average doors under management of 219 per month and revenue per unit of $264 versus an industry average of $222. Top operators reach $4.5M in annual revenue and over $907K in net owner benefit.
The company operates in a U.S. residential property management market estimated at $81B, projected to reach $99B by 2029. Keyrenter's competitive proposition versus independent operators rests on its centralized technology stack, structured training, multi-state brand presence, lender partnerships that reduce capital friction for new franchisees, and aggregated operational benchmarking across the network.
Keyrenter Franchise firmographics
Firmographics- Name
- Keyrenter Franchise
- Legal name
- KEY IP LLC
- Website
- https://keyrenterfranchise.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Keyrenter Franchise is a Salt Lake City-based franchisor of residential property management services, equipping 50+ franchise locations nationwide with a cloud-based PMS, CRM, owner/tenant portals, and the Keyra AI assistant to serve single-family rental property owners and tenants.
- Ownership category
- akta.pro rank
Where Keyrenter Franchise is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keyrenter Franchise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others
Revenue model
- Franchise Fees: Initial franchise fees for new franchise locations. Existing property managers converting their business receive discounted fees. Veterans receive 20% discount. Licensed real estate holders receive $5,000 discount.
- Property Management Services: Franchisees generate revenue through ongoing management fees on long-term residential leases, rent collection services, maintenance coordination, tenant screening, and other property management services to property owners and tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Initial Franchise Fee |
| Unit Pricing | One time/ perpetual license | Startup Costs |
| Subscription | Monthly | Ongoing Franchise Fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Keyrenter Franchise product offering
Product offeringCore offering
Keyrenter Franchise sells property management franchise opportunities to entrepreneurs in the United States, granting them a license to operate under the Keyrenter brand using the company's proprietary property management software, processes, and brand. Franchisees receive initial training at KeyUniversity in Salt Lake City, ongoing coaching, marketing assets, and access to tools (PMS, Keyra AI assistant, tenant/owner portals, automated leasing workflows, and reporting dashboards) to manage long-term residential rental properties on behalf of owners in their assigned territories.
Product overview
Keyrenter Franchise is a property management franchise platform offering a comprehensive suite of tools and services for entrepreneurs to build and operate their own property management businesses. The core offering consists of the Keyrenter Property Management brand and franchise model, supported by proprietary property management software that automates tenant screening, rent collection, and maintenance coordination. The platform includes KeyUniversity for training and Keyra, an AI information assistant. Additional modules include marketing tools (websites, SEO, social media), tenant and owner portals with payment processing, maintenance management, document management with e-signatures, and reporting/analytics tools. All components integrate within the proprietary software ecosystem to enable franchisees to manage properties efficiently at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Keyrenter Franchise Opportunity A franchise opportunity package that licenses entrepreneurs to operate a Keyrenter-branded residential property management business in an assigned U.S. territory, including initial training, ongoing support, coaching, and access to the proprietary Keyrenter platform.
- Proprietary Property Management Software (PMS) Cloud-based, integrated property management platform licensed to franchisees that automates lease tracking, rent collection, maintenance, tenant screening, document management with e-signatures, accounting/financial reporting, owner and tenant portals, and customizable analytics dashboards.
- KeyUniversity Online training portal and library of training resources for Keyrenter franchisees, covering operations, systems, and best practices, accessible on demand after the initial in-person Key University onboarding in Salt Lake City.
- Keyra AI Assistant AI information assistant accessible through KeyUniversity that provides franchisees with quick, text-based answers to questions about franchise operations, systems, and processes as a knowledge-retrieval tool.
- Marketing Tools Suite Turnkey marketing package for franchisees including professionally branded websites, localized SEO strategies, social media management, digital advertising, and referral/networking programs designed to position operators as local market experts.
Quantifiable outcome
- 17.5% higher revenue per unit vs industry average ($261 vs $222.11)
- +4 more outcomes
Companies that use Keyrenter Franchise
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Keyrenter Franchise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature11 records
Keyrenter Franchise partnerships and signals
Strategic signalScale indicators14 records
Recent moves9 records
Expansion highlights5 records
Keyrenter Franchise competitors and assessment
Company assessmentBroad incumbents
- FirstService Residential: Major residential property management firm, primarily HOA and condominium. Comparable as a broad incumbent in residential property management, though focused on a different sub-segment than Keyrenter.
- Greystar: Largest US residential property manager, primarily in multi-family. Not a franchise competitor, but a broader incumbent whose scale and technology investments set the competitive ceiling for residential property management services.
- Asset Living: Large national residential property manager with multifamily focus. Relevant as a benchmark for incumbent operating scale, technology investment, and competitive pressure on residential management services.
Direct peers
- Renters Warehouse: Single-family rental-focused property management franchise with both corporate and franchise locations. Comparable in long-term residential focus, franchisee economics, and integrated technology.
- Real Property Management: Established residential property management franchise system with national coverage. Direct competitor for the same entrepreneur-franchisee pool and the same small landlord/investor customer base as Keyrenter.
- Property Management Inc. (PMI): Largest US franchise network focused on residential and small commercial property management. Closely comparable to Keyrenter in target customers, franchise sales model, recurring management fees, and proprietary tech stack.
- HomeRiver Group: Hybrid corporate + franchise property management platform covering single-family and multi-family rentals across the US. Comparable in franchise sales motion and recurring management-fee revenue.
- All Property Management (APM): Residential property management franchise addressing a similar landlord / small-investor segment. Direct competitor for new franchisees and a comparable technology-enabled service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keyrenter Franchise social profiles
Digital presenceKeyrenter Franchise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keyrenter Franchise leadership team
Management profileNumber of profiles
Profiles7 records
Keyrenter Franchise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keyrenter Franchise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keyrenter Franchise
What does Keyrenter Franchise do?
Keyrenter Franchise sells property management franchise opportunities to entrepreneurs in the United States, granting them a license to operate under the Keyrenter brand using the company's proprietary property management software, processes, and brand. Franchisees receive initial training at KeyUniversity in Salt Lake City, ongoing coaching, marketing assets, and access to tools (PMS, Keyra AI assistant, tenant/owner portals, automated leasing workflows, and reporting dashboards) to manage long-term residential rental properties on behalf of owners in their assigned territories.
Is Keyrenter Franchise a public or private company?
Keyrenter Franchise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keyrenter Franchise founded?
Keyrenter Franchise was founded in 2006.
Where is Keyrenter Franchise based?
Keyrenter Franchise is headquartered in Salt Lake City, United States, in the North America region.
How does Keyrenter Franchise make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are property Management Services.
Who are Keyrenter Franchise's main competitors?
Broad incumbents on record are FirstService Residential, Greystar and Asset Living. Direct peers are Renters Warehouse, Real Property Management, Property Management Inc. (PMI), HomeRiver Group and All Property Management (APM).
Does Keyrenter Franchise have an API?
No public API is recorded for Keyrenter Franchise.