What MyHomeStory Pro does

MyHomeStory Pro is a homeowner intelligence and marketing platform built for home-service contractors, operated by 4DS Marketing, a Georgia LLC (DBA MyHomeStory PRO). The product aggregates public-record and property data on 130M+ U.S. properties across all 50 states and 3,100+ counties, enriching each record with 200+ signals refreshed on a daily cadence. The platform originated as USA Home Listings in 2018, where the founding team spent roughly eight years serving moving and storage companies before relaunching as MyHomeStory Pro in 2024 to serve a broader set of home-services trades.

At its core the platform combines a national property graph with a proprietary 1–10 scoring model that ranks homeowners by likely purchase intent, drawing on permit history, ownership tenure, property value, and other behavioral signals. Native integrations with Housecall Pro, Jobber, SmartMoving, Mailchimp, and SimpleTexting push scored audiences directly into the CRM and field-service systems contractors already use, and an in-platform Campaign Builder and Automations layer is being introduced to move the product beyond pure data provisioning toward end-to-end campaign execution.

The business model is subscription-led at $399 per month for platform access, augmented by usage-based credit purchases at $0.25–$0.50 per record, creating a land-and-expand revenue mechanic tied to customer volume. The platform reports 500+ active companies on the underlying USA Home Listings base, with a self-reported median customer tenure of 3.4 years, and is now actively expanding from Moving & Storage into HVAC, plumbing, roofing, solar, and electrical verticals via a founding-partner program. There is no disclosed institutional funding, indicating a bootstrapped capital structure.

Name

MyHomeStory Pro

Legal name

4DS Marketing DBA MyHomeStory PRO

Website

https://myhomestorypro.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

MyHomeStory Pro is a homeowner intelligence and marketing platform that helps home-service contractors identify and target high-intent homeowners. It tracks 130M+ U.S. properties across all 50 states and serves moving, HVAC, plumbing, roofing, solar, and electrical contractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Platform Subscription: Monthly subscription providing access to Data Explorer, Audience Builder, Campaign Builder, Automations, CRM pushes, and CSV export. Priced at $399/month with month-to-month terms and no annual contract requirement.
2. Credit Packs for Homeowner Records: Credits are spent to unlock full homeowner records including owner contact information. Tiers: 250 credits/month at $0.35/record ($87.50/mo), 500 credits/month at $0.30/record ($150/mo), 1,000 credits/month at $0.25/record ($250/mo). Pay-as-you-go packs available at $0.50/record for 100, 500, or 1,000 records. Credits never expire.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

MyHomeStory Pro is a homeowner intelligence platform that aggregates property, ownership, and permit data from thousands of county and municipal offices across all 50 U.S. states, covering 130M+ residential properties. It assigns each home a trade-specific 1-10 score built from 200+ signals (age, tenure, value, equity, permits, listing activity), lets home-service contractors build targeted audiences with 20+ filters, and supports direct-mail campaigns plus CRM and marketing-tool integrations.

Product overview

MyHomeStory Pro is a unified homeowner intelligence platform serving home-service companies. The core product consists of the Data Explorer (property search and filtering across 130M+ properties) and Audiences (scored, filterable homeowner segments), with additional modules including Campaign Builder for direct-mail (early access), Automations for pipeline automation (beta), Integrations & Exports for CRM/marketing tool pushes (beta), and Performance Analytics on the roadmap. The platform differentiates through its proprietary 1–10 property scoring system that combines property age, permit history, tenure, value, and market signals to rank households by likelihood of needing specific trades. All data is licensed under a Data License Agreement for marketing use only.

Differentiator

Problem solved

Functional benefit

Products and services

• MyHomeStory Pro Platform Subscription
• Pay-as-you-go Homeowner Record Packs

Quantifiable outcome

• Companies grew from $1M to $10M in 4 years using USA Home Listings data
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Housecall ProcoreTechnology or IntegrationCRM integration allowing direct push of homeowner audiences from MyHomeStory Pro to Housecall Pro for job scheduling and customer management. Integration available in beta.
• JobbercoreTechnology or IntegrationCRM integration for pushing homeowner audiences to Jobber's field service management platform. Allows HVAC and trade contractors to manage jobs and customer relationships.
• SmartMovingcoreTechnology or IntegrationDirect integration to SmartMoving platform for moving companies. Part of USA Home Listings heritage - SmartMoving has been the primary push destination for moving company campaigns for 8 years.
• MailchimpsupportingTechnology or IntegrationEmail marketing integration allowing homeowner audiences to be pushed directly to Mailchimp for email campaigns. Available in beta.
• SimpleTextingsupportingTechnology or IntegrationSMS marketing integration for pushing homeowner audiences to SimpleTexting for text message campaigns. Available in beta.
• Print & Mail PartnerscoreChannel Partner/ Reseller/ DistributorUnnamed print-and-mail fulfillment partners for the Campaign Builder feature (early access). Partners handle production and mailing of postcards, letters, and handwritten cards. Per-piece pricing shown before commitment.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeAdvisor (now Angi Leads): HomeAdvisor (merged into Angi Inc.) operates a shared-lead marketplace that sells the same homeowner inquiry to 3-5 contractors simultaneously — the exact model MyHomeStory Pro positions against. Most direct comparable in the home-service lead generation category.
• BuildZoom: BuildZoom aggregates building permit and contractor data to help homeowners find contractors and contractors find leads. Directly comparable property/permit data aggregation approach and home-service contractor customer base.

Broad incumbents

• Thumbtack: Thumbtack is a home-services marketplace where homeowners post projects and contractors pay per lead. Broad incumbent in the same contractor marketing category with significantly larger marketing budget and brand recognition.
• Angi (formerly Angie's List): Angi is the largest home-services marketplace in the US, combining directory listings, reviews, and shared-lead generation with paid advertising for contractors. Broad incumbent offering overlapping contractor marketing capabilities across multiple channels.
• Porch.com: Porch is a home-services platform connecting homeowners with contractors, offering lead generation, software tools, and insurance products. Broad incumbent serving the same contractor customer base with overlapping marketing and data capabilities.

Others

• ServiceTitan: ServiceTitan is a field service management platform for home-service contractors covering scheduling, dispatch, and CRM. Adjacent rather than competing — MyHomeStory Pro's CRM integrations complement rather than replace ServiceTitan's stack.
• Housecall Pro: Housecall Pro is a CRM and field service management platform for home-service contractors and is a native integration partner for MyHomeStory Pro. Complementary rather than competitive; serves the same contractors with workflow software.
• Jobber: Jobber is a field service management platform for home-service businesses (HVAC, plumbing, landscaping) and is a native integration partner of MyHomeStory Pro. Complementary software serving the same contractor customer base.
• SmartMoving: SmartMoving is a CRM platform purpose-built for moving companies and the primary push destination for MyHomeStory Pro's moving-vertical audiences. Complementary rather than competitive; tightly integrated into the USA Home Listings workflow.

Emerging players

• BatchLeads: BatchLeads provides lead aggregation, marketing automation, and skip-traced contact data for insurance and home-services verticals. Emerging player with partial overlap on the data/lead intelligence layer targeting similar SMB contractor buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MyHomeStoryPro
• Facebookfacebook.com/myhomestorypro
• LinkedInlinkedin.com/company/myhomestorypro
• Instagraminstagram.com/myhomestorypro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyHomeStory Pro