What GreenFloors does

GreenFloors is a privately held, specialty e-commerce retailer of environmentally responsible flooring products, founded in 1991 and headquartered in Fairfax, Virginia. The company sells a broad catalog of sustainable flooring — including recycled-content commercial and residential carpet, carpet tiles, cork tiles and floating planks, bamboo flooring, click-format linoleum, leather tiles, FSC-certified hardwood, natural fiber products, rubber tiles made from recycled tires, and limestone composite tiles — together with accessories such as non-VOC adhesives, recycled-content padding, wall base, and stair treads. The underlying technology platform is a standard e-commerce storefront with category browsing, search/filtering, a free-sample ordering flow, and two proprietary specification tools: the Carpet Wizard, a guided questionnaire for commercial carpet selection, and a LEED Points Calculator that helps projects accumulate up to 13 LEED points.

The business operates a sales-led, primarily e-commerce go-to-market with a single physical showroom in Fairfax, VA that supports both walk-in retail and design consultation. Distribution is direct-to-consumer online plus a national network of affiliate flooring stores and certified installation contractors; professional installation services are offered directly only within the Washington DC metro area, while products can be shipped nationwide via UPS, FedEx, and motor freight to installer locations or freight terminals. Pricing is unit-based per square foot (e.g., cork $5.50/sq ft, cork floating planks $5.59/sq ft, linoleum click planks $4.89/sq ft, bamboo typically $4–$8/sq ft, limestone composite $0.93–$2.08/sq ft, recycled padding $0.23–$0.40/sq ft), with quote-based pricing common for larger commercial orders.

Revenue is generated almost entirely from one-time product sales, supplemented by installation services in the DC metro area; many products require quote-based pricing. Customer segments span residential consumers, commercial customers (the primary segment), governmental projects in the DC metro area, and third-party flooring installers/contractors. The company is distinguished by a $2 million insurance policy backing its environmental claims, content supporting LEED certification, and a sustainability positioning that rests on verifiable recycled content, low-VOC formulations, and rapidly renewable materials. GreenFloors is privately held with no disclosed external investment, no headcount or financial data, and no announced growth initiatives.

Name

GreenFloors

Legal name

GreenFloors

Website

https://greenfloors.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenFloors is a privately held, Fairfax, VA-based e-commerce retailer and showroom specializing in environmentally friendly flooring — recycled carpet, cork, bamboo, linoleum, rubber, and limestone composite tiles — serving residential, commercial, and government customers across the US, with installation services limited to the Washington DC metro area.

Ownership category

akta.pro rank

Product category

Eco-friendly Flooring Products

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Bamboo, Cork & Eco Flooring Retail (CRAIAGAG)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Eco-friendly flooring
• Recycled carpet products
• Sustainable flooring materials
• Bamboo cork flooring
• Commercial green flooring

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of environmentally friendly flooring products including carpet, tiles, bamboo, cork, linoleum, and related accessories through e-commerce and showroom
2. Installation Services: Professional flooring installation services provided in the Washington DC Metro Area

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GreenFloors is an e-commerce retailer of environmentally friendly flooring products, including recycled-content carpet and carpet tiles, bamboo, cork, linoleum, hardwood, rubber tiles from recycled tires, limestone composite tiles, and natural fiber products. It sells primarily through its own website with a physical showroom in Fairfax, VA, ships nationwide, and provides professional installation services in the Washington D.C. metro area. The business supports customers with specification tools (Carpet Wizard) and LEED certification guidance.

Product overview

GreenFloors is an environmentally friendly flooring e-commerce company offering a diverse portfolio of sustainable flooring products for both commercial and residential applications. The core offering consists of recycled carpet products (including commercial carpet, carpet tiles, and residential carpet made from PET recycled bottles), natural flooring (bamboo, cork, linoleum, and hardwood), and specialty products (rubber tiles from recycled tires, limestone composite tiles, leather tiles). The company also provides supporting products including adhesives, carpet padding, wall base, and stair treads. Many products feature click/floating floor technology for easy installation. The business model centers on selling products online with a free sample program, with the showroom located in Fairfax, Virginia.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 13 LEED points can be accumulated using GreenFloors products
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Service Magic (HomeAdvisor)minorChannel Partner/ Reseller/ DistributorService Magic (now HomeAdvisor) provides prescreened flooring installers that GreenFloors recommends to customers. Installers are rated by customers. GreenFloors has no business relationship and assumes no liability for transactions with these installers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BuildDirect: Online-only flooring retailer shipping hardwood, vinyl, tile, and laminate direct to consumers and contractors; directly comparable e-commerce model and flooring assortment to GreenFloors.
• Floor & Decor Holdings: Large multi-channel retailer of hard surface flooring (tile, wood, laminate, vinyl) with growing specialty and sustainable assortments; competes directly with GreenFloors in the flooring retail category, including online ordering and in-store showrooms across the US.
• LL Flooring (formerly Lumber Liquidators): National retailer of hardwood, bamboo, cork, laminate, and vinyl flooring with both showroom and online channels; directly overlaps GreenFloors' hardwood, bamboo, and cork flooring categories and customer base.
• Green Building Supply: Online retailer specializing in environmentally friendly and non-toxic building products including flooring; competes head-to-head with GreenFloors on the eco-conscious residential and small-commercial buyer.

Broad incumbents

• Lowe's: National home improvement chain with a broad flooring assortment including eco-labeled and sustainable options; overlaps GreenFloors across DIY residential and prosumer commercial flooring purchases.
• The Home Depot: National home improvement retailer carrying carpet, tile, laminate, vinyl, and increasingly bamboo/cork flooring; competes with GreenFloors for both DIY and pro buyers across all flooring categories.
• Shaw Industries: Major carpet, hard surface, and resilient flooring manufacturer with a sustainability program (Shaw EcoPath); competes with GreenFloors in commercial and residential flooring with eco-positioned products.
• Interface, Inc. Global commercial carpet tile manufacturer with a long-running sustainability and Carbon Neutral Floors program; competes with GreenFloors in the LEED-driven commercial carpet and carpet tile category.
• Mohawk Industries: Large flooring manufacturer with residential and commercial carpet, hardwood, laminate, LVT, and increasingly sustainable lines; relevant competitive overlap across multiple GreenFloors categories.

Emerging players

• Flooring Inc. Online flooring retailer focused on commercial and specialty rubber, foam, and athletic flooring; partial overlap with GreenFloors' commercial carpet tile and rubber tile categories via direct e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-flooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenFloors