Million Dollar Cowboy Bar

What Million Dollar Cowboy Bar does

The Million Dollar Cowboy Bar is a privately held historic honkytonk and live country-music venue at 25 N. Cache Street on Jackson Hole's town square in Jackson, Wyoming. Founded in 1937 and now in its ~90th year of continuous operation, the 476-capacity venue operates daily from 11 AM to 1 AM with nightly live music Monday through Saturday (8:30 PM) and DJ-led Sundays. It hosts approximately 50 ticketed headline shows per year featuring nationally recognized country artists (Clint Black, Trace Adkins, Ian Munsick, Tucker Wetmore, Hudson Westbrook) and runs an annual free outdoor festival, the Million Dollar Music Fest, on Jackson Town Square. The venue is physically integrated with the full-service Million Dollar Cowboy Steakhouse on the floor below.

Revenue is generated across four streams: advance ticket sales for headline shows ($25 GA up to $500/seat reserved), standard food-and-beverage service (bar food 11 AM–10 PM, full bar), private event rentals (full buyout or Lower Lounge seating 50/capacity 80) for corporate and celebration use, and event-related sponsorship revenue (Wyoming Whiskey, Tito's, Red Bull, Pepsi, Mich Ultra, Malibu) tied primarily to the festival. Distribution is omnichannel and lightweight: direct walk-in traffic, online ticketing via the venue's own website and the ShowSlinger platform, phone-based private-event booking through a dedicated events coordinator, and an online branded merchandise storefront. Talent is acquired in-house by a Talent Buyer (Justin Smith); operations are led by a General Manager (Jim Waldrop) and owned by John Baxter.

The business is a single-location physical entertainment venue with no disclosed ownership changes, funding rounds, institutional investment, M&A, or patents/trademarks. Marketing is conducted via an owned digital footprint (website, email newsletter, Facebook, Instagram, TikTok, YouTube, X), earned media (Men's Journal #1 ranking 2023, Zach Bryan listening party selection, David Yarrow photography partnership), and sponsor co-marketing alongside local media partners (Jackson Hole Radio). There is no platform architecture, no AI/ML capability, and no mobile app; the unit of growth is programming cadence, artist tier, and event portfolio rather than product surface.

Name

Million Dollar Cowboy Bar

Legal name

Million Dollar Cowboy Bar

Website

https://milliondollarcowboybar.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

The Million Dollar Cowboy Bar is a privately held, ~90-year-old honkytonk and live country-music venue on Jackson Hole's town square in Wyoming, offering nightly free live music, ~50 ticketed headline shows per year with major country artists, food and beverage service, private event rentals, and an annual free town-square music festival. It serves Jackson Hole tourists, country music fans, private event hosts, and locals.

Ownership category

akta.pro rank

Product category

Live Music Venue & Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAFAEAD

Live Music Venues & Concert Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYMPAGAIAB

Live Music Clubs & Venues

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYCRANACAH

Live Music Bars & Venues

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Live music venue
• Country western bar
• Honkytonk entertainment
• Private event rentals
• Outdoor music festival

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticketed headline shows: National country music artists perform at ticketed events. Ticket prices range from $25 general admission to $75 GA for premium acts, with reserved tables priced from $75-$125 per seat up to $295-$500 per seat for high-profile artists. Revenue from advance ticket sales is the primary premium revenue stream.
2. Food and beverage sales: The bar serves classic bar food from 11am-10pm and a full bar. Food and beverage sales represent the core daily revenue for non-ticketed nights. No cover charge for nightly live music and DJ events, driving beverage consumption.
3. Private event rentals: The entire bar (476 capacity including 28 saddle bar stools) is available for full buyout rental on a limited basis. The Lower Lounge (seating 50, accommodates up to 80) is also available with dedicated bartender and servers. Used for reward trips, anniversaries, birthdays, bachelor/bachelorette parties, wedding after-parties, and welcome receptions. Rental rates vary by season, day, and time.
4. Annual Million Dollar Music Fest: Free outdoor concert on Jackson Town Square with national country headliners. The festival drives massive community attendance and is supported by sponsors including Wyoming Whiskey, Tito's, Red Bull, Pepsi, Mich Ultra, Malibu, and others. While general admission is free, VIP sections generate ticket revenue and sponsorships offset event costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

The Million Dollar Cowboy Bar operates a historic honkytonk bar and live country music venue on the town square of Jackson Hole, Wyoming, offering nightly free live music (Mon-Sat at 8:30pm) and Sunday DJ nights with no cover charge. It sells ticketed headline shows featuring nationally recognized country artists ($25-$500 per seat), serves classic bar food daily (11am-10pm), and operates a connected full-service steakhouse downstairs. The venue also offers private event buyouts for the full 476-capacity bar or a Lower Lounge (up to 80 people), hosts the annual Million Dollar Music Fest outdoor festival on Jackson Town Square, and runs free weekly western swing dance lessons on Thursday evenings.

Product overview

The Million Dollar Cowboy Bar is a single-location historic honkytonk and live music venue in Jackson Hole, Wyoming, established in 1937. The venue operates the main bar (featuring live country music nightly Monday-Saturday and DJ nights on Sunday), an adjacent full-service steakhouse restaurant downstairs, and hosts the annual Million Dollar Music Fest on the town square. Additional offerings include classic bar food menus, private event rentals with full buyout options, an online gift shop, email newsletter, and free weekly dance lessons. The business does not operate a platform-plus-modules architecture; it is a single physical venue with ancillary services.

Differentiator

Problem solved

Functional benefit

Brands

• Million Dollar Music Fest: Annual free country music festival held on Jackson Town Square featuring national country artists
• Cowgirls at The Cowboy

Products and services

• Million Dollar Cowboy Bar (Main Honkytonk Venue) Historic honkytonk bar and live country music venue on Jackson Hole town square, featuring nightly live music Mon-Sat at 8:30pm, Sunday DJ nights, classic bar food served 11am-10pm, and the iconic 28-saddle-stool bar. Ticketed headline country music shows are the premium offering on top of free nightly programming.
• Million Dollar Cowboy Steakhouse Full-service steakhouse and American cuisine restaurant located directly downstairs from the Million Dollar Cowboy Bar. Cross-promoted with the bar for full dining experiences combined with live entertainment.
• Million Dollar Music Fest Annual free outdoor country music festival held on Jackson Town Square during Memorial Day weekend, featuring national country headliners. Sponsored by Wyoming Whiskey, Tito's, Red Bull, Pepsi, and others, with an additional ticketed indoor kick-off show at the bar (e.g., Lonestar May 22, 2026).
• Private Event Rentals (Full Bar Buyout & Lower Lounge) Private venue rental offering either full bar buyout for up to 476 guests or Lower Lounge rental for up to 80 (seating 50), with dedicated bartender and servers. Used for corporate reward trips, anniversaries, birthdays, bachelor/bachelorette parties, wedding after-parties, and welcome receptions. Quote-based pricing by season, day, and time.
• Cowboy Bar Gift Shop Branded online merchandise store selling apparel, gifts, and memorabilia associated with the Million Dollar Cowboy Bar. Operates as a dedicated e-commerce destination (milliondollarcowboybar.shop).
• Free Western Swing Dance Lessons Free weekly western swing dancing lessons for beginner to intermediate dancers, offered Thursday evenings from 7-8pm. Builds community engagement and feeds into nightly live country programming.

Quantifiable outcome

• Nearly 90 years of continuous operation since 1937
• +6 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Rotary Club of Jackson Hole FoundationcoreStrategic or Co-development Partner · 2 November 2024Annual Casino Night fundraiser held at the bar to benefit the local Rotary Club of Jackson Hole Foundation's student scholarship program. The 8th Annual Casino Night took place November 2, 2024. The partnership combines the bar's venue with the foundation's fundraising mission, creating an annual community event.
• Silver Dollar Bar (The Wort Hotel)minorStrategic or Co-development Partner · 31 October 2024Joint Halloween Costume Crawl event with Jackson Hole Radio stations KMTN, KJAX, and KZ95. The Silver Dollar Bar, part of The Wort Hotel, partnered with the Million Dollar Cowboy Bar to create a two-venue, two-stage event on October 31, 2024. Wristbands provided access to both venues.
• Jackson Hole Radio (KMTN, KJAX, KZ95)minorGTM or Marketing Partner · 31 October 2024Local radio stations partnered with the bar and Silver Dollar Bar for the Halloween Costume Crawl event. Radio cross-promotion and event coverage for the joint two-venue event.
• Wyoming WhiskeycoreGTM or Marketing PartnerKey sponsor of the Million Dollar Music Fest. Mentioned in connection with the kick-off show for the festival weekend, with potential surprises promised for attendees. Strong local Wyoming brand alignment with the bar's western heritage positioning.
• Million Dollar Cowboy SteakhousecoreStrategic or Co-development PartnerFull-service steakhouse restaurant located directly downstairs from the bar. Cross-promotional relationship where the restaurant directs diners upstairs for live music and vice versa. Both establishments share the 'Million Dollar Cowboy' brand and are co-marketed.
• Jackson Hole Jubilee (JHJC)minorGTM or Marketing PartnerSponsor of the Million Dollar Music Fest. Local Jackson Hole jewelry retailer participating as festival sponsor.
• Mich UltraminorGTM or Marketing PartnerSponsor of the Million Dollar Music Fest. Beer brand sponsor for the annual festival.
• PepsiminorGTM or Marketing PartnerBeverage sponsor of the Million Dollar Music Fest. Official soft drink sponsor of the annual festival.
• Tito's Handmade VodkaminorGTM or Marketing PartnerSpirit sponsor of the Million Dollar Music Fest. Vodka brand sponsor for the annual festival.
• Red BullminorGTM or Marketing PartnerEnergy drink sponsor of the Million Dollar Music Fest.
• MalibuminorGTM or Marketing PartnerCoconut rum sponsor of the Million Dollar Music Fest.
• BOJH (Boys of Jackson Hole)minorGTM or Marketing PartnerLocal organization sponsor of the Million Dollar Music Fest.
• Wild CommonminorGTM or Marketing PartnerSpirits sponsor of the Million Dollar Music Fest.
• Bozeman SpiritsminorGTM or Marketing PartnerSpirits sponsor of the Million Dollar Music Fest.
• Bomb SomminorGTM or Marketing PartnerSpirits sponsor of the Million Dollar Music Fest.
• Yellow IronminorGTM or Marketing PartnerSponsor of the Million Dollar Music Fest.
• OWD (One Way Direction)minorGTM or Marketing PartnerSponsor of the Million Dollar Music Fest.
• Gold Mountain GalleryminorStrategic or Co-development PartnerGold Mountain Gallery in Jackson Hole partnered with the bar for David Yarrow's high-profile photo shoot at the venue. The gallery is a neighbor and creative partner for western-themed art and photography events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tootsie's Orchid Lounge: Legendary Nashville honky-tonk on Lower Broadway, operating since 1960. Closest direct peer in terms of authentic country music venue model, nightly live acts, multi-floor bar with live entertainment, and iconic status among honky-tonks. Comparable in scale of headline shows and F&B-led economics.
• Robert's Western World: Historic Nashville honky-tonk on Broadway known for traditional country, western, and rockabilly acts. Similar bar-with-live-music model, comparable venue capacity, and a similarly revered brand among honky-tonk purists — directly comparable as a heritage live-music country bar.
• Gruene Hall: Texas's oldest continually operating dance hall (built 1878), operating as a live country music venue and bar in Gruene, TX. Closely comparable as a historic honky-tonk / dance hall with nightly live country, premium ticketed shows for national acts, bar service, and private event rentals.
• The Stage on Broadway: Multi-floor Nashville honky-tonk on Broadway offering live country music across multiple stages, rooftop bar, and F&B service. Directly comparable in business model — free-cover live music with multiple paid tiers, large capacity, tourist-driven foot traffic, and ticketed premium shows.
• Silver Dollar Bar at The Wort Hotel: Jackson Hole's other historic cowboy bar, located at The Wort Hotel. Direct local competitor with similar western honky-tonk positioning, live country music programming, and an iconic Silver Dollar镶嵌 bar top. The two venues already partner on joint events like the Halloween Costume Crawl, underscoring direct comparability.

Emerging players

• The Bluebird Cafe: Iconic Nashville songwriter venue (90-seat capacity) known for intimate, ticketed songwriter nights. Comparable in the small-venue ticketed-show model for premium country talent and in being a destination music venue rather than a high-volume bar, but narrower in genre (songwriter-focused) and without a bar-led revenue mix.

Regional players

• Cheyenne Frontier Days: Wyoming's largest annual western/country event and rodeo, with headline country concert series each July. Comparable in Wyoming regional brand positioning, country music headliner booking, and western heritage identity, though operating as a multi-day festival/rodeo rather than a year-round bar.
• Whitewater Amphitheater: Outdoor live music amphitheater on the Guadalupe River in New Braunfels, TX, hosting national country and Americana acts. Comparable in booking tier (mid-to-large national acts) and ticketed concert business model, but a different geographic market and outdoor format.

Broad incumbents

• Ryman Auditorium: Nashville's 'Mother Church' of country music — a 2,300+ seat historic auditorium. Comparable as a country music venue with similar brand heritage, but at much larger scale and a wider touring/concert business model rather than bar-led economics. Useful as a benchmark for the upper bound of country venue brand value.
• Billy Bob's Texas: The world's largest honky-tonk, located in the Fort Worth Stockyards. Comparable live country music venue with bar, dance floor, and headline act programming, but at substantially larger scale and broader Texas-tourism positioning. Useful peer for brand and live music programming benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cowboybarjh
• YouTubeyoutube.com/channel/UCPIpkpaFjo30IrIIv0d8bqQ
• Facebookfacebook.com/milliondollarcowboybar
• Instagraminstagram.com/milliondollarcowboybar
• TikToktiktok.com/@milliondollarcowboybar
• LinkedInlinkedin.com/company/cowboy-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Million Dollar Cowboy Bar