What Ludios does

Ludios is a Netherlands-based professional services company founded in 2019 and headquartered in Velsen-Zuid that delivers sport, play, and movement programming through its own employed corps of certified sports instructors. The company operates across five service domains — Kinderopvang (childcare), Basisonderwijs (primary education), Onderwijs (secondary/higher education), Recreatie & Events (recreation and events), and Vitaliteit (vitality) — each broken into specific product lines such as Moveo Kinderopvang, Peutergym, TSO/BSO support, Kleutergym, Sporthaven, Ardennenkampen, and the Oldfit/Damesfit/Beweegfit vitality programs. Ludios holds no proprietary software or AI technology; its differentiation rests on internal training (Ludios Academy), curated pedagogical content (Koda storyline, CLUSK framework, Moveo three-phase model), and a pool of 200+ internally trained instructors deployed on-site at client locations.

The business model is professional services revenue, billed through tailored quotes based on location, contract length, and service mix. The company does not license software or sell packaged products; it sells instructor time, curriculum, and program management. Employees are paid on a monthly salary basis (publicly disclosed range €2,977-€3,900 per month for 36-40 hours), implying a staffing-driven cost structure with gross margins typical of human-delivered services. Go-to-market is sales-led and partnership-driven, combining direct outreach to schools, municipalities, childcare operators, and recreation venues with channel partnerships (e.g., Kras Sport from Spring 2025) and a strong referral network of 60+ documented partners across education, government, and recreation. Geographic reach covers most Dutch provinces, and a Belgian-based camp offering (Ardennenkampen) marks the first cross-border product. The company is privately held, has no disclosed institutional investors or funding rounds, and reports no revenue figures in available material.

Name

Ludios

Legal name

Ludios

Website

https://ludios.nl

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Ludios is a Dutch professional services company that deploys 200+ certified sports instructors to deliver on-site sport, play, and movement programs for childcare centers, primary and secondary schools, municipalities, recreation venues, and senior/women's vitality programs across the Netherlands.

Ownership category

akta.pro rank

Product category

Sports Instruction Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Collegiate & Scholastic Tournament Organizers (MPAKADAG), Refereeing, Officiating & Rules Training (HSADAEAN)

Keywords

• Sports instruction services
• School sports staffing
• Childcare physical activity
• Youth fitness coaching
• Municipal sport programs

Headquarters

HQ city

Velsen-zuid

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sport Instruction Services - BSO/TSO: Ludios provides sportinstructeurs to primary schools for TSO (tussenschoolse opvang - inter-school care) and BSO (buitenschoolse opvang - after-school care) locations. Instructors work at locations near employees, acting as the face of collaborations with parents and children. Services include organizing and guiding daily sport and play activities.
2. Gym Lessons for Primary Schools: Provision of qualified gym teachers for primary schools for temporary replacement or permanent deployment. Teachers work as part of the school team and know students thoroughly.
3. Recreation & Events - Camping Sports Programs: Ludios provides sport and play activities as extension of animation teams at campings during busy holiday weeks, bringing their own materials and staff.
4. Ardennes Camps: Fully organized camps in the Belgian Ardennes for secondary school students including transportation, accommodation, meals, activities, and continuous week-long game. Ludios Basecamp serves as the base with shared dining area, sleeping quarters, and facilities.
5. Event Staffing: Deployment of certified sportinstructeurs for sports events, camps, and large sports days. Companies and organizations can hire qualified staff for short-term needs.
6. Vitality Programs (Oldfit, Damesfit, Beweegfit): Specialized sport programs for seniors, women, and people with movement difficulties. Programs are customized to group levels and focus on gradual progression toward more vital living.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ludios provides professional sports instructors and fully organized sport and play programs to Dutch primary schools, childcare organizations (KDV/BSO), secondary/higher education institutions, recreational venues, municipalities, and event organizers. Services include daily instructor deployment, gym lesson staffing, inter-school and after-school care supervision, sports days, multi-day Ardennes camps, camping animation, and targeted vitality programs for seniors, women, and people with movement difficulties. The company owns all materials, provides its own internally trained instructor workforce of 200+, and delivers end-to-end from planning through execution and evaluation.

Product overview

Ludios is a Dutch sports and play organization offering comprehensive programming across five service domains: Kinderopvang (childcare), Basisonderwijs (primary education), Onderwijs (secondary/higher education), Recreatie & Events (recreation and events), and Vitaliteit (vitality). The core offerings are organized as product lines: Moveo (for childcare with sub-products Moveo Kinderopvang, Peutergym, and Moveo Clinics & Events), TSO and Naschoolse Activiteiten (for primary school breaks and after-school), Kleutergym and Gymlessen (gym instruction), Basisonderwijs Sportdagen (primary school sports days), Sporthaven (after-school sports for youth), Ardennenkampen (Ardennes camps), Sport-Spel Aanbod Campings and Inzet Events en Kampen (recreation staffing), and three Vitaliteit programs (Beweegfit, Damesfit, Oldfit). All products are unified under the Ludios brand philosophy of Sport, Spel en Groei (Sport, Play and Growth), delivering fully organized, innovative sport and play activities across the Netherlands. The company operates as a single unified service brand rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Moveo: Sport and play programs for childcare (BSO/KDV) including Moveo Kinderopvang, Peutergym, and Moveo Clinics & Events
• Sporthaven
• Oldfit
• Damesfit
• Beweegfit
• De Watergeus

Products and services

• Moveo Kinderopvang

Quantifiable outcome

• Over 200 sport instructors active daily across Dutch primary schools
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and moderate.

• De WatergeusflagshipStrategic or Co-development PartnerSister company and event location partner in Spaarnwoude. De Watergeus is where hospitality and recreation meet - the base for Ludios events and sports days. Capacity for 0+ persons with full customization available. Ludios collaborates closely with De Watergeus for company outings and parties.
• Gemeente NijmegencoreGTM or Marketing PartnerMunicipal partnership where Ludios provides accessible and affordable sport programs for all ages (0-100+) across multiple neighborhoods in Nijmegen. Ludios is open to developing new offerings for residents who are not yet active, helping the municipality achieve its goal of getting all Nijmegen residents moving.
• Sportbedrijf ArnhemcoreStrategic or Co-development PartnerCollaboration to make Arnhem a city where moving is obvious for everyone: pleasant, inclusive, and future-focused. Ludios sport coaches work daily to reach newcomers in Arnhem with accessible and diverse sport programs at COA locations and other places in the city.
• Kras SportmoderateChannel Partner/ Reseller/ DistributorLong-standing sport instruction provider in Haarlem and surroundings (nearly 30 years). Since spring 2025, Kras Sport has a fine collaboration with Ludios where Ludios instructors provide part of their weekly toddler and preschool gym lessons.
• Camping BakkummoderateChannel Partner/ Reseller/ DistributorTrusted partner and valuable addition to recreation programming at Camping Bakkum. Ludios brings children and parents into movement on the large sports field within no time. Flexible collaboration with quick adaptation to last-minute changes.
• Casca KinderopvangmoderateChannel Partner/ Reseller/ DistributorValuable addition to BSO teams at Molenwerf and Nicolaas Beets locations. Ludios provides professional and engaged young sportspeople who offer activities as a nice addition to the day program, both on regular school days and during holidays.
• ROC AmsterdammoderateStrategic or Co-development PartnerListed as a partner in the Hall of Fame section, indicating collaboration in education and internship programs for sport students.
• ROC AmsterdammoderateStrategic or Co-development PartnerListed as a partner in the Hall of Fame section, indicating collaboration in education and internship programs for sport students.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Sportbedrijf Arnhem: Municipal sport company in Arnhem that delivers sport activation, newcomer-integration programs, and event staffing — directly overlapping with Ludios's vitality and municipality segments, and is simultaneously both a customer and potential competitor.
• Stichting Jeugd in Beweging (JiB): Dutch foundation coordinating after-school sport and play programs for primary-school children; comparable to Ludios's Moveo Kinderopvang / naschoolse activiteiten offering in target segment and curriculum-driven approach.

Broad incumbents

• Decathlon: Global sporting-goods retailer that increasingly offers in-store and B2B school sport-clinic and event programs across the Netherlands; competes for school sportdagen and sponsorship-driven event staffing at a wider portfolio level.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe; competes indirectly for adult vitality and women-only fitness demand (where Ludios has Damesfit) and could expand into school/youth programming at scale.
• Gemeentelijk Sportbedrijf (collective municipal sport companies): City-owned sport companies across major Dutch municipalities (e.g., Sportbedrijf Utrecht, Sportbedrijf Den Haag) that operate community sport programs and BSO sport staffing — the closest public-sector competing model to Ludios's municipal contracts.
• NL Actief (branchevereniging): Industry association for Dutch sport and active-lifestyle providers; includes many direct competitors of Ludios and shaping of municipal contracting frameworks that govern Ludios's buyer environment.

Direct peers

• Sport2BE: Dutch sports-events and school-sport staffing company that supplies instructors for school sportdagen and large events — overlapping directly with Ludios's Inzet Events en Kampen / Basisonderwijs Sportdagen lines.
• Special Heroes: Dutch non-profit running sport and movement programs in primary schools and after-school settings, including a recognized SBB Leerbedrijf status; competes with Ludios for the same primary-education sport-instruction contracts and for instructor talent.
• Kras Sport: Long-established Dutch sport-instruction provider in Haarlem and surroundings (~30 years); directly comparable to Ludios in offering sportinstructeur services, and now also a commercial partner providing part of Kras Sport's weekly toddler and preschool gym lessons via Ludios instructors.

Emerging players

• KidsFoundation / Partou (large Dutch childcare chains): Major Dutch childcare (KDV/BSO) operators that increasingly develop their own in-house sport and movement programming, reducing dependency on third-party sport-instruction providers like Ludios across their many locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ludios
• Instagraminstagram.com/ludios.nl
• Facebookfacebook.com/Ludios.sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludios