What Raccoon Digital does

Raccoon Digital GmbH is a privately held influencer marketing agency headquartered in Karlsruhe, Germany, co-led by Managing Directors Karl-Rüdiger Altmann (CEO) and Paul Beck (CEO). The company operates a full-circle, dual-sided business model: on the brand side it provides end-to-end influencer campaign management including creator sourcing, contracting, content review, and performance analysis; on the creator side it offers talent management services including inbox management, sponsorship identification, brand-deal negotiation, and invoicing. Its core product is an exclusive roster of 17 named YouTube creators spanning gaming, animation, history, and entertainment niches, combined with access to thousands of non-exclusive talents across other categories.

The company's underlying technology stack is not disclosed; the firm operates a Webflow-hosted website and a contact-form-driven sales process rather than a self-serve platform. Distribution is sales-led and consultative, with both direct brand engagement and creator-network referrals scoped as global in reach. Brand customers disclosed in the input are concentrated in gaming (War Thunder, World of Tanks, World of Warships, Stalcraft, Dragon City, The Battle Cats, Frontiers) with additional presence in VPNs (NordVPN, CyberGhost) and consumer electronics (Raycon, Displate, RhinoShield).

Raccoon Digital generates revenue on a professional-services basis — quote-based, per-campaign fees negotiated against creator reach, niche, and deliverables. There is no public pricing, no disclosed revenue, no external funding, no patents, no AI capabilities, and no headcount figure. The company has been operating for over 10 years, positioning itself as a category-established agency in the gaming and entertainment influencer-marketing segment, with leadership likely family-linked (Boris Altmann as Designer, Peter Beck as Legal Counsel).

Name

Raccoon Digital

Legal name

Raccoon Digital GmbH

Website

https://raccoon-digital.com

Company type

Private

Operating status

Operating

Short description

Raccoon Digital is a Karlsruhe-based influencer marketing agency that manages YouTube creator partnerships and end-to-end campaign execution for brands, while also providing talent management services to content creators across gaming, animation, and entertainment niches.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Creator Management & Talent Representation (BPAFAHAB), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing agency
• Creator partnerships
• Talent management
• Brand campaign management
• YouTube influencer sponsorships

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Influencer Campaign Management Services: Raccoon Digital generates revenue by providing full-service influencer marketing campaign management to brands, including influencer sourcing, contracting, content review, and performance analysis. The agency also offers talent-side services such as inbox management, sponsorship negotiation, and invoicing, representing creators exclusively and managing their brand deal pipeline.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Raccoon Digital operates as a full-circle influencer marketing agency providing brands with end-to-end campaign management—influencer sourcing, contracting, content review and approvals, and performance analysis—primarily on YouTube. On the talent side, the agency provides creators with inbox management, sponsorship identification, brand deal negotiation, invoicing, and accounting services, representing an exclusive roster of 17 named YouTube creators across gaming, animation, anime, history, and entertainment alongside access to a broader non-exclusive talent network.

Product overview

Raccoon Digital operates as a full-circle influencer marketing agency offering two primary service lines: brand partnership management and talent representation. The platform provides end-to-end campaign services for brands seeking influencer collaborations, while simultaneously offering creators comprehensive management including inbox management, sponsorship opportunities, brand deal negotiations, and financial administration. The company maintains an exclusive roster of top-performing YouTube creators combined with access to a broader non-exclusive talent network, enabling brands to find creators across every niche and audience segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Services for Brands Full-service influencer marketing offering for brands including end-to-end campaign management: influencer sourcing, contracting, content review and approvals, and performance analysis and optimization, primarily executed on YouTube.
• Talent Management Services Comprehensive support services for content creators covering inbox management, sponsorship identification and qualification, brand deal negotiations, and invoicing and accounting.
• Exclusive Creator Roster Curated network of 17 named top-performing YouTube content creators available for brand partnerships, spanning gaming, entertainment, animation, anime, history, and variety content categories.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Upfluence: Influencer marketing platform combining discovery, outreach, and analytics. Comparable as a creator-marketing solution sold to enterprise brands, with a stronger self-serve product angle.
• IZEA: Long-established influencer marketing technology and services provider publicly traded on NASDAQ. Comparable in the creator-marketing services space, though far larger and tech-platform-led.
• CreatorIQ: Enterprise-grade creator marketing platform serving large brand advertisers. Represents the broader incumbent competition Raccoon Digital faces for enterprise brand budgets.

Direct peers

• HireInfluence: Full-service influencer marketing agency offering end-to-end campaign management, content creation, and talent sourcing. Comparable professional services model and brand-side engagement approach.
• Moburst: Global full-service digital and influencer marketing agency serving brands from concept to campaign management. Comparable professional services model and enterprise brand engagement.
• Pulse Advertising: European influencer marketing agency headquartered in Amsterdam with strong gaming and entertainment credentials. Comparable as a sales-led European agency managing creator partnerships for global brands.
• The Influencer Marketing Factory: Full-service influencer marketing agency running end-to-end campaigns for brands on YouTube, TikTok, and Instagram. Comparable professional services model and brand-side focus with established global client roster.
• Reach Gaming: Specialized gaming influencer marketing agency connecting game publishers with content creators. Direct competitor in Raccoon Digital's gaming niche, with overlapping customer set including War Thunder and World of Tanks.
• Kairos Media: Gaming-focused influencer marketing agency with deep YouTube, Twitch, and TikTok creator relationships. Highly comparable to Raccoon Digital's gaming/animation niche and dual-sided brand-and-creator model.

Emerging players

• Vamp: Influencer marketing platform that combines creator marketplace functionality with agency services. Comparable overlap with Raccoon Digital's brand-and-creator two-sided model, though more platform-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raccoon Digital