What Gravitech Ood does

Gravitech Ood is a Sofia-based Bulgarian IT company founded in 2017 that develops cloud-based ERP and CRM software targeted primarily at SMBs operating in Bulgaria. Its product suite integrates modules for customer relationship management, invoicing, warehouse management, transport and logistics (FobosUp Lite), HR/scheduling, and Bulgarian fiscal-compliance workflows including SAF-T, Ordinance 18, and dual-currency BGN/EUR invoicing aligned with the country's January 2026 euro transition. Through its NapLink brand the company distributes licensed SUPT0 and non-SUPT0 fiscal software, and it operates a complementary consumer-facing feature called Gravibook.

The company monetizes via SaaS subscriptions and implementation services, supported by a free trial/demo funnel and a network of 40+ named channel partners and resellers. Notable customers include Hesburger, Grand Hotel Millennium Sofia, Karelia Bulgaria, Lilly Drogerie, and NDK, with the company having filed SAF-T declarations for 10+ of Bulgaria's largest enterprises ahead of the 2026 NRA deadline affecting 460+ large companies. The business is founder-led by CEO Yassen Tsanev with 1-10 employees, no disclosed outside funding, and no public financial reporting, making it a small, privately-held niche software vendor whose growth is closely tied to Bulgarian regulatory digitization cycles.

Name

Gravitech Ood

Legal name

Gravitech

Website

https://gravitech.bg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Gravitech Ood is a Sofia-based Bulgarian software vendor founded in 2017 that builds cloud ERP, CRM, and fiscal-compliance modules (including SAF-T and NapLink fiscal software) for Bulgarian SMBs and mid-market companies, monetizing through SaaS subscriptions via a 40+ partner channel.

Ownership category

akta.pro rank

Product category

Cloud ERP Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Governance, Risk & Compliance (GRC) Platforms (BPAEAPAA), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Cloud ERP software
• CRM platform
• SAF-T compliance
• Warehouse management software
• Invoicing software

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Cloud ERP/CRM Modules): Gravitech Business is a cloud-based modular ERP and CRM system accessible via subscription. Customers pay recurring fees for access to modules including CRM, Invoicing, Warehouse, Transport & Logistics, SAF-T, HR, and integration capabilities. The system is described as requiring only a device with internet access (no installation, no large upfront investments). The SaaS model includes technical support, regular updates, and integration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gravitech Ood develops and sells Gravitech Business, a cloud-based modular ERP and CRM platform for Bulgarian small and medium businesses, featuring dedicated modules for CRM, invoicing (with dual BGN/EUR currency support), warehouse management, transport and logistics, HR, and SAF-T tax compliance reporting to the National Revenue Agency. The company also operates NapLink, a licensed SUPT0/non-SUPT0 fiscal software compliant with Bulgarian Ordinance 18, and supplements its software with professional services including IT consulting, implementation, technical support, and web development.

Product overview

Gravitech Ood offers Gravitech Business — a modular cloud-based ERP and CRM software platform for small and medium-sized enterprises in Bulgaria. The platform is built around a core CRM module (Gravitech CRM) and integrates specialized modules for invoicing (Gravitech Invoicing), warehouse management (Gravitech Warehouse), transport and logistics (FobosUp Lite), tax compliance SAF-T reporting (Gravitech SAF-T), and human resources management (Gravitech HR). The ecosystem also includes a standalone licensed SUPTO/non-SUPTO product (NapLink) for Ordinance 18 compliance, all accessible via browser without installation. The company supplements its software portfolio with professional services including IT consulting, implementation, support, and web development.

Differentiator

Problem solved

Functional benefit

Brands

• Gravitech CRM: Cloud-based customer relationship management software for small and medium businesses, managing interactions with current and potential customers.
• Gravitech Invoicing (Фактуриране)
• Gravitech Warehouse (Склад)
• Gravitech HR
• FobosUp Lite
• NapLink (НапЛинк)
• Gravibook

Products and services

• Gravitech Business Cloud-based modular ERP and CRM platform for small and medium-sized businesses, integrating CRM, invoicing, warehouse, transport, SAF-T tax reporting, and HR management modules into a unified browser-accessible system with no installation required.
• Gravitech CRM Cloud-based customer relationship management module for small and medium enterprises, managing interactions with current and potential clients through inquiry tracking, lead conversion, company and contact profiles, deals, projects, tasks, cases, and internal communication via Gravibook social-like feed.
• Gravitech Invoicing Cloud invoicing and sales management module supporting dual-currency (BGN/EUR) invoicing, debit/credit notes, proforma invoices, offers, VAT, discounts, multi-language document printing, PDF export, email delivery, SUPT0 compliance, online payments, and integration with accounting and banking systems.
• Gravitech Warehouse Warehouse operations automation module managing unlimited warehouses, stock quantities by address, purchase orders, deliveries, barcode and RF mobile device integration, pricing lists with discounts, and synchronization with invoicing and logistics modules.
• FobosUp Lite Cloud-based transport and freight management web application for optimizing logistics processes, automating transport requests, tracking routes in real time, managing digital transport documents, and integrating with invoicing for transport companies, freight forwarders, and logistics operators.
• Gravitech SAF-T Cloud software module for automated extraction, validation, and generation of SAF-T XML files for the NRA (Bulgarian tax authority), integrated with ERP, accounting, and warehouse systems, performing automatic XSD validation against the current NRA schema before each submission.
• Gravitech HR Human resources management module covering employee profiles, skills and salary records, work schedules, attendance tracking, absence management, reporting and analytics, role-based access control, GDPR compliance, and integration with biometric readers and external payroll applications.
• NapLink (SUPT0 and Non-SUPT0 Software) Licensed SUPT0 (Software for Managing Trade Operations) and non-SUPT0 software compliant with Bulgarian Ordinance 18 of the NRA and euro adoption requirements, offered as a separate product via naplink.bg with integration into the Gravitech ecosystem.
• Working Schedules System Standalone system for creating work schedules and storing work documents, automatically monitoring compliance with Bulgarian labor law (consecutive hours without breaks, rest days, and other regulations), with document tracking, compliance reports, and automated email reports for missing mandatory documents.
• Occupational Health Service and Professional Training Management System System for managing occupational health services, professional risk assessment, and training planning, including work with elevated danger equipment, electrical safety qualification groups, construction safety coordinators, fire safety, and other professional training courses.
• Web Development Services Custom website and web application development, professional management and technical support, SEO, online marketing and advertising on Google AdWords, Facebook, and LinkedIn. Offered with adaptive design, security, SSL certificates, hosting, and multilingual support.
• IT Consulting Services IT consulting services including digital transformation guidance, system scaling, technology modernization, optimization, security, and industry-specific technology solutions based on deep analysis of business processes, challenges, and goals.
• ERP/CRM Implementation Services Full-cycle ERP, CRM, cloud services, and cybersecurity implementation, ensuring seamless integration with existing infrastructure for both startups and established companies.
• Technical Support Services Technical support, regular software updates, and integration of ERP modules with other systems, including quick problem resolution and maximizing software utilization.

Quantifiable outcome

• Over 10 of the largest companies in Bulgaria successfully filed SAF-T returns on time using Gravitech software, with millions of accounting transactions processed automatically without delay or data loss
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NapLink (НапЛинк)coreTechnology or IntegrationNapLink is the licensed brand name for Gravitech's SUPT0 and non-SUPT0 cash register software compliant with Bulgarian Ordinance 18. Gravitech develops and licenses the NapLink brand for NRA-compliant fiscal software sales and cash register automation in Bulgaria. The product integrates with Gravitech's invoicing and business management modules.
• Tech-Co (Тех-ко)minorOthersTechnology company listed as a client/partner of Gravitech on the Partners & Clients page.
• Hesburger BulgariaminorOthersMajor fast food chain in Bulgaria listed as a client/partner of Gravitech on the Partners & Clients page.
• Grand Hotel Millennium SofiaminorOthersFive-star hotel in Sofia listed as a client/partner of Gravitech on the Partners & Clients page.
• AVE Bulgaria Logistic (АВЕ България логистик)minorOthersLogistics company listed as a client/partner of Gravitech on the Partners & Clients page, using Gravitech's FobosUp Lite transport and logistics software.
• EldriveminorOthersElectric vehicle charging network operating in Bulgaria, listed as a client/partner of Gravitech on the Partners & Clients page.
• QBSminorOthersBulgarian IT/consulting company listed as a client/partner of Gravitech on the Partners & Clients page.
• Lilly DrogerieminorOthersBulgarian drugstore chain listed as a client/partner of Gravitech on the Partners & Clients page.
• Karelia BulgariaminorOthersFinnish food manufacturing company operating in Bulgaria, listed as a client/partner of Gravitech on the Partners & Clients page.
• NDK (National Palace of Culture)minorOthersMajor Bulgarian cultural institution and national landmark in Sofia, listed as a client/partner of Gravitech on the Partners & Clients page.
• FinanceVIPbgminorOthersBulgarian financial advisory company listed as a client/partner of Gravitech on the Partners & Clients page.
• NetXminorOthersBulgarian IT company listed as a client/partner of Gravitech on the Partners & Clients page.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Pipedrive: Pipedrive is an Estonian-founded cloud CRM platform serving SMBs globally with sales pipeline management. Comparable to Gravitech CRM as a cloud-based SMB CRM alternative, though Pipedrive is sales-focused and lacks the ERP breadth or Bulgarian regulatory specialization.

Broad incumbents

• Odoo: Odoo is a global open-source ERP/CRM platform with modular apps covering CRM, invoicing, inventory, HR, and manufacturing. Comparable to Gravitech as a cloud-based modular ERP suite, though Odoo targets the global market and lacks Gravitech's deep Bulgarian regulatory specialization.
• SAP Business One: SAP Business One is a global ERP suite for SMBs and mid-market with financials, CRM, warehouse, and HR modules. Comparable to Gravitech as a broader ERP competitor for the same enterprise segment, though SAP typically requires larger deployments and lacks the same Bulgarian regulatory specialization.
• Sage: Sage is a UK-headquartered global ERP/accounting software provider with strong European SMB presence. Comparable to Gravitech as a broader ERP/CRM incumbent for SMBs in European markets, particularly relevant for Bulgarian customers considering global alternatives.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a global cloud ERP for SMBs with financials, supply chain, and CRM. Comparable to Gravitech as a cloud ERP alternative for Bulgarian mid-market and enterprise customers, with strong local partner networks but lighter Bulgarian regulatory specialization.

Regional players

• Exact Online: Exact Online is a Dutch cloud ERP/accounting platform serving SMBs across the Benelux and broader European markets. Comparable to Gravitech as a cloud-based modular ERP for SMBs with localized regulatory features, though primarily serving Western European geographies.
• Comarch ERP: Comarch is a Polish enterprise software company with ERP, CRM, and finance modules serving Central and Eastern European markets. Comparable to Gravitech as a regional ERP competitor with similar localization depth in Eastern European tax and compliance requirements.

Direct peers

• Microinvest: Microinvest is a leading Bulgarian ERP/CRM/accounting software company serving SMBs and mid-market with POS, warehouse, and invoicing modules. Directly comparable to Gravitech as a domestic Bulgarian ERP competitor targeting the same SMB and enterprise customer base with localized regulatory functionality.
• ERP.bg: ERP.bg is a Bulgarian ERP vendor offering cloud-based business management solutions for small and medium enterprises. Directly comparable to Gravitech Business as a domestic competitor in the Bulgarian modular ERP segment with similar SMB and mid-market targeting.
• Datecs: Datecs is a major Bulgarian producer of fiscal devices, POS systems, and Ordinance 18-compliant SUPT0 software for retailers. Comparable to Gravitech through NapLink as both deliver NRA-compliant fiscal software and integrate with ERP/accounting systems for Bulgarian retailers and SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gravitech-bg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravitech Ood