Grown Llc

What Grown Llc does

Grown LLC is a privately-held, founder-owned fast-casual restaurant brand operating in the organic segment of the US food market. The concept was originated by Shannon Allen in 2008, inspired by her son's Type 1 Diabetes diagnosis and the lack of convenient healthy food options, and the first USDA organic certified fast-food restaurant opened in South Miami in 2016 after an 18-month certification process. The company sells breakfast, all-day, and beverage menus built around a farm-to-fork supply chain emphasizing local and sustainable ingredients free of GMOs, preservatives, hormones, and processed sugar, with all menu items modifiable to vegetarian or vegan and a proprietary Allergen Saf-T-Zone System designed to prevent cross-contamination.

The product portfolio extends beyond the flagship restaurant through sub-brands: Grown Southern (USDA organic certified Southern-inspired soul food developed with celebrity chef RLI), Lunchology (a subscription meal plan delivery service), and a retail line of cold-pressed wellness shots ($7) and juices ($11). Revenue is generated across multiple streams: in-restaurant dine-in and drive-thru sales, third-party delivery through DoorDash, UberEats, Postmates, and Grubhub integrated via Toast Tab, catering for corporate events, Lunchology subscription meal plans, and franchise fees and royalties from a development program targeting North America with a $200,000 minimum capital requirement per unit and a 1,300-1,900 sq ft footprint operating with 5-8 employees per shift.

The customer base is segmented across health-conscious consumers and families (primary), corporate catering clients, franchise investors and entrepreneurs, and consumers with dietary restrictions including allergen-safe, vegan, gluten-free, and diabetes-conscious needs. Marketing relies heavily on the founder's profile (Shannon Allen) and her husband Ray Allen's NBA champion status, earned media coverage in Forbes, Washington Post, USA Today, and a QSR Magazine cover feature, and the company's official sponsorship of the University of Miami Hurricanes athletics program.

Name

Grown Llc

Legal name

Grown Restaurants, LLC

Website

https://grown.org

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Grown LLC operates a USDA organic certified fast-casual restaurant brand in South Miami founded by Shannon Allen. It serves health-conscious consumers through dine-in, drive-thru, delivery, catering, the Lunchology meal plan subscription, and a franchise model for North American expansion.

Ownership category

akta.pro rank

Product category

Organic Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Meal Kits & Recipe Box Subscriptions (AFAIANAA)

Keywords

• Organic fast food
• USDA organic restaurants
• Fast casual dining
• Restaurant franchising
• Meal plan delivery

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant dine-in and dine-out sales: Core revenue from serving organic fast-casual meals including breakfast, lunch, and dinner across multiple dayparts. Features drive-thru, dine-in, delivery, and take-away options.
2. Franchise fees and royalties: Revenue from franchise development fees, area development agreements, and ongoing royalties from franchisees. Multi-unit development preferred with exclusive territories.
3. Catering services: Catering for events, corporate functions, and large orders. Mentioned as closed for large caterings on holidays.
4. Lunchology Meal Plans: Customizable meal plans delivered straight to customers' doors, providing recurring subscription-style revenue through nutrient-rich meals.
5. Retail wellness products: Sales of organic wellness shots (priced at $7.00) and cold-pressed juices (priced at $11.00) through the Grown shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Grown operates USDA organic certified fast-casual restaurants offering nutrient-dense, farm-to-fork cuisine across breakfast, lunch, and dinner dayparts, supported by an Allergen Saf-T-Zone System for allergen safety. The portfolio includes the flagship Grown restaurant, the Grown Southern sub-brand (organic Southern/soul food), the Lunchology customizable meal plan delivery service, retail cold-pressed wellness shots and juices, catering for corporate and private events, and a franchise program targeting passionate food and beverage entrepreneurs.

Product overview

Grown LLC operates a multi-brand organic fast-casual restaurant ecosystem centered on the core Grown brand, which pioneered USDA organic certified fast-food in the United States. The portfolio includes the main Grown restaurant (breakfast, all-day menu, and beverages), the Grown Southern sub-brand (southern-inspired soul food), and the Lunchology meal plan service. Retail products include cold-pressed wellness shots and juices available for in-store purchase. The company also offers a franchise model for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Grown Restaurant USDA organic certified fast-casual restaurant offering farm-to-fork cuisine with breakfast, all-day, and beverage menus for dine-in, drive-thru, take-away, and delivery. Targets health-conscious consumers and families seeking convenient organic meals without GMOs, preservatives, hormones, or processed sugar, with vegetarian, vegan, and allergen-conscious options.
• Grown Southern Sub-brand menu offering USDA organic certified Southern-inspired soul food including fried chicken, mac & cheese, collard greens, and traditional Southern desserts, developed in collaboration with Celebrity Chef RLI.
• Lunchology Meal Plans Customizable subscription meal plan service delivering nutrient-rich, organic meals straight to customers' doors as part of the Grown ecosystem, supporting health and well-being through recurring delivery.
• Grown Cold Pressed Wellness Shots Retail cold-pressed organic wellness shots sold in-store, including Immune Builder, Wellness Tonic, Probiotic Digestive, and After Party varieties; certified organic and kosher, priced at $7.00 each.
• Grown Cold Pressed Juices Retail cold-pressed organic juices including Watermelon Watermelon, Good Morning Sunshine, Love Greens, Pineapple Love, and Love Greens Low-Glycemic varieties; never heat pasteurized, processed via cold pressure system; priced at $11.00 for Love Greens.
• Grown Catering Catering service for events, corporate functions, and large orders with menus that accommodate vegetarian, vegan, and allergen-free needs; routed through the Director of Catering & Events.
• Grown Franchise Franchise opportunity for organic fast-food restaurant development requiring a $200,000 minimum capital, targeting 1,300 to 1,900 square foot establishments with 5-8 employees per shift and multiple revenue streams including dine-in, drive-thru, catering, delivery, and meal plans; multi-unit area development preferred with exclusive territories.

Quantifiable outcome

• USDA Organic certified fast-food pioneer in the US
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• 22 Days Nutrition / Marco BorgesminorStrategic or Co-development PartnerPartnership with Marco Borges' Greenprint diet program. Grown offers Greenprint-approved organic plant based meals at their locations. The GREENPRINT is cited as #1 Diet in America.
• University of Miami Hurricanes AthleticscoreGTM or Marketing PartnerOfficial sponsor of Miami Hurricanes athletics program alongside coaching and support staff. Regular social media promotion and visibility as official sponsor.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership for restaurant delivery services.
• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership for restaurant delivery services.
• PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership for restaurant delivery services.
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnership for restaurant delivery services.
• Chef RLI (Chef)minorStrategic or Co-development PartnerCollaborated with Chef RLI on Grown Southern menu featuring USDA organic certified, southern inspired soul food with meticulously curated recipes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salad and Go: Salad and Go is a drive-thru-focused salad and wrap concept with value pricing, directly comparable to Grown's drive-thru model and salad/bowl menu. Both target health-conscious consumers seeking convenient nutritious meals at speed.
• Sweetgreen: Sweetgreen is the largest organic-focused fast-casual salad and bowl chain in the US, directly comparable to Grown's core offering of build-your-own bowls, salads, and healthy fare with farm-sourced ingredients. Both target health-conscious urban consumers seeking nutritious quick-service meals.
• CAVA: CAVA operates Mediterranean-inspired fast-casual restaurants with build-your-own bowls and salads, comparable to Grown's Cultivate build-your-own concept and all-day menu of grain/protein/veggie bowls. Both compete in the premium healthy fast-casual segment.
• Freshii: Freshii is a franchise-based healthy fast-casual chain offering salads, wraps, bowls, and smoothies with a strong franchise growth model. Directly comparable to Grown on product mix, target customer, and franchise-led expansion strategy.

Emerging players

• Playa Bowls: Playa Bowls is a fast-growing acai, bowl, and juice franchise targeting health-conscious consumers. Comparable to Grown on bowl-centric menu, organic-leaning positioning, and franchise-based growth strategy.
• Veggie Grill: Veggie Grill is a plant-based fast-casual chain offering vegan bowls, salads, and sandwiches. Comparable to Grown on the ability-to-make-everything-vegetarian-and-vegan proposition and fast-casual healthy positioning.
• Tropical Smoothie Cafe: Tropical Smoothie Cafe is a franchise-based fast-casual concept with smoothies, wraps, salads, and bowls targeted at health-conscious consumers. Comparable to Grown on franchise expansion model and healthy fast-casual positioning.
• Clean Juice: Clean Juice is a franchise chain focused on certified organic juices, smoothies, and food. Comparable to Grown on USDA organic positioning and franchise model, with similar mission-driven health-focused branding.

Broad incumbents

• Chipotle Mexican Grill: Chipotle is the largest fast-casual chain in the US with a build-your-own bowl format that closely mirrors Grown's Cultivate concept. While broader and not focused on organic, Chipotle defines the category economics and competitive benchmarks Grown must outperform.
• Panera Bread: Panera operates a national fast-casual bakery-cafe chain with soups, salads, sandwiches, and bowls. Comparable to Grown on menu breadth and daypart coverage (breakfast through dinner), though broader in positioning and far larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grown
• LinkedInlinkedin.com/company/grownorganic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grown Llc