SOFLEET

What SOFLEET does

SoFLEET is a French connected fleet management software solution operated by SAS SYNOX (parent: Synox), headquartered in Castelnau-le-Lez, France. The platform serves fleet managers, fleet administrators, and company drivers across SMB, enterprise, government, and non-profit segments in Europe and the United States, with a multilingual interface in French, English, Spanish, Portuguese, Italian, and Dutch. Its core product is a web and mobile platform that combines seven functional modules — Fleet Management, Geolocation, TCO Optimization, Road Risks, Eco-Driving, Driver Identification, and Traceability — with iOS and Android apps for managers and drivers.

Underlying the platform is a connected telematics architecture that ingests data through two parallel paths: first-fit OEM integrations (Toyota, Renault, Renault Trucks, Daimler, Stellantis, Fiat, Citroën) that retrieve certified vehicle data directly from manufacturer telematics units, and second-fit aftermarket hardware (CAN Bus boxes, Bluetooth devices with optional buttons and built-in batteries) installed by certified technicians across Europe. The platform also integrates Continental tachograph and social data for heavy goods vehicle compliance and ELA Innovation IoT sensors (Blue LITE ID, Blue COIN ID, Blue COIN MAG, Blue PUCK T) for driver identification, asset tracking, and cold-chain temperature monitoring. Data is hosted on French sovereign cloud infrastructure, and the company has held a cybersecurity certification since 2022.

SoFLEET monetizes through a SaaS subscription on multi-year enterprise contracts with quote-based pricing tied to fleet size and vehicle types, supplemented by aftermarket telematics hardware sales and professional installation services. Go-to-market is enterprise field sales supported by direct CTAs for quotes and demos, mobile app distribution via Google Play and the Apple App Store, and partner/reseller relationships with Norauto and Force Réseau. Marketing is content-led, leveraging a blog, white papers, customer testimonials, webinars, and an active LinkedIn and YouTube presence. Since 2022 the platform has been positioned around European data sovereignty and GDPR compliance, a key differentiator for public-sector and regulated buyers.

Name

SOFLEET

Legal name

SAS SYNOX

Website

https://sofleet.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SOFLEET is a French connected fleet management SaaS, operated as a subsidiary of Synox, that provides real-time vehicle, driver, and asset tracking for SMB, enterprise, government, and non-profit fleets across Europe and the US via OEM integrations and aftermarket hardware.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

akta.pro secondary industries

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Fleet management software
• Telematics solutions
• GPS vehicle tracking
• Connected fleet IoT
• Fleet analytics platform

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the SoFLEET web and mobile platform for fleet management, including dashboards, real-time monitoring, alerts, and reporting. Pricing is quote-based, tailored to fleet size and vehicle types.
2. Telematics Hardware (Second-fit): Sale and installation of aftermarket telematics devices (CAN Bus boxes, Bluetooth sensors) for vehicles not pre-equipped with OEM telematics. Certified technicians across Europe perform installations.
3. Professional Installation Services: Installation services by certified technicians for second-fit hardware solutions, ensuring compliance with strict standards for vehicle safety and conformity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SOFLEET provides a connected fleet management software platform that combines telematics, GPS tracking, and IoT data ingestion to give fleet operators visibility into vehicle location, usage, and health. The solution supports both first-fit (OEM-embedded) and second-fit (aftermarket hardware) deployment models and is sold as multi-year contracts tailored to professional fleet operators across France, Europe, and the United States.

Product overview

SoFLEET is a fleet management software solution comprising a core web and mobile platform with seven integrated modules: Fleet Management, Geolocation, TCO Optimization, Road Risks, Eco-Driving, Driver Identification, and Traceability. The platform supports all vehicle types (light vehicles, heavy trucks, construction machinery, two/three-wheelers) through both OEM first-fit data connectivity and aftermarket second-fit hardware. Additional services include a Benefits in Kind Calculator and Vehicle Eligibility Checker.

Differentiator

Problem solved

Functional benefit

Products and services

• SOFLEET Connected Fleet Management Platform Cloud-based fleet management software that ingests telematics, GPS, and IoT data to provide vehicle location, usage, and health visibility for professional fleet operators across France, Europe, and the United States.
• First-Fit (OEM-Embedded) Fleet Telematics Solution Telematics offering delivered through OEM and vehicle importer partnerships, embedding SOFLEET connectivity directly into vehicles at the first-fit stage for fleet customers procuring new vehicles.
• Second-Fit (Aftermarket Hardware) Fleet Telematics Solution Aftermarket hardware bundle with SOFLEET software services for retrofitting existing fleet vehicles with GPS/IoT telematics units and connecting them to the SOFLEET platform.

Quantifiable outcome

• Up to 20% productivity gain
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• French Hosting ProvidercoreTechnology or Integration · 1 January 2022Partnership with a French hosting provider to ensure sovereign cloud data storage in France, guaranteeing application of French and European standards and laws, and supporting SoFLEET's cybersecurity certification since 2022.
• SynoxcoreStrategic or Co-development PartnerSynox is the parent company and French software publisher providing the expertise and technology foundation for SoFLEET. SoFLEET benefits from Synox's experience in developing the connected fleet management solution covering the entire value chain of smart, secure, end-to-end fleet management.
• ContinentalcoreTechnology or IntegrationPartnership with Continental, a world-renowned equipment manufacturer, for tachograph data processing and social data archiving. SoFLEET enables treatment of social data and archiving of mandatory legal files with detailed reporting through this partnership.
• ELA InnovationcoreTechnology or IntegrationPartnership with ELA Innovation for IoT sensors including Blue LITE ID for driver identification, Blue COIN ID for asset tracking, Blue COIN MAG for door opening detection, and Blue PUCK T for temperature monitoring during cargo transport.
• Vehicle Manufacturers (OEM)coreTechnology or IntegrationOEM manufacturer agreements enabling direct data retrieval from vehicle built-in telematics units. Partners include Toyota, Renault Trucks, Renault, Daimler, Stellantis, Fiat, Citroën, and others. These agreements provide certified data without requiring hardware installation.
• NorautominorChannel Partner/ Reseller/ DistributorNorauto is shown as a partner logo, suggesting commercial collaboration for vehicle service and installation network.
• Force RéseauminorChannel Partner/ Reseller/ DistributorForce Réseau is shown as a partner logo, representing a network partner for service and installation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Verizon Connect is a global enterprise telematics and fleet management provider offering GPS tracking, vehicle diagnostics, and compliance tools. As a broader incumbent with telco-scale resources, it competes with SOFLEET for large enterprise and public-sector accounts.
• Trimble Transportation: Trimble offers telematics, fleet management, and mobility solutions for commercial transportation, including tachograph compliance and asset tracking. It is a broad incumbent competing with SOFLEET for large enterprise and logistics fleets.
• TomTom Telematics: TomTom's historical telematics business (Webfleet predecessor) and current map-based fleet offerings put it in adjacent competition with SOFLEET for routing, geolocation, and fleet analytics services.

Direct peers

• Geotab: Geotab is a global leader in connected fleet telematics, offering GPS tracking, driver behavior analytics, and OEM data integrations. It directly competes with SOFLEET in the European fleet management SaaS market with overlapping OEM data strategies and comparable product breadth.
• Samsara: Samsara provides a connected operations cloud combining fleet telematics, video-based safety, and IoT sensors. It targets similar enterprise fleets with hardware-light offerings and direct API integrations, competing with SOFLEET on AI-driven driver safety and asset tracking.
• Webfleet (Bridgestone): Webfleet is one of Europe's largest fleet management platforms, offering telematics, vehicle tracking, tachograph compliance, and eco-driving modules. It competes head-to-head with SOFLEET across continental Europe with a similar product suite and enterprise sales motion.
• Masternaut (Fleet Complete): Masternaut is a European fleet telematics and asset management provider offering GPS tracking, driver behavior, and vehicle diagnostics. It competes with SOFLEET across France, the UK, and broader Europe with a similar multi-vehicle approach.

Regional players

• Optimum Automotive: Optimum Automotive is a French fleet management and telematics provider focused on European vehicle tracking, eco-driving, and connected fleet services. It is one of SOFLEET's most direct regional competitors in the French mid-market.
• SuiviDeFlotte: SuiviDeFlotte is a French telematics and GPS fleet tracking provider focused on SMB and mid-market customers in France. It competes with SOFLEET on price-sensitive French fleet accounts.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations management SaaS platform with growing telematics integrations. It is comparable to SOFLEET's TCO and maintenance modules and is increasingly overlapping with telematics-centric competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLrqval-EKjZxHNiXo5Vn5M8fNALMrGtrd
• LinkedInlinkedin.com/company/sofleet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOFLEET