Greater Omaha Sports Committee Inc

What Greater Omaha Sports Committee Inc does

Greater Omaha Sports Committee Inc is a 501(c)(3) nonprofit organization founded in 1977 and domiciled in Omaha, Nebraska, operating in close association with Mid-America Expositions, Inc. The organization produces more than 15 recurring annual consumer and trade events in the Omaha metro area, spanning four broad verticals: food and beverage festivals (Taste of Omaha, Omaha Fire Fest, Omaha Bourbon Beer & BBQ Festival, Nebraska Balloon & Wine Festival); home and garden expos (Omaha Home & Garden Expo, Fall Home & Garden Expo, Omaha Lawn Flower & Patio Show); sporting and recreational events (Corporate Cycling Challenge, Omaha Bike Ride, Omaha Biathlon, Midwest Gran Fondo, Omaha Health Wellness and Fitness Expo); and trade/recognition programs (Triumph of Agriculture Expo, Omaha Products Show, Outland Trophy Award Dinner).

The organization's core technology footprint is a standard WordPress/Divi CMS stack supporting showofficeonline.com, with third-party commerce and registration integrations (Eventbrite, SignMeUp, Local Stubs, PayPal) for ticketing, vendor registration, and online payment. There is no proprietary software product, no platform architecture, and no AI/ML component. Distribution is direct: on-site box offices at venues including CHI Health Center, Heartland of America Park, and Oak View Mall, supplemented by online ticketing and B2B sponsorship sales outreach.

The revenue model combines three streams: exhibitor and vendor booth rental ($250 per 10x10 marketplace space, $400 base for food booths with tent and power add-ons); event admission and festival tasting packages ($10-$20 gate, $17-$57 tiered VIP); and tiered sponsorship packages ranging from $500 Participating Sponsor to $30,000 Title Sponsor across marquee events. Customer segments are diversified across four buyer groups: regional restaurants and food establishments, home improvement and services providers, recreation/fitness enthusiasts (consumer participants), and corporate sponsors (Cox, Werner Enterprises, iHeart Media, banks, and beverage brands). The organization is supported by a 1,300+ member volunteer committee and a small core staff of 1-10 paid employees led by Chairman Bob Mancuso Jr., with Festival/Show Director Mike Mancuso overseeing event production.

Name

Greater Omaha Sports Committee Inc

Legal name

Greater Omaha Sports Committee Inc

Website

https://showofficeonline.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Omaha Sports Committee Inc is a 501(c)(3) nonprofit founded in 1977 that produces 15+ annual consumer and trade events in the Omaha, Nebraska metro area, including food festivals, home and garden expos, cycling events, and sports award programs.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAL

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Trade show production
• Event management services
• Consumer festivals
• Corporate sponsorship events
• Sports cycling events

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exhibitor and Vendor Fees: Revenue from food exhibitors, marketplace vendors, and commercial exhibitors renting booth space at events. Food booth rental ranges from $400 for basic space to $400 plus tent and power add-ons. Marketplace exhibit space $250 per 10x10 area.
2. Event Admission and Ticket Sales: Revenue from advance ticket sales and gate admissions. Festival packages include tasting tickets bundled with admission. VIP experiences sold at premium pricing.
3. Sponsorship Packages: Multi-tiered sponsorship opportunities from Title Sponsor ($30,000) down to Participating Sponsor ($500) at Omaha Fire Fest. Other events have similar sponsorship structures with various levels of visibility and benefits.
4. Festival Tasting Packages: Sale of tasting tickets for bourbon, beer, and food sampling at Bourbon Beer & BBQ Festival. Festival packages at $17 advance with 12 tasting tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greater Omaha Sports Committee Inc, operating alongside Mid-America Expositions, Inc., is a 501(c)3 nonprofit that produces and manages a portfolio of annual and biennial consumer and trade events in the Omaha, Nebraska area. Its offerings span sports cycling challenges, food and beverage festivals, home and garden expos, agricultural expos, health and wellness expos, and college-football recognition awards. The organization generates revenue by selling exhibitor booth rentals, marketplace exhibit space, multi-tiered event sponsorships, and advance and gate admission tickets.

Product overview

Greater Omaha Sports Committee Inc, operating as Mid-America Expositions, Inc., produces a diverse portfolio of consumer and trade events in the Omaha, Nebraska area. The company operates as an event management organization rather than a software product company. Its portfolio includes sports cycling events (Corporate Cycling Challenge, Omaha Bike Ride, Omaha Biathlon, Midwest Gran Fondo), home and garden expositions (Omaha Home & Garden Expo, Fall Home & Garden Expo, Omaha Lawn Flower & Patio Show), food and entertainment festivals (Taste of Omaha, Omaha Fire Fest, Omaha Bourbon Beer & BBQ Festival, Nebraska Balloon & Wine Festival), agricultural events (Triumph of Agriculture Expo), a health and wellness expo, trade shows (Omaha Products Show), and awards programs (Outland Trophy). The company utilizes third-party ticketing platforms including Eventbrite, SignMeUp, Local Stubs, and PayPal for event registration and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Nebraska Balloon & Wine Festival Annual hot air balloon festival featuring live music and a Nebraska area wine showcase, held in August at Omaha-area venues. Targeted at general consumers seeking food, beverage, and entertainment experiences.
• Corporate Cycling Challenge Annual cycling event described as the largest one-day bike ride in the Midwest, featuring various distance routes for recreational and corporate team cyclists.
• Fall Home & Garden Expo Annual fall home consumer show featuring displays for home improvement, gardening, and outdoor living products. Targeted at homeowners and exhibitors in the home improvement category.
• Outland Trophy Award and Dinner Annual award program recognizing excellence in college football, with semi-finalist announcement reception and award dinner presenting multiple awards including the Tom Novak Trophy and Guy Chamberlin Award.
• Omaha Lawn, Flower & Patio Show Annual winter/spring home and garden show featuring lawn care, floral displays, and patio furniture exhibits. Targeted at homeowners and home services exhibitors.
• Omaha Home & Garden Expo Annual comprehensive home and garden exhibition at CHI Health Center featuring over 150,000 sq ft of displays covering kitchens, baths, landscaping, flooring, roofing, windows, doors, siding, and outdoor living. Celebrated 60th anniversary in 2026 (running since 1967).
• Taste of Omaha Annual food festival showcasing Omaha's top restaurants with live entertainment, family activities, and multiple stages. Described as one of the largest food festivals in the Midwest with approximately 100,000 attendees annually and named Best of Omaha for 14 years consecutively.
• Omaha Products Show Biennial trade show for business and industry bringing buyers and sellers together in the Midwest region. Targeted at business-to-business exhibitors and trade attendees.
• Triumph of Agriculture Expo Annual indoor short-line farm show held in November at CHI Health Center Omaha, featuring farm and ranch machinery displays and educational sessions. Targeted at farmers, ranchers, and agricultural equipment vendors.
• Omaha Fire Fest Annual festival featuring the Midwest & Nebraska State Championship Chili Cook-Off sanctioned by ICS, fire demonstrations, live music, and family activities. Targeted at general consumers and chili cook-off competitors.
• Omaha Bourbon, Beer & BBQ Festival Annual festival featuring bourbon and beer tastings, BBQ food vendors, live entertainment, and VIP dining experiences. Targeted at adult consumers and beverage industry sponsors.
• Omaha Bike Ride Bike ride event offering 9-mile, 15-mile, and 35-mile route options (later 43-mile) for recreational cyclists. Targeted at Omaha-area recreational cyclists.
• Omaha Biathlon Combined timed 15-mile bike ride and 5K run event described as a sprint distance competition, with proceeds supporting the Eastern Nebraska Trails Network. Targeted at multi-sport recreational athletes.
• Midwest Gran Fondo Timed 35-mile bike ride event using trail routes, featuring scenic creek and trail scenery through the Keystone Trail and West Papio trail system. Targeted at recreational and competitive cyclists.
• Omaha Health, Wellness and Fitness Expo Annual health expo at Oak View Mall featuring wellness, fitness, mind & body exhibits and seminars. Targeted at health-conscious consumers and wellness industry exhibitors.

Quantifiable outcome

• 100,000+ attendees annually at Taste of Omaha
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

25 partnerships are on record, tiered major, core and minor.

• Rotella's BakerymajorGTM or Marketing PartnerRotella's Bakery is a key sponsor of Taste of Omaha, hosting the Rotella's Bakery Stage featuring live entertainment. Long-term partner providing both sponsorship and active participation in festival programming.
• Cox Communications/MobilemajorGTM or Marketing PartnerCox has been presenting sponsor of Taste of Omaha, providing significant marketing support and brand visibility for the annual food festival.
• Security National BankcoreGTM or Marketing PartnerCommunity partner sponsor for Bourbon Beer & BBQ Festival, contributing to event funding and promotional support.
• Horse Soldier BourboncoreGTM or Marketing PartnerBourbon sponsor providing product for tastings and pairings at Bourbon Beer & BBQ Festival.
• Pinnacle BankcoreGTM or Marketing PartnerSponsor of Taste of Omaha, supporting the annual food festival.
• Nebraska LotteryminorGTM or Marketing PartnerSponsor of Taste of Omaha, contributing to event funding and community engagement.
• Werner EnterprisesmajorGTM or Marketing PartnerPresenting sponsor of Outland Trophy Award Dinner, supporting the annual recognition event.
• KFAB 1110 AMcoreGTM or Marketing PartnerRadio media sponsor providing advertising and promotional coverage for Taste of Omaha.
• KGOR 99.9 FMcoreGTM or Marketing PartnerRadio media sponsor (iHeart Media station) providing advertising and promotional coverage.
• KAT 103.7 FMminorGTM or Marketing PartnerRadio media sponsor providing advertising and promotional coverage.
• KISS 96.1 FMminorGTM or Marketing PartnerRadio media sponsor providing advertising and promotional coverage.
• Rock 94.9 FMminorGTM or Marketing PartnerRadio media sponsor providing advertising and promotional coverage.
• iHeart MediacoreGTM or Marketing PartnerMulti-station radio partner providing advertising across multiple iHeart Media stations in Omaha market.
• CHI Health Center OmahacoreOthersPrimary venue partner for Omaha Home & Garden Expo, providing convention center facilities. Also hosts other major events.
• Eastern Nebraska Trails NetworkmajorStrategic or Co-development Partner501(c)(3) organization founded in 1992 advocating for trail development. Proceeds from Omaha Biathlon go to ENTN for trail acquisition and development in Omaha and eastern Nebraska areas.
• Gene Steffy Auto GroupminorGTM or Marketing PartnerSponsor of truck giveaway at Triumph of Ag Expo, contributing to event promotion and attendee engagement.
• Your Home Improvement CompanyminorGTM or Marketing PartnerCommunity sponsor for Bourbon Beer & BBQ Festival.
• Thrasher Foundation RepairminorGTM or Marketing PartnerCommunity sponsor for Bourbon Beer & BBQ Festival.
• Coca-ColaminorGTM or Marketing PartnerBeverage sponsor providing products for events.
• Visit OmahacoreStrategic or Co-development PartnerOfficial tourism organization partner for Omaha Fire Fest, supporting community event promotion.
• Kona Brewing Co.minorGTM or Marketing PartnerBrewery sponsor for Omaha Fire Fest food festival.
• High Noon SpiritsminorGTM or Marketing PartnerSpirit sponsor for Omaha Fire Fest.
• The Bike Way & Greenstreet CyclescoreStrategic or Co-development PartnerOfficial SAG (Support and Gear) support provider for bike events including Omaha Bike Ride and Omaha Biathlon.
• Fairfield Inn & Suites Omaha DowntownminorOthersHost hotel for Triumph of Ag Expo and other events, providing accommodation for out-of-town attendees.
• Cambria Hotel Omaha DowntownminorOthersOfficial host hotel for Taste of Omaha festival.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Greater Atlanta Sports Council: Regional sports commission that recruits, organizes, and supports sporting events in the Atlanta metro. Directly comparable in mission (nonprofit event organizer), funding model (sponsorships, membership dues), and product mix (cycling, running, multi-sport community events).
• Maryland Sports Commission: State-level sports commission that promotes Maryland as a destination for amateur sporting events and runs community-facing competitions. Similar nonprofit event-promoter model and sponsorship-driven revenue, operating in a comparable Mid-Atlantic/Midwest event market.
• Twin Cities in Motion: Midwest nonprofit that produces the Medtronic Twin Cities Marathon and a portfolio of running and cycling events. Directly comparable in amateur endurance event production, sponsor-driven revenue model, and community-event positioning, though more narrowly focused on running/cycling.
• Indianapolis Sports Corp: Nonprofit sports commission that organizes and hosts major amateur and professional sporting events in Indianapolis. Highly comparable in operating model (501(c)(3), corporate sponsorship funded, event portfolio across multiple sports), though somewhat larger in scale.
• Greater Kansas City Sports Commission & Foundation: Midwest-based nonprofit sports commission that bids for, hosts, and operates amateur sporting events and youth tournaments in the Kansas City area. Comparable geography, scale, and 501(c)(3) structure, with similar reliance on local corporate sponsorship and member networks.
• Detroit Sports Commission: Regional sports commission serving metro Detroit that bids on and hosts amateur sporting events. Closely comparable Midwest nonprofit sports-event model with similar reliance on civic and corporate sponsorship funding.
• Greater Cleveland Sports Commission: Nonprofit regional sports commission that attracts and operates amateur sporting events in Cleveland/Northeast Ohio. Comparable in nonprofit structure, sponsor-dependent funding, and event-portfolio diversification across multiple sports and community formats.
• St. Louis Sports Commission: Nonprofit that promotes and produces sporting events in the St. Louis region. Comparable Midwestern 501(c)(3) sports commission with multi-event portfolio and corporate sponsorship-driven revenue model.

Others

• National Association of Sports Commissions: Industry trade association representing sports commissions and event organizers across the U.S. Not a direct competitor, but GOSC is a member-type organization; the NASC provides benchmarking, networking, and industry resources that shape how GOSC and its peers operate.

Regional players

• Des Moines Sports Commission: Sports commission serving Greater Des Moines and central Iowa. Operates amateur sporting events in a neighboring Midwest market with comparable scale and structure, though a different metro so not head-to-head competition for the same audience or sponsors.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tasteofomaha
• Facebookfacebook.com/Taste-of-Omaha-105007849543673
• LinkedInlinkedin.com/company/mid-america-expositions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Omaha Sports Committee Inc