Good Life Coffee Roasters

What Good Life Coffee Roasters does

Good Life Coffee Roasters is a Helsinki-based specialty coffee roaster founded in 2012, operating as a small (1-10 employees) direct-to-consumer e-commerce business. The company sources fresh crop coffee directly from producers in Ethiopia (SNAP Coffee's Danche station, Siko Washing Station), Colombia (Wilson Ortega Muñoz's Finca El Naranjo, Eduardo Anacona Osso's Finca La Colorada, Timaná/Tarqui farmers), and Kenya (Ruera Estate), and roasts them gently to preserve each bean's unique flavor profile. Its core product line covers single-origin coffees in filter, espresso, dark roast, and decaffeinated varieties (225g and 1kg formats), sold at €16.90-€21.90 per bag, plus single-serve drip bags, gift cards, and branded merchandise including mugs and t-shirts.

The business generates revenue through three streams: one-time coffee purchases, a monthly auto-charged subscription (€29.90/month for 2 bags of 225g, with 3 or 4 bag upgrades available) and a 3-month prepaid subscription (€89.70), and a curated selection of third-party premium brewing equipment (Fellow Ode Gen 2 at €399.90, Ceado E6C at €980, Timemore scales and kettles, Hario V60, Kalita Wave, Clever Dripper, AeroPress). Free shipping within Finland applies for orders of 2+ bags and €10 EU shipping for 4+ bags. The company ships to Finland, the EU, and a broad list of countries worldwide exclusively through its own Shopify storefront, with no physical retail or third-party resellers. Marketing relies on email newsletter (with a 10% subscriber discount), a blog (GLC Blogi), and organic social media (Facebook, Pinterest, Twitter), plus a B2B corporate channel ([email protected]) for workplace and gifting orders. The company has won multiple Helsinki Coffee Festival awards and was named 'Nordics Best Roaster'.

Name

Good Life Coffee Roasters

Legal name

Good Life Coffee

Website

https://goodlifecoffee.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Life Coffee Roasters is a Helsinki-based specialty coffee roaster founded in 2012 that sells seasonal single-origin coffees, monthly subscriptions, and premium brewing equipment through a direct-to-consumer Shopify e-commerce store, serving primarily Finnish and EU consumers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Coffee subscription service
• Brewing equipment retail
• Direct trade coffee

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Coffee bean sales: One-time purchase of roasted whole bean or ground coffee in 225g or 1kg bags. Coffee types include filter, espresso, dark roast, and decaf.
2. Subscription / Recurring orders: Monthly recurring coffee subscription delivering 2-4 bags of coffee (225g each) on a continuous basis. Includes a 'Coffee of the Month' plus a classic option. Payment auto-charged monthly. Also offered as a 3-month prepaid subscription.
3. Brewing equipment and accessories: Sale of third-party brewing equipment including grinders (Fellow Ode, Fellow Opus, Ceado E6C), scales (Timemore Black Mirror Mini), kettles (Timemore), drippers (Hario V60, Kalita Wave, Clever), and AeroPress. Also branded merchandise including mugs, enamel cups, and t-shirts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Good Life Coffee Roasters is a Helsinki-based specialty coffee roaster that sources fresh-crop green coffee directly from producers in Ethiopia, Colombia, Kenya, and other origins, then roasts it gently to preserve each bean's unique flavor profile. The company sells whole bean and ground specialty coffee, monthly and 3-month prepaid subscriptions, single-serve drip bags, curated brewing equipment (grinders, scales, kettles, drippers, AeroPress, filter papers), gift cards, and branded merchandise through its own online store at goodlifecoffee.fi, shipping to Finland, the EU, and other countries worldwide.

Product overview

Good Life Coffee Roasters is a specialty coffee roaster based in Helsinki, Finland, founded in 2012. The company offers a diverse portfolio of single-origin specialty coffees sourced from Ethiopia, Colombia, Kenya, and other origins, available as filter coffee, espresso, dark roast, and decaffeinated varieties. The product line includes proprietary roasted coffees with detailed traceability information, seasonal micro-lots, and limited-edition releases. Alongside coffee products, the company provides a subscription service ( Jatkuva Vakiotilaus and 3KK Vakiotilaus) delivering rotating selections monthly, single-serve drip bags (annoskahvipussit) for on-the-go brewing, and a curated selection of specialty coffee equipment including grinders (Fellow Ode Gen 2, Fellow Opus, Ceado E6C), precision scales (Timemore Black Mirror Mini), gooseneck kettles, pour-over drippers (Kalita Wave, Hario V60, Clever Dripper), filter papers, and AeroPress brewers. The company also offers branded merchandise such as mugs and apparel. Free shipping is available within Finland for orders of two bags or more.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Coffee Beans

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SNAP Coffee (Etiopia)coreOthersSNAP Coffee is a specialty coffee company based in Addis Ababa, Ethiopia, founded in 2008. They operate three washing stations in Chelelectu, Gedeo, and two partner stations in Uraga and Nensebo. SNAP's core principles include producing consistent specialty coffee, transferring knowledge and skills to smallholder farmers, and promoting waste recycling. Good Life Coffee sources coffee from SNAP's Danche washing station.
• Siko Washing Station (Etiopia)coreOthersSiko Washing Station is located in the Uraga Guji region of Ethiopia, established in 2017. Approximately 500 local farmers bring their coffee cherries to Siko for processing. The station focuses on meticulous processing and quality, producing washed coffees from smallholder farmers with plots under 2 hectares. Good Life Coffee sources multiple products from Siko.
• Wilson Ortega Muñoz (Finca El Naranjo, Kolumbia)coreOthersWilson Ortega Muñoz is a third-generation farmer who runs Finca El Naranjo with his wife Milvia in Arauca, San Agustín, Huila, Colombia. The 3-hectare family farm produces Pink Bourbon variety coffee, with a harvest season from July to October.
• Ruera Estate (Kenia)coreOthersRuera Estate is a 190-hectare coffee farm in Kiambu, Kenya, managed by Coffee Management Services Ltd (CMS). The farm employs over 1,000 Kenyans and provides education and healthcare to employees and their families. It cultivates SL-34, Ruiru 11, SL-28, and Batian varieties at 1,577m altitude.
• Eduardo Anacona Osso (Finca La Colorada, Kolumbia)coreOthersEduardo Anacona Osso is a Colombian coffee farmer who has been cultivating coffee since age 12 alongside his father. He owns Finca La Colorada in Villa María, Íquira, Huila, where he grows Geisha variety on carefully managed plots at 1,650-2,100m altitude.
• Timaná / Tarqui farmers (Kolumbia)minorOthersMultiple farmers from Timaná and Tarqui regions in Huila, Colombia, with farm sizes ranging from 1-5 hectares. The brand was established to connect these small-scale farmers to international specialty coffee markets. Farmers have received training in processing, fermentation, drying, and pest identification through PECA agronomist support.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hasbean Coffee: UK-based specialty roaster with an extensive single-origin catalog, equipment retail, and D2C focus. Directly comparable in product breadth and online-only distribution, though serving a different national market.
• La Cabra Coffee: Aarhus-based specialty roaster and cafe operator with D2C e-commerce and a strong seasonal, microlot-driven catalog. Comparable product mix, sourcing philosophy, and premium Nordic positioning to Good Life.
• Coffee Collective: Copenhagen-based specialty coffee roaster with a strong direct-trade program and physical cafe presence; competes head-on with Good Life in the Nordic specialty D2C segment and shares a focus on seasonal single-origin offerings.
• Tim Wendelboe: Oslo-based specialty coffee roaster founded by a World Barista Champion, offering single-origin coffees with full traceability. Highly comparable business model with D2C e-commerce, subscription, and content-led brand building in the Nordic market.
• Kaffa Roastery: Helsinki-based specialty coffee roastery with a similar single-origin focus, direct-producer sourcing model, and D2C online store. Operates in the same city and Nordic specialty segment as Good Life, with comparable pricing and product mix.
• Gardelli Specialty Coffees: Italian specialty roaster focused on competition-grade single-origins with D2C e-commerce and direct-producer relationships. Shares Good Life's emphasis on micro-lots, traceability, and premium specialty positioning.
• Origin Coffee: Cornwall, UK-based specialty roaster with strong direct-trade sourcing and both D2C and wholesale/cafe channels. Comparable traceability-led brand positioning to Good Life, though with a larger UK footprint.
• Drop Coffee Roasters: Stockholm-based specialty roaster focused on direct-trade single-origins with strong producer storytelling on product pages, very similar to Good Life's seasonal, origin-driven catalog and D2C positioning.
• Square Mile Coffee Roasters: London-based specialty roaster with a curated single-origin catalog, strong D2C subscriptions, and educational content. Similar specialty positioning, though operating at a larger scale and broader market than Good Life.

Emerging players

• Onyx Coffee Lab: US-based specialty roaster recognized for competition wins and a strong content/D2C brand, with overlapping premium single-origin positioning. Comparable brand-led specialty model, though operating at a much larger scale in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/good-life-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Life Coffee Roasters