Hooks
Hooks is a privately held Brazilian software company that builds vertical-specific SaaS platforms (CRM, chat, loyalty) plus custom web and native applications for SMBs in real estate, dental, education, retail, restaurants, and construction across Brazil.
- Company typePrivate
- Founded2016
- HeadquartersIjuí, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hooks does
Hooks is a privately held Brazilian software company founded in 2016 and headquartered in Ijuí, Rio Grande do Sul. The company operates a dual business model combining custom web and native application development services with a portfolio of proprietary, vertical-specific SaaS platforms targeting Brazilian small and medium businesses (SMBs). Its product suite includes Chat Hooks (multi-channel communication management with WhatsApp integration), CRM Hooks (contact, sales funnel, and financial management), and industry-specific platforms — Hooks Imob (real estate tenant engagement), OdontoApp (dental clinic loyalty), School360 (educational institution enrollment), and Good Lucky (promotional campaign management) — alongside custom development, scheduling, marketplace, ticketing, and marketing automation services. Hooks claims to have served 500+ companies and impacted 10M+ users across Brazil.
The company's technical foundation centers on WhatsApp-native customer communication, which is the dominant SMB engagement channel in Brazil, layered with CRM, loyalty, and scheduling workflows. AI capability is concentrated in Conecta AI, an automation platform for WhatsApp and Instagram customer service that applies natural language processing to interpret customer intent and generate personalized responses, plus recommendation engines and autonomous chatbot agents. Reported case-study outcomes include a 25% sales increase (restaurant), 30% reduction in appointment no-shows (dental), 45% lift in lead conversion (construction), and 100% reduction in response time (association). AI integrations also extend into CRM Hooks via predictive analytics and process automation. No proprietary AI models, patents, research publications, or external funding were disclosed.
Hooks monetizes through (a) one-time custom application development projects and (b) recurring SaaS subscriptions across its proprietary product portfolio and Conecta AI. Pricing is not publicly disclosed and is set via a consultation-led sales process, with WhatsApp as the primary contact channel and the website's "Schedule a Meeting" CTA driving top-of-funnel engagement. Distribution is primarily direct sales in Brazil, supplemented by self-serve access to standardized product platforms and content marketing through the company blog. The company has no disclosed institutional investors, parent company, management team roster, or public financial reporting.
Hooks firmographics
Firmographics- Name
- Hooks
- Legal name
- Hooks
- Website
- https://hooks.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hooks is a privately held Brazilian software company that builds vertical-specific SaaS platforms (CRM, chat, loyalty) plus custom web and native applications for SMBs in real estate, dental, education, retail, restaurants, and construction across Brazil.
- Ownership category
- akta.pro rank
Hooks industry classification
Industry- Product category
- Business Software (CRM & Communication Platforms)
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Other Services Related to Advertising (54189)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- Loyalty, Rewards & Retention Platforms (BPAFAFAH), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Social Customer Service & Conversational Sales Platforms (CRAFANAL)
Keywords
Where Hooks is headquartered
LocationHeadquarters
- HQ city
- Ijuí
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Hooks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Application Development: Bespoke web and native application development services tailored to specific client business needs. Projects include websites, SaaS platforms, and custom systems.
- Software Platform Subscriptions: Recurring subscription revenue from proprietary platforms including Chat Hooks, CRM Hooks, Hooks Imob, OdontoApp, School360, and Good Lucky.
- Conecta AI Platform: AI-powered automation service for WhatsApp and Instagram customer service, likely offered as subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Hooks product offering
Product offeringCore offering
Hooks develops and sells proprietary business software platforms alongside custom web and native application development services for Brazilian businesses. Its core product suite includes Chat Hooks (omnichannel communication management), CRM Hooks (sales pipeline and contact management), and Conecta AI (AI-powered WhatsApp/Instagram automation), supplemented by vertical-specific loyalty and management platforms for real estate, dental, education, and retail sectors. The company combines standardized SaaS subscriptions with bespoke development projects delivered through a direct sales and self-service model.
Product overview
Hooks is a Brazilian software company offering a portfolio of proprietary business solutions including core products Chat Hooks, CRM Hooks, and Conecta AI, complemented by industry-specific platforms (Hooks Imob for real estate, OdontoApp for dental clinics, School360 for education, Good Lucky for promotional campaigns). The company also provides custom web and native application development services along with digital transformation solutions including scheduling systems, sales management, marketplace platforms, website creation, email marketing, online ticketing, training platforms, and marketing automation. Hooks positions itself as a full-service digital solutions provider connecting clients and businesses in automated and scalable ways through prospecting, management, and customer loyalty tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Chat Hooks
Quantifiable outcome
- 25% increase in sales for restaurant using Conecta AI
- +6 more outcomes
Companies that use Hooks
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles2 records
Hooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
Hooks partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hooks competitors and assessment
Company assessmentDirect peers
- Clint: Brazilian conversational commerce platform purpose-built for WhatsApp sales and customer service. Comparable to Conecta AI and Chat Hooks in automating WhatsApp-based selling for Brazilian businesses.
- Take Blip: Brazilian conversational AI and chatbot platform focused on WhatsApp Business automation for SMBs and enterprises. Direct competitor to Conecta AI and Chat Hooks in the Brazilian messaging automation market.
- Zenvia: Brazilian omnichannel communication platform (NASDAQ: ZENV) offering SMS, WhatsApp, voice, and chat solutions. Direct peer competing across the same messaging and customer engagement category as Chat Hooks and Conecta AI.
- RD Station: Brazilian marketing automation and CRM platform owned by TOTVS, widely adopted by SMBs. Comparable to CRM Hooks and Hooks' marketing automation services within the same target segment.
- Octadesk: Brazilian omnichannel customer service platform integrating WhatsApp, Instagram, and chat. Comparable to Hooks' customer engagement stack for Brazilian SMB and mid-market customers.
- Leadster: Brazilian conversational marketing and chatbot platform focused on lead capture and qualification via WhatsApp. Direct peer to Conecta AI for SMB lead generation and conversion use cases.
Broad incumbents
- HubSpot: Global CRM, marketing automation, and customer engagement platform. Broad incumbent whose CRM and marketing hub products overlap with CRM Hooks and Hooks' marketing automation offerings across multiple verticals.
- Pipedrive: Global CRM platform focused on sales pipeline management for SMBs. Competes with CRM Hooks in the Brazilian SMB sales-management category as a horizontal incumbent.
Emerging players
- Movidesk: Brazilian helpdesk and CRM platform (acquired by TOTVS) used by SMBs and mid-market for ticket management and customer service. Partial overlap with Hooks' CRM and customer engagement modules.
- ManyChat: Global chatbot automation platform for Instagram, WhatsApp, and Messenger. Comparable to Conecta AI for SMB conversational marketing and customer service automation, with stronger global reach but less Brazil-specific vertical tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hooks social profiles
Digital presenceHooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooks leadership team
Management profileNumber of profiles
Hooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooks
What does Hooks do?
Hooks develops and sells proprietary business software platforms alongside custom web and native application development services for Brazilian businesses. Its core product suite includes Chat Hooks (omnichannel communication management), CRM Hooks (sales pipeline and contact management), and Conecta AI (AI-powered WhatsApp/Instagram automation), supplemented by vertical-specific loyalty and management platforms for real estate, dental, education, and retail sectors. The company combines standardized SaaS subscriptions with bespoke development projects delivered through a direct sales and self-service model.
Is Hooks a public or private company?
Hooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hooks founded?
Hooks was founded in 2016. It employs 1 to 10 people.
Where is Hooks based?
Hooks is headquartered in Ijuí, Brazil, in the Latin America region.
How does Hooks make money?
Three revenue lines are on record. Custom Application Development is the primary driver. The others are software Platform Subscriptions and conecta AI Platform.
Who are Hooks's main competitors?
Direct peers on record are Clint, Take Blip, Zenvia, RD Station, Octadesk and Leadster. Broad incumbents are HubSpot and Pipedrive. Emerging players are Movidesk and ManyChat.
Does Hooks have an API?
No public API is recorded for Hooks.
What industry is Hooks in?
Hooks's product category is Business Software (CRM & Communication Platforms). Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 513210 and its SIC code is 7370.