CONO.io

What CONO.io does

CONO.io (operating as Cono Corporation, headquartered in Hallandale, Florida) is a private B2B technology company founded in 2017 that develops IoT platforms and connected media solutions for the sports, entertainment, and broadcast industries. Its core product, CONO CUBE, is a portable multi-cube edge device system that enables network-quality live event production without satellite trucks, production trucks, or wires; the technology was developed and tested with Verizon, Cisco, and MLB Properties in 2017 and has been deployed at 35+ live events including baseball's first Umpire Cam and three NBA Summer League events. The broader portfolio spans Connected Athlete IoT technology for global enterprises, Follow-me pan/tilt/zoom cameras piloted with JVC, the MooZinga mobile marketing platform for branded merchandise, original TV content ('The Perfect 10' on FOX Sports and 'Faithful Friends TV' on Animal Planet), PPV/TVOD streaming services, Counter UAS technology, an NIL Collectives tracker, and a high school sports streaming platform.

CONO monetizes through a mix of IoT technology licensing and deployment, content distribution via PPV/TVOD, branded merchandise mobile marketing, VIP affinity marketing services, and — following the 2024 acquisition of Equinew.com — equine wellness hardware and data services under the TheConnected.Horse brand. The go-to-market is enterprise field sales targeting professional sports leagues (MLB, NBA, NHL, NFL), broadcast networks (FOX Sports, Animal Planet), and Fortune 500 consumer brands (McDonald's), supplemented by live event demonstrations and direct-to-consumer streaming for high school sports. The company operates with 11-50 employees, has no disclosed institutional funding, and is led by Chairman Tony Loiacono alongside a board with deep sports licensing, technology, and defense backgrounds.

The company combines IoT hardware, proprietary content, and affinity marketing into a portfolio play that monetizes enterprise relationships, broadcast distribution, and emerging verticals such as equine wellness and counter-UAS. Revenue mechanics are diversified across licensing, transactional video, hardware sales, and professional services, though customer concentration around a handful of major sports leagues and broadcast networks remains a defining structural feature.

Name

CONO.io

Legal name

Cono.io

Website

https://cono.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

IoT Sports & Entertainment Technology

NAICS

Communications Equipment Manufacturing (3342)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

akta.pro secondary industry

Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)

Keywords

• Connected athlete technology
• IoT event production
• Mobile marketing platform
• Live event broadcasting
• Equine wellness technology

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. IoT Technology Licensing & Deployment: CONO CUBE technology generates revenue through licensing and deployment of its turn-key multi-cube IoT technology to sports leagues, entertainment companies, and enterprise clients. The technology creates engagement that drives database growth.
2. Content Distribution (PPV/TVOD): Revenue from Transactional Video on Demand (TVOD) and Pay-Per-View (PPV) services, including 'Follow-Me' technology for content distribution.
3. Branded Merchandise & Mobile Marketing: Disruptive mobile marketing of premium branded merchandise with measured media, direct to live event sports and entertainment fans. Proven with MLB, NBA, NHL and Fortune 500 companies.
4. VIP Affinity Marketing Services: Affinity marketing services targeting VIPs from sports and entertainment, including AI integration for customer relationship building and marketing scaling.
5. Equine Wellness Technology: Revenue from equine medical devices and data integrity services through TheConnected.Horse brand, incorporating FES technology for horse rehabilitation and performance enhancement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CONO develops and deploys CONO CUBE, a portable multi-cube IoT edge device technology that enables network-quality live event production without satellite trucks, production trucks, or wires. The company also operates connected athlete IoT technology, mobile branded-merchandise marketing (MooZinga), VIP affinity marketing services, PPV/TVOD content distribution, and (via its 2024 Equinew.com acquisition) IoT-integrated Functional Electrical Stimulation (FES) devices and data services for equine rehabilitation under TheConnected.Horse brand.

Product overview

CONO.io is a multi-product technology company offering a portfolio of connected IoT and media solutions. The core product is CONO CUBE, a portable multi-cube edge device technology for event production and database marketing. Supporting products include Faithful Friends TV (Animal Planet pet show), TheConnected.Horse (equine medical device via Equinew.com acquisition), Connected Athlete (IoT for athletes), High School Sports streaming platform, Counter UAS technology, Follow-me camera technology, NIL Collectives Tracker, MooZinga mobile marketing tools, VIP Affinity Marketing services, Social Games engagement tools, and PPV/TVoD streaming services. The portfolio operates across sports, entertainment, and animal wellness verticals, unified by IoT and data technology.

Differentiator

Problem solved

Functional benefit

Brands

• CONO CUBE IoT: Turn-key multi-cube technology for unduplicated film and database marketing support
• Connected Athlete
• MooZinga
• Faithful Friends TV
• The Perfect 10

Products and services

• CONO CUBE Turn-key portable multi-cube IoT edge device technology for unduplicated film and database marketing support, deployed at live events for sports leagues, entertainment companies, and Fortune 500 brands.
• TheConnected.Horse Equine medical device and data integrity platform combining IoT sensors with Functional Electrical Stimulation (FES) for equine rehabilitation and performance enhancement.
• Connected Athlete Technology IoT technology solution integrating sensors and real-time monitoring capabilities for athletes, developed for major global companies and professional sports organizations.
• Faithful Friends TV Television series on Animal Planet powered by CONO, featuring celebrity guests (Bill Goldberg, Jeff Gordon animated characters) and content about pet care and animal lovers.
• The Perfect 10 Television series on FOX Sports featuring legendary football players who won the Heisman Trophy and entered the Pro Football Hall of Fame, with distribution expanding to more networks in Fall 2024.
• High School Sports Streaming Platform Live and on-demand streaming platform for high school sports games across the country, accessible on any device, with associated NIL collectives tracking services.
• Counter UAS Technology Technology solutions for countering the growing threat of nefarious small Unmanned Aerial Systems (UAS), addressing rapid increases in UAS availability and sophistication.
• Follow-me Technology Pan, tilt, and zoom 'follow-me' camera technology with IoT capabilities for dynamic video capture, piloted with partners including JVC.
• NIL Collectives Tracker Tracking platform monitoring Name, Image, and Likeness (NIL) money flows in college sports, helping track collective activities as NIL becomes an economic factor in high school and college athletics.
• MooZinga Consumer Tools Mobile marketing platform for premium branded merchandise, measured media, and direct-to-consumer engagement with live event sports and entertainment fans.
• PPV/TVoD Services Transactional Video on Demand (TVOD) and Pay-Per-View (PPV) streaming services enabling viewers to access and stream video content on demand.
• VIP Affinity Marketing Services AI-powered affinity marketing service for sports and entertainment, building awareness and driving cross-channel customer journeys through VIP relationships.
• Social Games On-site marketing and engagement tools requiring no downloads, allowing families and friends to play social games at point-of-sale locations (originally developed for McDonald's TV).

Quantifiable outcome

• Deployed at 35+ LIVE events including baseball's 1st Umpire Cam
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• VerizoncoreTechnology or Integration · 1 January 2017Verizon collaborated with CONO on deployment and testing of CONO CUBE technology. CONO drew upon experience working at Verizon's innovation centers as part of its technology development background.
• CiscocoreTechnology or Integration · 1 January 2017Cisco participated in deployment and testing of CONO CUBE technology. CONO leveraged Cisco's Building 29 innovation center experience as part of its team background.
• MLB PropertiesflagshipStrategic or Co-development Partner · 1 January 2017Former President of MLB Properties collaborated with CONO on technology deployment. MLB was a key partner for branded merchandise mobile marketing and the 1st Umpire Cam technology deployment.
• Equinew.com (TheConnected.Horse)coreOEM/ Whitelabel/ Licensing PartnerCONO acquired Equinew.com, a leader in equine wellness, to integrate IoT and sensor technology into horse care. The acquisition brings 20+ years of case studies and FES research.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ChyronHego: ChyronHego provides broadcast graphics, sports tracking, and live production tools used by major sports leagues and broadcasters. Comparable to CONO CUBE on the broadcast production technology stack side of live events.
• Genius Sports: Genius Sports is an established sports data and technology partner to major leagues (NFL, NBA, MLB, NCAA) providing data feeds, media tech, and fan engagement. Overlaps with CONO's league partnerships and IoT/data-driven engagement play.

Direct peers

• Second Spectrum: Second Spectrum applies AI and computer vision to sports broadcast and in-venue analytics for leagues including the NBA and MLS. Comparable to CONO CUBE in AI-enhanced live event capture and sports data layer.
• STATSports: STATSports provides GPS-based athlete performance monitoring wearables and team analytics used by professional and elite sports organizations. Comparable to CONO Connected Athlete technology in tracking and managing human performance.
• Hudl: Hudl is a leading sports video analysis and live-streaming platform serving professional, collegiate, and high school teams. Overlaps with CONO's high-school sports streaming and live event video/IoT capture capabilities.
• Veo Technologies: Veo offers AI-powered, portable sports cameras with auto-follow and live-streaming capabilities for amateur and professional sports. Closely aligned with CONO CUBE's portable multi-cube architecture and follow-me technology pilots.
• Catapult Sports: Catapult manufactures athlete-wearable IoT sensors (GPS, heart rate, IMU) and analytics platforms used by elite sports teams globally. Directly comparable to CONO's Connected Athlete IoT monitoring offering for athletes.
• KinaTrax: KinaTrax provides markerless computer-vision-based athlete tracking and biomechanical analytics for professional sports. Comparable to CONO Connected Athlete as IoT/computer-vision-driven human performance telemetry.
• Pixellot: Pixellot provides AI-automated, unmanned sports broadcast production systems that capture and stream live games without traditional broadcast crews. Directly comparable to CONO CUBE's wire-free, infrastructure-light live event production technology.

Emerging players

• WHOOP: WHOOP produces continuous wearable devices for athletes and fitness users capturing physiological telemetry (HRV, sleep, strain). Comparable to CONO Connected Athlete on athlete IoT telemetry, but consumer-direct rather than league-direct.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conoverified

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONO.io