Good Brand Partners

What Good Brand Partners does

Good Brand Partners is an independent branding and graphic design studio operating from Beverly, Massachusetts with a secondary office in Salem, MA. Founded by Matthew Eriksen, who continues as Creative Director, the firm delivers five integrated service lines: brand strategy (audits, naming, messaging), visual identity (logo, color, typography, illustration, brand guidelines), custom website design and development, HoneyBook CRM consulting and implementation, and graphic design for print and digital channels. GBP primarily serves small to medium-sized businesses and service-based entrepreneurs, though its public case studies also include larger engagements such as key art and packaging design for Sony Masterworks Broadway's musical "Beau" and branding work for Suffolk University.

The studio's technology stack is centered on Webflow and Squarespace for website delivery, HoneyBook for client workflow management and the firm's consulting practice, and Kajabi (with Interact quiz integration) for email marketing and course delivery. GBP's differentiated capability is its certified HoneyBook Pro status, which underwrites a consulting line covering clientflow mapping, automation setup, smart file design, and 1:1 coaching for service-business operators. The firm follows a four-phase Discover, Define, Design, Deploy engagement methodology and emphasizes a values-driven positioning that targets businesses underserved by large agencies.

Revenue is generated entirely through custom, quote-based professional services engagements; no standardized pricing is published and there is no disclosed funding, institutional ownership, or parent company. Client acquisition is driven primarily by inbound discovery calls scheduled through a client portal, supplemented by a long-running content program (blog, Instagram, YouTube, LinkedIn) and search-engine optimization. Customer engagement is project-based and spans multiple verticals including hospitality, education, entertainment, construction, nonprofit, coaching, food, and consumer services, with 12+ named clients in the public portfolio.

Name

Good Brand Partners

Legal name

Good Brand Partners

Website

https://goodbrandpartners.com

Company type

Private

Operating status

Operating

Short description

Good Brand Partners is an independent branding and design studio in Beverly, MA, offering brand strategy, visual identity, custom website development, HoneyBook CRM consulting, and graphic design primarily to small and medium-sized businesses across diverse industries.

Ownership category

akta.pro rank

Product category

Branding and Graphic Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Branding and graphic design
• Visual identity systems
• Custom website development
• HoneyBook consulting services
• Brand strategy consulting

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding and Design Services: Professional services revenue from brand strategy, logo design, visual identity systems, graphic design, and creative consulting. Services include messaging, illustration, brand guidelines, and collateral design for print and digital.
2. Website Development Services: Custom website design and development services including responsive design, CMS integration, SEO optimization, sales page creation, hosting, and ongoing maintenance.
3. HoneyBook Consulting: Implementation and optimization services for HoneyBook CRM platform including clientflow mapping, system setup, automation configuration, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Good Brand Partners is an independent branding and graphic design studio that delivers integrated brand strategy, visual identity design, custom website development, and HoneyBook CRM consulting. Its service portfolio spans five areas — Strategy, Branding, Websites, HoneyBook consulting, and Graphic Design — delivered as customized project engagements primarily to small and medium businesses in the U.S. The studio operates from offices in Beverly and Salem, MA, serving clients nationwide through discovery-call-led sales.

Product overview

Good Brand Partners is a full-service branding and graphic design studio offering five integrated service areas: Strategy (brand audits, messaging, naming), Branding (logo design, visual identity, brand guidelines), Website Design & Development (custom Webflow/Squarespace builds, CMS, SEO), HoneyBook Consulting (CRM setup, automations, clientflow mapping), and Graphic Design (print collateral, digital content, marketing materials). The services are designed to work together, helping clients build cohesive brand experiences from strategy through execution, with HoneyBook serving as the operational backbone for client management and workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Brand strategy and business consulting including business consulting, brand audits, client journey mapping, naming, mission/vision/values definition, and voice, tone and messaging development, delivered to small and medium businesses and established organizations.
• Branding Services Visual identity design encompassing logo design, color palettes, typography, illustration, iconography, patterns, brand guidelines, copywriting, photography, video production, and course/digital product branding for small businesses and organizations.
• Website Design & Development Custom website design and development on Webflow and Squarespace, including website audits, responsive web design, CMS integration, SEO-friendly design, sales pages, secure hosting, maintenance, support, and analytics for small and medium businesses.
• HoneyBook Consulting & Setup HoneyBook CRM optimization services including clientflow mapping, full platform optimization, smart file design (proposals, invoices, contracts), automation setup, email template copywriting, scheduler creation, and 1:1 coaching, delivered by a certified HoneyBook Pro to service-based entrepreneurs and small businesses.
• Graphic Design Services Print and digital design services including campaign development, brochures, booklets, marketing collateral, email marketing design, social media content, signage, promotional products, and Canva template creation, delivered to small and medium businesses.

Quantifiable outcome

• Butterfly Coach Project achieved nearly 17,000 engaged followers on Instagram with millions of views
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• HoneyBookcoreGTM or Marketing PartnerHoneyBook is a key strategic partner for Good Brand Partners. Matthew Eriksen is a certified HoneyBook Pro who offers implementation, optimization, and consulting services for the platform. GBP promotes HoneyBook through extensive blog content, tutorials, and affiliate links. Services include clientflow mapping, automation setup, smart file design, and 1:1 coaching. Matthew has been using HoneyBook since approximately one year after founding his business.
• WebflowcoreTechnology or IntegrationWebflow is the primary platform used by Good Brand Partners for custom website design and development. Steve, Director of Web Development, advocates for Webflow as the go-to choice due to its flexibility, powerful CMS, SEO tools, and security features. GBP builds bespoke websites on Webflow that avoid cookie-cutter themes.
• KajabisupportingTechnology or IntegrationKajabi is used by GBP for email marketing, educational website, and course/member content delivery. The platform integrates with Interact quiz software for segmented nurture sequences and lead generation funnels.
• InteractsupportingTechnology or IntegrationInteract is the quiz platform recommended by GBP for lead generation. Matthew uses Interact to create quizzes that help prospects self-qualify and segment into different email nurture sequences.
• Aloha Life DigitalsupportingStrategic or Co-development PartnerAloha Life Digital, founded by Claire Ransom, is an SEO agency partner based in Somerville, MA. GBP partners with Aloha Life Digital for SEO projects where branding clients need specialized search engine optimization services beyond GBP's core offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Established multi-partner design consultancy at the high end of brand identity and visual design—operates in the same creative category as GBP but at significantly larger scale and price point.
• Code and Theory: Large digital agency with overlapping brand strategy, web design, and content capabilities—represents the scaled, full-service competitor GBP explicitly differentiates against.

Direct peers

• Ustwo: Independent design and innovation studio delivering brand, digital product, and web design services—comparable as a values-driven boutique studio with an integrated offering.
• Lounge Lizard: Boutique branding and web design agency serving SMB and mid-market clients with integrated brand, web, and digital marketing services—directly comparable in service mix and customer profile to Good Brand Partners.
• Brafton: Content marketing and branding agency serving mid-market clients with integrated creative, web, and content services—overlaps GBP's brand plus web positioning.
• Clay: UI/UX and brand design agency delivering integrated digital product, brand, and web experiences to a similar mix of SMB and growth-stage clients.
• Huemor: Web design and development studio that bundles branding, UX, and custom website builds for SMBs and mid-market clients—closely overlaps GBP's website development plus brand identity offering.
• Ramotion: Branding and digital design agency offering visual identity, web design, and product design services to startups and SMBs—comparable in scope and customer profile.

Emerging players

• Superside: Design-as-a-service subscription platform offering branding, graphic design, and web design on a recurring model—competes for the same SMB branding/design budget with a more scalable delivery model.
• Design Pickle: Graphic and brand design subscription service targeting SMBs with flat-rate, productized offerings—represents the productized competitor that could compress demand for custom boutique engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goodbrandpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Brand Partners