What Grow My Program does

Grow My Program is a Brooklyn-based, privately held service business that provides done-for-you email marketing and communications management exclusively for after-school and enrichment program operators, with an emerging extension into children's birthday party providers. Its offering is structured around three integrated service pillars: Email Marketing (writing, designing, formatting, testing, and sending emails on the client's behalf), Program Management (collaborative promotion-calendar strategy and seasonal campaign planning), and Messaging Consistency (alignment of marketing materials across channels). The company operates as a managed-services subscription on top of third-party infrastructure — primarily Constant Contact, Active Campaign, Mailchimp, Zapier, and Sawyer/HiSawyer — rather than building its own marketing platform. Services are delivered remotely with no geographic limitation stated, though current customer evidence is concentrated in the New York metro area.

The company was founded by Robin Friend Stift, who serves as Owner/Operator alongside Bojana Celic (Email Campaign Manager) and Norah Bianculli (Lead Writer). The GTM motion is sales-led, centered on a discovery call booked through the website, followed by ongoing monthly engagement with no long-term contract requirement and a 30-day satisfaction guarantee. Pricing is not publicly disclosed. Revenue is generated through recurring monthly subscriptions that bundle strategy, content production, technical execution, and performance reporting. The company claims a 100% client retention rate and a customer base described qualitatively as "dozens," with named clients spanning coding (Algorithmics NY), performing arts (Acting for Kids and Teens), movement (The Movement Creative), music (Clock Wise Productions), children's activities (NORY, Pixie Pods), and party providers (Brooklyn Zoo). Grow My Program is bootstrapped with no disclosed external funding and operates with a 3-person core team.

Name

Grow My Program

Legal name

Grow My Program

Website

https://growmyprogram.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grow My Program is a Brooklyn-based, bootstrapped service agency that provides done-for-you email marketing and communications management exclusively for after-school, enrichment, and children's activity program operators on a monthly retainer.

Ownership category

akta.pro rank

Product category

Email Marketing Services

SIC

Services-Management Services (8741)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Email marketing services
• After-school program marketing
• Enrichment program marketing
• Digital marketing agency
• Email campaign management

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Subscription Plans: Monthly recurring subscription service providing done-for-you email marketing and communication management for after-school programs. Plans roll over month-to-month with no long-term contracts. Includes 30-day satisfaction guarantee for first-time subscribers.
2. Communication Management Services: Done-for-you service including custom promotion strategy, content calendar, email writing, technical handling (design, format, test, send), regular performance reports, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grow My Program provides a done-for-you email marketing and communications management subscription service exclusively for after-school and enrichment program operators. The team writes, designs, formats, tests, and sends marketing emails on behalf of clients, develops promotion calendars and seasonal strategies, and maintains messaging consistency across marketing materials. Service is delivered remotely as an ongoing monthly subscription with no long-term contracts.

Product overview

Grow My Program is a done-for-you email marketing and communications management service for after-school programs. The core offering consists of three integrated service pillars: Email Marketing (writing, designing, testing, and sending emails), Program Management (promotion calendars and strategic planning), and Messaging Consistency (marketing material alignment). Supporting resources include a Free Booking System Audit for party providers and a free 9-Point Checklist for email writing. The company also promotes partner product TidyBash for party booking software.

Differentiator

Problem solved

Functional benefit

Products and services

• Done-For-You Email Marketing & Communication Management A monthly subscription service in which the Grow My Program team fully takes over a client's email marketing: writing emails in the client's tone of voice, designing and formatting them, testing and sending campaigns, building promotion calendars, maintaining messaging consistency across marketing materials, and providing regular performance reports. Designed for after-school, enrichment, camp, and children's activity program operators who lack time or expertise to market themselves consistently.

Quantifiable outcome

• 100% client retention rate
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Constant ContactcoreTechnology or IntegrationEmail marketing platform that Grow My Program uses to manage and send email campaigns for clients. The company has integrated workflows with Constant Contact for contact management, email design, and campaign execution.
• Active CampaigncoreTechnology or IntegrationEmail marketing platform used by Grow My Program for client campaigns. Serves as an alternative to Constant Contact for email automation and contact management.
• MailchimpcoreTechnology or IntegrationEmail marketing platform used for client campaigns. Grow My Program provides tutorials on exporting Sawyer contacts and importing into Mailchimp with proper tagging and segmentation.
• ZapiersupportingTechnology or IntegrationAutomation platform used to connect different tools and streamline workflows between email marketing platforms and other client software.
• Sawyer (HiSawyer)coreTechnology or IntegrationProgram management and booking software used by after-school programs. Grow My Program helps clients export and segment contacts from Sawyer for targeted email marketing campaigns. Knowledge of Sawyer tools is highlighted as a key differentiator.
• TidyBashminorGTM or Marketing PartnerAll-in-one party booking software for children's birthday providers. Grow My Program offers TidyBash as a recommended solution and provides promotional offers to their community (50% off first 3 months). Related party resource page on growmyprogram.com.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Constant Contact: Major SMB-focused email marketing platform with an extensive partner/agency network. Many Grow My Program clients use Constant Contact, making it both a complementary tool in the stack and a potential DIY substitute.
• ActiveCampaign: Email marketing and CRM automation platform used by SMBs. Comparable to Mailchimp and Constant Contact as both a deployed tool for Grow My Program and a potential substitute service for clients who prefer self-service.
• Mailchimp: Leading email marketing platform widely used by SMBs and a foundational tool in Grow My Program's stack. Represents both an enabling technology for the agency and a self-service alternative that could erode the value of the done-for-you service over time.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering email marketing, SEO, social media, and web design for SMBs. Competes for SMB marketing services spend with a broader service portfolio than Grow My Program's email-only focus.
• Lyfe Marketing: Full-service digital marketing agency targeting small businesses across email, social media, and SEO. Competes for the same SMB marketing services budgets with a more generalist, multi-channel offering.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing for SMB and mid-market clients. Competes broadly for SMB marketing services spend with a more channel-diverse offering than Grow My Program.

Direct peers

• Email Uplers: Email marketing services company offering template design, campaign management, and managed services. Similar managed-services business model to Grow My Program with a broader SMB and enterprise client base.
• SmartMail Media: Email marketing services agency providing end-to-end campaign management for brands. Directly competes with Grow My Program in the done-for-you email marketing services category for SMB clients.
• Inbox Army: Done-for-you email marketing agency providing strategy, production, and management of email campaigns for SMB and mid-market clients. Closely comparable service model to Grow My Program, though it serves a broader set of verticals rather than specializing in after-school.

Others

• HiSawyer: Program management and registration platform purpose-built for children's classes, camps, and after-school programs. Grow My Program integrates and segments contacts from HiSawyer, making it a key ecosystem enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/growmyprogram
• Instagraminstagram.com/growmyprogram
• LinkedInlinkedin.com/company/grow-my-program

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow My Program