Callens Verzekeringsgroep

Name

Callens Verzekeringsgroep

Legal name

B&G Verzekeringen

Website

https://callensverzekeringsgroep.be

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance brokerage
• Personal insurance products
• Business insurance solutions
• Pension and investment advisory
• Financial risk advisory

Headquarters

HQ city

Waregem

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Broker Commissions: As an independent insurance broker registered with FSMA, the company earns commissions from insurance companies for policies placed. The company works with over 30 partner insurance companies and offers products across all major insurance categories (life, non-life, health, pension, mobility). Revenue is generated through commissions paid by insurers on new policies and renewals, as is standard for independent brokers in Belgium.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Callens Verzekeringsgroep (B&G Verzekeringen) operates as an independent insurance broker registered with FSMA, distributing personal and business insurance, pension, and investment products from over 30 partner insurers (Baloise, Allianz, AXA, NN, AG, Vivium, Euromex, Cardif, DKV, DAS, and others). The firm generates revenue through commissions on policies placed, supported by a dedicated personal-advisor model, five physical offices across West Flanders, the Brocom quality label, and membership in the S-Team independent broker collective.

Product overview

Callens Verzekeringsgroep (B&G Verzekeringen) is an independent insurance brokerage operating under Brocom and S-Team quality labels, offering a comprehensive portfolio of insurance and financial products for both individuals (particulieren) and businesses (ondernemingen). The company provides personal insurance products including home, hospitalization, family liability, travel, car, bicycle, cyber, and accident coverage, alongside investment and pension products such as Tak 21 savings, Tak 23 investments, Tak 44 combination plans, pension savings, VAPZ, IPT, and POZ. For businesses, the portfolio encompasses employee benefits (group insurance, hospitalization, workplace accidents), liability insurance (professional, directors, product, 10-year construction), property insurance (fire, theft, electronics, machinery), vehicle insurance, and turnover/income protection. The company also provides digital E-Tools including the MyBroker client portal for policy management.

Differentiator

Problem solved

Functional benefit

Brands

• Brocom: Quality label for independent insurance brokers
• S-Team

Products and services

• B&G Verzekeringen (Particulieren) Insurance solutions for individuals and families covering home, family, health, mobility, and financial protection, including home (brand) insurance, family liability (BA familiale), hospitalization, travel, personal accident, pension savings, and bicycle insurance.
• B&G Verzekeringen (Ondernemingen) Business insurance solutions for companies covering employee benefits, liability, buildings, vehicles, and pension, including workplace accidents (arbeidsongevallen), group insurance, business liability, fire insurance, turnover insurance, and 10-year construction liability.
• Hospitalisatieverzekering (Particulier) Health insurance covering hospitalization costs with 100% reimbursement of hospital bills, free choice of doctor/hospital/room, pre- and post-hospitalization coverage, lifelong and worldwide coverage.
• BA Familiale Verzekering Family liability insurance covering bodily and material damage caused to visitors, babysitters, cleaners, or gardeners, with worldwide coverage and optional legal assistance.
• Brandverzekering (Particulier) Home insurance protecting against fire, explosion, lightning, vandalism, electrical damage, storm, hail, and third-party liability for homeowners, renters, and landlords.
• BA Motorrijtuigen Mandatory motor vehicle liability insurance for private individuals covering cars, bicycles, motorcycles, and trucks.
• Omnium Autoverzekering Full coverage vehicle insurance covering collision damage, theft, fire, natural disasters, glass breakage, animal collision, vandalism, and wrong fuel, with small and large omnium options.
• Pensioensparen Pension savings product with tax advantages for individuals, offering a safe savings plan with guaranteed returns.
• Tak 44 Combinatiebelegging Combined savings and investment insurance starting from EUR 2,500, allowing investors to balance safety and higher potential returns by setting their own ratio between Tak 21 and Tak 23.
• Reisverzekering Travel insurance with cancellation coverage, repatriation, medical expense reimbursement, family member travel, children's return, translation assistance, legal prosecution assistance, theft assistance, and search and rescue costs, available as single trip or annual contract.
• Dynamisch Beleggingsplan Tak 23 Dynamic investment plan starting from EUR 40/month offering potential higher returns through market fluctuations via large independent asset managers, with capital subject to market risk.
• Persoonlijke Ongevallenverzekering Personal accident insurance covering permanent disability and long-term rehabilitation costs, offering choice of coverage including capital for death and/or permanent disability, daily allowance for temporary incapacity, hospitalization daily allowance, and medical expense reimbursement.
• Cyber Safe Verzekering Cyber insurance for families covering cyberbullying, hacking, phishing, and online fraud with 24/7 data protection and theft alert services.
• Fietsverzekering (Particulier) Bicycle insurance covering city bikes, electric bikes, racing bikes, and mountain bikes against theft and damage with medical cost coverage and roadside assistance.
• Uitvaartverzekering Funeral insurance covering funeral costs averaging EUR 3,500 to EUR 15,000, with options for single premium or monthly contributions.
• Hospitalisatieverzekering KMO Group hospitalization insurance for SME employees providing additional security and benefits as part of an attractive employee compensation package.
• 10-jarige BA Verzekering Mandatory 10-year civil liability insurance for construction sector professionals (architects, contractors, service providers) covering structural integrity and stability defects for 10 years after completion.
• Bonusplan / Groepsverzekering Bonus plan group insurance offering employees an additional pension plan with employer and employee tax advantages, providing capital at retirement age with full payout to dependents on early death.
• Individuele Pensioentoezegging (IPT) Individual pension commitment allowing companies to finance private supplementary pensions for directors/self-employed, with company-funded premiums, absolute guarantee of accumulated pension capital, and 100% deductibility as business expenses.
• Arbeidsongevallenverzekering Mandatory workplace accident insurance covering injuries at work or on the way to work, with optional extensions for income guarantees above legal minimums.
• Gewaarborgd Inkomen Income guarantee insurance ensuring income safety in case of disability, supplementing health insurance benefits with premiums fully deductible as business expenses.
• VAPZ (Vrij Aanvullend Pensioen voor Zelfstandigen) Free supplementary pension for self-employed with tax-deductible premiums (up to 8.17% of net taxable income, max EUR 4,086.34 for 2026), with optional disability coverage.
• POZ (Pensioenovereenkomst voor Zelfstandigen) Pension agreement for self-employed without company structure, offering 30% tax benefit on premiums and 10% income tax on payout with Tak 21, Tak 23, or combination options.
• Brandverzekering (Zakelijk) Business fire insurance covering buildings, stock, water damage, vandalism, glass breakage, storm, hail, liability, and natural disasters with optional theft and business interruption coverage.
• BA Motorvoertuigen (Zakelijk) Business motor vehicle insurance covering company vehicles, drivers, employees, and third parties with fleet management solutions and omnium options.
• Cyberverzekering (Zakelijk) Business cyber insurance protecting against financial cyberattacks, data breaches, software bugs, and human errors, covering both own damage and third-party cyber damage.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

42 partnerships are on record, tiered minor and core.

• FoyerminorOthersInsurance company partner. B&G offers Foyer insurance products through its independent broker network.
• MonumentminorOthersInsurance company partner offering products through B&G's multi-insurer network.
• PNP (Partena), P&VminorOthersInsurance company partner listed among B&G's insurance provider network.
• Legal VillageminorOthersInsurance/legal services partner.
• BaloisecoreOthersMajor insurance partner with national agreement through S-Team collective. Offers property, casualty, and life insurance products.
• Mondial (Baloise subsidiary)minorOthersInsurance partner under Baloise group.
• NN (Nationale-Nederlanden)coreOthersMajor insurance partner offering life, pension, and general insurance products.
• OptimcominorOthersInsurance company partner.
• PatronaleminorOthersInsurance company partner.
• ProtectminorOthersInsurance company partner.
• TVMminorOthersInsurance company partner.
• Van der HogeminorOthersInsurance company partner.
• ViviumcoreOthersInsurance partner with national agreement through S-Team collective.
• WillmotminorOthersInsurance company partner.
• TarificatieminorOthersInsurance company partner.
• B-CovercoreOthersInsurance partner with national S-Team agreement.
• AssudisminorOthersInsurance company partner.
• ArcesminorOthersInsurance company partner.
• AedesminorOthersInsurance company partner.
• SantevetminorOthersPet insurance specialist partner.
• OneLife / APICILminorOthersLife insurance and pension partner.
• AG2minorOthersInsurance company partner.
• AllianzcoreOthersMajor global insurance company partner.
• AmlinminorOthersInsurance company partner.
• AXA BankcoreOthersMajor banking and insurance partner with national S-Team agreement.
• CardifcoreOthersBNP Paribas subsidiary offering credit and payment protection insurance, with national S-Team agreement.
• CredimominorOthersInsurance company partner.
• DASminorOthersLegal expenses insurance specialist partner.
• DelaminorOthersInsurance company partner.
• DKVminorOthersHealth and hospitalization insurance specialist.
• AthoraminorOthersInsurance company partner.
• EuromexcoreOthersInsurance partner with national S-Team agreement.
• EuropassistanceminorOthersAssistance and travel insurance partner.
• AIGminorOthersGlobal insurance company partner.
• ARAGminorOthersLegal expenses insurance partner.
• BDMminorOthersInsurance company partner.
• AmmaminorOthersInsurance company partner.
• S-Team (CVBA S-Team)coreChannel Partner/ Reseller/ DistributorB&G Verzekeringen is a member of S-Team, Belgium's largest grouping of independent insurance brokers (founded 1998). S-Team provides collective purchasing power, preferential rates negotiated with partner insurers (AG Insurance, Baloise, AXA, LAR, Vivium, Euromex, Cardif, B-Cover, Private Estate Life, NELL), shared training services, and a quality certification framework. S-Team has national agreements with major insurers.
• BrocomcoreChannel Partner/ Reseller/ DistributorB&G holds the Brocom quality label, a certification for independent insurance brokers meeting strict FSMA service quality criteria. Brocom is described as 'UW GARANTIE voor keuze, service, en de verdediging van uw belangen … in ALLE ONAFHANKELIJKHEID!'.
• LARcoreOthersInsurance partner with national S-Team agreement.
• Private Estate LifeminorOthersInsurance partner with S-Team national agreement.
• NELLminorOthersInsurance partner with S-Team national agreement.

Scale indicators1 record

Others

• AG Insurance: Major Belgian direct insurer and key partner carrier for B&G via the S-Team national agreement. Acts as a product supplier to brokers like B&G rather than a direct competitor, but represents the carrier-side counterparty in the value chain.
• Baloise Belgium: Belgian subsidiary of Baloise Group and core S-Team partner carrier for B&G. Acts as both product supplier and a competitor via its own tied agent network.
• AXA Belgium: Large Belgian insurer and AXA Bank partner in the S-Team network. Functions partly as competitor (via tied agents) and partly as product supplier to independent brokers like B&G under the S-Team agreement.

Broad incumbents

• Aon Belgium: Global insurance brokerage with Belgian operations offering personal, commercial and corporate insurance across multiple carriers. Comparable on independent brokerage model and broad product portfolio, but far larger in scale and corporate focus.
• Willis Towers Watson Belgium: Global advisory and brokerage firm offering insurance, risk management and consulting services in Belgium. Comparable on independent advisory brokerage model; differs in scale, corporate client concentration, and breadth of consulting services.
• KBC Verzekeringen: Bank-insurer of KBC Group selling personal and SME insurance through tied bank channels in Belgium. Comparable product breadth and Belgian market focus; differs in tied-to-bank distribution versus independent brokerage model.
• Belfius Verzekeringen: Insurance arm of Belfius Bank offering personal and SME insurance through bank channels. Comparable product breadth and Belgian focus; differs in bank-tied versus independent broker distribution.
• DVV Insurance (Belgian Post Group): Belgian personal and SME insurance brand within the Belgian Post Group, distributing through tied agents. Comparable on personal and SME lines but operates a tied-agent distribution model distinct from B&G's independent multi-carrier brokerage.
• Marsh Belgium: International insurance broker with Belgian presence focusing on risk advisory and corporate insurance placement. Comparable on multi-carrier brokerage and risk advisory positioning; differs in scale and enterprise client mix.

Direct peers

• Vanbreda Risk & Benefits: Belgian independent insurance broker and benefits consultant serving individuals and corporate clients. Highly comparable in business model, multi-carrier brokerage approach, and Belgian market focus, though typically larger and more corporate-oriented.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BGverzekeringen

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Callens Verzekeringsgroep