Binary
Binary is an AI-powered applicant tracking system serving startups and small-to-mid-sized teams, offering a free-forever plan with unlimited jobs and candidates, AI candidate screening, interactive hiring forms, and a Slack-based AI assistant.
- Company typePrivate
- Founded-
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Binary does
Binary (operated by OpenDM Tech Private Limited, incorporated in Karnataka, India) is an AI-powered applicant tracking system (ATS) designed for startups and small-to-mid-sized teams. The platform provides an end-to-end hiring workflow including job postings, branded careers pages, interactive hiring forms with video questions and live response-rate widgets, AI-powered candidate screening, interview scheduling, team workspaces with roles and permissions, and analytics. Binary is differentiated by an AI-native architecture, a genuinely free-forever plan with unlimited jobs and candidates, self-serve onboarding without sales engagement, and transparent flat pricing.
The platform is a cloud-native SaaS product built on AWS infrastructure with MongoDB Atlas for primary data storage, and integrates Google Gemini and OpenAI as foundation-model providers for AI features. Proprietary capabilities include AI Candidate Screening that parses full resumes and video answer transcripts contextually (not keyword-based) and returns per-criterion scores with reasoning, a "Superfast Reading Mode" with keyboard-driven review, a Slack AI assistant for natural-language queries against hiring data, and a Chrome extension for sourcing candidates from LinkedIn, Gmail, and X/Twitter. The company is GDPR-compliant (processor for candidate data, controller for user data), with subprocessors operating under no-training agreements.
Binary runs a product-led growth model with four tiers: Free ($0/mo), Starter ($69/mo), Business ($149/mo), and Enterprise (custom). The free tier offers unlimited jobs, candidates, and team members with usage-limited AI; paid tiers unlock higher AI credits, analytics, interview scheduling, and priority support. The company is bootstrapped and founder-led by Shikhar Saxena, with a team of fewer than five people based in Bengaluru serving 400+ startup customers globally.
Binary firmographics
Firmographics- Name
- Binary
- Legal name
- OpenDM Tech Private Limited
- Website
- https://binary.so
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Binary is an AI-powered applicant tracking system serving startups and small-to-mid-sized teams, offering a free-forever plan with unlimited jobs and candidates, AI candidate screening, interactive hiring forms, and a Slack-based AI assistant.
- Ownership category
- akta.pro rank
Where Binary is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Binary business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Tiered subscription model with a Free forever plan and paid Starter ($69/mo) and Business ($149/mo) tiers. Enterprise tier with custom pricing. Revenue from subscription upgrades as teams grow and need higher AI limits and advanced features.
- Freemium with Usage Limits: Generous free-forever plan with unlimited jobs and candidates. AI features included with usage limits (10 emails, basic AI on Free). Paid tiers provide higher AI credits and email limits for higher-volume hiring.
- Enterprise Custom Contracts: Custom pricing for Enterprise tier with tailored AI credits, email limits, migration and onboarding support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever plan with unlimited jobs and candidates |
| Subscription | Monthly | Starter plan with basic AI features |
| Subscription | Monthly | Business plan with full AI and analytics |
| Subscription | Multi-year contract | Enterprise with custom AI credits and onboarding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Binary product offering
Product offeringCore offering
Binary is a cloud-based, AI-native applicant tracking system (ATS) that lets companies create unlimited hiring forms, receive unlimited candidate applications, run AI-powered contextual screening over resumes and video answers, schedule interviews via Google Calendar, collect feedback, manage employee referrals, and publish branded careers pages. It ships a free-forever plan with no caps on jobs, candidates, or team members, plus paid Starter ($69/mo) and Business ($149/mo) tiers and custom Enterprise pricing. Distribution is product-led and self-serve, with a Chrome extension for sourcing candidates from LinkedIn/Gmail/X and a Slack-based AI assistant for hiring analytics.
Product overview
Binary is a unified AI-first applicant tracking system (ATS) delivered as a single cloud-based platform with no modular architecture. The core product encompasses the complete hiring workflow: job posting with branded careers pages and interactive forms (with video questions and live response rate widgets), AI-powered candidate screening (using Google Gemini and OpenAI models), interview scheduling via Google Calendar integration, team collaboration with roles and permissions, analytics, and a Chrome extension for sourcing candidates from LinkedIn, Gmail, and X/Twitter. The platform offers a free-forever plan with unlimited jobs and candidates, and paid tiers (Starter at $69/month and Business at $149/month) that unlock higher AI usage limits and advanced features.
Differentiator
Problem solved
Functional benefit
Products and services
- Binary ATS (Applicant Tracking System)
Companies that use Binary
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Binary technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature8 records
Binary partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreCloud hosting and infrastructure provider for Binary's platform. Primary data storage uses AWS services.
- MongoDB AtlascoreDatabase services provider for Binary's platform. Primary data storage uses MongoDB Atlas services.
- Google GeminicoreAI-powered features including candidate screening and evaluation. Data processed under enterprise agreement with no training usage.
- OpenAIcoreAI-powered features provider for candidate evaluation and screening capabilities.
- StripecorePayment processing for customer billing and subscription management.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Binary competitors and assessment
Company assessmentDirect peers
- Lever: ATS and talent relationship management platform. Directly comparable ATS with CRM-style candidate nurturing; one of Binary's named comparison pages and a competitor at ~$500/mo price tier.
- JazzHR: Affordable ATS for small businesses and HR teams. Direct competitor in the value-priced ATS segment; named comparison page competitor with similar SMB target.
- Ashby: Modern all-in-one recruiting platform targeting high-growth startups. Closest peer to Binary in terms of startup/SMB focus and modern UX, though Ashby positions at a higher price point (~$400/mo) and offers deeper analytics.
- Breezy HR: SMB-focused ATS with modern UX and visual pipeline management. Closely comparable to Binary in target segment (small teams) and pricing tier; named comparison page competitor.
- Teamtailor: European-origin ATS with strong employer-branding focus. Comparable as a modern ATS for SMBs/mid-market; named comparison page competitor with growing global presence.
- Recruitee: Collaborative ATS for SMBs with strong employer branding features. Comparable SMB focus and modern UX; named comparison page competitor.
- Greenhouse: Enterprise-focused ATS and recruiting platform. Directly comparable to Binary as an applicant tracking system, though Greenhouse serves larger customers with structured hiring at ~$550/mo vs Binary's SMB-focused, AI-native positioning.
- Workable: Global ATS with SMB and mid-market focus. Direct competitor in the affordable ATS segment, named comparison page competitor, pricing around $299/mo.
Broad incumbents
- Rippling: Broad HR, IT, and finance platform with recruiting/ATS capabilities. While not a pure ATS, Rippling competes for the same startup/SMB HR-tech dollar with bundled ATS as part of a wider HRIS offering; named comparison page competitor.
Emerging players
- Homerun: Modern, design-forward ATS for small teams. Comparable in SMB focus and modern, opinionated UX; named comparison page competitor with similar PLG-style positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Binary social profiles
Digital presenceBinary compliance and trust
Trust signalCompliance1 record
Binary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binary leadership team
Management profileNumber of profiles
Profiles1 record
Binary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binary
What does Binary do?
Binary is a cloud-based, AI-native applicant tracking system (ATS) that lets companies create unlimited hiring forms, receive unlimited candidate applications, run AI-powered contextual screening over resumes and video answers, schedule interviews via Google Calendar, collect feedback, manage employee referrals, and publish branded careers pages. It ships a free-forever plan with no caps on jobs, candidates, or team members, plus paid Starter ($69/mo) and Business ($149/mo) tiers and custom Enterprise pricing. Distribution is product-led and self-serve, with a Chrome extension for sourcing candidates from LinkedIn/Gmail/X and a Slack-based AI assistant for hiring analytics.
Is Binary a public or private company?
Binary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Binary founded?
Binary was founded in -1. It employs 1 to 10 people.
Where is Binary based?
Binary is headquartered in Bengaluru, India, in the Asia region.
How does Binary make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are freemium with Usage Limits and enterprise Custom Contracts.
Who are Binary's main competitors?
Direct peers on record are Lever, JazzHR, Ashby, Breezy HR, Teamtailor, Recruitee, Greenhouse and Workable. Rippling is listed as a broad incumbent. Homerun is listed as an emerging player.
Does Binary have an API?
No public API is recorded for Binary.