BTR News

What BTR News does

BTR News is a UK-registered digital B2B media platform dedicated to the Build to Rent (BTR) residential real estate sector. Founded in 2020 and headquartered in Derby, the company operates as a trading arm of Shop for An Agent Ltd, a private limited company registered in England and Wales. The platform publishes daily news, research insights, opinion pieces, and podcast content (the 'Reinventing Real Estate' series) organized across 11 vertical categories including News, Planning, Developments, Wellbeing, Design, Tech, People, Co-living, DE&I, and ESG, with an editorial archive of more than 4,000 articles.

The product surface comprises the core website (btrnews.co.uk), a weekly email newsletter, a podcast series, a Research & Insights product, a BTR Directory of sector companies, and an Events coverage platform. An international partnership with BTR News Australia (btrnews.au) extends coverage into the Australian market. The company operates a GDPR-compliant data controller posture for subscriber personal data.

Revenue is generated primarily through a multi-tier sponsorship and advertising program (Headline, Platinum, and Standard tiers) with named industry partners including Yardi, NHBC, StarRez, Carter Jonas, and OnTheMarket, supplemented by newsletter subscription/email distribution. No public pricing tiers are disclosed, and sponsorship arrangements are negotiated directly. The customer base consists of UK BTR professionals, investors, developers, and stakeholders seeking sector-specific news and intelligence; there is no disclosed external venture or private equity backing.

Name

BTR News

Legal name

Shop for An Agent Ltd

Website

https://btrnews.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BTR News is a UK B2B digital media platform serving Build to Rent professionals, investors, and developers with news, research, a podcast, a directory, and a weekly newsletter, monetized via multi-tier sponsorships and an Australian edition partnership.

Ownership category

akta.pro rank

Product category

Real Estate Trade Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Build to rent news
• Real estate media
• Industry newsletter publishing
• Property market insights
• BTR trade publication

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Newsletter/Email Updates: BTR News collects subscriber data (name, email address) to deliver weekly email newsletters containing Build to Rent news, industry updates, and sponsor product information. Subscribers consent to receive marketing communications.
2. Sponsorship and Advertising: BTR News generates revenue through sponsorship arrangements with companies operating in the Build to Rent sector. Sponsors receive visibility through the website, newsletter placement, and marketing support including webinars or demos. The company collects sponsor company details and invoicing information.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BTR News is a digital trade media platform that publishes news articles, market research, opinion pieces and podcasts dedicated to the UK Build to Rent (BTR) real estate sector. It sells sponsorship placements and advertising to companies operating in the BTR value chain, and distributes a weekly newsletter to industry professionals. The platform also operates a sector directory and an Australian edition (btrnews.au).

Product overview

BTR News is a single unified digital media platform offering news coverage, market research, industry insights, podcast content, and a professional directory for the Build to Rent sector. The core platform provides editorial content including news articles, research reports, opinion pieces, and podcast episodes, supplemented by a directory service for sector participants and a weekly newsletter for reader engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• BTR News Platform A digital news and media platform providing daily news, research insights, opinion pieces and analysis for professionals in the UK Build to Rent (BTR) sector.
• Reinventing Real Estate Podcast A podcast series featuring interviews with industry leaders discussing topics in real estate, Build to Rent, co-living and investment.
• BTR Directory An online directory listing service for companies and service providers active in the Build to Rent sector.
• BTR News Weekly Newsletter A weekly email newsletter delivering the latest Build to Rent news, industry updates and sponsor product information to subscribed professionals.
• Research & Insights Market research reports and expert analysis covering UK and global Build to Rent trends, investment data and sector intelligence.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered headline, platinum and core.

• Project GroupheadlineChannel Partner/ Reseller/ DistributorHeadline sponsor of BTR News, receiving prominent visibility placement on the website.
• VerbafloheadlineChannel Partner/ Reseller/ DistributorHeadline sponsor of BTR News.
• LRGheadlineChannel Partner/ Reseller/ DistributorHeadline sponsor of BTR News.
• LetteheadlineChannel Partner/ Reseller/ DistributorHeadline sponsor of BTR News.
• YardiplatinumChannel Partner/ Reseller/ DistributorPlatinum sponsor providing technology solutions visibility.
• NHBCplatinumChannel Partner/ Reseller/ DistributorPlatinum sponsor of BTR News.
• StarRezplatinumChannel Partner/ Reseller/ DistributorPlatinum sponsor of BTR News, providing property management technology visibility.
• AGC BTRChannel Partner/ Reseller/ DistributorStandard sponsor of BTR News.
• BoConcept ContractChannel Partner/ Reseller/ DistributorStandard sponsor of BTR News, furniture solutions for BTR developments.
• Carter JonasChannel Partner/ Reseller/ DistributorStandard sponsor of BTR News, property consultancy.
• GlideChannel Partner/ Reseller/ DistributorStandard sponsor of BTR News.
• OnTheMarketChannel Partner/ Reseller/ DistributorStandard sponsor of BTR News, property listing platform.
• QX Global GroupChannel Partner/ Reseller/ DistributorStandard sponsor of BTR News.
• Ascend PropertiesChannel Partner/ Reseller/ DistributorStandard sponsor of BTR News.
• BTR News AustraliacoreStrategic or Co-development PartnerInternational expansion partnership with BTR News Australia (btrnews.au) extending coverage to the Australian Build to Rent market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bisnow: Large US-headquartered commercial real estate digital media business with newsletters, events and local market coverage including multifamily. Comparable to BTR News as a sector-specific digital trade media outlet monetised through sponsorships, events and newsletters.
• CoStar News: Major commercial real estate data and news business with extensive UK and European coverage including multifamily/BTR. Comparable to BTR News as a property intelligence provider monetising through subscriptions, advertising and events, but at vastly greater scale.
• The Real Deal: US-focused real estate digital media outlet covering residential and commercial markets with newsletters and events. Comparable to BTR News as a digital property trade media brand monetised through advertising, events and subscriptions.
• PERE (Private Equity Real Estate): Global PE real estate news, research and events brand covering institutional capital flows into living sectors including BTR. Comparable to BTR News as a B2B trade media and research outlet serving institutional real estate investors.

Direct peers

• Estates Gazette: Historic UK property news and data business covering commercial real estate, residential investment and BTR. Comparable to BTR News as a UK-focused property trade publication monetised through subscriptions, events and advertising.
• Property Week: Long-running UK commercial and residential property trade publication covering investment, development and lettings including Build-to-Rent. Directly comparable to BTR News as a B2B property trade media outlet serving UK real estate professionals.
• Multifamily Dive: US B2B trade publication covering the multifamily and Build-to-Rent sector with newsletters and research. Directly comparable to BTR News in its niche trade-media model targeting rental housing professionals and operators.
• Multi-Housing News (MHN): US trade publication dedicated to multifamily/BTR housing with news, research and rankings. Comparable to BTR News as a dedicated B2B media brand for the rental housing sector with sponsorship and subscription monetisation.

Regional players

• PropertyEU: European commercial real estate news and data outlet covering investment, debt and living sectors including BTR. Comparable to BTR News as a regional trade publication serving institutional real estate audiences, though broader in scope.
• Place North West: UK regional property trade publication covering development, investment and BTR activity in the North West and beyond. Comparable to BTR News as a UK B2B property trade media outlet, though more regionally focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/btr-news
• Facebookfacebook.com/btrnews247
• Instagraminstagram.com/btrnews
• Xx.com/btrnews247

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTR News