SYNERGIE FRANCE

What SYNERGIE FRANCE does

SYNERGIE FRANCE is a privately held B2B wholesale distributor headquartered in Caux, in the Occitanie region of France, that acts as the exclusive French importer for a portfolio of eight international 2-wheel equipment brands. Its brand portfolio covers the full protective and lifestyle range for motorcyclists and scooter riders: FORMA (motorcycle boots and shoes), SUOMY and KYT (full-face, jet, and off-road helmets plus accessories), KNOX (protective jackets, jeans, gloves, and body armour), MOTOAIRBAG (airbag vests and jackets certified to EN1621-4 Level 2), GPR (exhaust systems for motorcycles, scooters, ATVs, and UTVs), GPR TECH (aluminium top cases, side cases, and engine protection plates), and a licensed sportswear range built around VR46/Valentino Rossi as well as YAMAHA, DUCATI, BAGNAIA, and MONSTER replicas. The company emphasises innovative and patented (brevetés) products used by top international riders and compliant with safety standards such as ECE22.06 and ECE22.05 for helmets.

SYNERGIE FRANCE does not sell directly to consumers. Its commercial motion is exclusively wholesale: the company purchases inventory from the eight brand owners, operates a single warehouse in Caux, and sells to a network of professional 2-wheel equipment dealers and resellers across France at net purchase prices (HT) accessible only through a professional account. New dealer accounts are opened digitally via the company website with K-bis documentation and electronic signature, while a field sales agent force visits stores in person to present products and manage relationships. End consumers are directed to the nearest authorised reseller through a store locator and contact form on the site.

Revenue is generated solely through hardware resale of branded motorcycle equipment and accessories; no pricing is publicly disclosed and the website functions as a catalogue and account-management portal rather than a transactional DTC store. Marketing is concentrated on organic social media (Instagram @synergie_compagny, TikTok @synergiecompagny, Facebook) to build consumer brand pull that ultimately converts through dealers. No financial metrics, headcount, ownership details, leadership team, or AI/technology capabilities are disclosed in the source material.

Name

SYNERGIE FRANCE

Legal name

SYNERGIE FRANCE

Website

https://synergiefrance.com

Company type

Private

Operating status

Operating

Short description

SYNERGIE FRANCE is a private B2B wholesale distributor based in Caux, Occitanie, that exclusively imports eight international motorcycle equipment brands — including FORMA, SUOMY, KYT, KNOX, MOTOAIRBAG, and GPR — and resells them wholesale to professional 2-wheel dealers across France via a field sales force and digital account portal.

Ownership category

akta.pro rank

Product category

Motorcycle Equipment Wholesale Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKADAH

Tire Distribution & Wholesale (Regional/Local Supply)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYCRAMANAB

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

Keywords

• Motorcycle equipment distribution
• Two-wheeler protective gear
• Motorcycle helmet wholesale
• Motorcycle apparel distribution
• Exhaust systems wholesale

Headquarters

HQ city

Belleville-en-caux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale Distribution of 2-Wheel Equipment: SYNERGIE acts as the exclusive French importer for internationally recognised motorcycle and scooter equipment brands, purchasing products from brand owners and reselling them at wholesale prices to professional dealers and retailers across France.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SYNERGIE FRANCE acts as the exclusive importer in France for eight internationally recognised 2-wheel equipment brands (FORMA, SUOMY, KYT, KNOX, VR46, MOTOAIRBAG, GPR, and GPR TECH) plus licensed replica sportswear (YAMAHA, DUCATI, MONSTER, BAGNAIA). The company purchases products from brand owners and resells them at wholesale prices to professional motorcycle equipment dealers and resellers across France, providing field sales agent support and a digital B2B account portal.

Product overview

SYNERGIE FRANCE operates as an exclusive French importer and distributor of motorcycle 2-wheel equipment, representing a portfolio of eight international brands organized into three main categories: protective gear (FORMA footwear, SUOMY and KYT helmets, KNOX clothing and body protection, MOTOAIRBAG airbag systems), licensed sportswear (VR46, REPLICAS YAMAHA MONSTER DUCATI), and mechanical/accessory products (GPR exhaust systems for motorcycles/scooters/ATVs, GPR TECH luggage and protection systems). The company serves professional resellers and dealers throughout France, with products equipped on international racing pilots and available for daily, leisure, and sport riding practices.

Differentiator

Problem solved

Functional benefit

Products and services

• FORMA FORMA is a brand of motorcycle shoes and boots providing protective and stylish footwear for riders; SYNERGIE FRANCE is the exclusive importer of FORMA products in France for resale through professional dealer network.
• SUOMY SUOMY is a premium motorcycle helmet brand offering full-face, open-face (jet), and off-road helmets plus replacement parts (visors, pinlocks, interiors, cheek pads, ventilation systems, spoilers, neck protection); distributed exclusively in France through SYNERGIE.
• KYT KYT manufactures motorcycle helmets including full-face, open-face, and off-road models, plus accessories such as cheek pads, visors, pinlock systems, helmet interiors, peak visors, spoilers, and ventilation components; distributed exclusively in France by SYNERGIE.
• KNOX KNOX offers protective motorcycle clothing and equipment including jackets with integrated full protection, standalone jackets, technical base layers, protective jeans with removable armor, protective pants with waterproof options, gloves, body protection, and leather belts; distributed exclusively in France by SYNERGIE.
• VR46 VR46 is a licensed sportswear brand featuring replica merchandise inspired by Valentino Rossi's racing team, including apparel for adults and children (caps, t-shirts, sweatshirts) and accessories; distributed exclusively in France by SYNERGIE.
• REPLICAS YAMAHA MONSTER DUCATI MOONEY VR46 Replica sportswear featuring licensed designs from Yamaha, Monster Energy, Ducati, and VR46/Mooney VR46 racing teams, including apparel and accessories for motorsport enthusiasts such as caps, polos, T-shirts, and DUCATI 63 and BAGNAIA branded products.
• MOTOAIRBAG MOTOAIRBAG produces airbag vests and jackets providing rider protection, certified to EN1621-4 Niveau 2 standard; product line includes CITY, M1, V4 models with various sizes and color options, plus attachments and replacement cartridges; distributed exclusively in France by SYNERGIE.
• GPR GPR manufactures motorcycle, scooter, and ATV/UTV exhaust systems spanning racing, homologated road-legal, and competition exhausts in stainless steel, titanium, carbon fiber, and matte finishes, covering extensive model compatibility for Yamaha, Honda, Kawasaki, Suzuki, Ducati, BMW, KTM, Triumph and others; distributed exclusively in France by SYNERGIE.
• GPR TECH GPR TECH offers motorcycle luggage and protection equipment including aluminum top cases, aluminum side cases, universal top cases, radiator protection plates in titanium, engine protection plates, luggage racks, side case supports, keys and locks, and mounting plates for BMW, Honda, Kawasaki, Suzuki, Yamaha, Ducati, KTM, Aprilia and others; distributed exclusively in France by SYNERGIE.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• FORMAcoreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for FORMA, a leading brand of motorcycle boots and shoes. FORMA products are distributed exclusively through SYNERGIE's authorised dealer network in France.
• SUOMYcoreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for SUOMY, a premium motorcycle helmet brand. SYNERGIE distributes SUOMY's full product range including full-face, jet, and off-road helmets plus accessories.
• KYTcoreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for KYT helmets, distributing the full range including full-face, jet, off-road helmets, and accessories.
• KNOXcoreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for KNOX, a brand of protective clothing and equipment for motorcyclists including jackets with integrated protection, jeans, and technical garments.
• VR46 (Valentino Rossi Brand)coreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for VR46 branded sportswear and accessories associated with Valentino Rossi. Products include clothing for adults and children across VR46 and MONSTER sub-brands.
• MOTOAIRBAGcoreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for MOTOAIRBAG, a specialist in airbag vests and jackets for motorcyclists, including models certified to EN1621-4 Niveau 2.
• GPRcoreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for GPR exhausts, covering a very wide range of motorcycles, scooters, ATVs, and UTVs from brands including Yamaha, Honda, Kawasaki, Suzuki, KTM, Ducati, BMW, and many others.
• GPR TECHcoreChannel Partner/ Reseller/ DistributorSYNERGIE is the exclusive France importer for GPR TECH, a brand of aluminium top cases, side cases, and engine protection plates for motorcycles, covering many major brands including BMW, Honda, Yamaha, and Ducati.
• YAMAHA (Replica Products)coreChannel Partner/ Reseller/ DistributorSYNERGIE distributes YAMAHA replica sportswear and branded accessories including caps, polos, T-shirts, through its authorised dealer network in France.
• DUCATI (Replica Products including DUCATI 63 and BAGNAIA)coreChannel Partner/ Reseller/ DistributorSYNERGIE distributes DUCATI replica sportswear and accessories including Francesco Bagnaia replica items, and DUCATI 63 branded products for babies and children.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Parts Europe: Large European wholesale distributor of motorcycle parts, accessories, apparel, and riding gear serving dealers across multiple countries. Comparable in core business model — multi-brand B2B wholesale distribution of motorcycle equipment — though at significantly larger geographic and revenue scale.
• Furygan: French-founded motorcycle apparel and protection brand (jackets, gloves, suits) with its own French dealer network. Comparable as a French-rooted motorcycle protection player that both supplies the same dealer channel as SYNERGIE and represents a potential competing brand the company could distribute or be displaced by.
• WPS (Western Power Sports): US-based wholesale distributor of motorcycle parts, accessories, and apparel serving powersports dealers. Directly analogous in being a multi-brand distributor whose value sits in exclusive/priority brand relationships, logistics, and dealer service rather than in owned products.
• Dafy Moto: One of France's largest motorcycle equipment retailers and distributors, combining a national store network with multi-brand wholesale of motorcycle gear, accessories, and parts. Directly comparable to SYNERGIE in serving French 2-wheel resellers and dealers with premium international brands.

Broad incumbents

• Alpinestars: Italian-founded global leader in motorsport and motorcycle protective equipment (helmets, suits, boots, gloves) with deep MotoGP/WorldSBK sponsorship. Comparable as a premium motorcycle protection brand sold through authorised dealer networks that compete for the same reseller shelf space as SYNERGIE's distributed brands.
• Held: German manufacturer of premium motorcycle gloves, suits, boots, and apparel with strong European dealer distribution. Comparable as an established premium European motorcycle apparel brand competing head-to-head with SYNERGIE's KNOX and FORMA ranges for French dealer partnerships.
• REV'IT!: Dutch motorcycle apparel and protection brand distributed through authorised dealer networks across Europe. Comparable as a premium mid-size brand whose products (jackets, gloves, jeans) directly overlap with SYNERGIE's KNOX range and compete for the same French dealer shelf space.
• Schuberth: German premium helmet manufacturer (flip-up, full-face, and systems) widely distributed through European motorcycle dealers. Comparable as an established premium helmet brand competing for the same French reseller real estate as SYNERGIE's SUOMY and KYT anchors.
• AGV: Italian premium helmet manufacturer (MotoGP heritage, Valentino Rossi association). Comparable as a direct competitor to SYNERGIE's SUOMY and KYT helmet brands in the French premium helmet segment, sold through the same authorised dealer channel.
• Dainese: Italian motorcycle and motorsport protection brand (suits, jackets, helmets, airbags via D-Air). Comparable as an established premium protective-gear brand with its own dealer network that competes for the same French motorcycle resellers as SYNERGIE's KNOX and MOTOAIRBAG brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/synergie_compagny
• TikToktiktok.com/@synergiecompagny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYNERGIE FRANCE