Data Rebels

What Data Rebels does

Data Rebels is a paid media and retention marketing agency serving direct-to-consumer and e-commerce brands. Founded in 2023 and headquartered in Ogden, Utah, with a team of 11-50 employees, the firm offers four service lines: paid advertising management across Meta, Google, and TikTok; SMS and email retention marketing; marketing consulting; and a one-time Marketing Setup automation-implementation service. Engagements are structured around a three-phase process — Analysis, Strategy, Support — and a 30-day opt-out clause paired with a full-refund guarantee, reducing initial buyer risk.

The technology stack is built entirely on third-party, certified platforms rather than proprietary IP: Meta, Google, and TikTok ad accounts; Klaviyo and Postscript for email and SMS; Wheelio, Gorgias, OptiMonk, and Twiz for ecommerce conversion, support, and on-site messaging. Differentiators are concentrated in TCPA and CTIA compliance expertise for SMS marketing and in certified status across the major ad and martech ecosystems; no proprietary SaaS, models, or API product are offered. Underlying technology therefore consists of partner-platform fluency and a documented compliance-led audit methodology rather than internally developed systems.

Revenue mechanics are professional services: agency retainers for ongoing ads and retention work, fixed-fee one-time setup engagements, and consulting fees. Go-to-market is sales-led and split across two GTM motions — a direct-sales motion to DTC and ecommerce brands anchored on free consultations and compliance audits, and a channel motion via the Agency Partner Program, which white-labels SMS and email services to other agencies, supported by a strategy library and a 450+ member community. Public pricing is not disclosed and no customer logos, ARR figures, or unit economics are released, leaving revenue concentration and contract value unverified.

Name

Data Rebels

Legal name

Data Rebels

Website

https://www.datarebels.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Data Rebels is a paid-ads and retention marketing agency that helps DTC and ecommerce brands grow through Meta, Google, and TikTok advertising, SMS, and email marketing. Founded in 2023 in Utah, it also runs an Agency Partner Program with 450+ community members.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Digital marketing services
• Paid advertising management
• SMS marketing strategy
• Email marketing automation
• DTC brand growth

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: Data Rebels generates revenue through paid marketing agency services including paid ads management (Meta, Google, TikTok), SMS marketing, email strategy, marketing consulting, and marketing setup/automation services. The company offers packages for both brands and agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Data Rebels is a paid advertising and retention marketing agency that delivers Meta/Google/TikTok paid ads management, SMS and email marketing strategy, marketing consulting, and one-time marketing automation setup for direct-to-consumer (DTC) brands and other marketing agencies. Engagements follow a three-phase process (Data Rebels Analysis, Strategy, and Support), include TCPA/CTIA compliance audits, and are sold both directly to brands and via a white-label partner program.

Product overview

Data Rebels is a paid ads and retention marketing agency offering a unified service portfolio centered around three core disciplines: paid advertising (Meta, Google, TikTok), SMS marketing, and email strategy. Their service architecture consists of: (1) Core Services including Meta/Google/TikTok Ads Management, SMS + Email Marketing, Marketing Consulting, and Marketing Setup; (2) Process Modules including The Data Rebels Analysis (audit phase), Data Rebels Strategy (implementation phase), and Data Rebels Support (ongoing optimization); and (3) Segment-specific offerings For Brands (DTC brand consulting) and For Agencies (partner program with strategy library and community). The company operates primarily as a services agency rather than a software product company, with no API or standalone product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Meta, Google, TikTok Ads Management Performance marketing service managing paid advertising campaigns across Meta, Google, and TikTok, using data-driven insights for audience targeting, algorithm optimization, and creative optimization aimed at maximizing return on ad spend for DTC and e-commerce brands.
• SMS + Email Marketing Strategy and execution service for SMS and email marketing, focused on list growth, automation setup, campaign optimization, and TCPA/CTIA compliance management for direct-to-consumer brands seeking to improve engagement and conversion rates.
• Marketing Consulting Growth strategy consulting for DTC founders across the SMS and email lifecycles, providing tailored strategies and data-driven insights to help brands unlock the full potential of SMS and email marketing.
• Marketing Setup One-time marketing automation setup service that integrates SMS, email, and paid ads tools, configuring optimized workflows and high-converting automations so brands can run retention marketing on autopilot.
• For Brands Segment-specific service package for DTC brands that bundles a free consultation, the Data Rebels Audit, strategy implementation, and ongoing support with monthly checkups.
• For Agencies Agency partnership program providing the Data Rebels Audit, unlimited access to a strategy library of courses and automation hacks, and community access with over 450 members for agencies seeking white-label SMS and email execution.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• KlaviyocoreTechnology or IntegrationData Rebels is a certified Klaviyo partner. Klaviyo is a data-driven email and SMS marketing platform for eCommerce offering automation, segmentation, and personalized messaging to boost customer retention and sales.
• WheeliocoreTechnology or IntegrationWheelio is an SMS marketing platform partner offering world-first gamified pop-up technology that converts above 9%. Data Rebels is certified to work with this tool.
• GorgiascoreTechnology or IntegrationGorgias is an eCommerce help desk that Data Rebels is certified to work with, helping turn customer service into a profit center.
• PostscriptcoreTechnology or IntegrationPostscript is an SMS marketing platform for eCommerce enabling automated, targeted text campaigns to drive sales and customer engagement. Data Rebels is a certified partner.
• Meta (Facebook)coreTechnology or IntegrationMeta (Facebook) is a paid advertising platform partner offering self-serve ads on Facebook and Instagram using AI-driven optimization, audience segmentation, and conversion tracking.
• TikTok AdscoreTechnology or IntegrationTikTok Ads Manager is a self-serve platform for creating and optimizing ads with various formats like In-Feed, TopView, and Spark Ads, with AI-driven targeting and conversion tracking.
• Google AdscoreTechnology or IntegrationGoogle Ads platform for running search, display, video, and shopping ads using AI-driven bidding, audience targeting, and conversion tracking to maximize performance.
• Twiz (Lucas James)minorGTM or Marketing PartnerLucas James is Co-Founder & CEO of Twiz. Data Rebels partners with Twiz to help brands grow their business through proven, tested marketing strategies and trusted agencies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ladder: Performance marketing agency with a process-driven approach to paid acquisition, CRO, and retention — comparable in services, methodology, and DTC customer segment.
• Common Thread Collective: DTC-focused growth agency specializing in paid media, email/SMS, and CRO for e-commerce brands — directly comparable in vertical, customer, and channel mix to Data Rebels.
• SmartSites: Digital marketing agency offering paid ads, SEO, and web design for SMB and e-commerce — comparable paid acquisition services for similar brand clients.
• LYFE Marketing: Social media and digital marketing agency serving small and mid-market brands with paid social and content — comparable in size, customer profile, and channel mix.
• Disruptive Advertising: Paid media and CRO agency serving e-commerce and DTC brands on Meta and Google — directly comparable paid-ad focus and client base to Data Rebels.
• Foundation Marketing: DTC growth agency focused on paid media and email/SMS retention — directly comparable channel mix and target customer to Data Rebels.
• The Good: Email and SMS marketing agency specifically focused on retention and lifecycle for e-commerce — directly comparable specialization in the email/SMS side of Data Rebels' offering.
• Single Grain: Performance marketing agency offering paid ads, SEO, and content for DTC and SaaS — overlaps Data Rebels in paid acquisition and retention services for similar brand clients.

Broad incumbents

• Power Digital Marketing: Larger full-service digital marketing agency offering paid media, SEO, content, and analytics across multiple verticals — broader portfolio but overlaps heavily on DTC paid and retention work.
• Tinuiti: Large independent performance marketing agency with deep paid social, search, and Amazon expertise — broader scale but directly competes for the same DTC paid-ad budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/data-rebels-agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Rebels