D/Vision Optical
D/Vision Optical is a locally owned Chicago optical boutique, operating since 2004 across Wicker Park and Gold Coast, providing optometry services — including optomap retinal imaging — and curating independent designer eyewear for direct-to-consumer retail and insured patients.
- Company typePrivate
- Founded2004
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What D/Vision Optical does
D/Vision Optical is a locally owned optical boutique operating two retail locations in Chicago — the primary Wicker Park store at 1756 West Division Street and a second Gold Coast storefront — serving consumers since 2004. Its offering combines professional optometry services (routine eye exams, red eye exams, glaucoma tests, contact lens fittings, laser vision consultations, and optomap digital retinal imaging delivered by in-house optometrist Dr. Travis Park, OD) with the retail sale of prescription eyeglasses, sunglasses, and contact lenses. The eyewear assortment is a curated selection of independent designer houses — Alius, Anne et Valentin, Cutler and Gross, Jacques Marie Mage, Lindberg, Masunaga, Maui Jim, Movitra, and Mykita — chosen for design, craftsmanship, and fit rather than mass-market breadth.
The business operates on two revenue streams: transaction-based eyewear sales (one-time purchases of frames, lenses, and contact lenses) and professional service fees for eye exams and contact lens fittings. The core enabling technology is optomap 3D digital retinal imaging, which captures widefield views of the retina (blood vessels, optic nerve) without dilation in many cases, enabling earlier detection of ocular and systemic disease. Scheduling is supported through the DocMeIn third-party online booking platform, and the practice is in-network with VSP and Eyemed vision insurance plans, which lowers the out-of-pocket barrier for insured patients.
Go-to-market is direct-to-consumer: walk-in retail traffic at both storefronts, scheduled appointments booked through DocMeIn, and customer acquisition via local neighborhood presence in Wicker Park and Gold Coast, Instagram (@dvision_optical), email newsletter, and word-of-mouth. The company is privately held and bootstrapped — owned by Chris Foreit with no disclosed external funding, parent company, or institutional investors. Headcount is reported at 1-10, consistent with a small owner-operated boutique.
D/Vision Optical firmographics
Firmographics- Name
- D/Vision Optical
- Legal name
- D/Vision Optical
- Website
- https://dvoptical.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- D/Vision Optical is a locally owned Chicago optical boutique, operating since 2004 across Wicker Park and Gold Coast, providing optometry services — including optomap retinal imaging — and curating independent designer eyewear for direct-to-consumer retail and insured patients.
- Ownership category
- akta.pro rank
D/Vision Optical industry classification
Industry- Product category
- Optical Retail and Eyewear
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where D/Vision Optical is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
D/Vision Optical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Eyewear Sales: Sale of prescription eyeglasses, sunglasses, and frames. Carries high-quality independent designer brands. Revenue is transaction-based with each eyewear purchase as a discrete sale.
- Eye Exams and Optometry Services: Professional optometry services including routine eye exams, contact lens fittings, red eye exams, glaucoma tests, and laser vision consultations. Offered 5 days a week by Dr. Travis Park, OD.
- Contact Lens Sales: Sale of contact lenses, with fittings provided as a professional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Premium designer eyewear |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
D/Vision Optical product offering
Product offeringCore offering
D/Vision Optical is a locally owned optical boutique in Chicago that sells prescription eyeglasses, sunglasses, contact lenses, and curated designer eyewear collections from independent brands. The Wicker Park location provides on-site optometry services including comprehensive eye exams, contact lens fittings, red eye exams, glaucoma tests, laser vision consultations, and optomap 3D digital retinal imaging delivered by an in-house optometrist.
Product overview
D/Vision Optical is a locally owned optical boutique in Chicago serving since 2004 with locations in Wicker Park and Gold Coast. The core offering combines eye care services (comprehensive exams, retinal imaging, contact lens fittings) with a curated selection of designer eyewear. The product portfolio centers on 12 designer sub-brands: Alius, Anne et Valentin, Cutler and Gross, Jacques Marie Mage, Lindberg, Masunaga, Maui Jim, Movitra, and Mykita, representing independent companies known for design, quality, and craftsmanship. Eye exams are provided by Dr. Travis Park, OD, 5 days a week, with retinal imaging using optomap 3D technology offered as an advanced diagnostic add-on.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams
Companies that use D/Vision Optical
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
D/Vision Optical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
D/Vision Optical partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered supporting and core.
- DocMeInsupportingOnline appointment scheduling platform used by D/Vision Optical for patients to book eye exams with Dr. Travis Park. Patients can schedule through docmein.com/app/page/915900308705564.
- VSP Vision InsurancecoreMajor vision insurance provider whose members can use their benefits at D/Vision Optical for eye exams and eyewear purchases.
- Eyemed Vision InsurancecoreVision insurance provider whose members can use their benefits at D/Vision Optical for eye exams and eyewear purchases.
- AliussupportingIndependent designer eyewear brand carried at D/Vision Optical. Brand philosophy focuses on refinement through restraint, precision design, and meticulous craftsmanship.
- Anne et ValentinsupportingDesigner eyewear brand carried at D/Vision Optical. Brand focuses on deep understanding of customers to find perfect frames matching unique personality.
- Cutler and GrosssupportingBritish designer eyewear brand founded in 1969, handmade in Italy. Carried at D/Vision Optical. Known for bold silhouettes, refined detailing, and enduring style.
- Jacques Marie MagesupportingLuxury designer eyewear brand founded by Jerome Mage, specializing in micro-production of premier quality limited-edition eyewear. Carried at D/Vision Optical.
- LindbergsupportingDanish eyewear brand known for finest quality, aesthetics, technical innovation, and impeccable craftsmanship. Carried at D/Vision Optical.
- MasunagasupportingJapanese eyewear brand founded in 1905, known for meticulous craftsmanship in countless manufacturing steps with no shortcuts or compromises. Carried at D/Vision Optical.
- Maui JimsupportingSunglasses brand started in 1980 in Maui, now offering 125+ styles of polarized sunglasses protecting from 100% of UVA and UVB rays. Carried at D/Vision Optical.
- MovitrasupportingItalian eyewear brand known for patented rotating temple system eliminating traditional hinges, delivering flexibility and comfort. Carried at D/Vision Optical.
- MykitasupportingDesigner eyewear brand known for lightweight, durable, sleek, inventive and graceful frames merging minimalism with elegant details. Carried at D/Vision Optical.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
D/Vision Optical competitors and assessment
Company assessmentEmerging players
- EyeBuyDirect: Online-first eyewear retailer offering prescription frames and lenses at lower price points. Indirectly competitive with D/Vision Optical for value-oriented eyewear buyers and frames-only purchasers in the same Chicago market.
- Oliver Peoples: Luxury eyewear brand with own retail boutiques and wholesale distribution through select optical retailers. D/Vision Optical carries a comparable luxury assortment (Jacques Marie Mage, Lindberg, Cutler and Gross) and competes for the same premium consumer.
Direct peers
- Moscot: Family-owned NYC optical retailer known for heritage eyewear (including its own eponymous brand) and curated designer frames. Highly comparable to D/Vision Optical in heritage-boutique positioning, premium curation, and long-tenured local presence.
- Selima Optique: Independent optical boutique with locations in NYC and LA carrying curated luxury and vintage designer eyewear. Comparable to D/Vision Optical in independent-boutique DNA, premium curation, and target urban creative-professional customer.
- Warby Parker: DTC optical retailer selling prescription eyewear, sunglasses and contact lenses through retail stores and online channels. Directly comparable to D/Vision Optical as both sell designer-leaning eyewear and offer eye exams, though Warby Parker operates at massive scale with proprietary brands.
- SEE Eyewear: Independent optical boutique chain selling designer and own-brand eyewear with in-store exams. Closely comparable to D/Vision Optical in independent-boutique positioning, curated designer assortment, and neighborhood retail footprint.
Broad incumbents
- Eye Care Centers of America (Visionworks): National optical retail chain operating under Visionworks and other banners, offering exams and a wide frame assortment. Comparable in core retail+exam service delivery but competes on scale, insurance breadth, and convenience rather than premium curation.
- LensCrafters: Largest U.S. optical retail chain, offering eye exams and a broad selection of frames. Comparable to D/Vision Optical in core offering (exam + eyewear retail) but competing on volume, insurance breadth, and convenience rather than curation of premium independent brands.
- Pearle Vision: Established optical retail franchise with neighborhood locations offering eye exams and frames. Comparable core offering to D/Vision Optical but franchise-driven, brand-agnostic assortment and broader mass-market positioning.
- Costco Optical: Optical department within Costco warehouse clubs offering eye exams and competitively priced frames/lenses. Comparable core service (exam + eyewear retail) but competes on price and membership-driven foot traffic rather than designer curation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
D/Vision Optical social profiles
Digital presenceD/Vision Optical financial estimates
Financial estimateRevenue estimate
Valuation estimate
D/Vision Optical leadership team
Management profileNumber of profiles
Profiles2 records
D/Vision Optical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D/Vision Optical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D/Vision Optical
What does D/Vision Optical do?
D/Vision Optical is a locally owned optical boutique in Chicago that sells prescription eyeglasses, sunglasses, contact lenses, and curated designer eyewear collections from independent brands. The Wicker Park location provides on-site optometry services including comprehensive eye exams, contact lens fittings, red eye exams, glaucoma tests, laser vision consultations, and optomap 3D digital retinal imaging delivered by an in-house optometrist.
Is D/Vision Optical a public or private company?
D/Vision Optical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D/Vision Optical founded?
D/Vision Optical was founded in 2004. It employs 1 to 10 people.
Where is D/Vision Optical based?
D/Vision Optical is headquartered in Chicago, United States, in the North America region.
How does D/Vision Optical make money?
Three revenue lines are on record. Eyewear Sales are the primary driver. The others are eye Exams and Optometry Services and contact Lens Sales.
Who are D/Vision Optical's main competitors?
Emerging players on record are EyeBuyDirect and Oliver Peoples. Direct peers are Moscot, Selima Optique, Warby Parker and SEE Eyewear. Broad incumbents are Eye Care Centers of America (Visionworks), LensCrafters, Pearle Vision and Costco Optical.
Does D/Vision Optical have an API?
No public API is recorded for D/Vision Optical.
What industry is D/Vision Optical in?
D/Vision Optical's product category is Optical Retail and Eyewear. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 45613 and its SIC code is 3851.